hollywood billionaire

Chapter 64 MAD City

Author: Trojanrw

Chapter 64 MAD City

"Las Vegas?"

"Fifty thousand people?!"

Diplo tighten the edge of the sofa in his right hand and sat straight. Looking at the keyboard sitting in front of the computer, Jordan Bromley, who was recording the main point of the agreement, and looked at the garden landscape of the Century Park in front of the floor-to-ceiling window.

He left a back of Han Yi with a back, with a trace of confidence in his expression.

He never thought that he was preparing to sell himself as a psychological preparation to sell brand shares and arrived at the first news that he heard the first news he heard by Mante Entertainment. It was really related to the Block Party.

"Hey, have you heard ..."

Diplo's last sight was placed in two partners, co-founders of labels, and his manager Kevin Kazetsu, and Mad Decent CEO Jasper Gekinus. The former pointed to Han Yi

, Pressed the sound very low, and asked softly. The latter two shrugged, giving him an equally confused look.

When Han Yi informed Diplo in a welcome party, he was interested in participating in the on -site event operation of Mad Decent and making the Block Party into "the blockbuster of the residents of the entire city."

One set of fifteen -time North American tour.

Unexpectedly, Han Yi's invitation made through Jordan-Bromley turned out to expand the Block Party to the world, London, Seoul, Tokyo, Milan, all DIPLO and teams have dreamed of it, but did not have the courage to put into practice performance.

Plan, Han Yidu wants to become a reality with ambitiousness.

What makes DIPLO and Jasper dazzled is that this Han Yi is called "MAD City". The Las Vegas Electronic Music Festival with a single -day capacity of 50,000 people is as large as DIPLO.

Dip the side.

Operating an international brand and holding a world -class music festival. The funds required by the two can be said to be different.

For a simple example, Mad Decent has a total of 32 employees, counting the CEO Jasper Geggs, the annual labor cost of the entire label, including 401 (K), collective medical insurance and other benefits for employees. Also

Only about $ 1.2 million, and Mad Decent is already an extremely successful independent electronic music label.

On the other hand, the Tomorrrowland Music Festival in Belgium needs to hire 12,000 artificial activity services each year. In 2016, the new music festival will be held in the town of Bum. The total production budget is 35.5 million US dollars.

The music label and music festival are located on the upper and lower ends of the music industry chain. The music label is responsible for the output of the upstream, and the music festival is to the consumer port on the next reaches.

Large differences.

More than 90%of the live music performances in the world are in a state of losing money. Only 10%can achieve a balance of revenue and expenditure. Less than 1%can get double profits like Tomorrowland or Ultra, and insist on operating for more than ten years for more than ten years

Then, then

The operating cost of the music label is much lower, which means that their trial and error cost is lower. Once the explosion is incubated, the profit margin will also be an astronomical figure that the organizer of the festival cannot be estimated. The production cost of "Lean On" is not yet

By the time of 30,000 US dollars, and now alone on the Spotify platform, it has recorded two million US dollars in income.

Value improvement and revenue of the performing arts market.

In short, the music label is the low -cost operation of light assets, and the performance organizer is the high -cost operation of the assets. If the brand wants to cross the border to the performance industry, the first problem that needs to be resolved is funds, especially large music, especially large music

Grade. The cost of millions of millions of millions of millions of millions of millions of millions is often added more than all of the cash that can be allocated by the music label.

If you are accidentally lost, you lose.

This is why, even on the premise of joint sponsorship of Budweiser and Red Bull brand, the Block Party team of Diplo still chooses to control the audience capacity of each tour to less than 3,000 people.

The entry threshold for 10,000 people's music festivals is extremely high, let alone the world -class music festival of 50,000 people.

Only billionaires can afford this level of activities.

Guess, how many billionaires are there in this office of Jordan-Brumley?

"This is the additional conditions for Mr. Han to complete the acquisition of the brand shares, yes." Jordan Broomley once again confirmed that "Mr. Han wants to acquire is a record company, on-site event brand and the rights of the brand.

Among them, live performances are a very important sector, and you also know, Thomas, a good event can bring a faithful fan that can bring the brand how much fascination. "

"Of course I understand, Jordan." Diplo scratched the slightly cluttered dark beard on his chin, and frowned, "I just worry, can the entire team support such a large -scale event ... Mad Decent, including, including Mad Decent, including, including, including Mad Decent, including, including Mad Decent, including, including Mad Decent, including

I have never held activities of more than 10,000 people in myself. I mean, of course I have participated in the performance of tens of thousands or even 100,000 people, but participation and holding are two completely different concepts. "" "" "" ""

Diplo's whole passage is his own shortcomings, but Han Yi can keenly capture where the hesitation in his words comes from.

"Don't worry, Thomas. I don't say that we have to make an EDC -scale electronic music festival immediately, although it is indeed a plan I want to complete within three years -caught up and overtake EDC."

Han Yi turned around and opened his arms with a smile at Diplo.

