I Can Enter the Game

Chapter 359 Capital Means! Qinglin Ketchup is doomed to lose!

Heinz ketchup suddenly released a new product, and began to publicize it on a large scale, which attracted a lot of attention on the Internet.

After all, this one can make people think of Qinglin tomato sauce.

Everyone knows that the taste of Qinglin ketchup far surpasses any of the top ten brands, including the most powerful Heinz.

The market share of Heinz ketchup in the domestic market has also been rapidly reduced with the development of Qinglin ketchup, and it has been occupied by Qinglin ketchup.

Now that it has been so long, Heinz Ketchup suddenly released a new product and made a lot of publicity. No one would believe that it was not to deal with Qinglin Ketchup.

Moreover, after the release of new products of Heinz ketchup, another brand of Stars and Stripes, Hans ketchup, also released new products, and the same large-scale publicity began.

Moreover, when the publicity was well known, the two ketchup brands joined forces to hold ketchup tasting sessions in various cities.

The purpose of this tasting session is very simple, that is to let everyone know that their ketchup tastes the same as Qinglin ketchup, so that the next capital method can be carried out.

The two ketchup tasting sessions of Heinz and Hans naturally attracted many people who like to eat ketchup.

Similarly, domestic tomato brands have also noticed that Tianhai Tomato Sauce has the largest market share among domestic brands.

Zhuang Siwei, as the boss of Haitian Food Company, had a headache in the past year.

Suddenly, a Qinglin ketchup appeared in the market, and it has been swallowing up the market for their Tianhai ketchup.

The point is that they have no choice but to spend money to crack it, hoping to break the situation, but their cracking process is obviously not as good as the two ketchup brands of Stars and Stripes.

Now Heinz and Hans two Stars and Stripes ketchup brands are launching new products, apparently they have cracked the recipe of Qinglin ketchup.

The purpose of holding a tasting meeting with great fanfare now must be to point the finger at Qinglin tomato sauce, or to clean up their brands together.

If the other party really cracked Qinglin ketchup, after they get Qinglin ketchup, the two Stars and Stripes brands will show mercy to their even worse ketchup?

At that time, if they can't crack Qinglin ketchup for a long time, they may have to give up the ketchup business.

"Boss, I got the ketchup from the three companies." A man ran in and put 3 bottles of ketchup on Zhuang Siwei's table.

It is the ketchup newly developed by Heinz and Hans, and Qinglin ketchup.

When Zhuang Siwei saw three kinds of ketchup, he didn't care about anything. He opened it directly, then wiped three bottles of ketchup with his fingers and put them in his mouth to taste.

He tasted Qinglin ketchup first, he was very familiar with the taste, and he tasted it more than once when Qinglin ketchup dominated the market.

Then, he tasted the two newly announced teas, Heinz and Hans, one after another. After tasting them, his complexion turned ugly at all.

The taste and texture are really not bad Qinglin tomato sauce.

These two Stars and Stripes companies really cracked Qinglin Ketchup.

"Maybe Qinglin ketchup is going to be in trouble, and our ketchup is going to be in trouble." Zhuang Siwei sighed helplessly.

Not only Tianhai ketchup, but also other domestic ketchup brands also knew about the situation of the three ketchups, and knew that the situation was not good.

The technological strength of the Stars and Stripes is still powerful.

Both companies cracked Qinglin ketchup faster than them. While these two capitalist brands deal with Qinglin ketchup, they will definitely continue to erode their market.

Moreover, with the large-scale testing of Heinz and Hans ketchup, the Internet will soon be full of news about the three ketchups of Heinz, Hans, and Qinglin.

Qinglin Company is naturally popular, and the news is getting hotter and hotter, and more and more people are paying attention.

"Qinglin Ketchup is in trouble. These two companies from the Stars and Stripes have cracked the formula of Qinglin Ketchup."

"The taste is almost the same, and the taste of Heinz and Hans ketchup has caught up."

"Qinglin Ketchup has been unstoppable to occupy the market before, and now the two brands of Stars and Stripes will definitely fight back."

These are evaluations from an objective point of view, which belong to normal netizens, but there are many comments that are a little bit wrong.

"Tasted all three ketchups, and the new products from Heinz and Hans are obviously better than Qinglin's ketchup."

"Heinz ketchup is more delicious, it should be made of better quality materials!"

"For the same taste, I would choose Heinz ketchup. After all, it is a big brand and has more brand names."

"Since the taste is similar, Hans ketchup and Heinz ketchup are better in terms of craftsmanship. After all, they have better technology and richer experience."

These comments are obviously intended to belittle Qinglin Ketchup. After all, there is no shortage of banana people in China. Coupled with the behind-the-scenes operations of Heinz and Hans, there are more and more such arguments.

