Hollywood Drawing

Different from the box office statistics, the statistical results of the questionnaire made his extremely nervous heart instantly relax a little.

According to statistics from Fox staff, a total of 5,680 people watched the film on the first day. 20th Century Fox received a total of 5,650 questionnaires, of which 1,477 people gave the film an A+ rating, a terrifying 4,153 people gave it an A rating, and below C There are only a few ratings in the 20s.

The word-of-mouth of the movie's premiere can be described as explosive. Now he only hopes that fans who give it a rating of A or above can spread the word by word of mouth and send their relatives and friends to the theater. Only in this way can the word-of-mouth be converted into box office.

After finishing the beer in his glass, Wayne walked out of the bar and returned to his apartment, ready to take an early rest.

The sun slowly moved from the east to its head, and Ector Henry walked into the classroom with a sandwich. Because there was a short break at noon, groups of boys and girls gathered together and chatted with each other about topics of interest to them. .

Ector walked over to sit next to some of his friends, and they happened to be discussing their plans to go watch a movie together during the vacation.

"I heard that "Alien 3" will be released early next month." The speaker was a short and fat boy, who was obviously a monster movie fan. "I saved my pocket money for two months just to buy those alien models. Do you want to come with me?"

"Hey, we don't like those disgusting monsters. Are there any other options?" It was obvious that his proposal was not friendly to girls.

"Daisy and I watched a movie yesterday. It was very good. Let's watch it again when we have time?" Ector finished his sandwich and introduced the movie to his friends. "I swear, this is the most unique horror movie I've seen in recent years. I'll watch it again anyway."

"Horror movie? Are there monsters in it?" the pudgy boy asked Ector.

"There are no damn things. This movie is about our college students. The story takes place in the school. How about you go? We can go together." Ector looked expectantly at the few people around him. Friend, he wants to share what he likes with his friends.

"Okay, let's go together after school in the afternoon. I hope it's as beautiful as you said."

"Don't worry, it's absolutely cool!"

Because the scale of the screening was very small and there were no channels to promote it, "Happy Holidays" was screened for three days without any success. As time went by, viewers who had watched the film spontaneously promoted it, and slowly more and more young people entered the theater.

Early Saturday morning, the latest box office summary of the film was also handed over to Wayne by Terry. Looking at the various data in front of him, it was just as he imagined, and he finally let go of half of his worries.

On the second day on Wednesday, the average attendance was 24 people and the total box office revenue was $34,800.

On the third day Thursday, the average attendance was 29 people and the total box office revenue was $43,900.

On the most important Friday, the average attendance was 45 people, with a total box office revenue of US$68,100, and the number of people in the Friday night show increased significantly.

After four days of screening, the total box office was US$175,600, with a single theater box office as high as US$4,390.

He looked at the table in his hand and knew that there would be no big surprises. As long as normal growth was maintained today, tomorrow, and the weekend, the film would definitely be screened more.

Picking up the phone next to the sofa, Wayne called Terry from the Fox Distribution Department. Some things must be communicated in advance. Although legally speaking, the ownership of this film no longer belongs to him, he is now simply the director.

"Terry, this is Wayne. I saw the statistics of the film." He held the data sheet and considered how to communicate with the other party about expanding the screening.

"Yes, this is a good result. It is already higher than our highest expectations. Let's see how it performs on these two days off. But Wayne, I can tell you in advance that the film will definitely be screened more."

"How many theaters Terry? You should see the potential of "Happy Holidays", which will definitely create a lot of revenue for Fox."

"Don't worry, I just said it depends on the response on the off day."

"Okay, let's do this for now. We'll keep communicating at all times."

Just when Wayne hung up the phone, Terry also hung up the phone in the conference room of the 20th Century Fox Distribution Department. In the conference room, in addition to Terry, there were also supervisor Townsend Rothman and other employees of the distribution department.

Townsend Rothman saw him hang up the phone and signaled the meeting to start. They were about to discuss the release of "Alien 3".

In addition to Alien, there is also "Happy Birthday" which is currently being screened and its performance is beyond everyone's expectations. Needless to say, Alien is the first project of 20th Century Fox this year and the first packaged project handed over to CAA. It will definitely be the focus of next month's release.

Terry first talked about the projects he is handling: "I think we will maintain the current screening scale of "Happy Holidays" first and see the response on the weekend. When the box office statistics are available on Sunday, we will then choose to expand the screening scale. Only the weekend box office It’s the reaction that shows the film’s true potential.”

