I Can Enter the Game

Chapter 360: Steady as Mount Tai! Is Qinglin ketchup going to be unlucky?

The actions of Heinz and Hans were not hidden from the outside world.

Targeting Qinglin Ketchup through a price war is obviously a common means of capital market operations.

However, domestic tomato sauce of the same specification is available at a lower price of 4 yuan, so the 8 yuan price of the other party is unspeakable.

Although I know that the prices of the ingredients for this new product formula of the other party must be different, there must be something wrong with this 8 yuan price war, but even if Qinglin Ketchup reports it, it will be just a joke during this period of time.

This time is enough for the two Stars and Stripes companies to encroach on the Qinglin tomato sauce market.

At this moment, everyone is focusing on Qinglin Ketchup, especially those business reporters.

Everyone knows that it is impossible for Qinglin Tomato Sauce not to respond to this situation.

Qinglin Food Company.

Deng Guang also welcomed Cheng He and other regional agents in his office.

Heinz and Hans played this game, and these regional agents couldn't sit still. They really couldn't fight the price of 8 yuan, after all, their purchase price was 11 yuan.

Cheng He said anxiously: "Mr. Deng, you and Mr. Qin think of a way. We can't resist the other party's current methods."

Several other regional agents also spoke one after another:

"President Deng, think of a way!"

"Yes, those guys played too badly."

"..."

Deng Guang naturally understood why these regional agents were in a hurry.

If he didn't know his hole cards, he would be in a hurry.

"Mr. Cheng, don't worry, let me show you something first." Deng Guang picked up the mobile phone on the table and made a call, and ordered inside: "Send a few bottles of the new tomato sauce to my office .”

Cheng He and several regional agents are not fools.

Seeing that Mr. Deng is not in a hurry, and talking about new products, he probably guessed that this should be a last move.

Moreover, this last move can still win, otherwise Mr. Deng would not be so stable as Mount Tai.

It didn't take long for a few bottles of ketchup to be delivered to Cheng He and the others.

There are some differences between these bottles of ketchup and the outer packaging they are selling now.

New products generally also update the outer packaging.

At this time, Deng Guang also said to Cheng He and others: "Mr. Cheng, try this new tomato sauce."

Cheng He and the others were still hesitant. Knowing that the company had a new product, they knew it was a weapon against Heinz and Hans Ketchup, and it was also a weapon for them to fight back.

After Cheng He opened the new ketchup, he immediately wiped out a little and started to taste it.

As soon as he took a sip, a look of shock appeared on his face: "Boss Deng, the taste of this tomato sauce is much better than the previous one, right?"

The difference between good and bad is extremely obvious, and you can really tell by tasting it.

Several other regional agents were also shocked.

No wonder Mr. Deng is not in a hurry.

It's good that Heinz and Hans have cracked the recipe of Qinglin tomato sauce, but it's only the original version. The taste of this new product is not comparable to the original one at all.

Therefore, once this new product came out, Heinz and Hans would shoot themselves in the foot with a rock, and they would be powerless to fight back as before.

Naturally, these regional agents do not know that the recipe is still the original recipe, but the variety of tomato material is different.

"Mr. Deng, what are we going to do now? Do you want to promote this new product immediately?" Cheng He was not in a hurry when he knew that the company had this new product.

He knew that Mr. Deng and Mr. Qin would definitely have arrangements, and they would do as they were told.

The same is true for other regional agents. When they know that they will win, they will always sit still and deal with it calmly.

"Go to Qinglin Manor and see what President Qin ordered." Deng Guang also said something, got up and took Cheng He and other regional agents out, and went to Qinglin Manor together.

…

In Qinglin Manor's office.

Qin Lin was also on the phone with Chen Shengfei, and kept saying to the phone: "Okay, I understand, Old Chen, thank you very much!"

After hanging up the phone, a smirk appeared on the corner of Qin Lin's mouth.

He doesn't know much about business. Fortunately, he has friends like Lao Chen and Lao Ma who are very experienced in business.

Therefore, facing the situation in front of him, he humbly asked Lao Chen how to deal with it.

If he doesn't have a backup, it means he doesn't have quality 2 ketchup to deal with it. At this time, he needs to ask the official power for help.

General capital methods must have problems and loopholes. According to Lao Chen's description, the other party's 8 yuan is definitely tricky. The other party's swift and thunderous methods may be the price the other party can afford.

If the other party is less than 8 yuan, it must be in a state of loss.

Just relying on the official is inferior, and it will take time, and it will even be delayed by the other party using other methods.

Under normal circumstances, relying on this method can only protect oneself, and there is no way to fight back to win.

Therefore, Lao Chen's other method when he has a backup is interesting, it is simply murderous.

