Huayu is free to do as you like

After entering the Lunar New Year period, "The Unknown" and "Nezha: The Devil Boy Comes into the World", which will be released during the Spring Festival period, have successively started some promotional activities of their own.

The promotional companies for "The Unknown" are "Wei Ming Xia" and "China Film".

The schedule of this film was relatively good, and there were no competitive films at the same time. However, the film is not adapted from a big IP, and it does not have a well-known director or famous star, so its appeal to the audience is really limited.

Although the male protagonist Chen Jianbin is well-known, including the emperor in "The Legend of Zhen Huan", Cao Cao in "Three Kingdoms", and many other classic roles, when it comes to box office appeal, he has almost no appeal.

The only other supporting role is Ren Suxi, who plays his sister. She is somewhat famous because of "Donkey Des Shui", but she is only popular in a small circle.

To be honest, before the movie was released, Gu Wei didn't have any good way to promote it. He could only ask the publicity team to conduct more screenings to build up the reputation and rely on good reputation to win.

[Nezha: The Devil Boy Comes into the World] is similar. Compared with [The Unknown], [Nezha] chooses to be released during the Spring Festival, the most popular time of the year.

Gu Wei knew the strength of this movie, but others did not.

After "The Return of the Great Sage", with the exception of the "Bear Bear" series, all the films that tried to take over the banner of domestic animated films failed without exception.

So for now, people inside and outside the industry don’t pay too much attention to this animated film that is scheduled to be released during the Spring Festival, thinking it is just a supplement to several other blockbusters.

Fortunately, Gu Wei reached an agreement with Wanda in advance. With Wanda's support, he can ensure that "Nezha" has a relatively high film schedule during the fiercely competitive Spring Festival period.

After leaving the publicity team of [Predecessor 3], Gu Wei first returned to the company in Beijing.

[I am not a medicine god] After several months of post-production, it is finally completed.

“Put the focus of promotion of [The Unknown] and [Nezha] online, especially short video channels.

Edit more trailers and promotional short videos and put them on Douyin and Kuaishou, spend money to buy traffic, and find some Internet celebrities to advertise.

Some internet celebrities from [Wuyou Media] have taken advantage of it.

The main resources must still be placed on [Nezha], and I am confident in the quality of this animated film."

In the conference room, Gu Wei explained to the people in the company the focus of the current work.

"Boss, when will [I'm Not the God of Medicine] be scheduled?"

"This summer!

At present, in the domestic film market, in addition to the Spring Festival film, only the summer film is the most suitable! "

Gu Wei did not hesitate, he was very aware of the potential of [Medicine God].

"First find people from major theater chains to come over and hold a small viewing party, and then decide on a specific release time."

"clear."

"Director Literary, what are your plans after finishing [God of Medicine]? Do you want to take a break?"

After the company meeting, Gu Wei and Wen Mu also drank tea and chatted in the office.

[I’m Not a Medicine God] It took a full year from preparation to shooting to post-production and editing. Now everything is finally done and it’s just waiting to be tested by the audience and the market after it is released.

Wen Mu also picked up the tea cup in front of him, his face looked a little tired, but more of it was the satisfaction of completing a work.

“I’m going to take a break for two months, change my mind, and think about what to shoot next.”

“The company has decided to arrange for [The God of Medicine] to be released this summer, and the promotion and distribution side will definitely provide the highest level of resource support.

I am very confident about this movie. It will definitely achieve a good result when the time comes and it will not let down the hard work of the literary director, Senior Sister Han and all our creative staff."

Gu Wei is also very satisfied with Wen Mu. He is talented and obedient, and is a very good tool man.

Of course, he also treats Wen Mu well. Not only does the new director support him in making movies, but the remuneration is also the highest level in the industry.

After the hit "The Lover" became a hit, and when he made "I'm Not the God of Medicine", in addition to the director's remuneration, Gu Wei also gave Wen Mu Ye a small portion of the profit share, which was one of the ways to tie him up.

Gu Wei has never been a stingy person, and is very generous to his truly talented and capable subordinates and partners.

Things like Zhang Weiping's splitting up and Zhang Weiping's deduction of director Zhang Yimou's salary would never happen to him.

"Mr. Gu, you can make the decision. I will only take care of the filming. I will follow the company's arrangements in terms of publicity and distribution."

Wen Mu also took a sip of tea and said.

He was comfortable working in [Wei Mingxia]. He was surrounded by acquaintances such as the Han family daughter and Yao Xiaozhi, and there was also Guo Fan, whom he could chat with.

