I Am the President of the University

Latest website: "Mr. Cheng, this Lushu smart thermostatic garment is too scary. I think its emergence will disrupt the existing clothing industry and have a strong impact on the company's garment business. We must attach great importance to it." , it is best to cooperate with each other to develop a new series of smart thermostatic clothes.”

Cheng Xiuming, the current president of Louis Vuitton (LV) Greater China, looked up at Ye Wan and frowned: "Director Ye, how could you believe this news?"

"As a leader in the industry, do you think there will be any smart thermostatic clothes? You have also compiled some kind of adaptive temperature-changing material. I almost believe it." Cheng Xiuming had a sarcastic look on his face. He didn't believe in these things anyway.

"But Guanghua University has conquered photon screen technology and optical core technology before. Samsung in the screen field and Apple in the chip field were defeated. I think..." Ye Wan bit her teeth lightly and said worriedly, "I think Guanghua University This technology should be real.”

"You also said that they are photonic screens and optical cores. Clothing and electronics are two completely unrelated industries."

Cheng Xiuming snorted arrogantly: "Besides, even if it is true, the affected ones are also mid- to low-end clothing brands. We at Louis Vuitton are the world's top luxury brands, so what do we have to worry about?"

Ye Wan: "..."

She was speechless and felt like she was talking to a bull.

But then, she had an idea.

"Mr. Cheng, what you said makes sense, and you are still far-sighted. But," Ye Wan changed the topic with a sad look on her face, "I heard that Gucci and Hermès have already contacted Guanghua University."

Cheng Xiuming frowned when he heard the words "Gucci" and "Hermes".

"real?"

"real."

Cheng Xiuming changed his attitude and said in a deep voice: "Since Gucci and Hermès are also on the scene, even if we have no idea about this, we can't let them succeed!"

"Director Ye, please go to Ludao to discuss cooperation with the other party."

"clear!"

As soon as she walked out of the office, Ye Wan finally breathed a sigh of relief and a smile appeared on her face.

But after thinking about Cheng Xiuming's changing face, Ye Wan only felt it was extremely ironic.

There are many luxury brands in the world, but most of them are French or Italian brands.

For example, there are ten major brands in the fashion field: (the following is a non-famous ranking)

1. Chanel (1910, France);

2. Louis Vuitton (1854, France);

3. Dior (1905, France);

4. Gianni Versace (1978, Italy);

5. Prada (1913, Italy);

6. Burberry (1856, UK);

7. Kenzo Takada (1970, France);

8. Givenchy (1952, France);

es (1879, France):

10. Gucci (1953, Italy).

There can be another division here.

lvmh Group: Louis Vuitton, Dior, Kenzo, Givenchy;

and six other brands that are not part of the lvmh group.

Among them, Versace and Burberry have nothing to say, Chanel (valued at 100 billion euros) and lvmh Group cannot afford it, and the remaining three companies still have a lot of love and hate with lvmh Group.

The full name of lvmh group is louis vuitton moët hennessy, and its Chinese name is Moët Hennessy-Louis Vuitton Group, referred to as LVMH Group.

When it comes to lvmh Group, we have to talk about one person: Bernard Arnott.

Bernard Arnault, a Frenchman, is known as the godfather of luxury goods in the world, the founder of LVMH Group, and the Napoleon of the boutique industry.

The emperor of the LVMH Group began the acquisition of luxury brands after integrating the Dior brand into his name.

Acquired Givenchy in 1988;

Acquired Kenzo in 1993;

Acquired Guerlain in 1994;

Acquired Celine and Loewe in 1996;

Acquired Sephora in 1997;

Acquired TAG Heuer in 1999;

Acquired Fendi in 2001;

Acquired Bulgari in 2011;

Acquire Tiffany in 2021.

As for Prada, it was a partner with lvmh. In 2001, lvmh and Prada jointly completed the acquisition of the Italian brand Fendi. In the end, Prada sold Fendi's shares to lvmh, thus achieving full control of Fendi by lvmh.

But Prada was later defeated by lvmh, and because it failed to keep up with the trend of the times, lvmh had no intention of acquiring Prada.

The only two failed acquisitions were Gucci and Hermès.

In just 20 days, 1h Group acquired a large number of shares in Gucci Group, raising its shareholding ratio to 34.4%.

The speed was so fast that the Gucci Group didn't even react. It was a bit similar to the Vanke Baoneng War back then.

But after the Gucci Group reacted, its handling was also very first-class, and it can be regarded as a classic business case.

Gucci management expanded capital and sold 42% of the total share capital to Bernard Arnault's fellow French company ppr (later Kering, one of the world's three largest luxury goods groups) for $3 billion ), making ppr the largest shareholder of Gucci, thus diluting lvmh's shares to 20%.

