I Am the President of the University

Most college admissions videos are actually of poor quality.

Why?

Except for those like Zhejiang University and Shenzhen University who are very wealthy and willing to spend money on quality, many of them are taken by students or teachers and students.

Wang Dalong has watched hundreds of college promotional videos in the past two days. After watching too many, he can sum up several bad points.

At the beginning, there must be an aerial shot swooping down to give a close-up of the school gate, and then along the main road of the campus, from far to near, looking down from a high altitude, floating across the square, rotating around, and then to other buildings...

If it weren't for the word "library" hanging in front of the building where we landed, people would have thought that this film was introducing a new property for sale.

Then, the majestic BGM suddenly became soft and long - a chronicle engraved with gold foil characters slowly opened, and several black and white photos flashed by, and the wind and rain in the past were narrated.

If the school didn't have a century-old history, it would probably be too embarrassed to design this link.

Then comes the important part.

From the macroscopic "international school-running model", "excellent teaching staff", "rich scientific research results", to the specific introduction "our school has xxx academicians, xxx key disciplines, xx master's degree and doctoral programs..." "

Time-lapse photography is absolutely indispensable here.

During this period, various angles of interactions between teachers and students in the classroom, and images of students holding test tubes and conducting experiments in the laboratory are constantly switched. The entire segment can account for more than half of the length of the entire film. I am afraid that the audience has not seen the school's Baidu Encyclopedia.

University promotional videos are not like city promotional videos, and the narration is very important.

However, I don’t know whether some of the copywriting was written by students or teachers, and the word “awkward” is just a word. \b

One year's promotional video of the University of International Business and Economics started like this: "We are 211, which is more professional than 985", "We are also known as the 'Four Young Masters of Beijing' with the people from Qingbei", "We chatted and laughed with the elites of the world's top 500, and served as CEO. Marry Bai Fumei and reach the pinnacle of life"...

Those who knew it was a propaganda video, but those who didn’t knew it thought it was a propaganda video for war.

There is also a promotional video from China Three Gorges University: "You are like a beautiful poem that penetrates the soul, making the time in the palm of your hand warm and lively."

It's really touching, except for the goosebumps all over my body.

Finally, there is the issue of length. The longest is a nearly 20-minute promotional video from Tsinghua University in 2012, and the shortest is a 10-second promotional video from Hunan University of Technology. This...can't we just talk about it for three or four minutes?

I'm not afraid of bad filming, I'm just afraid of being filmed.

It’s not terrible to have a movie crashed, whoever copies it will be embarrassed.

In 2015, Fudan University's anniversary promotional video "ToMyLight" was revealed to have been plagiarized from the University of Tokyo promotional video, which was really embarrassing.

"You can't film it like the past university promotional videos!" Wang Dalong's expression changed, and he finally said through gritted teeth.

Since Guanghua University has made a big deal and wants to put it on the Nasdaq big screen of Times Advertising and release it to the world, then the quality must be shot like top-notch advertisements like Coca-Cola, Mercedes-Benz, Apple, and Microsoft.

If the quality is not good, then it will be reverse publicity and cause embarrassment internationally.

We Chinese don’t cheat Chinese people, this is absolutely not allowed.

Even if you are embarrassed, it will also bring shame on the country's image.

"It's just, how should we take pictures?" Wang Dalong was upset, and the beautiful scenery of the campus in front of him couldn't be appreciated. He got up and walked contentedly.

Thinking as I walked.

Since 2016, he has been quiet for almost 5 years. After finally getting such an opportunity to rise, Wang Dalong is naturally not willing to miss it.

And this time, the competitors he faced were stronger than ever.

The top advertising companies in the country and even internationally;

As well as the top domestic film and television advertising companies;

There are also the most popular international creative hot stores in recent years.

He had to use his best creativity and perfect copywriting to defeat everyone and get the cooperation of Guanghua University.

Easier said than done...

Fortunately, the theme has been determined, and he only needs to start telling the story around the theme. \b

Thinking of the theme, Wang Dalong got even more headache, "Changing the world... This theme is too big, it's troublesome."

Some university promotional videos are simply shot around the school, and occasionally some outstanding ones focus on several factors such as "life" and "dreams".

However, the theme of changing the world seems to only appear in the speeches of some presidents of the world's top universities such as Harvard University, Cambridge University, and MIT.

When comparing Guanghua University with these schools, there is... no comparison at all.

"That's crazy." Wang Dalong murmured a few times. He didn't know whether Principal Chen was crazy, but he was really going crazy.

For example, for some of the previous criticisms, Guanghua is not even qualified to be complained about.

There is no century-old history.

There are no academicians.