Just thinking about it.

There was a knock on the door.

Qin Lin yelled to come in, and saw Deng Guang bringing along Cheng He and other agents.

"Mr. Qin!" Deng Guang came in and greeted respectfully.

"Director Qin."

"Director Qin!"

"..."

The regional agents of Cheng He spoke more respectfully.

They knew that under normal circumstances, they were not qualified to approach the big boss, and generally only Mr. Deng approached them.

"Here we come, let's make tea together." Qin Lin greeted and walked towards the tea table.

Deng Guang naturally led people to follow, and those regional agents also sat down and looked at the young big boss respectfully.

Qin Lin took out a quality 2 wild Tieguanyin and started making tea.

His movements are very proficient, and now he is used to talking with people at the tea table.

Deng Guang also asked Qin Lin when he was making tea: "Mr. Qin, are we going to release new products immediately to counter Heinz and Hans Ketchup?"

After making a pot of tea, Qin Lin poured it for Deng Guang and the others, and said, "Don't worry, I've been on the Internet for so long, why don't I play more with him?"

"Looking at the actions of the other party, the 8 yuan should be the lowest price they can bear. If it is lower than this price, they should lose money."

"So, I plan to continue selling the original ketchup, but the price to merchants is 7 yuan. They want to fight a price war. I have made a move. They can't take it?"

"As long as they accept it, they will start to lose money. I can continue to offer 6 yuan to the merchant to see if they accept it."

"Accept, lose money and kill them. If you don't accept it, they will slap themselves in the face and lose face if they engage in such a big battle. When our new products are released again, I want to see the other party's expression."

"It's just during this period of time that Mr. Cheng and your agents don't have any profit, so I have to work hard for you."

For Qinglin Company, 6 yuan still has a profit of 1 yuan, which is as stable as Mount Tai.

What is this Heinz and Hans Ketchup playing with him?

When Cheng He heard this, he immediately expressed his loyalty: "It's not hard, we are the company's regional agent, even if there is no profit in the short term, we will cooperate with the company's arrangement, and we can earn more after winning this battle."

Other regional agents also hurriedly nodded in agreement, looking at these young big bosses, their eyes became more respectful.

For the first time, they knew why this big boss created such a big family business at such a young age.

Another person, facing the offensive of the two ketchups of Heinz and Hans, could not wait to counterattack and gave the two ketchups a thunderous blow.

But the young big boss turned out to be as stable as Mount Tai, and planned to cheat Heinz and Hans.

According to the arrogant and pessimistic characters of these Stars and Stripes countries, they will definitely accept their big boss's trick, and they may think their big boss is bluffing.

At that time, when Heinz and Hans fight a price war at a loss and lose a lot of money, they will release new products, which will be murderous.

At that time, Heinz and Hans might not even be able to make back the lost money, and they would be dumbfounded.

This method is extremely sophisticated.

After brewing tea for a while, Cheng He and the others left first.

Arrangements were made for them to go back to their company.

Qin Lin told Deng Guang again: "Old Deng, help me contact the bosses of those domestic ketchup brands, and tell them that I have something to ask them to make tea. I hope they can come as soon as possible."

Lao Chen’s method is not just relying on low cost to fight the price war. This is just the first step, and there are other tricks in the future, which will allow him to control the entire domestic tomato sauce market at one time.

It's a one-step process.

Shortly after.

The big and small agents of Qinglin Ketchup quickly took action.

The capital of Fujian Province.

Still in Miao Hui's small supermarket, a salesman from Qinglin Tomato Sauce walked in. The salesman was a young man named Cheng Xi.

He is also the son of Cheng He, the regional agent of Qinglin Tomato Sauce in Fujian Province. He also just graduated and started from the bottom of his father's company.

Cheng Xi wore a meticulous suit, and when he entered the supermarket, he frowned slightly when he saw Heinz ketchup placed in an obvious place.

These low-level merchants are really mothers if they have milk.

But he also knew that this was normal and there was no way around it.

Merchants seek profit, and so do ordinary people. After all, these people are not tied to the chariot of Qinglin Tomato Sauce like his father.

There is no directly tied interest relationship, no one will go through life and death for you.

Moreover, these bottom-level merchants are one of the indispensable sales channels.

"Xiao Cheng, come here when you have time." Miao Hui was a little embarrassed to see Cheng Xi, after all, he had always ordered Qinglin ketchup before, and he had been making tea with her all the time, but now he ordered Heinz ketchup.

Cheng Xi knew the living conditions of these low-level merchants, and immediately said with a smile on his face: "Boss Miao, I came here today to give you money. Put away these Heinz ketchup. Now Qinglin ketchup is available for 7 yuan. you."

