I Am the President of the University

2:30 p.m.

Zhejiang University.

"Okay, I get it. "

Principal Wu Wanhui had just hung up the phone when he made another call.

"Notify Li Xiangqian from the Admissions Office and ask him to come to my office before 3 p.m."

After doing all this, Wu Wanhui looked up at a picture hanging on the wall in front of him.

【Seeking truth and innovation】

To be precise, they are "seeking truth" and "innovation". This is the school motto of Zhejiang University.

The school motto can be said to be the spiritual backbone of a university and also a kind of inheritance.

For example, Tsinghua University’s “Continuous self-improvement and moral integrity” and Peking University’s “Freedom of thought and inclusiveness”;

Renmin University of China’s “Seeking truth from facts”, Northeastern University’s “Continuous self-improvement and unity of knowledge and action”;

Fudan University's "Erudition and sincerity, asking questions and thinking deeply", Suzhou University's "Nourish the righteousness of the world and perfect the ancient and modern people";

Wuhan University’s [self-improvement, perseverance, truth-seeking, and pioneering innovation], Nankai University’s [acceptance, fairness and ability, changing with each passing day];

Hunan University's "seeking truth from facts and daring to be the first", Xiamen University's "continuous self-improvement and striving for perfection".

You will find that the two words "seeking truth" and "self-improvement" appear very frequently.

President Zhu Kezhen is the one who has made the greatest contribution and has the greatest influence among all previous presidents of Zhejiang University. He is also the beacon for Wu Wanhui to move forward.

[Innovation] means literally, there is nothing to explain, and [Seeking Truth] comes from Principal Zhu Kezhen.

Wu Wanhui has never met Principal Zhu Kezhen, but the source of this sentence seems to be engraved in his bones.

On November 1, 1938, President Zhu Kezhen delivered a speech titled "Wang Yangming and the Model of College Students" at the opening ceremony in Yishan, western Guangxi.

It said: "The so-called seeking truth is not limited to immersing yourself in reading or doing experiments in the laboratory. The path of seeking truth is best said by Zhongyong, which is "to study extensively, to interrogate, to think carefully, to discern clearly, and to practice sincerely." . Merely being knowledgeable and interrogating is not enough, you must think carefully, be creative, and have a single eye to distinguish right from wrong..."

To put it simply, "seeking truth" means "asking only about right and wrong, regardless of interests or harms."

"It's just that it's so difficult to do them all..." Wu Wanhui smiled bitterly and sighed.

If possible, he really just wants to be an academic scientist, not the president of Zhejiang University.

He guessed that when Yu Qiuyu resigned as the principal of Shanghai Theater Academy, he should have been very relaxed and relieved.

Full of thoughts, he was finally interrupted by a knock on the door.

Wu Wanhui's face was stern, "Come in. "

"Principal, are you looking for me?"

Director of the Admissions Office Li Xiangqian looked at the principal's face and felt an ominous premonition in his heart.

"Have you heard about the Guanghua University admissions promotional video?"

"Ahem, I heard about it."

"How is the progress of this year's admissions promotional video?"

Li Xiangqian hesitated for a moment, and then said truthfully: "It's already being shot."

Generally, the admissions promotion videos of colleges and universities are in charge of the admissions office. If the school has Xinchuan College, it will be shot and produced by Xinchuan College. If not, it will cooperate with advertising and film and television companies outside the school.

Although Zhejiang University has a School of Media and International Culture, for the quality of the promotional video, not only the filming was left to a dedicated person, but also the dubbing was also done by a professional dubbing anchor.

Among the promotional videos of major universities, the one with the highest quality is Shenzhen University. After all, they are in the Special Administrative Region, rich but not famous.

Followed by Fudan University, Xiamen University and Zhejiang University, those who have money also value them.

In Qingbei, I leave it to my own students to take photos. After all, the confidence of the top 1 is there, so I don’t pay much attention to it. I just treat it as a platform for students to exercise.

"What do you think about this incident?" Wu Wanhui asked.

"I, I..." Li Xiangqian was miserable, what should he say?

