Happy Little Scholar
Chapter 1128: Massive Marketing
Several new garment shops have opened in Liuzhou, and almost everyone inside and outside the city knows about them.
The spread of this news is as wide as that of the Liuzhou governor who was caught for corruption half a year ago, or that a gang of gangsters who had been causing harm to the people for more than ten years were killed by the government. Within a day, everyone knew about it. .
It's not all because of the unprecedented price reductions in these newly opened stores. The main reason is that no one has ever seen the overwhelming publicity in the streets and alleys of the city.
Almost everyone in Liuzhou has a palm-sized leaflet.
More than one point.
After reading the flyer, a literate person will know that this is a big discount for the opening of a ready-to-wear store. Prices are reduced one after another. After half a month, you can buy ready-made clothes and cloth at a low price of 10%. I have seen stores cutting prices for promotions, but there is no such thing. I've seen prices cut so hard, 10% off, what's the difference between this and giving it away for free?
Those who were illiterate took the leaflets and asked others, and they understood the general meaning.
After asking clearly, I was filled with confusion and disbelief.
The Liu family cut prices by 10% a few days ago, and many people already thought they were taking advantage. Several shops were bustling with customers, and there was an endless stream of customers.
These newly opened shops only cut prices by 10%. Compared with this, the discount offered by the Liu family is nearly ten times the difference, which seems a bit inadequate.
There is no need to worry that the other party will deceive them. It is clearly written in black and white on the paper. If they want to engage in the kind of trick of first raising prices and then lowering prices, the government will not let them go.
On the street, a woman took the flyer handed by a clerk. After reading it, she said in surprise: "Their clothes will be so cheap in the next few days. If it is true, I will buy more!"
The man next to her said in surprise: "Didn't you just buy a few pieces a few days ago? Why do you still buy them?"
The woman rolled her eyes at him and said, "That's from the Liu family. Can the Liu family's things be compared with the Lin family's? I've long been looking forward to their shop opening in Liuzhou. The price is so cheap. If you don't buy it, you won't buy it... …”
The man hesitated for a moment and asked, "I bought so many clothes, can I wear them here?"
"I'm a woman. What's wrong with a woman buying a few beautiful clothes? What's wrong?" The woman looked at him and said dissatisfied: "Besides, no matter how many clothes I buy, they're not just for you to wear?"
"I……"
"What am I? You are still a scholar, and you don't even know how to calculate this. Buying one piece of clothing from the Liu family is enough to buy two or ten pieces from the Lin family. It is not as beautiful as the Lin family. I bought it this time. If you don’t have to buy it for a year, how much money can it save you?”
"I……"
"What am I? Do you not love me anymore?"
"no……"
"You don't even buy me clothes. You really don't love me anymore. Do you like some vixen..."
"Then buy it..."
The man sighed leisurely. The Lin family, the Lin family's underwear, the Lin family's perfume and soap, the Lin family's ready-made fabrics, and the money he worked so hard to sell from the paintings were all given to the Lin family...
Fortunately, although my wife spends a lot of money, she always keeps her word. If she doesn't buy it this year, she will never buy it again this year...
However, it seems that there are only two months left this year...
…
The Lin family's ready-made clothing shop has attracted the attention of countless people before it even opened. Regardless of how many people will patronize it, at least it is the first time in history that a few small shops can cause such a sensation.
On the first day of the store's opening, the shopkeepers and waiters in several shops were eager to see what was going on, but there were not many customers.
Some people came to watch, and most of them asked them if it was true that the price would be reduced by 90% in half a month. No one was really willing to buy it.
When the Liu family cut prices by 10%, the threshold of the store was almost destroyed by people. Now they have the same price as the Liu family, but they have very little to offer. The comparison between the two is really sad.
"What are you looking for, sir..." Seeing someone coming in, a waiter hurriedly greeted him.
"I heard that your shop will cut prices by 90% in half a month?" The man looked at the waiter and asked questioningly, "Is it true?"
"It's absolutely true!" The waiter asked with a smile on his face: "Do you want to see your clothes, sir?"
"What are you looking at?" The man glared at him and said, "Do you think I'm stupid for spending nine pieces of clothing on one dress? Why don't I come back in half a month?"
