Hong Kong Comprehensive World Champion
144 NIKE: Rebel (2/5) Explodes for the leader
Chapter 144 NIKE: Rebel (25) Explodes for the leader "lingcu"
"big boss."
"You hook...'
Several designers stood in the workshop lost in thought.
Although the factory has been established now and will be ready to start soon, the factory and the brand belong to two modules.
The factory and the A-cargo factory have been renamed "Zhuang's Manufacturing Industry". But the name of the shoe brand has not yet been decided. If Zhuang Shikai wants to create his own original brand, he must have a unique name and trademark.
After Zhuang Shikai drew a tick, he turned his head to look at the Chinese-American design director dug from "Adi", and asked energetically, "Is it beautiful?"
The design director immediately clapped loudly: "Beautiful!"
"Mr. Zhuang, the logo you designed is concise and clear, and its value is immeasurable!"
"As expected of a big boss!"
"The big boss is too talented!"
Uncle Jian gave a thumbs up and praised loudly with the designers next to him.
"Okay, okay! I've asked a fortune teller to tell you that this hooked character is rich, the logo is black and white, and the design can be colored. The shoes with this hook will be sold all over the world!"
Zhuang Shikai put down the colored pens and smiled happily.
Now the business community in Hong Kong is very superstitious, paying attention to fate and feng shui. Whatever decision the boss wants to implement, as long as it is linked to the fortune teller, the subordinates have no right to talk nonsense.
Zhuang Shikai said that the fortune teller just wanted to keep a low profile, low profile, so that in the future the shoes would not be sold all over the world, and he would have nothing to talk about when others asked about the story of his trademark creation.
What's more, this hook is really lucky. Using a hook as a trademark, he doesn't believe that the shoes are not popular. And "Nike" was established in 1972, and now there is no company, let alone a trademark.
Zhuang Shikai is not squatting! He is original! Do you understand the original!
The following shoe styles, he is not plagiarized... original! Do you understand the original!
Don't talk to me from the perspective of God! You, come down for me! He is later than me, I am the original!
In addition, AJ series, air force series, running shoes series, football spikes, sneakers series, and several popular shoe models such as Converse and Asics.
Zhuang Shikai has already drawn the template and locked it in the safe.
For the time being, give the design director a few 1-series drawings, let him formulate the process, and add some design elements, as the first batch of main shoe models.
The rest of the models will be released slowly in the future, with an average of one large model per year and one color scheme per season. I believe that it will soon be able to dominate the shoe market in Hong Kong Island and march into the world.
You know, Nike has not yet been established, but the Adidas brand was founded as early as 1949, and it is now a shoe company at the American tycoon level. The total design of the new shoe factory is the talent dug from "Adi", not only aesthetically pleasing, but also very experienced in material control and production skills.
In short, the more money, the more talent. This time I don't do piracy, it's a bit difficult to start, but the strength of my subordinates is also getting stronger, so I don't need to worry about it in general.
"The big boss, the trademark has been finalized."
"What about the brand name of our shoe business?"
Uncle Jian asked at the right time.
Zhuang Shikai smiled lightly: "NIKE, Rebel!"
"Our brand philosophy is: against the wind, sports, trendy!"
"Focus on young people and the fashion market! I want to make each of our shoes become the trend of the world!"
"The places where men can show their strength are not only watches, but also shoes."
To win people's luck is to win to the end, and you can't leave the opponent with the capital to make a fortune. Zhuang Shikai not only needs to start with the trademark, but also the English logo. Still, forget about the official Chinese brand name.
"Nike" is a translated name, and it sounds like a "foreign brand", full of a "sheep smell". The other party enters the domestic market as an overseas brand, so it is no problem to use this name.
If our Chinese original brand also uses this name, it will hit the street. And "Neike" conforms to the English pinyin, but also has a unique temperament of Chinese characters, which is very suitable for the brand of the shoe factory.
After Zhuang Shikai said the brand name sonorously, he reached out and grasped it, as if grasping a vast market, and the employees standing beside him were all excited.
The chief designer was awed in his heart, and thought to himself: "The brief introduction of the trademark is clear, and the brand name is sharp, and the combination is easy to leave a deep impression on people."
"Coupled with the few blueprints given to me by Mr. Zhuang, the future of Nike Shoes can be expected."
At the beginning, he couldn't bear the discrimination against Chinese from foreign countries, and because of the high salary offered by Zhuang Shikai, he returned to Hong Kong Island to work.
But now he also has an idea of wanting to flex his muscles, maybe he can really create an incredible foundation.
"In the future, Adi's opponents will only be rebels!"
One day in 1971, as a certain boss drew a tick, a sports enterprise with products covering clothing, footwear, and sports equipment was born.
From footwear at the beginning to clothing, this enterprise has all-encompassing products, and for the first time put forward the concept of integrating "technology" into sports. Grasping the sports market with one hand and the fashion market with the other has become the pride of becoming a domestic brand, a mountain that cannot be crossed by the two markets.
After deciding on the trademark and brand name, Zhuang Shikai wandered around the factory casually. Seeing that the employees had officially started work, he left the factory under the escort of a group of management.
Zhuang Shikai had already registered his trademark in Hong Kong Island before exporting his trademark and brand-name products, and had entrusted a lawyer to register globally, so he was not afraid of any problems with the trademark.
And after Zhuang Shikai left, the gate of the shoe factory of Zhuang's Manufacturing Industry also hung the trademarks of "Neike" and Hook. So far, the shoe factory has great luck and prosperity.
"This, this, this... in front of the mountain and behind the water, sitting on the treasure basin..."
"I passed by here yesterday and it was still a waste of money, why did it become a golden place today!"
"I think I, Blind Chen, can only count one sign in fortune-telling, but I can calculate gossip in Fengshui. I haven't counted a fortune-telling sign correctly in my life, and I have not miscalculated a place in Fengshui!"
"Who is it! Who ruined the pride of my life!" A fortune teller from Tin Hau Temple who lives in the New Territories passed by, pinched his fingers, vomited out a mouthful of old phlegm, raised his hands to poke his eyes blind, and then silently put them down , go to work in Tin Hau Temple by car.
Just finish shouting! I'm blind, and I'm still poking a fart!
In December, the end of the year is approaching, Mong Kok, Dundas Garden Street.
The entire garden street is 150 meters from the end, with more than 50 shops on both sides and more than 200 property rights.
Since two months ago, ten shops on the street, in the middle of the street, and at the end of the street have been bought and opened up into three shops, of which two shops are used at the end of the street, and the main store in the center of the street is opened directly to six shops. for renovation.
This kind of action of spending huge sums of money has already made a great reputation in Huayuan Street. As the core street in Mongkok, there are already a lot of people here.
What's more, during the construction of these three shops, they were surrounded by white doorstops to prevent people from seeing the situation inside the shops.
Citizens passing by can only see a big tick mark on the white plastic sheeting, plus the brand name of "NIKE Reverse Customer", and the construction team that comes in and out from time to time.
This is the first time for shops in Hong Kong to use the "enclosure construction + advertising" model, and it is also a precedent. Even before the store opened, it has already made a head start and gained a great reputation in Hong Kong.
Today is the opening day of NIKE.
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