Hollywood superstars: Start as a child star

“Hero” hits theaters

The “child star curse” doesn’t exist, but there are precedents to follow.

Many actors who became famous at a young age may have taken a wrong path while growing up and ruined themselves by taking drugs. Or he may fall into the trap of being a good man, disappearing from everyone, and leaving only his appearance as a boy to everyone… If it is

better, he will rest on his laurels for the rest of his life and rely on everyone’s good impression of him when he was young to find some roles. It works, but the performance is really numb.

Claire certainly doesn’t want to fall into any trap. He wanted to break out of this cyclical law and break into a new world of his own.

…

“Claire, over in China, Zhang Yimou invites you to attend the premiere of “Hero”!” On the other end of the phone, Roxy’s voice faded in and out, and the signal was not very good.

“Oh, yes! It’s been a year, and the production of the “Heroes” movie should have been completed!” Claire said to herself: “OK! Roxy, promise it for me! I will go.” “Okay

. ”

…

Claire plans to go to China to attend the premiere of “Heroes” and then return to Los Angeles to join the filming of the second and third parts of “Pirates of the Caribbean”.

This time, he did not participate too much in the creation of the subsequent script for “Pirates of the Caribbean”. Firstly, this movie project is no longer the marginal project that was not taken seriously at the beginning. Now the IP of “Pirates of the Caribbean” has become Disney’s most important movie project, and it is not something that Claire can just intervene casually; secondly

, Claire really has no idea about screenwriting. After all, he is not a professional screenwriter and has not received training. As time goes by, the secret will be exposed. Just don’t come forward forcefully.

Disney’s general manager Robert Iger was also successfully promoted to vice president due to the huge success of the “Pirates of the Caribbean” project.

…

The premiere ceremony of “Heroes” was very luxurious. When Claire arrived, it felt like half of the stars in the Chinese entertainment industry were here to support her. There are many, many people Claire is familiar with.

Lao Mouzi’s movies still have a familiar taste and feeling. The strong colors and beautiful pictures left a deep impression on the audience.

In addition to movies, the model of movie industrialization operation brought about by “Hero” is also quite enlightening.

From the early planning and preparation, star-making of genre films, to shooting and production, and finally promotion and distribution, “Hero” presents to people a set of market-oriented film operations that are completely different from the previous operations of domestic films, but completely in line with commercial laws. paradigm.

…

Two months after “Hero” was released, the domestic box office reached 250 million yuan. There is no doubt that “Hero” has achieved unprecedented commercial success for domestic films. To a certain extent, “Hero” is a milestone in the industrialization of Chinese films. It has rich enlightening significance in the development of Chinese martial arts films that combine art and commerce. ——”Literary Weekly” commented.

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“Heroes” didn’t waste much time and was quickly released in thousands of theaters in North America. This was all thanks to Claire’s coordination with the distribution company of 20th Century Fox.

The “Heroes” movie in the previous life was delayed for two years before it was released on the big screen in North America. This time, it was almost released simultaneously. And the number of theaters showing it has exceeded the limit of previous generations. Only with more theaters can we have higher box office.

Claire knows very well that Western audiences don’t really understand it. The storyline of the movie itself is relatively complex for Westerners, but too simple for Easterners.

Western audiences don’t quite understand the values and in-depth discussions that are conveyed in the “Hero” movie. What they are interested in is nothing more than the beautiful pictures and the mysterious oriental scenery.

Claire thought about what kind of publicity strategy could be used to attract Western audiences to the theater. He was going to use the system’s [virtual navy] to help.

I believe that what brings the biggest shock to “Hero” is definitely not the narrative and story, but Zhang Yimou’s control of color and image. Coupled with Tan Dun’s soundtrack, the movie’s visuals will give people a feeling that will not change even fifty years later. It will appear outdated, just like someone once said: “Omit the story in the movie and just splice together the beautiful shots in the movie, it can be used as a travel film.” …Claire decided to start from ‘Oriental Kung

Fu

‘ ‘ and ‘scenery’ perspective, publicity on the Internet. He asked Martin to contact Zhang Yimou and prepare to cut out the best scenery and fighting scenes in the movie to use as a special trailer. Publish on the Internet and media to attract audience interest.

# “Beautiful scenery, walk into the cinema and enjoy the charm from the East”

# “What is this place?” So beautiful! The paradise in the dream is nothing more than this! 》

# “Shangri-La from the dream!” 》

#《Beautiful Eastern Kung Fu, click to watch! 》

…

The special publicity plan prepared by Claire has a very good effect. “Hero” took over 95 million at the box office in North America, which is more than 780 million yuan when converted into RMB.

Coupled with the total box office in other regions, the total box office of “Hero” exceeded 1 billion yuan. It broke the box office record for Chinese-language films.

This happy event also prompted Zhang Yimou to call and thank Claire personally. You know, the bulk of this box office is in North America. If it hadn’t been for Claire’s unique publicity strategy, I’m afraid it wouldn’t have achieved what it has today.

…

The success of Zhang Yimou’s new film overseas has stimulated a large number of domestic directors and film studios. Who doesn’t want to come to North America, the world’s largest ticket warehouse, to try it out?

In the past, I had no options and no money, so I could only work around the country. This time, when they saw Zhang Yimou unlocking a box office achievement of 1 billion yuan, they couldn’t wait any longer.

Many directors and producers couldn’t help but ask for Claire’s contact information through their connections. I hope that I can become the second Zhang Yimou and that my work can become the second “Hero”.

However, Claire knows that the achievements achieved by “Heroes” cannot be replicated. He was a ‘miracle’ who was in the right place at the right time. However, he cannot categorically reject the wishes of Chinese directors and producers. There will be no good consequences for offending these future bosses of China. When the Chinese film market grows into the world’s second largest market, it will be too late to regret…

Claire went to find her own ‘Doraemon’ – Roxy for help.