Hollywood: Great Directors Starting with Saw
Chapter 290
If the average director said so, the sponsors would have turned their faces a long time ago, but Steve Kevin's film, everyone knows, this is a great opportunity for the brand side.
Of course, what is even more frightening is that this opportunity falls into the hands of its own competitors.
To know that the total number of customers is so large, buying something from a competitor is equivalent to having fewer customers.
Therefore, whether they are interested or not, these brands have also come over.
In this case, the time quickly came to the next morning.
Kevin was in the company's internal conference room, silently waiting for the arrival of major sponsors, this conference room that can accommodate thirty or forty people, used to entertain sponsors at this time, is indeed a little small.
This made Kevin can't help but think that the company building he invited to build is also about to be completed, calculating the time, it should be able to be completed before next summer, when the time comes, Kevin will be able to move in, think about it, Kevin is still looking forward to it.
Under the guidance of the special person, one sponsor after another stepped into this conference room, and as for the identity of the people present, the lowest was the company's real vice president.
With absolute responsibility for this sponsorship, the specific amount and upper limit have been discussed within the company.
As for those who sent people to make up the numbers, they had long been rejected by Kevin.
This is his Steve Kevin's first film sponsorship investment, and even a vice president of real power does not come, it is clear that he is not sincere, and he will get out early.
Anyway, at the price that Kevin is prepared to ask for, managers who can't make decisions and the like are a waste of time.
When everyone was seated, Kevin swept
across and said, "Guys, it's all for the sponsorship of the various things used in my new movie."
Everyone nodded in unison.
More than 30 executives, including 10, were the heads of external communications for various automobile manufacturers.
The remaining dozen or so are various luxury brands, hoping to take advantage of the popularity of Steve Kevin's new movie to promote their brand to the world.
Their unified goal was to obtain the sponsorship rights to Steve Kevin's films.
As for the only sponsor, no one dares to think about this, they all know that when they come here today, the amount of sponsorship must be indispensable.
"First of all, I have a request, the sponsorship amount cannot be less than fifteen million dollars, do you have any opinions?"
The people present changed color one after another.
Among them, there are well-known luxury brands, and the net worth of all companies is only 200 million US dollars, and it will cost 15 million US dollars, almost one-tenth of the company's capital.
This...
Too expensive.
Faced with the change in the faces of those present, Kevin calmly said: "
You all think it's very expensive, right?"
The people present nodded one after another, and all the rhythm was within Kevin's grasp.
"If I say, I only choose two car dealers, up to three luxury goods, no more than five sponsors in total, and a lot of close-ups, do you still think it's expensive?"
As soon as these words came out, everyone present fell into thought.
Steve Kevin's film is undoubtedly an excellent publicity opportunity, to be able to show his brand logo in his film, there is no doubt to be able to prove that he is an absolute big company, a top luxury car, a luxury car.
It is the car brand that people should use.
As for what kind of brand concept Steve Kevin needs to help them implant, it is a matter of late negotiation, but there is no doubt that if it is a brand of the same audience, this opportunity falls into the hands of the enemy, which is a very dangerous thing.
In the crowd, Todd was fierce and directly took the lead in speaking:
"We Ferrari are willing to sponsor for twenty million US dollars, and at the same time be responsible for all the places in the movie where cars need to be used."
Todd's words were the first to defeat the balance.
"We, Mercedes, are willing to pay 25 million dollars to sponsor and take care of all the cars in the movie."
"We, BMW, are willing to pay 30 million dollars to sponsor it, and we are responsible for all the places where the car is used."
“···"
The car dealers finished speaking one by one, and then the luxury brands also began to speak.
"We, Chanel, are willing to take care of all the bags, belts and other products in the show, and we are willing to sponsor fifteen million dollars."
“····"
The originally quiet conference room was suddenly noisy and chaotic.
Everyone is enthusiastically making offers to win places on these five sponsors.
Kevin didn't speak, and when they were almost arguing, he spoke:
"Guys, the car dealer, according to your quotation, the two car sponsors in the movie have been successfully qualified for the two car sponsorships in the movie with the sponsorship of Ferrari for 35 million dollars and Mercedes-Benz for 38 million dollars."
"The sponsorship qualification of luxury goods was won by Chanel, Hermès, and Tiffany."
"Others, you can leave directly later, of course, if you want to have a meal at Sunrise Film Company, I am very welcome, the company's canteen is below, there are a variety of seafood meals today, and I am also looking forward to the next cooperation with all brands."
After saying the polite words, the brand side that gave up the competition and felt that the price was too great left here one after another.
In the conference room, Kevin and the heads of five brands remained.
Looking at several principals, Kevin smiled.
It's hard for him not to laugh, and these five sponsors, Ferrari and Mercedes-Benz, together sponsored 73 million dollars, plus 45 million dollars from the three luxury companies, which is 118 million dollars.
The cost has returned.
No, it can even be said that the movie has not yet started shooting, and Kevin has already earned it back.
After all, they are also responsible for some key prop expenses in the movie, such as blasting vehicles, and others, not to mention the mess that adds up, 30 million US dollars are still required.
This is the most expensive part of the Fast and Furious movie.
Overall, it can be said that the film has not yet started filming, the project has not been made, and with the name of Steve Kevin, it has already earned 150 million US dollars.
This is exactly what Kevin has played in maintaining his reputation in Hollywood for so long.
The reason why these brands trust him so much is precisely because Steve Kevin has never punished partners, and the word success is synonymous with him.
His reputation is the best guarantee.
These brands know that Steve Kevin will not ruin his reputation because of this mere $100 million.
After all, Steve Kevin's golden signboard is worth two billion in Hollywood, which is his good reputation for hard work.
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