I Am the President of the University

Ogilvy Advertising Company.

Wang Ming rubbed his sore eyes and looked outside.

Looking at the dark night, Wang Ming sighed secretly.

Then my heart was filled with endless confusion.

Where should we go now?

The company he works for is Ogilvy Advertising, a subsidiary of WPP Group, one of the four largest advertising companies in the world, and is also a famous international 4a advertising company.

4a is the abbreviation of American Association of Advertising Agencies (ameri associatencies). Any advertising company that can become an international 4a advertising company is a large-scale comprehensive multinational advertising agency.

In 1979, the first international 4a advertising company to enter the Chinese market was Japan's Dentsu, and subsequently set off a trend of international 4a advertising companies entering China one after another.

As of 1998, all the top 10 advertising companies in the world had established joint ventures in China, such as McCann Guangming Advertising, JWT, Ogilvy, Greyhound, and Beijing Dentsu.

Ogilvy \u0026 Mather, their capital city, was one of the first to take advantage of this. Especially in 2019, Ogilvy \u0026 Mather Corporation acquired shares in a Chinese joint venture and has since been operating independently.

But the salary is not high, so forget it if it doesn’t increase. In recent years, 4a advertising companies have declined sharply. Even large international companies cannot reduce layoffs, close branches, and stop expanding recruitment.

There are many reasons for the influence.

Wang Ming laughed at himself, he could even write the entire composition.

1. Competitors increase.

Many consulting companies also set up advertising agency businesses, such as Bain or McKinsey. In addition to providing strategic consulting to companies, they can also solve advertising and marketing problems, which is more diversified than traditional 4a companies.

There are also advertisers who build their own advertising and marketing departments. When P\u0026G, a famous daily chemical company, established a new advertising company, it poached many elite employees from world-renowned 4A companies such as Leo Burnett and Publicis Groupe.

2. The impact of new marketing methods...

3. The disadvantages of traditional advertising cannot be eliminated...

4. Brain drain in the industry...

In fact, the biggest impact is that the media has changed. The three pillars of the past (TV, newspapers and magazines, and outdoor print) have all fallen behind, and now the mainstream is Internet advertising.

The arrival of the Internet era has affected not only the physical industry, but also many traditional industries such as advertising companies have been hit hard.

Just as he was getting ready to get off work, Zhang Qi, the general assistant, suddenly walked toward him hurriedly.

"Director Wang, Mr. Du called you over for a meeting. It's in the conference room."

"Now?"

"right."

Wang Ming's mood suddenly became bad. He had worked overtime until 9 pm. He was about to get off work and had a meeting again. Are you sick?

"Okay, I'll go there now."

When Wang Ming got up, he noticed that the general assistant was in a hurry, as if he was rushing to inform others.

Did something big happen to the company, or is there another trouble at the headquarters?

Wang Ming didn't know and walked to the conference room unwillingly.

In the conference room.

Du Yuankai, the boss of Ogilvy \u0026 Mather in Shanghai, looked down at his watch several times, with an impatient look on his face.

"Okay, now we have eight or nine people, and several other senior executives are on their way to the company, so we won't wait for them and have a meeting first."

The whole place was silent, everyone looked towards Du Yuankai.

Du Yuankai held a remote control and pressed it a few times, and a projection appeared on the wall.

"This is a Weibo posted by Guanghua University at 8:12 p.m. Please take a look at the content first."

Wang Ming of Guanghua University not only knows it, but is also quite familiar with it, because his mobile phone was one of the first batch of Huaxing photonic screen version mate45pro to be snapped up.

As a user of the first-generation photonic screen technology, I naturally know how powerful this new technology is, especially since the news that optical core technology was conquered yesterday was all over the screen, and no one in the country knew about it.

Just this content...

Wang Ming's eyelids twitched a few times, it was so scary.

[Guanghua University: Due to school business needs, it is necessary to shoot a college entrance examination admissions promotional video recently. It should not exceed 10 minutes. The budget starts at 5 million, and there is no upper limit. Interested advertising companies or film and television companies please submit your past works and information. To the following email address. 】

International companies like Ogilvy and Mather's works include advertisements for famous Chinese and foreign brands such as IBM, Motorola, SmithKline, Unilever, Uni-President, KFC, and Siemens.

But even for these large-scale productions, depending on the brand and the scale of advertising production, the price of a video advertisement is between 2 million and 8 million. Large sums like Mercedes-Benz's 20 million are rare.

The 5 million offered by Guanghua University is already a very high level in the industry. The most noteworthy thing is the words "no cap".

Thinking about the assets of Guanghua University again, Wang Ming took a breath of air.

"hiss--"

I had forgotten that Principal Chen's assets were quite large, especially with the photon screen in his hands. He was a very wealthy man.

There was a lot of noise in the conference room, and several people around Wang Ming were discussing this Weibo.

"Guanghua University is too generous, isn't it? Five million dollars to shoot an admissions promotional video is really like a scorpion's shit - it's the only one!"

"Is there something fishy? Didn't a certain southern tourism bureau spend 3.48 million to shoot a tourism promotional video?"

"Nongwat? Guanghua is a private university, why does it need to take such a big detour?"

"Oh, that's right. Then they are sick. One or two million can make a top-notch recruitment video. As for using 5 million, it's still a starting point... It's really scary."

………………

I haven't finished it yet. I'm sorry that I'm short of a few hundred words. I'll replace it and revise it later.

………………

This approach is partly based on the curriculum of elite American universities, the most well-known of which is the University of Chicago's "core courses" for junior students.

This approach is partly based on the curriculum of elite American universities, the most well-known of which is the University of Chicago's "core courses" for junior students.

The core curriculum includes three major categories of subjects: humanities, mathematics and natural sciences, and social sciences. It emphasizes the Western classical humanistic tradition, classic reading, and critical writing. It has a heavy load and high standards. It is by no means something that students can just put in a little effort outside of professional courses. It is passable, so students at the University of Chicago actually start to focus all their energy on their major courses in their third year.

In comparison, a Peking University student needs to complete 140 credits to graduate, and general elective courses only account for 16 credits. The rest are required professional courses, professional elective courses, English courses, and political courses.

In the lower grades, students spend most of their energy on professional courses, while in the upper grades they are busy with internships, job hunting, applying for overseas graduate schools and graduation thesis. The effective teaching time of the university is actually only three years.

Teachers at Peking University have invested considerable enthusiasm and effort in general elective courses. The teachers who teach general elective courses are many domestic first-class scholars in related fields. However, the lack of institutional guarantee of core courses means that general elective courses are at most an adjustment to professional courses. Yuanpei’s Students receive no special treatment.

Generally speaking, students at top American universities need to complete three to four courses per semester, but each course comes with considerable homework and readings, while Chinese college students generally study eight to ten courses per semester.

Chinese college students do not work harder than their American counterparts. Doubling the number of courses can only sacrifice the quality of completion. One or two general education courses each semester may completely become formalism.

Studying any subject requires examining the history of knowledge development.

5. For example, Peking University formulated and implemented the "Yuanpei Plan" in September 2001. Since 2002, a new teaching plan has been revised, and a free course selection system has been implemented for all undergraduates in the school. In terms of curriculum, in addition to professional required courses, school-wide required courses, and public elective courses, general elective courses are also provided. General elective courses include

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