Huayu is free to do as you like

At this year’s New Year’s Eve party, Mango Channel is undoubtedly the biggest winner.

That night, the national network ratings were 3.14 and the audience share was 12.25%, ranking first in the country during the same time period.

Live broadcast across the entire network: Mango TV, iQiyi, Tengxun Video, Youku Video, with over 100 million views across the entire network in 12 hours.

# Mango Channel New Year’s Eve Concert # ranked first in both Weibo topic lists.

Regardless of TV ratings or Internet popularity, Mango Channel far exceeds the second-ranked CCTV One and the third-ranked Blueberry Channel.

Gu Wei's stage performance is indispensable for such achievements.

According to statistics, after his final appearance, both the ratings and the amount of online broadcasts skyrocketed. It is conceivable how many viewers chose Mango Channel just to wait for Gu Wei to appear.

The New Year's Eve concert ended, and on New Year's Day the next day, "The Wind Rises" and "Flowers Along the Way" quietly landed on major music platforms.

It didn't take long for it to quickly climb onto the new song charts and hot song charts, even directly taking the top two spots.

Riding on the popularity of these two new songs, the listening volume of some of Gu Wei's old songs has also increased.

On New Year's Day this year, the happiest thing is Gu Wei's fans, who have been waiting for a long time for the idol to release two new songs at once, which is more than in previous Spring Festival Galas.

This situation also dispelled their resentment about Gu Wei not attending the Spring Festival Gala this year.

".I hope that the wishes I have made will bloom all the way and hide the people in the rain under the eaves."

A road show in Shenzhen ended, and Ni Ni got into the car back humming the song "Flowers Along the Road".

"I really want to know how you have such a long brain that you can always write such beautiful songs.

I like both of these songs very much.”

After Gu Wei finished his New Year's Eve concert, he flew to join the crew of [Ex 3]. The movie had just been released less than a week ago, so it was the best time to do a roadshow to promote it.

The meeting just now was originally to promote the movie. After Yu Wenwen sang "Decent", the fans present insisted that Gu Wei sing a new song.

There was no other way, so Gu Wei fulfilled everyone's request on the spot and sang "Blossoms along the way".

“I am not the songwriter of [The Wind Rises], the song is the copyright of a Japanese song I bought.

"Flowers Along the Road" was adapted by me based on the theme song "Living the World" of the puppet show "Jianghu Rescue Team", and of course I bought the adaptation rights from the original author.

It’s okay for you to praise me for singing well, but I really didn’t put much effort into the creation of these two songs.”

Gu Wei sat opposite Ni Ni and explained to her.

"[Living up to the world]?

I haven't heard of it, I'll look for it." After listening to Gu Wei's words, Ni Ni took out his mobile phone, opened the music software, and searched for the song "Living the World".

"The melody is somewhat similar, but it's not as good as [All the Flowers]. It doesn't have that positive and sunny energy field at all. Compared with [All the Flowers], it's two different styles.

It has something to do with the arrangement of the melody, but what’s more important is the lyrics and your singing.”

After listening to Alan's "Live Up to the World", Ni Ni analyzed it as a fan.

Gu Wei smiled and didn't say anything. Of course, [Blooming Flowers Along the Way] sounded better, and there was a big difference between the two in terms of popularity.

"Our movie [Ex 3] is so popular now, how much box office will it get in the end?"

After talking about music, Ni Ni became concerned about the movie box office.

"I said it at the previous premiere."

"Do you really think the final box office can exceed 1.5 billion?"

“Why not, I’m still conservatively estimating.

Although the reputation of [Ex 3] is not as good as my previous movies, according to the current situation, this movie has emotionally resonated with a large number of young audiences.

It’s not difficult to make a big sale.”

The final box office of a movie is not determined by expert film critics, but by tens of millions of ordinary viewers who watch the movie.

In the current domestic movie market, the movie-watching group is very large, as can be seen from the fact that "Wolf Warrior 2" has a box office of 6 billion.

Therefore, making a movie does not need to please all audiences, and ordinary movies cannot do this.

As long as a specific group of moviegoers likes your movie, it will be enough to sell well at the box office.

[Ex 3] is obviously this kind of movie.

Many viewers who are serious about the plot and story don't like this romantic movie, and even the elderly can't understand some of the emotions in it.

But there are many young people who can be impressed.

Publicity is one thing, but it is also very important that the story really touches the hearts of this wave of young audiences in their 20s.

Although the crew has hired many actors to get good reviews online, more so-called young people from small towns and urban white-collar workers will really be touched by the story of "Exes 3".

No one has many exes, and the tears are not in vain.

