Huayu started by giving the system to female stars

Chapter 137 136. The screening schedule of "Those Years" has doubled

Wei Wu and his team just finished the promotional activities at Sichuan Agricultural University, and the next stop is to go to Southwest Petroleum University.

Wei Wu and his team's itinerary for this trip is to start from the capital, first stroll along the Beijing-Tianjin-Tangshan, then go south along the Beijing-Hangzhou Railway, sweep the entire southeast coast and then enter Sichuan——

Then follow the Yangtze River to enter the Jianghan Plain, then the North China Plain next door, and run through the central cities one by one, and finally fly to the three northeastern provinces to end it!

"Wei Wu, why are we basically going to universities on this roadshow? Don't we usually go to local cinemas, shopping malls, etc.?"

After getting in the car, Yang Mi finally couldn't help asking a question she had been holding back for several days.

After all, it is definitely unrealistic for one person to have a car when going out now. With limited conditions, basically everyone can only share a car.

Of course, even if they carpooled, they were definitely arranged according to their status, so the leading actors and directors were arranged in the high-end first car, Chen Xi and Zhang Wenwen, who drove, sat in the front row, and Wei Wu, Liu Tianxian and Yang Mi sat in the back row.

Because they didn't get along well, they naturally didn't want to sit next to each other, so Wei Wu usually sat in the middle, which was also a disguised way of "hugging left and right".

Of course, Wei Wu didn't dare to really hug left and right.

But it was quite exciting to secretly pinch the buttocks or touch the thighs of the other person while he was not paying attention, and observe the nervous look of the person.

Wei Wu explained: "Because our roadshow promotion this time was originally called-college promotion planning, most of the places we went to were colleges with a large number of students from all over the country.

"The reason why we took a different approach to promote it is also directly related to the audience of our movie.

"For youth films like ours, students are not only the male and female protagonists of the youth film story, but also the main group of film consumption, so colleges and universities are naturally the main battlefield for our key publicity and promotion.

"After all, the male protagonists of our film are high school graduates who are about to go to college, so these adolescent pains and troubles are obviously the most resonant for high school and college students!

"And the male and female protagonists of the story are about the same age as them, so they are naturally more involved, so they are the natural audience group for films like youth films.

"But relatively speaking, high school students are not very financially independent, and even if they want to buy tickets to support, most of them are powerless, so of course they still focus more on college students."

Yang Mi suddenly realized: "Oh, so that's the case!"

Wei Wu nodded slightly and said: "Well, we are breaking the old ideological barriers, finding a differentiated track to iterate the traditional way of playing, accurately filling the vertical field with unique grippers, and using a combination of point and line focus punches to find the refined detonation point of the audience of youth films, ensuring full coverage of marketing, and achieving a dimensionality reduction strike in the ecological niche. ”

It was so long that it was hard for Wei Wu to finish it in one breath without taking a breath.

Yang Mi, Liu Tianxian and Chen Xi were stunned. Although they didn't understand a word, it sounded inexplicably intimidating.

No one dared to speak immediately for a while, for fear of showing their weakness.

After three seconds of mysterious embarrassment, Yang Mi, who was more aggressive, guessed that he might be making a fuss again, so she rolled her eyes and said:

"Are you okay? Please speak human language next time! "

Wei Wu couldn't help laughing, because the expressions of the three of them were so funny!

Their expressions seemed to be saying: Why can I understand every word he said, but I can't understand it at all when they are put together?

After all, Internet jargon is a bit confusing to people who have experienced the Internet explosion, let alone these people now!

But then again, in fact, Wei Wu went to colleges and universities to promote the movie, which is really smart!

This trick is of course not original to him, but learned from the youth films that came later.

It seems that it started with "Fleeting Time". It works, so everyone followed suit, and one or two people started to do it!

So this is the benefit of opening the third eye, and many problems can be solved in the future.

In the early stage, use MV to increase popularity, and then accurately promote it in colleges and universities.

It can be said that his set of combined punches really taught today's filmmakers a good lesson. Many colleagues also discovered for the first time:

Wow, it turns out that movie promotion can be played like this!

It is not difficult to imagine that if the youth film genre is popularized by "Those Years" in the future, this set of promotional models will naturally be imitated by many later comers.

However, this kind of promotional plan is probably only relatively effective when it is done for the first time, because everyone is fresh! After that, the effect will only become more and more mediocre.

Of course, in addition to offline roadshow promotions, Wei Wu also did not miss online promotions.

During this period, his water army team has also been taking the initiative to attack, using various methods to attract traffic and create topics for "Those Years" in major forums, ensuring that the film will remain popular on the Internet until it is released.

