Huayu’s ex-husband

Chapter 82 82. Why are you ridiculed for not being able to understand a movie if you say it’s not good?

"Wei Wu, Wei Wu, open the door quickly!"

"I'm coming."

Wei Wu sleepily opened the hotel door and rubbed his eyes, only to see Liu Tianxian standing at the door with a beaming eyebrow, holding a newspaper in his hand and directly threw it at his face and said happily:

"Dang, dang, dang, good news! Our movie is really going to be a hit now."

Wei Wu took a closer look and saw that it was a copy of the Southern Metropolis Daily. The headline was:

"The Promise" is a silly comedy, but "Steamed Buns" is real.

Hey, has "Steamed Buns" become popular from online to offline?

In the previous life, "Steamed Buns" was released on December 28, but due to Wei Wu's intervention, this video was released five days ahead of schedule, which was December 23, the 8th day after "The Promise" was released.

After Wei Wu's video came out, he immediately hired trolls to start forwarding, discussing and pacing it, deliberately promoting the spread of this video, making this video popular on the Internet faster than before.

There is no way. If this video is allowed to ferment freely, it may take four to five days or even a week until the release of "Unfortunately" to completely explode.

Only then will the popularity of this video reach its peak and the publicity effect be fully reflected. To be honest, it will be a little too late.

After all, Wei Wu wants to take advantage of "The Promise". If it is pushed back a few days, there will be new blockbusters lined up to be released immediately after the Lunar New Year holiday, which will also crowd out the schedule of "The Promise", so I really can’t afford to miss a day.

The results are also remarkable. It is only the fourth day since the release of "Steamed Buns", and major newspapers such as "Southern Metropolis Daily" have already begun to publish critical articles about "Steamed Buns" on their front pages.

Of course, the reason why reporters write articles is mainly because of "The Promise".

In the final analysis, I just use "Steamed Buns" as a raft. In the final analysis, I still want to criticize Poet Chen and "The Promise".

Why are so many people criticizing "The Promise" online and offline? The main blame can only be blamed on the creative team of "The Promise" for setting the tone too high. This is not in line with the old saying:

The higher you climb, the harder you fall.

Many people may not know how "The Promise" was promoted before its release. Hundreds of millions of dollars in advertising fees are not in vain! Coupled with all the strange tricks, it can be said that it has achieved an unprecedented publicity effect.

It can be said that before it, no one in Xuanfa spent so much money on it, and no one was willing to spend so much money on publicity.

And with its lessons learned, almost no one has dared to promote it in such an "obsessive way" since then.

When it was first released, it was marketed as a co-production between China, Japan and South Korea with the slogan of big production, big narrative, strong special effects, and epic masterpiece. It is known as the originator of oriental fantasy movies.

Before the release, the creative team spent a lot of money at the Cannes Film Festival promotion event. It is said that the copyright was sold for tens of millions of dollars.

Director Chen took advantage of the situation and made a high-profile statement that he would take "The Promise" to compete for Oscars, achieving a breakthrough for a domestic film in the Oscars.

These two killer moves can be said to have fully inspired the Chinese people’s sense of national honor. They were so enthusiastic about watching the movie that they couldn’t stop it!

To be honest, Poet Chen really had to send a fruit basket to the Imperial Master. Why was "The Promise" able to sell for such a high price in Cannes?

Isn't that because "Hero" also exploded at the foreign box office! That's why foreign copyright owners took a high look at "The Promise", which is also a blockbuster film!

So why is Zhang Yimou a national teacher? Isn't it because his "Hero" ushered in the blockbuster era and triggered a decade-long blockbuster craze in mainland movies?

You must know that in 2002, the total number of screens in the mainland was only 1,500, and the total box office for the year was worth one billion. "Hero" was actually able to sell 250 million at the box office at that time, and one movie accounted for a quarter of it. Really He has been able to single-handedly boost the movie market.

If converted to 20 years later, this box office will be equivalent to about 15 billion, which is almost three "Wolf Warrior 2"!

Because he was willing to spend money, "The Promise" was heavily marketed before its release. It carried out all-round and blind publicity through newspapers, magazines, the Internet, TV (CCTV1, CCTV6) and other means, making almost everyone across the country aware of it. The movie "The Promise".

