I Can Enter the Game

Chapter 361 Dominate the market! Is there a new product in Qinglin Tomato Sauce?

Tianhai Food Co.

Zhuang Siwei has been paying attention to the matter of Heinz, Hans, and Qinglin ketchup. This is the most attention-grabbing business battle recently.

He really didn't expect that Qinglin Ketchup would choose to fight a price war with Heinz and Hans Ketchup.

Moreover, this is a battle between heaven and man, which affects others.

The market for their Tianhai ketchup is shrinking rapidly again. Originally, their Tianhai Foods Company is a mid-to-low-end ketchup, and the price is only 6 yuan.

Now Qinglin ketchup, a high-end product of 15 yuan, is directly sold for 7 yuan, which is similar to them. Who would buy Tianhai ketchup?

The key point is that these domestic ketchups don't even have the ability to participate in the war, so they can only be forced to suffer.

At this moment, the secretary came in and reported in a hurry: "Mr. Zhuang, Qinglin Food Company sent an invitation, saying that their boss wants to invite you to Youcheng."

Zhuang Siwei was taken aback when he heard this.

The boss of Qinglin Food Company shouldn't be struggling to deal with Heinz and Hans Ketchup at this time, so why did he invite him?

He could probably guess that it must have something to do with ketchup, and, in this case, out of curiosity, he would go too, so he also said to the secretary, "Help me book a plane ticket."

"Okay, Mr. Zhuang!" The secretary responded and hurried out.

Zhuang Siwei also took the driver to Mingshi soon, and asked the driver to rent a car to Youcheng.

Qinglin Food Company helped him book a room at the Zhongmin Hotel, so they asked the driver to go directly to the Zhongmin Hotel after arriving in Youcheng.

The next day, Zhuang Siwei was invited by Qinglin's company to meet the boss of Qinglin's company. When he got downstairs, he was surprised to see a few acquaintances.

These people are the bosses of several other ketchup brands in China, such as Laojimian ketchup, Lejia ketchup, Jisheng ketchup, and Limin ketchup, which are also one of the top ten ketchup brands.

But the boss of Qinglin Food Company invited them all here, what exactly is he going to do?

The bosses of several other ketchup brands also saw Zhuang Siwei, and came forward to say hello in surprise:

"Boss Zhuang."

"Boss Zhuang is here too."

"Mr. Zhuang, long time no see."

They all make ketchup products, and they all know each other.

Zhuang Siwei also hurriedly greeted a few people, and then chatted.

Naturally, they all wanted to know the reason why the boss of Qinglin Company called them here, but they couldn't figure it out for a while, so they could only get into the car arranged by Qinglin Company to pick them up.

The car soon arrived at the parking lot of Qinglin Manor.

After Zhuang Siwei and the others got out of the car, they looked in surprise at the manor in front of them, as well as the unbelievable atmosphere and scenery.

When they got out of the car, the air made them feel comfortable when they breathed.

"This is Qinglin Manor?"

"It's really beautiful, and the air is really intoxicating."

"The boss of Qinglin Company really enjoys creating such a place."

At this time, Deng Guang, who had been waiting for a long time, greeted them: "Several bosses, it's nice to meet you, the boss asked me to pick you up."

Zhuang Siwei also recognized the person who came. As the person in charge of Qinglin Food Company, this Deng Guangdeng is always more famous than the boss behind Qinglin Company.

Zhuang Siwei immediately greeted Deng Guang with a smile: "Mr. Deng, I have admired your name for a long time. It is really an honor to meet you today."

The same goes for the others, who warmly went up to shake hands.

Regardless of the results of Qinglin Ketchup this time, Qinglin Food Company's leisure tea and liquid medicine series are products that have crushed the market, and Qinglin Food Company is now bigger than their company.

Therefore, as Mr. Deng, as the person in charge of Qinglin Company, there is no harm in making friends.

After Deng Guang received Zhuang Siwei and the others, he also took them to a reception room in Qinglin Manor.

Qin Lin was already waiting in the reception room.

Deng Guang also went forward to report to Qin Lin immediately: "Director Qin, everyone is here."

When people like Zhuang Siwei came in, they saw Qin Lin. They didn't pay attention at first. After all, the young man in front of them was too young, so they thought it was a small employee sent by Qinglin Company.