All this on the Internet has attracted the attention of many business leaders.

Qinglin Company has been developing rapidly, and everyone can see its potential, but this Qinglin Company has not encountered any troubles, and everyone does not understand the strength of Qinglin Company.

This time, Qinglin Company is obviously in big trouble, and it is also the first time that Qinglin Company has encountered a predicament. Maybe it can also show everyone the methods and emergency avoidance capabilities of Qinglin Company.

If this trouble cannot be dealt with, then the evaluation of Qinglin Company may be much lowered, or it may have been overestimated before.

Qinglin Villa.

Deng Guang went to the manor immediately after Hun's and Hans' ketchup actions to meet Qin Lin: "Mr. Qin, Hun's and Hans are obviously coming after us, we have to deal with it."

"They don't know that our tomato paste has been upgraded. When the tomato paste from Qinlong Plantation matures, they can give them a huge surprise."

"Let's see what the other party is going to do next." Qin Lin is not in a hurry, and can immediately produce quality 2 tomato sauce, which is equivalent to sitting firmly on the Diaoyutai.

Moreover, after the first batch of tomato paste from Qinlong plantation was produced and promoted, the quality 1 tomatoes from other plantations were almost mature enough to keep up with the raw materials, and then widely promoted.

There will be a huge surprise for Hum's and Hans ketchup then.

Now that the other party has created such a big popularity on the Internet, it will be cheaper for them in the end. The higher the popularity, the more benefits they will have.

The phone rang.

It was Chen Shengfei calling.

As the chairman of Blue Ocean Group, Chen Shengfei, who has controlled the large group for so many years, naturally saw the current situation and troubles of Qinglin Ketchup, so he called to ask.

"Old Chen, don't worry, it's fine!" Qin Lin said with a smile when facing Chen Shengfei's concern.

After hanging up the phone, the phone rang again. This time it was from Malevin, and then Li Qing also called, including Qin Ren, Huang Xin, and Brother Chu, who all called to inquire.

It put a smile on his face, and it's always nice to have someone to care about when trouble arises.

Then, the phone rang again.

This time it was Chen Li's call.

As soon as the phone call was made, Chen Li also asked anxiously: "Boss Qin, Hans and Heinz ketchup are obviously aimed at your Qinglin ketchup. Boss Qin, do you have a solution?"

It's no wonder he was anxious, and so was Sun County. The Qinglin tomato paste factory is a major pillar industry in the county, and now it's being targeted by these two Stars and Stripes companies. If anything happens, it will be a huge loss to the county.

Therefore, they can be said to be more anxious than Boss Qin.

"Chen County, don't worry." Qin Lin also comforted Chen Li.

Upon hearing such a definite answer, Chen Li hung up the phone and reported to Sun County.

Sun County was slightly relieved when he got Boss Qin's reply.

Boss Qin said don't worry, there must be a solution. With Boss Qin Lin's calmness and handling style, they still believed it.

Qin Lin didn't make any moves, because he knew that Hun's and Hans Ketchup had made the heat so high, there must be a counter move next.

But this time, he seemed to be wrong. For a week, Heinz and Hans Ketchup did not make any moves at all, but the popularity on the Internet has been accumulating and has not dropped at all.

This made Qin Lin a little puzzled.

Henry and Hans Ketchup naturally couldn't do nothing, they were just preparing.

When the popularity on the Internet was about the same, they were almost ready, so they were going to show their swords against Qinglin Ketchup next.

Hum's Ketchup Agency Sales Headquarters.

Rudd has once again held a video conference with owner Jack Heinz.

Also in the meeting room is the general agent of Heinz Ketchup in several regions of Fujian Province in China.

Their video conference this time is naturally aimed at Qinglin Ketchup.

"Mr. Heinz, our preparations are sufficient, and we have already stored enough production of the new tomato sauce." Lu De reported.

Jack Heinz nodded and said, "Then let's start the plan. Cut prices across the board and kill them with capital. Hans Ketchup will also act together."

"Okay, Mr. Heinz." Lude nodded and said to the agents.

The way they deal with Qinglin tomato sauce this time is also simple, that is, to fight a price war.

The ketchup they cracked and made cost 8 yuan, which is about the same for Qinglin ketchup.

They plan to directly drop the price from 15 yuan to 8 yuan, and ship to those merchants at cost price.

This is profitable, and it is easy to snatch the bottom merchants from Qinglin Tomato Sauce.

This is of course beating people with money, but it is also their common method. Qinglin Company absolutely cannot afford to fight a price war with them, so they have to obediently give up the market.