LVMH Group was dissatisfied with the lawsuit, but the acquisition battle that lasted for three years ended in failure. In the end, LVMH Group could only sell all its shares in Gucci to Kering Group.

It is also because of this that lvmh Group and Gucci became mortal enemies.

The second failure of LVMH Group was in the acquisition of Hermès.

Starting in 2001, lvmh Group purchased 4.9% of Hermès Group's shares for the first time and has continued to increase its holdings since then.

The cunning Bernard Arnault went through a series of equity transactions until 2010, when he suddenly publicly announced that he held a 17.1% stake in Hermès, becoming the second largest shareholder of Hermès after his family.

In 2011, lvmh Group's shareholding in Hermès reached 23%. This move completely angered the Hermès family and began a fierce counterattack.

After four years of legal disputes, the two companies signed a "ceasefire" agreement in 2014, and LVMH Group agreed to hand over its 23% stake in Hermès. This was the second tragic failure of LVMH Group after its acquisition of Gucci.

Therefore, lvmh Group may be able to cooperate with Chanel and Prada, but it is impossible to make peace with Gucci and Hermès.

Either become a mortal enemy, or buy things from behind, there is no third option.

As a Muyang dog, Cheng Xiuming has always disliked Hermès and Gucci, which is why Cheng Xiuming's expression changed dramatically after Ye Wan mentioned these two brands.

Thinking of the smart thermostatic clothes launched by Guanghua University, Ye Wan became nervous.

The clothing industry is divided into low-end brands, mid-range brands, and high-end brands. In fact, luxury brands have separated from the traditional recognition of clothing brands and become a symbol of wealth and status.

But luxury goods can also be upgraded from high-end brands, but this road is very difficult.

This is why luxury brands have not seen any new talent for many years. The market has always been dominated by LV, Chanel, Gucci, and Hermès.

But this time is different. The emergence of smart thermostatic clothes may reverse the boundaries between luxury brands and clothing brands.

Whether it's Chanel, Septwolves, or Semir, the manager has to wear it.

Only when the attributes are the same will the gap between brands become apparent.

Gujie

Once smart thermostatic clothes were released, there was no way to compare them.

For example, if you are looking at a Nokia mobile phone for seniors worth 10,000 yuan and a Redmi smartphone worth 1,000 yuan, you must choose the latter.

Fashion has absolutely no power to resist in the face of absolute technology!

"We must reach cooperation with Guanghua University!"

Ye Wan was so anxious that she walked a little faster. She wanted to rush to Ludao today to avoid a long night and many dreams.

…

the other side.

In Licheng, which is adjacent to Ludao in Hu Province, there are a few people who are as anxious as Ye Wan, even to the point of burning with anxiety.

In a private room of a high-end restaurant in Licheng, ten people were sitting, ten entrepreneurs to be precise.

These ten entrepreneurs are the top leaders in the shoe and apparel industry in this province and even in the country.

Ding Shizhong, Chairman of Anta Group, Ding Shuibo, Chairman of Xtep, Ding Huihuang, Chairman of 361 Degrees, Wu Rongzhao, Chairman of Hongxing Erke, Xu Jingnan, Chairman of Peak, as well as five chairman of Jiumuwang, Lilang, Septwolves, Rimba and Qipai companies also attended .

Jinjiang is a magical place, known as the Shoe Capital of China, where Anta, Xtep, Hongxing Erke, 361 Degrees and Peak were all born.

In addition to shoes, Jinjiang's clothing industry is also quite developed. Men's clothing brands represented by Jiumuwang also include Septwolves, Qipai, Jinba, Lilang, Guirenniao and other brands.

People from Hu Province like to stick together, and the same goes for doing business.

The reason why ten people got together today is related to the university next door on Ludao.

As a neighboring city, no domestic company has as much information about smart thermostatic clothing as they do.

It is precisely because of too much understanding that I am even more frightened.

This is a revolution in the clothing industry!

The atmosphere at the table was somewhat frozen until Ding Shizhong, the most senior person at the table, spoke.

"Everyone, what do you think of this smart thermostat released by Guanghua University?"

"What do you think? Just wait for death." Zhou Shaoxiong, the boss of Septwolves, snorted coldly, seeming to be disheartened.

Hong Zhaoshe, the CEO of Qipai, seemed to still have hope. He coughed and said: "Old Zhou's words are wrong. I think there is still hope. After all, Guanghua University's smart thermostatic clothes are not cheap. What really affects them is mid-to-high-end clothing." , it shouldn’t have much impact on us.”