There are no key subjects, let alone embarrassing master's and doctoral programs.

What makes Guanghua University leading is its strong scientific research capabilities, superior geographical location and campus environment.

But these are not enough to talk about four or five minutes of content, not to mention that the content is too thin.

Fortunately, Wang Dalong is not the only one who feels the same pain, the other two dozen families feel the same way.

Ludao, Shangri-La Hotel.

There were sheets of A4 paper spread out on the table in the room, and there were also many paper balls on the floor. \u001d

Wang Ming looked at his two subordinates with a troubled expression and sighed, "Do you two have any ideas?"

The two looked at each other, shaking their heads.

One person said: "Guanghua University has too few advantages. It is not difficult to make a promotional video, but it is difficult to make a world-class one."

Another person pouted and complained: "It's not just difficult, it's even harder! And the subject is too big. A private university wants to change the world. I really don't know what to say."

Wang Ming actually wanted to complain, but he still had professional ethics.

This promotional video was too difficult to produce, but I had to pick it up because the profit was too high after all.

Only because the Guanghua University incident spread, the news was directly sold to Nasdaq Media Company in the United States, causing the other party to directly contact Guanghua University and reach a cooperation.

I booked the large screen for more than half a month. Because there was no middleman to make the difference, the price was pretty good. It only cost more than 10 million.

Guanghua University and Nasdaq Media were very happy, but they were the only advertising giants who were dissatisfied. They could have made millions in profits from this big deal.

Fortunately, Guanghua is launching globally this time. Even without the Nasdaq big screen, there is still a lot of money to be made.

But the difficulty before us is the proposal for this promotional video, which is really difficult.

"Have you received any reply from the Shanghai headquarters?" Wang Ming could only pin his hopes on the hundreds of planners in the company's creative department.

Ogilvy China is headquartered in Shanghai, but has branches in Beijing and Yangcheng. The total number of branches and offices across the country is more than 1,200 people, and the planning team alone has hundreds of people. These are the top advertisers in the country.

Quantitative changes lead to qualitative changes, and you can always write a few creative proposals, right?

"Yes, it was just sent here not long ago." A subordinate responded.

But after Wang Ming finished reading, he sighed again.

What the hell is this written?

Do you really think that Principal Chen from Guanghua is a pig?

Some parties are easy to fool, but some parties are not only difficult to fool, but also very difficult.

Although Guanghua University is a private university, it is backed by a big shot. How could these guys not figure it out?

"Forget it, it seems we have to rely on ourselves." Wang Ming gave up his fantasy, regained his composure, looked at the time, and asked the two of them to pack their things, "We still have to go to Guanghua University to find inspiration, check out and change to Guanghua Hotel Go ahead."

Since we are going to shoot a promotional video for Guanghua University, we naturally need to be familiar with the school.

Maybe you can find a bright spot on campus.

The thoughts in his mind became more determined.

"I'll retire after finishing this job."

…

night.

The corridor of Guanghua Hotel was particularly lively.

Many people were chatting and even gesticulating with their hands while walking along the roadside.

"Professor Xu, I think your idea is not feasible, it's too lax!"

"Of course science requires a rigorous attitude, but it also requires bold ideas. As everyone knows, those great discoveries all come from accidents. Are you saying not, Professor Huang?"

"this……"

"Stop doing this and that. We will try it tomorrow and find out. The chief designer has said that practice is the only criterion for testing truth. We will never go wrong if we try more."

"But repeated wrong experiments will consume a lot of equipment. "

"Guanghua is not short of money."

"That makes sense..."

The scientific researchers who come to Guanghua University really don’t want to go back. The scientific research environment here is so good!

Sufficient funding, administration giving way to scientific research, and scientific researchers being paid well and respected are what every school should do, but only Guanghua University can do it all, which is a bit ironic.

Because Guanghua has money, researchers can boldly make various hypotheses and test them in experiments.

Wang Dalong, who was lowering his head and thinking about the promotional video, also heard the conversation between the two people in front of him and couldn't help but smile.

This is the Guanghua Hotel, and many scientific researchers live here. In all likelihood, these two people are scholars from the Optical Core Research Center.

At this moment, Wang Dalong's eyes lit up, and a wonderful idea popped into his mind.

If we want to say that there is a group in the world that can change the world the most, it must be scientists!

The inspiration in my mind is growing rapidly.

ps: It’s still a trough period, listless.

I don’t know if it’s because my grades are too bad or I’m suffering from depression, but I feel very uncomfortable.

This chapter took 5 hours to write, can you believe it...

It’s hard to guarantee two updates a day. I’m already doing my best to keep updating, and it’s useless for you to criticize me.