After speaking, he looked at his boss, Townsend Rothman, and saw that he had no objection, so he motioned for the meeting to continue. Nowadays, several major Hollywood giants are becoming more cautious about investing money in films. However, even with such caution, there are still countless bad films that cannot recover the cost.

Not to mention low-level directors like Wayne, even Steven Spielberg and James Cameron, if they want to obtain investment from these giant film companies, they will go through layers of review, and no one will take dozens of dollars. To millions of dollars just kidding.

With the arrival of Saturday, the North American film market has returned to a lively scene. Simien, an investigator from Twentieth Century Fox, appeared in the theater he was in charge of again.

He looked at the queue at the ticket window, probably calculating the number of tickets sold for Happy Holidays.

"Hey, I got a job." A black man walked up to the ticket booth.

"I can get two."

"Happy holiday, six cards, thank you!"

"Any more happy holidays? Okay, give me four!"

"Happy birthday to you two."

"Happy Day Six!"

According to Simien's close observation, it is obvious that those who buy festivals are young people, and most of them are students and friends. In the first four working days of the film's release, although the number of box office attendances increased, there was no sign of an explosion.

Starting from this morning, the number of viewers has increased explosively, and the number of people buying holiday greetings has increased significantly, which has exceeded the instinct of queuing for four halls. Simien roughly counted and found that more than 70 copies of Happy Holidays were sold during the day on Saturday.

He knew what was going on. From the director to the actors, this film was all composed of novices, and it had basically no appeal. There was little publicity in the early stages, so almost no one knew about the movie.

Now, thanks to word-of-mouth word-of-mouth from those who have watched it, more and more viewers are beginning to go to the theater on the recommendation of friends.

At this time, the manager of the theater appeared at the ticket gate and asked the ticket seller about the ticket sales situation.

"Simien, do you still want fans to fill in the questionnaire? There are nearly 80 people in this show, I think you will be overwhelmed!" The manager saw Simien and started chatting with him skillfully.

"Basically, there is no need to fill it out, but I have to collect data until night. How about it? You didn't expect this film to break out in the morning, right?" He and the manager sat in the rest area and discussed the film.

"Who would have thought of it? I don't think even Fox would have thought of it, otherwise it wouldn't be a small-scale screening." The manager waved his hand and teased Fox. "If this movie is still so popular by the afternoon, I will call the head office and ask them to request more copies from 20th Century Fox."

"Don't think about it. As far as I know, only forty copies of this film were developed, and there won't be one more. But depending on the situation, the copy factory will have to work overtime to produce. Starting next Monday, this film will definitely be expanded to a wider screening." Simien They shrugged innocently and said that they would definitely not be able to get it before the theater Monday.

After four working days of fermentation, Happy Holidays finally played a huge role in the audience's spontaneous word-of-mouth promotion on Saturday night. From New York to Los Angeles, there are countless young people looking for this film.

Many people came to the theater in groups just to watch this film. But the reality is that there are only a few theaters showing Happy Holidays, and there is only one copy. Even if the theater wants to arrange more films, there is no way.

Early the next morning, Twentieth Century Fox was notified of yesterday's explosive situation and data, and the statistics were also on Townsend Rothman's desk.

After reading the statistics, he notified Terry without waiting until Monday and asked him to contact the printing factory to start printing copies today and expand the screening scale tomorrow.

"The one-day box office on Saturday was US$103,000, with an average attendance of 68, a total box office of US$278,600, and a single theater box office of US$7,000. The audience score of A or above was as high as 94%. This is completely an A-level horror film..."

This is definitely a precursor to an explosion. No one expected that a small-budget horror film would achieve such results. If the box office explosion on Saturday only further increased the joy of the holiday, then the soaring box office figures on Sunday became the best basis for the film to expand its screening scale.

Starting from the first show in the morning on Sunday, the film's box office began to soar, with a box office of US$133,000 in 40 theaters in two cities. Including the total box office of the previous few days of US$411,600, the box office of a single theater exceeded US$10,000, reaching a high of US$10,290.

Even if we just look at the single-day results on Saturdays and Sundays, they are already data that can only be found in blockbuster movies. At 12 o'clock on Sunday night, after Fox received the statistics, Terry called Wayne and informed him that Fox had made the decision to expand the film's distribution and asked him to come to the sixth floor of the Fox Building for a meeting tomorrow.

Putting down the phone in his hand, he walked to the window and lit a cigarette, looking at the brightly lit City of Angels through the blue smoke.

Wayne was sure, he was going to succeed.

No matter how many hardships this film has gone through, as long as tomorrow passes, it will appear on a large scale in the theater market across North America.

The goal I originally set was finally accomplished. I successfully took this solid step, and it won't be so difficult in the future.