On the day of screening on Thursday, December 14, the national box office reached 8 million, which directly broke the screening record of "Hero" of 2.1 million by a crushing advantage.

"The Promise" officially premiered on Friday the 15th, with a box office of 21.15 million yuan, easily breaking the 18 million yuan debut box office record of "Titanic".

On Saturday the 16th, the single-day box office of "The Promise" hit a new high of 25 million yuan, breaking the single-day box office record of 22 million yuan for Xingye's "Kung Fu".

As of the end of Sunday, the 17th, "The Promise" had a box office of 74.52 million in its first three and a half days, beating "Kung Fu" with 63 million without any suspense, and setting a new first-week box office record for domestic films.

A few days before "The Promise" was released, it was so popular that it could be said to be overwhelming.

Many people even expressed optimism that it is basically only a matter of time before "The Promise" surpasses "Hero" (250 million) at the box office and becomes the new mainland box office champion.

However, as the box office soared, on the contrary, the reputation of "The Promise" continued to decline, and the criticism became louder and louder.

It is conceivable that the higher the box office, the more people will naturally watch the movie, and the more people who are disappointed with the movie will accumulate, leaving only an outlet to vent.

Therefore, the popularity of "Murder Case Caused by a Steamed Bun" seems to be catering to the bad taste of netizens and a victory for pranks.

But in essence, the grassroots represented by Hu Ge are questioning and roaring at the elite, which is a competition for the right to speak in art:

Why can't the common people complain that this movie is not good to watch? Why are you ridiculed for not being able to understand a movie if you say it’s not good?

Therefore, the reason why "Steamed Buns" was so popular back then was not entirely because Hu Ge's video was good, but mainly because it was in line with public opinion.

Therefore, when Poet Chen said the annual buzzword "One cannot be so shameless" and threatened to sue Brother Hu——

At that time, the audience overwhelmingly supported Brother Hu, and many netizens even expressed their willingness to crowdfund and contribute money to support Brother Hu if there was a lawsuit.

To this end, Sohu took a look at the excitement and made a special poll. A total of 10,728 netizens voted, of which 93.35% supported Hu Ge, 2.62% supported Chen Kaige, and the remaining 4.03% were Du Number of votes not supported.

It was precisely because of the fierce public opinion that although Director Chen refused to accept Brother Hu's apology, he could only suffer a loss in the end, and the prosecution against Brother Hu was not completed.

Wei Wu closed the hotel door with his foot, then sat down on the bed, his head hanging down and unable to stop yawning. Liu Tianxian came over and held his shoulders with both hands and said:

"Now that the video of "Steamed Buns" is so popular, our movie happened to be advertised in it, and now our "Unfortunate Journey" has also been discussed a lot on the Internet, you know?"

"I know! You barged in early in the morning just to tell me this?"

Wei Wu didn't even raise his eyelids and continued to yawn, because everything was in his plan and there was nothing to make a fuss about.

Liu Tianxian was in high spirits at this time, so he did not care about him, but continued to talk to himself:

"I just went to browse several major forums such as Tianya Maopu, and found that there are basically discussions about our movie on the home page, and there are hundreds of floors at every turn, and the discussion is in full swing!"

Wei Wu still closed his eyes and pretended to sleep without saying a word, because this sentence was still nonsense.

Many of the posts you see were posted by me specifically to the trolls. Then he deliberately set the pace inside, made violent remarks, and created conflicts to attract others to watch the fun.

Speaking of Wei Wu, the Internet surfing champion from later generations, he was quite good at hiring navy troops to guide and control, package, hype and set the rhythm.

The mature, dimensionally reduced version of the Internet marketing strategy comes from later generations, coupled with a hot spot like "Steamed Buns" as an incubation pool——

The naval army's hype was naturally to get twice the result with half the effort. It can be said that Wei Wu has never fought such a wealthy battle.

Tasting the sweetness this time, Wei Wu immediately decided to open an online public relations department at Wei Guo Pictures, which would be responsible for the online marketing and online marketing business.

Well, it’s time to teach these young netizens a lesson and standardize and correct the online marketing of movies.