"Guest, please go slowly." Watching the guest leave, the waiter showed a polite yet embarrassing smile on his face.
"It's over..." He walked up to a steward and said, "If they come back in half a month, we will be at a loss..."
Although the steward was extremely worried, he still comforted him: "This is only the first day. You have to believe me, Miss..."
the next day.
All the clothes in the store were 20% off. There were more customers entering the store than yesterday, but still no one was willing to buy.
The third day, the fourth day.
All clothes and fabrics were sold at a 30% discount, and more customers came into the store. There were also a few people who were willing to buy, but they were only a few. Several stores combined could only sell more than ten items.
Liu family.
"Hahaha..." Liu Luo couldn't help but laugh. In the past few days, he had been paying attention to the situation in Lin's store, and he couldn't understand the situation there any more.
The Liu family's main business is the silk and satin fabric business. He is very aware of the profits involved. Once the price is reduced by more than 50%, it is a business that is guaranteed to lose money. The more they sell, the more they lose. What do they make, and are they making a profit?
He wanted to learn from the Liu family's methods, but he couldn't paint a tiger as an anti-dog. All he had to do was wait for the Lin family to become a joke in Liuzhou.
When the time comes, he wants to see why Lin Wanru is so arrogant in front of him?
Liu Luo smiled so happily that Xiuer almost cried.
"What should I do..." She anxiously walked around the yard. It was already the fourth day. More and more people were entering the store, but only a few were willing to buy. If this continues, the price will continue to drop. We will Losing money!
Li Duan ran over with two candied haws on a stick in his hand, handed one to her, and said, "Sister Xiu'er, don't worry, this candied haws on a stick is for you to eat..."
Xiu'er didn't want to eat the candied haws, so she gave it back to Li Duan. Li Duan couldn't eat two, so he stretched out his hand and handed it out, "Aunt Lin, give it to you..."
"Thank you Duan'er." Lin Wanru did not refuse. She took the candied haws and took a bite. She looked at Xiu'er and said, "Don't worry, you will know when you look at it tomorrow..."
Li Yi knew that there were still people who understood him.
Sixty percent off is actually a critical point, which has been proven in later generations.
Not everyone has the patience to wait until half a month later. The 10% off price may seem tempting, but in fact, before that, all the goods will be sold out at about 50% off or 60% off.
In fact, it is the merchants themselves who have the final say as to whether they are sold out or not.
At that time, the Lin family had quickly opened up the market in Liuzhou, and used some marketing methods from time to time. The Lin family ate meat, and the Liu family and other families only ate soup.
When he was in Fengzhou, he had already trained Miss Lin on these methods.
If she hadn't been busy learning how to be beautiful with Ruyi recently, she would have completely killed the Liu family without having to do it herself.
In comparison, the method he used to teach Xiu'er this time was already very gentle.
In a clothing store of the Lin family, two women walked out of the store.
A woman on the left looked back and said: "That Liuxian skirt is so beautiful. I will definitely buy it when it is 50% off..."
Hearing this, the woman on the right smiled and said: "Just in time, I also like a set. In two days, it will be 50% off. You can buy two different sets. We will come back that day..."
"OK!"
"Then it's settled!"
…
The next day, all the Lin family's clothing stores in Liuzhou offered 40% off on all goods.
Early in the morning, the sky was slightly bright, and the two women met again at the door of the store.
One person looked at the other and said, "Didn't we agree to come together the day after tomorrow?"
Another person looked embarrassed: "I just came to take a look..."
The man was silent for a moment and asked: "You don't want to snatch that Liuxian skirt from me, do you? I saw you looking at it for a long time yesterday..."
Another person said dissatisfied: "What's yours, whoever gets it first will get it!"
…
Behind the two, a crowd of people had blocked the entire street.
"Open the door, what time is it, and you still haven't opened the door!"
"That's how to do business!"
…
Someone couldn't help but stepped forward and slammed the door: "Open the door, open the door quickly!"
One of the waiters yawned long and opened the shop door a crack. When he opened his eyes, he stood frozen on the spot.
The next moment, he closed the door without hesitation, with a look of horror on his face, and shouted: "Shopkeeper, something bad has happened, someone is going to destroy our shop!"
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