It’s not on the same level at all. They spent millions just on filming and production, let alone the marketing.

"Alas." Wu Wanhui sighed, this was indeed a strange complement to the other party.

Finally, he waved his hand and said, "For the undergraduate admissions promotional video, the school will allocate another 200,000 yuan to improve the quality. If it can't compare with Guanghua, at least it can't be worse than other schools."

"Okay principal." Li Xiangqian breathed a sigh of relief and responded quickly.

I am afraid that the principal will say that the quality must be better than that of Guanghua University.

Hey, how does the quality of millions compare with the quality of hundreds of thousands?

…

Shenzhen University.

Li Qingquan, the principal and also secretary, looked unhappy and scolded Director Tang from the Admissions Office:

"I don't care what difficulties your admissions office has, but the promotional video must outshine Guanghua University!"

Director Tang cried and said, "Principal, Guanghua and the others are rich..."

Li Qingquan snorted coldly, "They are the only ones who have money in Guanghua? Our school also has money!"

"But they might spend millions to make a promotional video..."

Li Qingquan gritted his teeth and said: "We can also take out one or two million!"

Shenzhen University, as one of the top universities in China, was not well-known in the past. However, in recent years, it has become stronger year by year because of the money it has spent. It has become the top university in the two universities.

Promotional videos can be big or small. Shenzhen University is not short of money, but it is short of fame and students, so it is never willing to spend money on publicity.

After all, Shenzhen University is located on the first street in the world, and is also known as Shenzhen Tuhao University, Shenzhen Lizhi University, and Shenzhen World Cup University.

As one of the four first-tier cities in Pengcheng, the only prestigious university is Shenzhen University, so there is no shortage of funds, not to mention a bunch of alumni who serve as chairman and president.

For example, the four founders of Tengxun Group, including Xiao Ma, all graduated from Shenzhen University. They are really not short of money.

Director Tang actually wanted to say that someone else's millions might start at five or six million, which is not the same concept as your old man's one or two million.

"Guanghua is also planning to put in a lot of advertising..."

"We'll vote too!"

"It is said that it will also appear on the big screen of Times Advertising..."

"We also...wait, Times Square?"

Li Qingquan's voice stopped suddenly, and he asked with an unnatural look on his face: "Which Times Square?"

Director Tang smiled bitterly and said: "Principal, of course this is Times Square in New York, USA."

"Is it expensive to go up there?" Li Qingquan was still unwilling to give in. The only advantage Shenzhen University had was more money, so the final advantage couldn't be lost, right?

"There are many large advertising screens in Times Square, both expensive and cheap."

"Just tell me what works best!"

"The best one is of course the Nasdaq large screen, followed by the Reuters large screen. As for the price..." Director Tang was stunned for a moment and said vaguely, "I'm not sure about this either. I seemed to have heard it from someone before. I told you, the Nasdaq big screen should be 200,000 a day, right?”

"A beautiful knife?"

"How is that possible? Of course it's RMB..."

Li Qingquan's face softened slightly when he heard it was RMB, but 200,000 a day was not a small number.

"Is there a requirement for the number of days? Can we just book it for two or three days? Well... it can be up to four or five days. "

"It should work. I'll find an advertising agency and ask later." Director Tang said uncertainly. He had never been exposed to this thing before.

Who would have thought that the school would shoot an admissions promotion video and then advertise it on the Nasdaq screen in Times Square?

Is this Guanghua University really sick? Is it too much money to burn your hands?

Seeing that the principal was very concerned about this matter, Tang Wendian contacted an advertising agency after returning to the office.

"What? Say it again???" Tang Wendian exclaimed.

"20,000 yuan in 3 minutes, 30,000 yuan in 5 minutes, this is a one-time use? Why don't you rob a bank!"

Tang Wendian was so angry that he hung up the phone directly.

As a result, I asked several companies and they all said the same thing.

There are two ways to use the Nasdaq large screen. One is by the second, 18 times a day, 5 seconds and 10 seconds at a time. The corresponding prices are 12,800 yuan and 16,800 yuan.

The second type is based on the number of times, 20,000 yuan for 3 minutes and 30,000 yuan for 5 minutes.