It can only be said that there are too many people in China. As long as the work can arouse the empathy of some people, it will not be difficult to sell it well.

As many netizens said, "The Ex 3" can only be regarded as mediocre in terms of story and shooting techniques, but it is by no means a bad movie because the movie can bring the spirit of many young audiences into it.

On January 1st, [The Ex 3] continued to thrive at the box office, taking in 146 million, breaking 500 million in 4 days, becoming the biggest winner during the New Year's Day period.

On the 2nd working day, the box office dropped slightly, but it still maintained a good performance of over 100 million in a single day, which was in sharp contrast to "The Second Generation Fairy: Lucky in This Life", "Jieyou Grocery Store", and "Demon Bell Bell".

After the New Year's Day, the box office of other movies except "The Ex 3" fell all the way to the bottom. The worst single-day box office of "The Ring" was less than 10 million, less than one-tenth of "The Ex 3".

I have to say that the reputation of this film is the worst among the New Year's Day schedule. The Douban score almost fell below 4, and neither Happy Mahua nor Shen Teng could save it.

Fortunately, Sandra Ng has a husband who is a great director, and Chen Kexin is also the producer of the film. Even during the promotion, it was the husband and wife team of Sandra Ng, Chen Kexin + Happy Twist Shen Teng + Yue Yunpeng and other comedians.

The resulting effect is a sense of déjà vu similar to Hong Kong's 1980s and 1990s shitty movies.

It's nonsensical and not funny at all, with all kinds of low-level pretending to be crazy and stupid. The whole movie is full of outdated Internet memes, which makes it quite embarrassing to watch.

# With an estimated box office of 1.8 billion+, why does it become the first dark horse in 2018? #

# How many people cried out in "The Ex 3" which exceeded 1 billion in 8 days? The post-95s generation contributed a lot to the box office! #

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Before [Ex 3] was released, everyone knew that the box office of this film would not be too low.

With the foundation of the first two films, and the addition of Gu Wei, known as the "King of the Box Office", everyone knows that as long as the plot is not too outrageous, "The Ex 3" will definitely be a hit.

However, for a romance film with a cost of more than 100 million, 500 million is considered a big hit, 800 million is considered a big hit, let alone more than 1 billion.

No one expected that "Exes 3" would become so popular when other movies during the New Year's Day schedule were not performing well.

Of course, it can't be compared with "Wolf Warrior 2", "Tang Detective 2", and "Mermaid", but as an urban love movie, "The Ex 3"'s box office results are breaking all records of domestic love movies every day.

At this time, Director Tian Yusheng was also a little confused.

Born in 1983, he is just 35 years old this year. As a director, his qualifications are very young. He has only shot three movies so far, namely [Predecessor] 1, 2, and 3.

He never expected that his third movie would break 1 billion at the box office, and that he would so easily enter the 1 billion box office club.

"Director, I can't go on road shows with the crew anymore. The filming of the next film is about to start."

A week after [Ex 3] was released, Gu Wei came over to ask for leave, which was actually to say hello to Tian Yusheng.

"No problem, leave the rest of the publicity to me, Zheng Kai, Ni Ni, Wenwen and the others. Gu Wei, feel free to go.

Speaking of which, our movie is a big hit thanks to you! "

Tian Yusheng's attitude towards Gu Wei is very enthusiastic. He knows very well who is responsible for the current box office performance of "Expedition 3".

Although when this movie was released, he had already said that [Ex 3] would be the last one in this series, but with such a high box office, he just regarded what he said before as fart.

Cheng Long also always said that his movie is the last kung fu movie, and it has not been made all the time.

If a fourth film is made in the future, the best candidate would definitely be Gu Wei.

"Everywhere, it's all the director's good filming and everyone's good acting." Gu Wei said politely, chatted with the director for a few more words, and then prepared to leave the road show team.

"Is your movie about to start?" The one who was most reluctant to leave Gu Wei was definitely Ni Ni.

"Just the past few days."

"When you have free time, remember to come to me when you return to the capital. I have recently learned two dishes and I will cook them for you." When Ni Ni is not filming, she cooks at home, which is also one of her hobbies.

From time to time, she posts pictures of delicious food she has made in her circle of friends.

"No problem, wait and taste Mr. Meow's delicious food!"

Beijing, Huayi Brothers.

Wang Zhongjun looked at the box office data in his hand and felt very good.

Looking at it now, finding Gu Wei to join [Predecessor 3] was the most correct move he made.

Now, just 8 days after the movie was released, the box office has exceeded 1 billion, and the final box office result is likely to reach 2 billion+.

Huayi made a lot of money.

Taking the previous film as an example, the box office of [Excessor 2] was 250 million. After excluding the cost, the final box office share was about 60 million.

