Hollywood Road

Since the early 1990s in the last world, if a movie wants to sell well, it can no longer rely on its own word-of-mouth effect. Publicity and marketing have become more and more important. After entering the new century, a movie with good quality has Without enough publicity, the final market performance can be said to be completely different.

Murphy is well aware of this, so he never minds betting in person to get attention when needed.

"Superhero movies are easier to achieve good market results, but it is impossible for a director to limit himself to only one type of film, that would be too lacking in pursuit."

Then, Murphy said about the upcoming "Gone Girl", "The current audience doesn't seem to like this kind of movie, they want to be able to watch the whole movie in a 90-second trailer. This is also the reason why superhero movies are so popular , they are uniformly packaged products with the same ingredients, and are highly sustainable, making it very easy for the audience to accept.”

He shrugged, "Once the film enters a fixed pattern, it will become very boring. Interesting super heroes like Deadpool are not easy to find in the comics industry. Super hero movies are becoming more and more routine and stereotyped." , Some movies don't think about innovation, but bring out the superheroes of the 1970s and 1980s..."

Murphy shook his head and didn't mention the specific name, but everyone could hear which movie he was referring to, "I think this kind of old-fashioned movie is very boring, I hope to shoot something that makes the audience think, analyze or Conjecture movies. Some film companies take the audience too naively, thinking that if it is a big production, there will be an audience and a market, and the movies they produce are just fast food."

Facts have proved that what Murphy said was not a lie.

In the late 1970s, an ambitious work jointly produced by Warner Bros. and DC Comics, "The Return of Man", which DC used to re-prove that it is the boss of the comic book movie, was released on time.

This blockbuster comic adaptation not only carried the many expectations and ambitions of Warner Bros. and DC Comics, but also created a series of records. For example, the announced production cost was an unprecedented $270 million in Hollywood. For example, the North American film market is the first For the first time, a film opened on a scale of over 4000 theaters.

According to Murphy's understanding, Warner Bros. has also invested nearly 150 million US dollars in promotion and marketing expenses for this film.

This also means that "Return of Man" won a billion dollars worldwide, and it cannot rely on the box office to return its capital.

Warner Bros. is ambitious, especially CEO Bruce Berman, who directly believed in the interview that "The Return of Man" will set a new North American weekend box office record. The final box office is expected to be 400 million US dollars in North America and 1 billion US dollars globally.

But when the film was released, it all became a joke.

In its three-day release, "The Return of Man" only took one-third of its expected weekly box office, which was only $50 million.

For other films, $50 million over the weekend is definitely a big hit, but for "The Return of the Man", it is less than a fraction of the production cost.

Not only did it fail at the weekend box office, but the film also encountered unanimous negative reviews from audiences and the media.

This directly led to a 60% drop in the box office the following weekend. By the time "Gone Girl" was about to be released, North America had just broken through the $100 million mark.

"Have you heard? There is a problem within Warner Bros."

In a private club, Robert Downey Jr. swung his club and pushed the white ball into the hole, "I heard it has something to do with you."

Murphy sat under the sun umbrella high on the hill, feeling the cool sea breeze, and said, "What does it have to do with me? "The Return of Man" will inevitably lead to huge losses for Warner Bros. This is a normal accountability mechanism within Warner. "

Judging from the various news he has received, Bruce Berman's CEO position is definitely not going to be kept.

The failure of this film not only brought about huge losses, but also ruined the ambition of DC comics to re-emerge.

Robert Downey Jr. put away his cue, walked back and sat across from him, "There are quite a few blockbusters that failed at the box office this summer.

"

"As Hollywood invests more and more." Murphy poured a glass of water for Robert Downey Jr., "There will only be more blockbusters thrown away in the future."

Twentieth Century Fox's "Kingdom of Heaven" was forced to go offline after only ten weeks in theaters. The box office in North America was only a little over 4 million US dollars, not much better than "The Return of Man".

Taking a sip from the short-term water glass, Robert Downey Jr. said, "Marvel Comics offered me an invitation."

Murphy looked at him suspiciously, "What invitation?"

"They are preparing a blockbuster comic book." Robert Downey Jr. seemed hesitant, "Invite me to audition for Tony Stark."

He himself was also very puzzled, "Don't they know that I have played Deadpool?"

"Perhaps it was your performance in Deadpool that impressed them." Murphy thought for a while, and didn't find it too surprising, "The "X-Men" series has been sold by Marvel Comics to Twentieth Century Fox. I was ruthlessly rejected even if I wanted to repurchase, poaching you may also be a reward for 20th Century Fox."

