Hollywood: Great Directors Starting with Saw
Chapter 289
Kevin picked up the data and looked at it.
With a score of 76 million on the first day, Harry Potter and the Philosopher's Stone the next day also achieved a good result of 65 million US dollars.
Although the decline is not small, thanks to the first-day box office data is too high, even if it falls sharply, there are still more than 60 million US dollars at the box office.
Kevin vaguely remembers that Harry Potter, the original North American box office seems to be 300 million US dollars, after passing his further high-intensity marketing, Kevin Jue, as long as Harry Potter, can achieve a North American box office of 400 million US dollars, even if he does not insult this big IP.
Of course, on the whole, Kevin definitely hopes that the higher the box office, the better.
After getting the next day's box office data, the decline was acceptable, and Kevin contacted the gold medal screenwriter he often worked with to write the script for the first movie about Fast and Furious, the big IP of the classic racing movie.
In fact, the first part of the film, the theme is not clear, but even so, under the direction of director Rob Cohen, the thrilling action scenes still won a North American box office score of 200 million US dollars.
and a total of $300 million at the global box office.
This achievement, compared to the production cost of 60 million US dollars, seems like a lot, and it seems not very surprising compared to Kevin's other films.
But this is an urban racing film, which means that the cost of the film will only be lower.
For this sixty million dollars, Kevin even guessed that the producer may only have paid ten or twenty million.
After all, in urban films, there are too many ads to insert.
The previous Kevin filmed did not have a suitable insertion of advertising, so Kevin has always been an insulator for these sponsors.
But the Fast and Furious series is different, and the production cost of Fast and Furious prepared by Kevin this time is one and a half billion, but he is not prepared to pay a penny.
He is prepared to recoup the production costs directly through sponsors before the film starts shooting.
Change to other directors, I'm afraid I can't think about it, but with his name Steve Kevin, Kevinjue's $200 million, not only does not cost him, he can even make money.
Kevin went out and found the company's operation department, asking them to take advantage of the popularity of Harry Potter to announce the news that Fast and Furious was about to start shooting.
At the same time, there are foreign investment, the specific brand side, the biggest spot is definitely the car dealer, followed by jewelry and some other high-end luxury goods.
Kevin's films, which the general brand wants to sponsor, are not qualified enough.
·········
Aoun Todd, the current president of Ferrari's US branch, has been struggling with how Ferrari will open up the US market.
At present, Americans, the overall aesthetic of vehicles, tend to Toyota Honda, two well-known car brands from Japan, it is no exaggeration to say that the Japanese have conquered the American car market with their workmanship.
After the Japanese car brands, the German car brands, followed by the Italian and American brands.
Ferrari, as a car brand focusing on high-end users, is not well-known enough in the United States, and at the same time, it has not been able to market its tall brand temperament to corresponding customers, and it is slow to sell in the United States.
He, the president, is also quite a headache.
While thinking about how to market it later, Todd picked up the newspaper on the side at any time.
Find out what's going on recently.
In this era when the network is not developed enough, it is these media that are the most important channels for them to obtain information from the outside world.
[Harry Potter and the Philosopher's Stone, a new work directed by Steve Kevin, achieved a box office of 54 million US dollars on the third day, and still topped the box office list today, and at the same time, it was also the highest-grossing movie on the first day of the year... 】【It
is said that director Steve Kevin is preparing a new movie, a new movie, is an urban drama about racing and family, among which car brands, as well as major luxury brands, director Steve Kevin is looking for partners... Seeing
this, Todd suddenly lifted his spirits.
Sponsoring a movie is actually a very cost-effective thing, of course, provided that the box office is a big hit.
If he were to change to another director, although he would also be interested, in fact, he would only sponsor a few cars casually.
But this is Steve Kevin's new movie.
To date, Steve Kevin holds many titles in Hollywood.
The king of the Hollywood box office, the owner of Sunrise Films, the boss of MGM, a billionaire, Hollywood's top director and many more.
All of this tells the fact that Steve Kevin's movies are selling out.
Every movie he makes, the peripherals sell crazy.
And the ability to sell peripherals actually proves the influence of his films on the brand side in disguise.
After all, both are essentially using movies to drive sales of certain types of things.
"Coming!"
"President, what's wrong?"
In the secretary's office outside the president's office, the beautiful secretary walked in and asked respectfully.
Todd ordered directly:
"You immediately meet with the president of Dawn Film Company, Dawson..."
"No, please see director Steve Kevin."
"Let's just say that we at Ferrari are interested in negotiating the sponsorship of Steve Kevin's new film."
"Yes."
The secretary immediately went out and began to contact the external contact of Sunrise Film Company.
A moment later, the beautiful secretary walked in.
"President, I have already contacted, and the reply from the people of Sunrise Film Company is that tomorrow at noon, director Kevin will meet with a number of sponsors, and they welcome us to meet director Steve Kevin tomorrow at noon."
Todd's heart suddenly tightened.
Their Ferrari company has a thin background, and if they really fight with other car manufacturers, then the result is really difficult to say.
Don't think that Lally sells expensive, in fact, car manufacturers are the most profitable are those Volkswagen brands, and the volume is the one who earns the most.
"Well, I see, tomorrow at noon, you go with me."
After that, Todd quickly called the head office in Italy.
He wants maximum autonomy and adequate financial support.
···
With Kevin's current popularity, or Harry Potter's popularity, the news he released can be said to have been seen by almost all brands.
Some interested brands have called Sunrise Movie.
And Kevin chose to let them come to the door to discuss, the meaning of this, everyone understands, this is the highest price.
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