It is obvious that Wei Wu should be the first among all current directors to attach importance to and seriously try online marketing and promotion!

When other crews promote movies and still focus on traditional media such as cinema posters, television, magazines, newspapers, and radio stations, Wei Wu has already laid out on the Internet with an eye on the future!

It is worth mentioning that in the previous "The Promise" incident, Wei Wu clearly supported Hu Ge and Chen Kaige behind the scenes, which can be regarded as a young opinion leader who resists authority by netizens.

With this halo, coupled with the fact that Wei Wu often posts famous quotes on the Internet, he has created many hot memes. He is also very proficient in using Internet buzzwords. He has no airs and can easily mingle with netizens from all walks of life.

In the words of netizens, he was like an old surfer as soon as he opened his mouth. As a result, Wei Wu's popularity and reputation on the Chinese Internet are quite good now.

And because he is willing to spend money, he has hired trolls to brag for him for a long time, and he is well versed in the operating rules of Internet experts and knows how to manage his own online image...

So after more than half a year of hard work, Wei Wu can basically be said to be an early internet celebrity in the current version.

It is no exaggeration to say that his current fame and influence on the Internet are at least twice as strong as in reality!

There is no Weibo now, but if there is Weibo now, it is estimated that Wei Wu's number of fans will definitely be among the best on the entire site!

Thinking of this, Wei Wu couldn't help but have a thought.

Yes, it seems there is no Weibo yet!

Although the reputation of Weibo is not very good, it is indeed a very useful tool, and it is naturally convenient for the promotion of film and television dramas.

As a reborn person with a system, Wei Wu is definitely not satisfied with being an actor or a star, so he must have his own voice channel so that he will not be controlled by others.

In the previous life, Weibo was founded in mid-August 2009, three full years ago.

As long as I accumulate some capital and plan ahead to get this thing out in advance, it shouldn't be difficult!

Just as Wei Wu was thinking about it, Liu Tianxian suddenly interrupted his grand plan:

"Wei Wu, I heard that our movie has a high scheduling rate?"

Chen Xiao and Yang Mi also pricked up their ears in unison, and Wei Wu nodded and said:

"Yes, because Bona is responsible for distributing our movie, and Yu Dong was formerly a general under Mr. Han, and has been involved in the distribution field for many years, so he is quite successful in theaters!

"Besides, Mr. Han has always favored me, so this time he is opening the door to me.

"China Film Group directly controls or indirectly holds shares, and controls half of the state-owned theater chains in the country. This means that the arrangement of films is actually a matter of their words!"

In fact, the reason why Han Sanping was willing to open the back door to Wei Wu was not entirely because he admired him. There was another important reason.

That's because Wei Wu is about to shoot "Painted Skin". This film is currently the main investor of China Film, so it will naturally be distributed by China Film in the future and then released in theaters owned by China Film.

Han Sanping definitely doesn't want "Painted Skin" to fail at the box office. Whether or not he pays for it is a trivial matter. The main reason is that the project he promoted failed, which will inevitably affect his prestige.

In order to ensure the box office success of "Painted Skin", of course he must first find a way to win over Wei Wu!

That's why he gave extra preferential treatment and gave "Those Years" more filming opportunities.

After all, the higher the box office of this movie is, the greater Wei Wu's personal fame will grow. Accordingly, the box office of "Painted Skin" will also rise in the future, and the probability of failure will naturally be greatly reduced.

Liu Tianxian quickly asked: "Oh, don't be too pretentious, just tell me how many there are?"

Wei Wu stretched out two fingers and said: "Basically among the top 20 ticket-rich cities in China, even the lowest ranked films are not lower than 20%, and most places are above 30%.

On average, it should be around 30%! Compared to our last film "Unfortunately", the film schedule has almost doubled! . "

Liu Tianxian was relieved and a satisfied smile appeared on his face:

"Yeah, that's really great!"

In fact, the reason why this movie is so highly ranked is not only because of Han Sanping's preferential treatment, but also because of the previous MV promotion effect which was really good.

Another very important reason is that this is also the first influential movie to be released this summer.

To put it bluntly, "Those Years" is currently taking the lead, so there is currently no strong rival to compete with it in scheduling films.

In fact, throughout July, there are three other heavyweight movies released, namely "Superman Returns", "Mission: Impossible 3" and "Dragon Tiger Gate".

Then "Superman Returns" is the closest one to them, it will be released on July 11, and the other two will be later!

But even the recent "Superman Returns" was 12 days apart.

How should I put it, when "Superman Returns" is released, there is no doubt that it will have a certain impact on the box office trend of "Those Years".

But to be honest, it has been almost two weeks, so it can only be said that it is not bad. Anyway, the peak period of sweeping the box office at that time has passed!