"I don't say that we have to rent the Las Vegas car and build a fantasy park with 1,200 acres of cement. These are the goals worthy of pursuing, but not the reality we can complete immediately.

MAD Decent team, and my team, there are still many places to learn in terms of live performances. "

"But ... but!"

Han Yi raised his left index finger and slowly paced towards Diplo.

"If we have always been satisfied with the activities of the warehouse party, then this learning will always be slow and ineffective. Many times, through a bold attempt, the leap of faith can make ourselves improve at the level and level, regardless of whether

The end result is success or failure. "

"This is why I put forward this plan. In my opinion, the Block Party of MAD Decent is a rare high -quality brand in the electronic music industry. It is also a brand that has not discovered all commercial potential for the time being.

To open up with the breadth, the breadth is the market we want to touch. You are now choosing a performance form for Block Party. The cost is controllable, the effect is controllable, and the sales expectations are equally controllable.

According to the current influence of MAD Decent, no matter which major cities in the world perform, the ticket situation will be very optimistic. "

"Therefore, the globalization process of Block Party must start from now on, Europe, Asia, South America, Oceania. If I am fortunate to be a shareholder of MAD Decent, this will be the first thing I have promoted.

At the beginning, we held an international tour, but we can cooperate with LIVE National or AEG LIVE to use their executive team, connection resources and ticket channels. Block Party such as high -quality independent performance brands.

I believe that the two companies will fight for the joint seat. "

"It's true." Jasper-Geggs nodded, "From last year to this year, Live National and AEG LIVE have been talking about touring us. They also want to invest and participate in the performance production link ... Just only

However, their requirements are too harsh, from the beginning of the division, we cannot accept it. "

"How much do they want to divide?"

"North America contributed half of the capital and divided into half." Kevin-Kusatsu sighed bitterly, "I mean, if we alone, we do not need them to contribute."

"Yes, North America can count on Canada, or plus one Mexico. We don't need to share with them in performance income in these three countries ... but if they want to expand to overseas regions, their mature performance industrial assembly lines

, Still have a certain value. "Han Yi ordered his own temples and lowered the voice." Think about it, if we can contribute ourselves, hire LIVE National or AEG LIVE to perform specific execution, so do you only need to be given only for it

Their management costs. Even if both companies insist on sharing, I believe we can also talk about the division ratio of the superstars-10-15%. "

"In the absence of financial risks, which performance company will refuse such a proposal?"

"Very convincing." Diplo's hand on his chin, I don't know when he had covered half of his mouth. He stared at Han Yi with interest and said, "Please continue, Yi."

"The breadth has come to an end here, but a performance brand, especially a brand that wants to be named" Great ", must have depth. Whether it is Tomorrowland, EDC or ULTRA, or Wood Earlier Earlier Wood,

Stock, Grason Byri and Montelli, the reason why people can remember them will never perform the performance of an international sub -station because of a mediocre year. "

"What will they remember?"

"Of course, Jimmy Hendrics at the Montrey Pop Music Festival in 1967, the Jennis Joplin at the Woodstock Music Festival in 1969.

Ben ... Mr., and our lovely lady. We need to create a memory of MAD Decent and all music fans.

Live music in the 2010s, the handed down treasure that must not be ignored. "

"Sound, rhythm, gathering, carnival ... Since ancient times, human beings have been lonely for most of the time. This is why we always need to entertain on -site.

The audience who is side by side, and next to each other. Why are people always rushing to 10,000 people, 50,000 people, 100,000 people, and even one million people? Because only here, we can really feel that we can really feel that we can really feel that we can really feel that we can really feel that we can really feel that we can really feel that we can truly feel that

The greatness of the entire human civilization. The same melody is sung by 10,000 mouths, and the same rhythm has 10,000 hands and palms together ... Even at the most difficult time in the music industry, the live performance industry has never been defeated. This is its

Charm. "

"And this is exactly the meaning of the festival of the fifty thousand people. This is MAD City!"

I have to say that among Han Yi's many advantages, the infectious superpower speeches may be the most eye -catching one. Not only is Zhao Yanzhen listened to his eyes, there are gorgeous fireworks, Diplo, Kevin and Jia

Sperp's half-body was hanging from the sofa, and even Jordan Blomley, who has always been famous for his argument, held his cheeks with one hand and listened to the wonderful picture of Han Yi.

"In my imagination, MAD City is the mixing and mixing of multiple neighborhoods. It should be a form of multiple stages at the same time or alternately, not like EDC or Tomorrowland.

There are areas that are separated from independent, and they do not interfere with each other. A city should have been fused with different sounds. "

"Like the World Club Dome?" Diplo asked. The World Club Dome organized by BigCityBeats is one of the largest electronic music festivals in Germany. It is held at the German Bank Park in Frankfurt each year.

It also made seven sub -stage around the stadium, which is very close to the form described by Han Yi.

"It's almost the same, but it's not exactly." Han Yi shook his head with a smile, explaining, "World Club Dome is still divided into the main and secondary, and in MAD City, each stage is a district with different styles, with the same one with the same style.