Zhou Shaoxiong sneered and glanced over, "Old Hong, don't lie to yourself. Do you believe this?"

"Is an Apple mobile phone expensive? It is equivalent to a month's salary of a working class, but how many people are frugal enough to buy an Apple mobile phone?"

"Smart thermostatic clothes are not cheap, but if they are worthy of this function, you should not treat them as ordinary clothes!"

Being ridiculed by Zhou Shaoxiong in front of so many people, Hong Zhaoshe was very angry and said dissatisfied: "Then what do you think we should do?"

Zhou Shaoxiong laughed at himself, "Oh, I'll wait until I die."

Hong Zhaoshe: "..."

The farce between the two was finally ended by Anta boss Ding Shizhong.

Ding Shizhong looked gloomy, slapped the table and said: "That's enough, what time has it been? Have you had enough trouble?"

Zhou Shaoxiong sneered and said no more.

I muttered to myself, "Anyway, our clothing industry is the most affected, and your sales of shoes won't have much impact!"

That's what he was thinking in his heart, but he didn't dare to say it out loud.

There are many companies in Jinjiang and even Licheng, but when it comes to real classification (only for the shoe and clothing industries).

Only Anta is in the first tier, with a market value of 243.1 billion yuan, ranking first among domestic sports brands.

According to Euromonitor statistics, Nike topped the list with a market share of 25.6% in 2020, followed by Adidas with 17.4%, domestic brand Anta ranked third with a market share of 15.4%, Li Ning, Xtep and 361 Degrees They were 6.7%, 4.7% and 2.6% respectively.

The second tier is Xtep, with a market value of 29.4 billion yuan, ranking third among domestic sports brands.

The third level is 361 Degrees (market value 8.3 billion) between 2 billion and 10 billion, Jiumuwang (market value 5.2 billion), Lilang (market value 4.6 billion), Septwolves (market value 4.2 billion), Jinba (unlisted), Hongxing Erke (market value) Delisted), Qipai (unlisted), Peak (unlisted).

The fourth level is below 2 billion yuan, so I won’t go into details.

The reason why Ding Shizhong attaches so much importance to it is because clothing accounts for an increasing share of Anta Group's revenue and has become a part that cannot be ignored.

At this time, Lin Congying, the boss of Jiumu King, rubbed his eyebrows and said in a deep voice: "Guanghua University is a university on Ludao after all, and the Nanyang Chen family is our overseas Chinese who have gone out from southern Fujian no matter what. Xia Zhangquan broke his bones Also connected.”

"Perhaps we can try to get in touch, and maybe there will be opportunities for cooperation."

This is true, but few people here believe it.

Smart thermostatic clothing is no different than traditional clothing. The fabric used is a unique adaptive temperature-changing material that only Guanghua can produce.

In this kind of monopolistic business, the only way to make money is to make money yourself. How can you distribute the money?

Judging from the current situation... maybe this is the only way.

Several people were moved.

"The Chen family's previous industries were all in Southeast Asia, and there was no overlap before. Is this possible?"

"Old Wang is right. Also, who will be the contact person?"

"Well, no matter what, it's better to give it a try, just in case it works."

"As long as we can cooperate, I will accept it whether it is being acquired or buying shares..."

"Let's try it. After all, we are all from southern Fujian. I think there is still a possibility of success."

A new question comes again, how to contact the other party?

Fortunately, these people are all smart people, and Peak boss Xu Jingnan came up with an idea.

"As far as I know, Vice Mayor Zhou of Ludao has a good relationship with President Chen of Guanghua University. Why not let Bureau Li of the Licheng Commerce Bureau be the intermediary, communicate with Vice Mayor Zhou, and choose a time for us to Sit down and have a chat?"

Ding Shizhong nodded and said: "I think it's okay. Let's do it. I'll contact Director Li."

The meal ended in a hurry, and no one was in the mood to eat at this moment.

Also includes Chen Hao.

He was a little disappointed with the impact of Lushu's smart thermostatic clothing.

From last night to noon today, the phone calls from the principal’s office never stopped.

The people who called were all well-known, including the CEO of a clothing company and the director of the local commerce bureau. In short, the meaning was three words:

"Want to cooperate."

No, just halfway through the meal, another call came.

The company that called this time was quite powerful, and it was difficult for Chen Hao to refuse the person who relied on his connections.

Shenzhou International, headquartered in NB, has a market value of nearly 150 billion yuan and has more than 80,000 workers.

A very powerful clothing processing factory in the world, it is known as the "Foxconn" of the clothing industry.

As soon as the call was connected, Ma Jianrong's wailing sound came from the phone.

"Principal Chen, please spare my life!"

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(There may be more updates, not sure yet)

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