But when they heard Deng Guang's words, they were obviously shocked.

This is the boss of Qinglin Company?

"..." Zhuang Siwei suddenly felt a shock in his heart.

Really, although the boss of Qinglin's company is mysterious, they never thought that the other party would be so young, obviously just graduated from university for a year or two.

At this time, Qin Lin also invited Zhuang Siwei and the others to sit down: "Bosses, sit down. This time I'm looking for some bosses to give them two ways of making money."

These words attracted the attention of people like Zhuang Siwei. After all, who doesn't like money, not to mention that the young Qin Dong had two ways of making money when he opened his mouth.

Zhuang Siwei sat down and asked curiously: "Dr. Qin, I don't know what source of income you're talking about?"

Qin Lin smiled and said, "Everyone knows that our Qinglin Ketchup is engaged in a price war with Heinz and Hans, and I will ask someone to adjust the price later, and fight with 6 yuan."

"Afterwards, Heinz and Hans either retreated or kept up. They had to react, and the self-confidence of these capitalists would think that I was bluffing again, and I was breaking the boat. They would definitely keep up with 6 yuan."

"So, I hope that some of you will frantically order Heinz and Hans ketchup through the agency channels in your hands. Now it is 6 yuan, and the price will increase soon. At that time, these orders will be passed on to private traders, that is. A sure-fire deal."

Zhuang Siwei was stunned when he heard this.

They understood the meaning. The young Qin Dong obviously wanted to cheat Heinz and Hans Ketchup, and at the same time, he wanted to use their channels to increase the losses of the two companies.

But order Heinz and Hans ketchup in this way. If Heinz and Hans beat Qinglin ketchup, they will be unlucky and they will definitely be targeted. The money is very hot.

The key point is that the prices of Hans and Heinz ketchup have risen back to unknown. This has unknown risks. If the two companies want to suffer heavy losses, they will need to spend a lot of money.

Qin Lin's goal was naturally for this purpose, if Heinz and Hans were not to be thankful, how could they be worthy of their troubles?

At this time, Zhuang Siwei asked: "Mr. Qin, you seem to have the chance to win, and you are not worried about the targets of Heinz and Hans at all."

Qin Lin didn't answer this question directly, but said to Deng Guang: "Mr. Deng, invite some bosses to try our new product of Qinglin tomato sauce."

Deng Guang nodded and walked out. After a while, he came in with a few bottles of tomato sauce and handed them to Zhuang Siwei and the others: "Try it!"

Seeing this, Zhuang Siwei also opened the Qinglin ketchup in front of him, then wiped a little and put it in his mouth to taste.

"This taste..." Zhuang Siwei immediately showed surprise.

The same goes for a few other ketchup bosses.

Qinglin Tomato Sauce also has a new product, and it tastes a little better than before, which makes them feel a little frustrated.

They haven't even cracked the original ketchup, and they already have better ones.

It's not a level at all, not even qualified to be hanged and beaten.

Now they finally know why this young Qin Dong is so confident, the other party is completely playing with Heinz and Hans Ketchup.

It is obvious that one blow can determine the outcome, but it is just to play around, let others lose more, and then make a final move, which is simply murderous.

"Mr. Qin, the proposal you mentioned, I don't know how we will distribute the profits?" Zhuang Siwei immediately asked, ordering Heinz and Hans ketchup at a low price, and Qinglin's company will sell it, so Heinz and Hans have not engaged in a price war at all. If it is necessary, the price will definitely be restored immediately.

There was no risk at all. Moreover, Qinglin Ketchup won. At that time, how could Heinz and Hans Ketchup have the time to target them?

It's a worthwhile deal, but this time it's going to ruin Heinz and Hans Ketchup.

Several other people also looked at Qin Lin.

Trading is worth doing, just like futures and stocks. They know that they will make money, so they will definitely make a move.

And this source of income is all dependent on the young President Qin, so they naturally want to extract benefits for each other.

Qin Lin smiled and said, "I said that this time, I will give you a few or two sources of income. Since it is a source of income for you, naturally the profits will not be distributed, and all the benefits will belong to you."