Important. In addition, the World Club Dome only has electronic music, and if you want to be a real 'city', Mad City requires more. "

"Electronic music, hip -hop, popular, rock, any good things that can leave people's feet."

"A comprehensive music festival?" Kevin-Kusatsu couldn't help but raised his tone. The investor's ambition was much larger than his most wild imagination.

When everyone thinks that Han Yi wants to copy EDC, he really wants to create, in fact, Woodstock in the 21st century.

"Imagine that Kanye West just completed his hip -hop Set on the stage of the slum theme. The next second, Alicia Keys appeared on another stage with the shape of the Empire Building as the main structure. Her partner Jay is around.

-Z. Before people returned from the chorus of "Empire State of Mind", I appeared on the third stage of Ibiza's pirate style. "

Han Yi pointed at Diplo and said one by one.

"Anything and everything, happy all at once."

This sentence alone makes the sweat on the Diplo's arm stood up.

If everything can be true as Han Yi said, several blocks in a city gathered in the superstar representing each culture and turned the festival into a metropolitan museum that tribes the flow culture, then, MAD City will be a MAD City will become a MAD City.

This decade, no, this century, the memory of the times who are happy and missed.

And he is the co -founder of MAD City.

Hot -fucking —— damn.

"What about the venue?"

Diplo has been completely caught in the dream of Han Yi, and eagerly asked.

"I know that the first session may not be the most considerable, but if we want to complete this level of performance, we still need a top venue."

"Of course, Thomas, of course we need a top venue."

Han Yi combined his hands in one place and said softly.

"Las Vegas Festival celebration venue, what do you think?"

The Las Vegas Festival celebration venue is one of the most large -scale open -air music festivals in the West Coast, and even the entire federal.

The Euka Papo Group, which is a huge rich Ronald-Berkel Holdings, jointly developed this 26-acre open space located on the Sahara Avenue in Las Vegas, and named it "MGM Festival Celebration venue".

As the Brazilian first music festival brand, the permanent place of Rock in Rio.

This open -air music venue was not put into use until May last year. The first performance is naturally the long -awaited Rock in Rio USA. The lineup of the music festival is extremely powerful.

Vegas ushered in more than 120 artists, including Metallica, Linkin Park, Taylor Swift, Ed Sheran, Bruno Mars and John Legend.

In the end, only 140,000 tickets were sold.

MGM, Sun Circus and Youka Papa Group's $ 20 million venue construction fee did not see a return fee, three companies, plus the organizer of the Rock in Rio USA, SFX Entertainment, and also lost $ 28 million. This. This.

A tragedy directly allowed SFX Entertainment to continue to lose money, and relying on financing with financing. In February 2016, he submitted bankrupt documents to the federal court in Wilmington, Tellawa.

Rock in RIO? Permanent place?

At this time, the MGM holiday celebration venue has gone even a celebration.

In order to attract third -party activities to settle in, under the pressure of the other two partners, MGM gave up its own right to name and changed the name to a more neutral Las Vegas festival celebration venue, so as not to be prohibitive for potential partners.

But until April 2016, it could not usher in a sufficiently heavyweight music festival. The only thing worth mentioning was a charity performance held by the Rural Music Scholarship here.

From Taylor-Swov's relegation to Keli Andwood, the anxiety of all the venue is conceivable. This is also one of the key reasons for Han Yi to choose this open-air venue as the first place of the Mad City Music Festival.

In addition to its brand new facilities and convenient transportation, there is no heavyweight activity for a long time, which can also make the owner not bite so much in the lease price.

If it is more aggressive, it is not required to provide the venue for free, and then give a certain percentage of box office division, which is not a proposal to be completely idiot.

"Here you can accommodate 85,000 people."

Han Yi's picture of the venue in the mobile phone, put it in front of Diplo, Kevin and Jasper, and explain patiently.

"We can connect to the north, the west and east side ... Yes, the interoperability between different stages is also a highlight of Mad City. Rough calculation, the remaining open space can accommodate about 70,000

People, this gives our ticket sales, and the lineup arrangement has a lot of room. If the first round of pre -sale is good, add a few header guests. "

"So this MAD City ... When will the preparation be held?"

"It's April now. We still have a series of tour to do. Time is very urgent. I hope that it can be performed before and after Halloween this year.

"I also agree." Jordan-Bromley nodded, "If overseas tour, if there are live national or AEG LIVE participation, then we don't need to take any gods, and concentrate on making this music festival well. As for other cities, in other cities.

We have done so many times in North America, and we have been familiar with it long ago. "

"The problem at the execution level is not big, and then you can find some professional teams with outsourcing." Kevin frowned and thought carefully, "but time is indeed very, very urgent. If we want to settle the artists who meet the requirements, we

Basically, I will start the inquiry process now. "

"Isn't it, Kevin?"

At this time, Han Yicai sat down again. He leaned against Kevin-Kusatsu and patted the latter's shoulder.

"If the next investment negotiation is fast enough, we should be able to advance everything today."

(This chapter is finished)