"7 yuan?" Miao Hui was immediately surprised when he heard this.

Although he knew that Heinz was fighting a price war, Qinglin Ketchup would definitely pay the price of 8 yuan if he didn't admit defeat, but who knew that Qinglin Ketchup was so domineering, and directly countered with the price of 7 yuan.

Sure enough, when these big bosses fight, it is when their small merchants benefit.

"Xiao Cheng, I really need a lot of Qinglin ketchup." Miao Hui immediately took the Heinz ketchup off the shelf with a smile on his face in front of Cheng Xi.

To be honest, after all, he has a better relationship with this Xiaocheng, the same price, the taste is not bad, he is willing to choose Qinglin ketchup, not to mention that Qinglin ketchup is cheaper now.

"Don't worry, Qinglin tomato sauce will be delivered soon." Cheng Xi said with a smile, and then he went to the next one.

In other places, the sales agency of Qinglin Tomato Sauce was doing the same thing at the same time, and those low-level merchants turned their backs to Qinglin Tomato Sauce again.

Naturally, Heinz and Hans Ketchup got the message quickly.

In Heinz General Distribution Company.

When Lu De received the news, he couldn't believe it: "Are you kidding me? Where does the other party have the confidence to do such a thing?"

He was indeed startled by Qinglin's ketchup.

Moreover, he didn't dare to be the master, so he immediately started the video conference again and made a video call with Jack Henry.

When Jack Heinz saw Lu De, he also asked: "How is the situation now?"

Lu De hurriedly reported: "Mr. Heinz, the situation is a little unexpected. Qinglin Ketchup made a move, and the other party even supplied those suppliers with a price of 7 yuan, which is 1 yuan lower than ours. In this way, what we did before It’s a waste of effort, and it won’t work at all.”

"How is it possible!" Jack Heinz said with a face full of disbelief: "When we cracked the formula, we used as low-end materials as possible, and it is the formula that our researchers think is the best cost."

"The cost of Qinglin's ketchup should be about the same as ours. Where did they have the courage to fight such a price war?"

Lu De frowned and said: "Mr. Heinz, there is an idiom in their country called bluff, which is to make a false appearance to frighten or confuse the enemy. The other party may be using this method to scare us now."

"It should be the possibility you said." Heinz nodded in agreement with this statement, and then he said: "However, we will not be intimidated. The other party will definitely lose money at this price, so we will also fight at the price of 7 yuan. It depends. It depends on who can afford to lose first, compared to capital, the other party's entire company combined can't compare to us."

Clearly, Jack Heinz is confident.

Because their group is not just a ketchup.

Heinz ketchup is just one product, and their Kraft Heinz Group has a market value of more than 60 billion US dollars.

Qinglin Ketchup's challenge was naturally noticed by business journalists and some people who paid close attention to the matter, and soon spread all over the Internet.

This shocked countless people, especially those business people who followed Qinglin Company.

They were all thinking about what method the boss behind Qinglin Company would use to fight back, but they didn't expect it to be in this way.

This obviously means to fight a price war with the other party.

After hearing the news, many people shook their heads. It can be said that the price war is the advantage of Heinz and Hans, while Qinglin Ketchup is absolutely disadvantaged.

Responding in this way is the most stupid behavior.

A professor of finance and economics named Sun Jinghou directly posted a video on the Internet, gaining popularity and expressing his regret: "Hey, the development of Qinglin Company has always attracted much attention, and everyone is also curious about the boss behind Qinglin Company, what is the other party?" The method can develop Qinglin Company to the present."

"But judging from the latest 7 yuan supply of Qinglin tomato sauce, we seem to have overestimated the boss behind Qinglin's company. He chose the most wrong bluff."

"If my prediction is correct, Heinz and Hans will adjust the price immediately. The most likely price is 7 yuan versus 7 yuan. This will make Qinglin tomato sauce overwhelmed."

Indeed, Heinz and Hans Ketchup took up the challenge at the same time, and both raised the price to 7 yuan, which also let everyone know that the two sides have reached a fever pitch.

The finance and economics professor named Sun Jinghou got the news and sent another video to start a frenzy: "Everyone saw that, as I expected, Heinz and Hans immediately adjusted the price to 7 yuan to fight back."

"This is tantamount to letting Qinglin Ketchup put itself on the fire, and they will have no way to deal with it in the future. However, there will always be a way. If Qinglin Foods is willing to give equity, I am very willing Joined Qinglin Food Company to help make suggestions."

When this video came out, it was quickly seen by everyone. Some even wanted to see the reaction of Qinglin Food Company.

Obviously, no one paid any attention to this matter. Deng Guang had already contacted the heads of domestic ketchup brands at this time.