Gu Wei is a very generous boss. He never has to worry about funding for filming. The company's team is complete and professional. He only needs to do what a director should do and doesn't have to worry about anything else.

Unlike many directors who work alone, they have to attract investment and form a team. They have to worry about everything during filming.

Guo Fan, who had never met Gu Wei before, was like this. He was doing the work of several people by himself and would encounter all kinds of troubles.

“I had someone buy the rights to an Indian movie before, and I’m going to adapt it and put it on the screen.

You might as well take a look at it when the literary director is taking a break.

If you are interested, I can leave this project to you."

"oh?

What kind of movie can make Mr. Gu interested in buying the copyright? It must be good."

Although he had planned to rest for a while, Wen Mu immediately became interested when he heard what Gu Wei said.

From the moment they met, he admired the consultant's vision.

[Wei Ming Xia] has achieved one success after another under the leadership of the other party. Within a few years, it has developed into an important domestic entertainment film and television production company.

"It's called [Manslaughter], and it's a suspense movie released in 2015.

I have already decided on the protagonist, and it is still Xiao Yang.

The literary director can go back and watch the film.

If you are interested, you can work with people from the company’s screenwriting department to adapt the script later.”

"[Manslaughter and Concealment]."

Wen Mu also muttered that he had never seen this movie.

After all, it is an Indian movie and it has not been released in China. It is normal that he has not seen it.

After Wen Mu also left, Gu Wei took stock of the harvest in 2017 in the office.

In terms of TV dramas, the company's "Three Lives Three Worlds: Ten Miles of Peach Blossom" was launched at the end of January and became a popular opening drama this year.

[The Legend of Chu Qiao] was also very popular on May 1st.

[You Are My Glory] dominates the summer season.

These three popular TV series brought a total revenue of nearly 2 billion to the company.

This includes income from first-round broadcast rights, second-round broadcast rights, online copyrights and overseas copyrights, as well as various product placements, TV series peripheral derivatives, etc.

Although it is only revenue and not net profit, we can still see how profitable it is to film a popular TV series in today's domestic market.

No wonder the producers offer sky-high salaries to well-known actors.

Some people do the decapitation business, but no one does the loss-making business.

In terms of movies, the company-produced "Love" was released on New Year's Day last year, exactly one year ago, with a box office of 758 million.

Han's daughter's "Take My Brother Away" was released in the summer, with a box office of 237 million.

Although neither of these two films were big hits, they were able to make a lot of money despite their low cost.

The biggest movie this year is "Wolf Warrior 2" starring Gu Wei, with a box office of 6 billion yuan, and Gu Wei has 40% of the investment.

This movie alone has a pre-tax income of nearly 1 billion yuan.

Of course, in addition to profits, the company also spent a lot of money in 2017.

In addition to normal operating costs, we have invested in the filming of several film and television dramas such as "The Unknown", "I'm Not the God of Medicine", and "Dear Love".

Gu Wei also spent 200 million yuan on the filming of "The Wandering Earth".

In general, the company's profits are far greater than its investment. This level of profitability is second to none among all domestic entertainment film and television companies.

"Boss, some of your domestic endorsements are about to expire recently, and many brands are contacting us about renewing their contracts."

"Do you have any opinion?"

Yang Liwen has been handling Gu Wei's commercial endorsements.

“These domestic endorsement contracts were all signed in early 2016, and the quotes at that time ranged from 45 million to 50 million for two years.

If you look at Louis Vuitton's endorsement contract renewal this year, your current international brand endorsement fee has stabilized at US$15 million for two years.

It will definitely not be so high in China, but I think it will rise to at least 60 million in two years.

After all, the contract signed with [Honor of Kings] in 2016 was at this price.”

Gu Wei hesitated.

“Would this price be unacceptable to domestic brands?”

"Mr. Gu, your business value is completely worth the price.

This can also filter out some relatively low-end brands, and the rest are basically big brands.

Although the number of endorsements will be somewhat reduced, the income will not be less, and it will actually improve your own endorsement level.

It’s good for your personal image and the products you endorse.”

"Okay, I'll leave this to you to discuss." Gu Wei made the decision without much hesitation.

After all, he is not Yangyang, who relies on high quality and low price to win.

What Yang Liwen said makes sense. Taking the high-quality route is his choice.

The cost of one of his endorsements is higher than all the endorsements received by ordinary second- and third-tier stars.

By maintaining a certain level of performance, you will not be too tired and can earn more money.