"Do you think I should accept the invitation?" Robert Downey Jr. hesitated.

"If it's another role, I will definitely suggest you to refuse." Murphy said seriously, "But Tony Stark is such a talkative, you can try it."

He pointed to Robert Downey Jr.'s mouth, "If you don't go, this place is too wasteful."

Anyway, the sequel to "Deadpool" has been put on hold by 20th Century Fox for the time being. It's good for Robert Downey Jr. to try it out. It's not uncommon in Hollywood for different comic-level heroes to be played by the same actor.

Moreover, if "Deadpool" is restarted in the future, it will be a big deal to change the actor. By then, Deadpool will be even more disfigured, and it will not be difficult to see the specific image of the actor.

To put it bluntly, superhero characters like Deadpool and Iron Man are more about the mask than the face beneath it.

As for whether Robert Downey Jr. can pass the audition of Marvel Comics, this is beyond his control.

In any case, after starring in Deadpool, it will more or less have some negative effects on Robert Downey Jr.'s audition for Iron Man.

After chatting about the movie, Murphy turned to another question.

"That matter," he knew Robert Downey Jr. could understand, "have you made any progress?"

"I hired three private detectives, and even bought the famous Hollywood Eye." Robert Downey Jr. frowned, "but there is no evidence that it is related to them."

"It's hard to find evidence for this kind of thing." Murphy folded his arms and said coldly, "Actually, we don't need evidence."

Robert Downey Jr. froze for a moment, then nodded, "I really don't need evidence."

He suddenly gritted his teeth and said, "This pair of hypocritical father and son! I will definitely not let them go!"

"Donnie, don't be too hasty about some things. Our current strength is still very weak." Murphy reminded him, "Don't forget that they are not only the father and son of Oscar winners who are rare in Hollywood, they have also been in this circle for decades. If we rush too much, it will backfire."

"I know." Robert Downey Jr. squeezed out a smile, "It's just...just thinking about what I've been through, I can't wait for them to try it too."

"There is a chance." Murphy narrowed his eyes slightly, "We will have a chance in the future."

Robert Downey Jr. nodded slightly. He knew that Murphy was more mature than himself in thinking, and now was indeed not the most suitable time.

The two chatted for a while, went to play a few holes, and then prepared to leave the clubhouse.

"Donnie, don't forget."

Walking to the parking lot, Murphy reminded Robert Downey Jr., "Bring Susan to the screening."

"I can't forget it." Robert Downey Jr. nodded, and then asked, "Where is Gail? Have you returned to Israel?"

"Well..." Murphy opened the car door, "I guess I won't be back until the end of the month."

Robert Downey Jr. seemed sympathetic and said, "She has such deep feelings for Israel. Your work is still not good enough."

He also opened the car door, "You have to work hard, Murphy."

Murphy waved to him, got into the car, and on the way back to the Santa Monica Valley, he went to a fashion store to pick up the latest custom-made dress, which was specially prepared for the upcoming screening.

"The Lost Lover" will be fully released in the North American film market from this Thursday. Since the film is rated R by MPAA, it is impossible to win the terrifying theaters of "The Return of Man", but 20th Century Fox still invested in it. With considerable resources, the film will open in North America with 3,500 theaters, and the number of screenings on Thursday plus advance screenings will also be as high as 3,000.

In a rented house in Brooklyn, New York, a young black man walked out of his room and shouted to another room, "Hey, Kyle, want to go to the bar tomorrow night? Some friends are coming from New Jersey, let's go Let's get together."

"I don't have time." Kyle Dunstella opened the door and walked out, "I'm going to the movies tomorrow night."

"Watching a movie?" The black man couldn't figure it out. Kyle Dunst is not a movie fan.

"Yeah, a new movie is about to be released." Kyle Dunst explained, "Just a while ago, we were concerned about the missing Amy Dunn..."

The black youth suddenly realized and patted his forehead, "I remember, amazing Amy!"

He also paid attention to this matter before, and immediately said, "Well, you can book five tickets for me, I will have dinner with my friends first, and then go to the movies, some of them are fans of "Amazing Amy", Almost went to Missouri to join the search party."

Kyle Dunst made an ok gesture, "No problem."

From the East Coast to the West Coast, from Miami to Alaska, quite a few people who have followed the previous Amazing Amy incident have become potential audiences for the film. (To be continued.)