Moreover, they will also point their fingers at other ketchup brands in this country, occupying the market aggressively before they can crack the formula of Qinglin ketchup.

As long as the market is in hand and the price returns to normal or even increases in the end, the money can be earned back quickly, and even more.

After getting the reminder, Lu De also said to the agents: "I heard it all, let your people start to work."

The areas where these regional agents are located are all important market areas for Qinglin Ketchup, especially in Fujian Province.

Those regional agents did not hesitate, and took out their mobile phones to make calls. Although this time they had to supply those merchants at a cost price of 8 yuan, they had zero profit margins, but Heinz Ketchup would subsidize them.

Moreover, the market is occupied, and it will belong to their regional agents in the future, so they are naturally full of fighting spirit.

So, the battle against Qinglin Ketchup began.

…

Fujian Province has always been an important market for Qinglin Food Company, and Qinglin Food Company's products are generally first promoted in Fujian Province.

The large and small merchants in Fujian Province are the offline channels of Qinglin Food Company.

Miao Hui is the owner of a small supermarket in the capital of Fujian Province. This kind of small supermarket is usually managed by the owner himself, and no professional manager is hired.

Therefore, purchase and delivery are also done by yourself.

Miao Hui counted the goods as usual, Qinglin Leisure Tea, Qinglin Medicinal Wine must be ordered again, as well as Qinglin tomato sauce.

These three things are also popular mainstream.

When Miao Hui registered, a young man in a suit walked in: "Boss Miao, how is the tomato sauce?"

Miao Hui looked at the young man with an embarrassed smile and said, "Sales Hu, I've told you several times that our supermarket has always ordered Qinglin tomato sauce."

Salesman Nahu smiled and said, "Boss Miao, this time is different, have you read the news? The Heinz ketchup we represent is no worse than Qinglin ketchup, and this time, we can give you 8 yuan Supply."

Miao Hui was stunned for a moment by these words.

Qinglin's tomato sauce is easy to sell, but he needs to buy it for 14 yuan, sell it for 15 yuan, and the profit is only 1 yuan.

If Heinz ketchup is no worse than Qinglin ketchup, and the other party pays him 8 yuan, even if he only sells it for 12 yuan, the profit will be 4 yuan.

He knew that this must be Heinz's price war, and it will definitely resume in the future, but when their bosses are fighting, isn't it when they benefit?

Thinking of this, Miao Hui hurriedly said to Nahu Sales: "Hu Sales, why don't you try some?"

"Boss Miao is smart." Salesman Hu showed a smile, and settled another family.

The same thing is happening elsewhere.

Moreover, not only the agents of Heinz are in action, but the agents of Hans Ketchup are also in action, and the same price is 8 yuan for merchants.

They cost about the same as the formula Heinz cracked.

Unknowingly, merchants large and small have turned their backs and ordered Heinz and Hans ketchup because of the price of Heinz and Hans ketchup.

As the general agent of Fujian Province, Cheng He (Chapter 103) also received the report soon, and a group of people under him will analyze and collect market conditions every day.

Therefore, in the evening, an abnormal market situation was discovered. According to big data, there should be many merchants who have sold out of Qinglin tomato sauce today, and they will place new orders for them.

But today is almost over, and most merchants have not placed an order.

Cheng He was not stupid, he knew something must have happened, so he immediately called his subordinates to investigate.

Not long after, one of his subordinates rushed up to him and reported: "Mr. Cheng, something is wrong. It's Heinz and Hans ketchup. They supply those merchants at a price of 8 yuan. The merchants who ordered today All ordered from Heinz and Hans."

"What? 8 yuan?" Cheng He was shocked. He immediately knew the intentions of Heinz and Hans Ketchup. This is still a price war with capital means.

But the price they get from Qinglin Company is 11 yuan.

Not only Cheng He, but almost all the regional agents of Qinglin Ketchup discovered the anomaly, and at the same time got the news that Heinz and Hans Ketchup were about to fight a price war.

This made the regional agents of Qinglin Ketchup feel bad.

People directly give 8 yuan to the merchant, how do I pay for this? Even if he intends to fight for a profit, he has no ability if he doesn't work with the other party.

Compared with the regional agent of Qinglin Ketchup, the Heinz consignment headquarters, Lu De disappeared after receiving the report from his subordinates, and his face was full of joy.

Sure enough, as expected, 8 yuan was supplied to those merchants, and those merchants really surrendered one after another.

These low-level merchants are the last link of offline sales. They are not the same as agents. They are completely earning their own money, and they have not signed a contract. They can be lured.

Given the price of 8 yuan, with that huge profit, almost many merchants will not be able to resist the temptation.

As soon as this capital means comes out and the price war starts, Qinglin Ketchup is doomed to lose!