I Am the President of the University

Wang Dalong is a new generation director born in the 1980s and an independent director.

Before 2016, his life was going smoothly.

While studying in college, he began to show his talent in the field of short films and documentaries, and chose to join the advertising industry after graduation.

From becoming an instant hit in 2011, he directed CCTV Spring Festival Gala public service advertisements for several consecutive years.

"Thanks to the Extraordinary Self", "Name", and "Luggage" are all his works, and the response has been very good.

Years of practice and professional knowledge quickly made him rich, and awards came one after another.

As an independent director, he did not join any film, television or advertising companies, but opened a studio with his friends.

When his career was booming, he also found love and gave birth to a son the year after his marriage.

He was supposed to get the protagonist template, but God made a joke on him in 2016.

Due to professional reasons, Wang Dalong often needs to go out for filming.

For example, in the 2016 CCTV Spring Festival public service advertisement "Luggage", the film tells the story of primary school students bringing pride to their grandfather's house for the New Year, migrant workers returning home with their entire year's savings, a tofu shop owner returning home with his good craftsmanship, and the construction of the Belt and Road Initiative. The engineer went home with his story, the young man working outside brought his lover home, and the volunteer teacher took the left-behind children to watch the sea.

In order to strive for real emotional bursts and find real-life character prototypes, Wang Dalong and his film crew traveled all over the country for three months to create a public service advertisement that lasted less than 2 minutes.

Then... the wife couldn't bear the loneliness and cheated on her, and the child was awarded to the other party during the divorce.

Wang Dalong took the initiative to clean up and leave the house, just so that the other party could treat his son better.

I never expected that the difficulties of life would start from that moment.

The partner ran away with the money, his mother passed away, his father became seriously ill and was admitted to the ICU, and the family's savings were about to be depleted.

Perhaps because of these blows, Wang Dalong's films no longer have the aura of the past, and there are rumors in the industry that he has exhausted his talents.

After 2016, CCTV’s Spring Festival Gala public service announcements no longer include his films, and major advertisers also have new interests.

You can’t make big money, but small money is still fine.

In order to make money desperately, Wang Dalong accepted all orders, but this could only barely support his medical expenses.

Wang Dalongbin gritted his teeth, his eyes burning with fire.

He must receive this order!

The key to saving my father's medical expenses and regaining his reputation lies in this promotional video.

"I want to go to Ludao!"

He murmured lowly, put the half bucket of instant noodles without a fork on the table, packed his luggage and went out directly.

To save money, he bought an express train (k) from Magic City to Ludao, which would arrive tomorrow morning.

On the train.

The car was bumpy and bumpy while driving, and the windows outside the window were bright and dark. The bustling night scene of the Magic City gradually dispersed, and tunnels and endless mountains appeared.

Staring outside, his face was reflected in the car window.

Some vicissitudes of life, some fatigue.

The light that once shone in his eyes was gone.

He closed his eyes, and the three months during the filming of "Luggage" at the end of 2015 came to mind.

From Shanghai to Xidi in Anhui Province, Kangding and Shimian in Tianfu Province, there are many places in Dongji Island in Zhejiang Province, spanning three provinces, one municipality and one autonomous prefecture.

From the Zheduo Mountain Pass at an altitude of 4,200 meters to the nostalgic Shimian Town, to the beautiful Dongji Island.

In order to pursue shocking images, the film crew went up to an altitude of nearly 4,400 meters, enduring altitude sickness with splitting headaches and freezing temperatures of minus 15 degrees, to achieve what others thought was impossible.

Everyone was moved by "Luggage", but no one knew the difficulties behind the filming.

Perhaps thinking of this experience, Wang Dalong clenched his fists.

"I can do it!"

…

The next day, 11 o'clock in the morning.

Chen Hao sat in his office and watched the content on the screen intently.

Ever since the news was released, the submission mailbox has not stopped. Even now, there are always new information prompts, but he saw that they were filtered and they were all respectable people.

There are about a dozen companies, divided into three categories.

One is the traditional large advertising companies: including Ogilvy, JWT, McCann, Dentsu, Publicis, Leo Burnett and other international 4A advertising companies, as well as some domestic advertising companies such as Saatchi \u0026 Saatchi, Lingnan Provincial Advertising, Capital Future, Shibang Advertising and so on. A powerful large advertising company.