Three minutes is not enough for an admissions promotional video, so naturally it should be five minutes.

But the price is too bad!

30,000 yuan for 5 minutes, 360,000 yuan for one hour. If it covers the whole day, wouldn’t it be 8.64 million yuan? ? !

This is too different from the price in his memory...

However, Shenzhen University also has a school of communication. Tang Wendian plans to find an advertising teacher tomorrow to ask about a reliable agency.

The next afternoon.

When Tang Wendian talked to a young teacher named Hu about this, he couldn't laugh or cry.

"Director Tang, you have been deceived. Those advertising agencies all deceive newcomers, just like those celebrity fans who raise funds to send their idols to the big screen. The formal ones do not come by the number of times."

Tang Wendian was speechless, "Teacher Hu, can you recommend a reliable agency?"

Teacher Hu thought for a while and said: "Yes, then I will give you a number, and you can just say that I introduced you."

"Okay, thank you very much, Teacher Hu."

"As it should be, they are all doing things for the school."

After being polite, he sent Xiao Hu away with a smile. Tang Wendian slowly exhaled a turbid breath, and the depression in his heart also dissipated.

Without any suspicion, he called Xiao Huliu's number.

After being introduced by an acquaintance, I finally encountered a normal quote.

But at this price, Tang Wendian was still in pain.

"Manager Xu, can't the price be lower?"

The other party smiled bitterly and said sincerely: "Director Tang, our normal specification is that each advertisement is 15 seconds, played 264 times a day, covering two weeks, 1.18 million."

"But your video is a promotional video. If it's 5 minutes long and played 12 times a day, it costs 536,000 yuan even if it's a week."

"Just a little less, just make a friend." Tang Wendian took the trouble to bargain.

The name of Shenzhen University was somewhat useful. The other party hesitated for a while and finally said helplessly: "Well, since Director Tang said so, I can reduce it to 500,000 yuan at most. It really can't go any lower."

"Otherwise you are the director of Shenzhen University, and it would be difficult for anyone else to give you this price."

"This..." Tang Wendian also didn't expect that a Nasdaq large screen would be so expensive.

500,000 yuan can only last 7 hours. Although it is much better than the 30,000 yuan in 5 minutes yesterday, it is far different from his original idea.

How should he explain this to the principal...

The other party was not in a hurry and waited patiently. However, after Tang Wendian agreed, he was dumbfounded again in terms of time.

"What? Only before June 9th?" Tang Wendian was puzzled, why he couldn't even squeeze in one hour out of 24 hours a day.

Is it possible that there are so many people being taken advantage of?

"Why not in the later days?"

"Because the period from June 9th to June 30th has been reserved, there are only vacancies from June 1st to June 8th." Manager Xu sounded envious.

For some reason, Tang Wendian had an ominous premonition lingering in his heart.

China's college entrance examination is on June 7th and 8th. The other party's timing was a bit too accurate.

Tang Wendian asked hurriedly: "Who hired it?"

"It's strange to say that in the past, our customers were all companies. Occasionally, some celebrities would...loyal fans would send birthday wishes to their giegie, but the university put a promotional video on Nasdaq in Times Square. The big screen is amazing too!”

"Originally, I thought that Guanghua University was the only one who was taken advantage of, but I didn't expect that Shenzhen University was also the one."

Manager Xu suddenly let his words slip and he was sweating profusely. He quickly changed his words and said, "I don't know, Director Hartang. I just meant to compliment you on your arrogance."

"That Guanghua University on Ludao?" Tang Wendian asked with the last glimmer of hope.

"Yes, the one on Ludao. In 22 days, even if there is a discount, it will cost at least more than 10 million yuan. It is really rich."

Tang Wendian didn't listen to Manager Xu's emotion at all. The moment he confirmed it was correct, his eyes went dark.

Heaven and earth are spinning.

It's over, the principal's arrangement has been messed up!

…

On the other side, inside Guanghua University.

Wang Dalong sat on the edge of Qiuzhen Lake in a daze, his face full of dejection.

"I can't write anything..."