Hollywood Drawing

The sunshine in California is always exceptionally bright. May is about to enter, and the most welcoming weather in Los Angeles has begun to arrive unknowingly.

This was Wayne's third official visit to the Fox Tower. From the moment he entered the sixth floor, he could feel the changes in people's eyes when they looked at him.

But he doesn't care about this now. As a director in Hollywood, there may be only a thin line between success and failure. If there were problems with subsequent screenings of the film, they would look at him with pity and disdain.

Entering the conference room where Terry told him his first concern was the film's expanded release.

After receiving the information Terry handed him, Wayne sat on the chair and looked at the plan in front of him in silence.

In the new week, starting today, the screening scale of "Happy Holidays" will be expanded to 1,000 theaters. Depending on the subsequent performance, Fox will invest approximately US$3 million in promotional funds before the weekend.

This is not the publicity cost twenty years later. In the early 1990s, the millions of publicity expenses were already considered a considerable investment. Compared with the future, where the publicity and distribution funds will often be higher than the production costs, it is basically impossible in this era. Even when James Cameron's "Terminator 2" was released last year, the actual publicity funds invested were only US$9 million.

After reading these marketing plans prepared by Fox, Wayne breathed a long sigh of relief. He's felt like he's been carrying a lot of pressure since last October, and now he can finally feel a little more relaxed.

Finally, he can see that success and victory are slowly waving to him. It is not easy to come, just like the American dream promoted in North America. Anyone can achieve it, but you will never be able to touch it.

"Wayne, you need to start getting busy. Fox has notified the main actors of the crew. Starting this week, you will take them to participate in the film promotion." Terry reminded him in a serious tone when he saw him put down the information in his hand.

"Of course, as the film director, I will fulfill the contract. Please notify me in advance when it will start." Wayne has no objection to this. Abide by the spirit of the contract is the basic rule of this circle. "Believe me Terry, the main actors are definitely eager to promote themselves!"

Terry shrugged indifferently. He had seen too many of these things. A successful movie was like a shark that smelled blood to low-level actors. It was a shortcut for them to rise to the top and become stars.

With 20th Century Fox's ability to urgently develop copies and contact theater alliances, these are not problems at all. In the second week after its release, "Happy Holiday" finally appeared in mainstream commercial theaters and began to be screened on a large scale.

With a large-scale screening of 1,000 theaters and 1,480 screens, the film also appeared on Fox Cable Network and many TV stations under the Xinwen Group, and began to increase the scale of publicity.

In terms of print media, in addition to several second- and third-rate tabloids, the name and related pictures of "Happy Memorial Day" also appeared in major local media such as The Hollywood Reporter and the Los Angeles Times.

Promotions such as - a birthday turns into a memorial day, and Terry's journey of self-redemption.

——Shocking the eyes, the beauty Naomi Watts is constantly being ravaged.

Who said that the Ministry of Shock appeared more than 20 years later? At least in the early 1990s, Wayne discovered that the attention-grabbing ethics of entertainment media had long since fallen to the ground.

Of course, the focus of the film's promotion is all on the two beauties. They have natural advantages, and their beautiful faces are a very big selling point.

Starting from Monday, Fox's large-scale promotion and intensive advertising bombardment, coupled with the fact that "Happy Holiday" has maintained an A rating of more than 90%, have caused the film's box office to begin to grow strongly.

Monday is $1.5 million, Tuesday is $1.76 million, Wednesday is $1.66 million, and Thursday is $1.54 million. . .

Before the arrival of the new weekend, the box office of "Happy Holidays" exceeded 6 million US dollars in one fell swoop, and the total box office reached 6.87 million US dollars. This figure once again shocked everyone.

Fox held an emergency meeting with the crew in the building in order to cope with the promotional activities starting in Los Angeles on Saturday and Sunday. This was also the first time that the main cast and crew got together after the filming of the film was completed.

Fox's publicity department has already made a plan, and they just need to coordinate with the publicity. Fox is professional in these things. Basically, it is a fan meeting, visiting some TV stations, interacting with fans and talking about behind-the-scenes stories of the filming.

"Mr. Rothman, Mr. Terry." Seeing that the meeting was about to end, Wayne quickly walked up to the Fox executive. Although the film was successfully released, he still had a lot of doubts.