The second is small creative advertising companies: including Modu Yilei, W Company, Ma Ye Ye, Tian Yu Kong, etc. Many of these companies were founded by creative directors of large 4A companies after accumulating a lot of project experience. Small advertising agency.

The third is independent directors: these are a mixed bag of good and bad, good and bad, and it is difficult to distinguish between good and bad. The highest-level directors include Zhang Dapeng, Fu Binbin, Ding Yuchen, and the former Wang Dalong.

[Modu Greyhound, representative products: Johnson \u0026 Johnson, Unilever, Adidas, Dumex, Audi, FAW-Volkswagen...]

[Grace, representative works: Yahoo, Danone, Sony, Mars, Volkswagen, Founder Computer, Liangyu Air Conditioning, China Telecom, Vanke...]

Seeing the three independent directors below, Chen Hao showed a pensive expression.

[Ding Yuchen, representative works: "8000 Kilometers Catwalk Show", "Breasts", "The Last Transfer in Mobei of the Tang Dynasty", etc. 】

[Fu Binbin, representative works: "Oil Smoke Love Letter", "Back Wave", "Red Star Macalline Luban Design Top-notch Goods Festival", etc. 】

[Wang Dalong, representative works: "Thanks to the Extraordinary Self", "Name", "Luggage", "Luck Bus", etc. 】

Compared to the companies in the first two categories, he did not remember any of the names of independent directors in the third category, but his works could occasionally be seen even when he was studying in the United States.

"The Last Transfer in Mobei of the Tang Dynasty", "Later Waves" and "Thanks to the Extraordinary Self".

The one in the front has won an international award, the one in the back has touched many people, and the one in the middle... understands everyone.

When I was making arrangements with Deng Hui, the long-lost system sound suddenly sounded.

[System prompt: Random tasks are triggered, please check as soon as possible! 】

"Hiss——" Chen Hao took a breath of air.

"Is this a mission?" Chen Hao touched his head, "System, if you don't raise your voice, I will almost forget you."

system:"……"

After teasing the system, Chen Hao held his breath and said in a deep voice: "System, check the tasks."

[Random mission: Unsurpassed promotional video! 】

[Task description: As the world's number one university in the future, the admissions promotional video shot must naturally become an unsurpassed pinnacle work! It’s worth noting that it must be positive and touching people’s hearts! 】

[Task requirement: 100 million real-person views (not included in the number of repetitions)]

[Task reward: random technical drawing*1, random item*1]

"This 100 million real-person views...doesn't count as a duplicate?" Chen Hao had a headache. Looking at this mission description, he expected that 100 million people would live to see it.

China has 1.4 billion people, and this can only be completed if 1/14 of the people in the country have seen it.

The system said: "Yes, repetitions are not counted. A real person is only counted once."

"Does it only count domestically or globally?"

“No borders required.”

Upon hearing this, Chen Hao breathed a sigh of relief and then smiled, it would be easy for the world.

There is only one way.

Throw money!

But the quality cannot be too low. After all, there are so many audiences, so we cannot just fool around.

Finally, Chen Hao glanced at the mission reward.

Random technical drawings, random items...

"As expected of a random mission, even the rewards are random. It's really amazing."

"System, what level can this random technical drawing produce?" Chen Hao asked curiously.

"Random S to C level, everything is possible." The system replied.

"This, this is indeed random and rigorous enough." Chen Hao's mouth twitched slightly, and he was speechless.

The photon screen is drawn from A-level technical drawings, and the optical core is estimated to be either S-level or half-S-level.

If you can produce a C-level technical drawing, it probably won't be anything good.

According to the familiarity with the system, at least level B is the technology that is ahead of the current level of technology, and it is about five years ago.

For example, the A-level may be about ten years ahead. Without his intervention, the photon screen level will be conquered in about 8-12 years.

It’s hard to say for optical cores, which will take at least 10 years.

"This promotional video should be taken seriously!"

Chen Hao stood up and walked out, giving Deng Hui a few instructions.

After all, it is linked to the task, and the completion status may affect subsequent rewards.

…

At 12 o'clock at noon, the advertising and film and television industries were in commotion again.

Guanghua University finally took action.

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