Although Gu Wei gave the other party 40% of the investment share after joining, Huayi's profit is several times that of the second movie with the current box office of 1 billion.

This is not counting the surge in stocks caused by the response to the stock market due to the blockbuster sales of his movies. This is the bulk of his wealth growth.

“I really didn’t expect [Ex 3] to be so popular.

Originally, I thought that no matter how strong Gu Wei's box office appeal was, the ceiling for romance films is relatively low, and it would be very good to get 800 million or 1 billion at the box office.

Who would have thought that in just 8 days, it would have already exceeded 1 billion in box office, and its momentum continues unabated.

No one else has this kind of luck.”

Wang Zhonglei, who was sitting opposite, couldn't help but sigh, he was completely convinced.

Feng Xiaogang's "Youth" has already grossed more than 1.3 billion at the box office. However, after being released for more than 20 days, it has exhausted its potential. It is expected to reach 1.4 billion before it is released.

According to the current popularity and box office trend of "Expedition 3", there is no problem in catching up with "Youth".

At the beginning of 2018, Huayi Brothers got off to a good start with two movies that sold over 1 billion in sales!

“I have said before that no matter whether it is strength or luck, some people will succeed in whatever they do within a certain period of time.

Huayi also had such moments back then.

Obviously, Gu Wei is at this stage now."

"Understood, it seems that in the future we will have to cooperate with Gu Wei and [Wei Tianxia] behind him.

Do you have money to make together?"

Wang Zhongjun nodded with satisfaction after listening to his brother's words.

Feng Xiaogang, who was also at home in Beijing, was in a very complicated mood at this time.

The release of "Youth" has entered the final stage. He has nothing to do now and has been resting at home.

Ever since attending the premiere of [Ex 3], he has been paying attention to the box office trends of this movie.

It was a hit at the box office in the first three days, which didn't surprise him, because with Gu Wei's reputation, his fans alone were enough to buy the movie.

But the momentum continued unabated in the second week, and it became increasingly popular. Now it has quickly exceeded 1 billion, setting off a wave of movie viewing frenzy.

To be honest, Director Feng really couldn't understand it.

"Am I really old and have created a generation gap with today's young audiences?"

“Times have changed, that’s normal.

[Youth] is your youth, [Predecessor 3] is the youth of today’s young people.”

Xu Fan put a plate of washed fruits on the coffee table, and then comforted him.

"However, many young people still like what you filmed. Really good movies are regardless of age."

"Unfortunately, I don't have any suitable projects at the moment, otherwise I really want to collaborate with Gu Wei.

To say I'm not greedy would be a lie.

None of the movies he has made in the past two years have a box office of less than 1 billion.

I found that as long as the films are of similar quality, they will have a high return at the box office after he joins.”

“I heard everyone calls him the box office king.

Based on the box office performance of the movies that Wei Wei has starred in so far, this title is not an exaggeration.”

Xu Fan only met Gu Wei once at the premiere of [Expedition 3], and that handsome young man left a very good impression on her.

"Gu Wei's personal reputation has been established. Not only does he have a lot of fans, but ordinary audiences also have a certain amount of trust in him. They can't help but watch his new movies when they are released."

As one of the most famous commercial film directors in the Mainland, Feng Xiaogang is very aware of the importance of word of mouth.

"Feng's Comedy" is the signature he has built with half a lifetime of hard work.

Feng Xiaogang once said that audiences would not buy into the good movies he made on other subjects, and the comedies he made casually would be very popular. Isn't it because of his "Feng's Comedy" brand?

"[Mobile Phone 2] is already in the preparation stage. After the filming of this movie is completed, I will see if I can come up with a script suitable for Gu Wei."

Feng Xiaogang frowned and thought for a while before saying.

"You don't have to force yourself. You have been making movies all your life, and now you have no shortage of fame and fortune. There is no need to compete with yourself for the box office. Just make what you like."

Xu Fan advised warmly from the side.

Throughout Feng Xiaogang's life, filmmaking is actually divided into three stages.

The first stage is for the market; the second stage is for society; the third stage is for yourself.

I filmed "If You Are the One" to make money; I filmed "1942" and "Tangshan Earthquake" to prove my identity as a great director; I filmed "Youth" to commemorate my youth.

"Haha, don't worry, I can still shoot now.

I have always been called a great director of commercial films, but as a result, the films I make now may not even be among the top ten in the domestic box office rankings.

Always prove that you are not old yet! "

Feng Xiaogang smiled and patted Xu Fan's arm, his mood was very optimistic.

"You can figure it out yourself, but no matter what, just don't tire yourself out."