"Good performance, Director Greenberg. If you have anything to do, come to my office and talk," Townsend Rothman said, and then said to Terry: "Terry, you continue here."

Townsend Rothman took Wayne out of the large conference room and all the way to his office. Neither of them spoke.

Wayne has been thinking about what moved this big man in the first place. It couldn't be a movie. No one is sure that any movie can be successful before it is screened.

Townsend's office is mainly divided into two parts. There is a large desk next to the window. Usually he likes to work while looking out the window. In the other part there is a large bookshelf filled with books, two sofas and a coffee table.

"Mr. Rothman, there is something I hope to get an answer from you." After sitting on the sofa, Wayne asked the other party thoughtfully. "I don't understand why Fox easily agreed to distribute the film, even if it bought out the film, without lowering the price. This is not the attitude that a large company should have."

Townsend sat across from him and looked seriously at this young man who had given him many surprises. Now that he saw that the film had a good prospect, the boy did not lose his cool.

"There's nothing I can't tell you. I want to think about how to answer you." Townsend touched his chin with his left hand, thinking about where to start. "What do you want to know? All of it?"

"Of course, Mr. Rothman, I have known one thing since I was a child. Pies in the sky will never fall for no reason. No one will give you benefits for no reason. Free is the most expensive, so I have to make it clear. What brought you to find me?"

"It's your mother, kid!" Townsend thought for a while and realized that the other party had indeed never asked him to keep secrets. The young director opposite him was not a spoiled child with high self-esteem, so he continued:

"Your mother Anna called me. I once owed your father a favor, and she needed me to give you a chance. Don't think that your mother doesn't know what's happening in Los Angeles because she stays on the farm. She has many friends.

That was my first job when you were just born. Your father gave it to me. In short, we used to be very good friends and partners. It's just that old Ruben has a farm and hasn't contacted any of his former friends. "

As he spoke, Townsend seemed to fall into memories.

Wayne doesn't remember much about his childhood memories, but he roughly remembers that before he was five years old, his family was indeed in Los Angeles.

Looking at Townsend who was deep in thought opposite, he asked in an uncertain tone: "What about the price, Mr. Rothman, even if my mother can ask you to help me, it is not in Fox's interests. You can give me a chance. , but I want to know what price my parents paid!"

"Your dad, Ruben Greenberg's lawyer, signed an agreement with Fox's distribution department." Townsend felt that he liked this cool-headed kid more and more, and he always asked the core of the problem.

"The content of the agreement is that if your film does not make money for Fox, he will compensate all the expenses incurred in distributing the film, including the North American rights buyout fee that has been paid to you."

So it makes sense. Wayne leaned on the sofa and lit his cigarette in silence. He was not hypocritical enough to complain that his family was nosy, and his own self-esteem was not that fragile.

He never thought that he could win everything with his talent. This place is Hollywood, which can be said to be the most realistic place in the world. Talent can be said to be worthless. The rule of thumb for most people is to take advantage of highs and lows.

"Mr. Rothman, what if the film makes a profit? Will the contract never take effect?" He wanted to make sure again that his parents would not lose their pension money because of his willfulness.

"It can be said that the contract is now a piece of waste paper, kid. You did a great job. When I got the statistics, I knew you did not let Ruben down."

"Thank you, Mr. Rothman."

It can be said that Anna and Greenberg Sr. bet millions of dollars to give him a chance to win. He has always remained sober, knowing that even with such harsh conditions, this kind of opportunity is rare. Without the favor of old Greenberg, Fox's distribution network would not be so cheap.

On the sixth floor of Fox, in another office, an excited Jimmy was sitting with Terry. Also in the room were Uma Thurman, Ethan Hawke, and Naomi Watts. and his agent.

"Promotion will start tomorrow. You must maintain a good image in front of the fans. It is best to behave like a family. Everyone knows that this is a small-budget movie. When interacting with fans and being interviewed, talk more about the filming. The difficulties along the way, and how you united to overcome them."

Listening to Terry's words, the two agents, Jimmy and Jenny, nodded, saying that they would be optimistic about their clients.

"Happy Holiday" has already shown that it is a hit that is not worthy of its value. There will be a lot of media pursuing these three main actors. They must pay attention to their image at all times and don't cause a scandal while the film is in theaters.