People like Zhuang Siwei were very surprised when they heard this. Is this kind of free money really worth it? Moreover, they also accurately heard the two sources of wealth in Qin Lin's words.

The young Qin Dong was talking about two ways of making money, that is to say, there is another way of making money.

The owner of Red Tianshan Ketchup couldn't help asking: "Dr. Qin, I don't know what is the other source of income you mentioned?"

Zhuang Siwei and the others also looked over with curiosity on their faces.

Now they don't think that the way of making money that Chairman Qin said is just talk.

Qin Lin also smiled at this time and said: "I want to authorize the previous Qinglin ketchup recipe to everyone, but there is one requirement, to OEM Qinglin ketchup!"

These words stunned Zhuang Siwei and the others.

What does OEM mean? It is the products produced by their factory, with the brand of Qinglin tomato sauce on it, and their tomato sauce factory has become the OEM factory of Qinglin tomato sauce.

For a while, people like Zhuang Siwei felt embarrassed. After all, they have their own brand, so who would like to be hired as an agent.

Qin Lin smiled and said, "My new ketchup will be high-end, and the price will go up from 25 yuan. After that, the original ketchup will be sold at 15 yuan, and the production price is 11 yuan, while the cost is 5 yuan."

"We can cooperate to OEM and give you 50% of the profit, that is to say, your profit is 3 yuan. Think about your own tomato sauce, the 200g scale, the cheapest is only 3 yuan? And, you can Think about where your own ketchup is now."

There is no uniform standard for the profit distribution of OEM. Qin Lin gave 50% directly, but if he can make these ketchup OEM for himself, it is tantamount to completely mastering the ketchup market in one step, and the more important production can be handed over to others. Just collect the remaining 3 yuan profit.

This is tantamount to using other people's channels, other factories, and other people's employees to produce their own brands and earn money for themselves. This is what many large brand groups often do.

This is also one of the moves that Lao Chen gave him.

On the other hand, Qinglin Food Company can fully produce tomato sauce of quality 2 and take a higher-end route.

"Mr. Qin, is it true that the OEM profit is 50%?" The owner of Red Tianshan Ketchup also asked at this time.

Because the ketchup with the cheapest capacity of 200g that only sells for 3 yuan is their Red Tianshan ketchup, and their profit is not much.

If they are directly given a profit of 3 yuan, they only need to produce in the future, regardless of market competition, and he does not resist.

Because his company not only only has ketchup products, but the current situation, the ketchup market has undergone earth-shaking changes, and their products cannot compete at all. It is better to choose this stable profit method and use funds to develop other products.

"That's right, 50%, this profit distribution will not change." Qin Lin nodded firmly.

"Qin understands, I am willing to cooperate." The owner of Red Tianshan Ketchup immediately made a choice.

Naturally, there are many bosses who have this idea, and the boss of Happy Home Ketchup also agreed to cooperate, because they only sell 200g of tomato sauce for 4 yuan, and the profit is far less than 3 yuan.

Since ketchup cannot be competed for, it is also a choice that everyone will make to earn the 3 yuan profit and develop other brands of the company.

Soon, the third ketchup also agreed.

Zhuang Siwei is very resistant to this OEM. Although his ketchup sells for 6 yuan, the profit is far less than 3 yuan, but their Tianhai ketchup is the largest among several brands and has the highest market share.

But after seeing all these ketchup bosses joining in one after another, he had no choice but to choose to join in the end.

If they don't agree at this time, after Qinglin Ketchup integrates the production force and market of these ketchup brands, what else can Tianhai do? Die worse.

"Everyone has made the most correct choice, and we will be partners in the future." Qin Lin also smiled.

Later, in front of people like Zhuang Siwei, he told Deng Guang: "Old Deng, let someone announce to the outside world that the price of our tomato sauce to suppliers will continue to drop to 6 yuan."

"Okay, Director Qin!" Deng Guang also nodded and walked out.

People like Zhuang Siwei also reacted when they heard this, and got in touch immediately.

Now that the cooperation has been agreed, it is better to focus on making money.

If you want to cheat Hans and Heinz when they drop to 6 yuan, and earn the difference after their price increase, then you can't be discovered by the other party. You must use your own agent channels to make small orders and small orders. Otherwise, they are not stupid.

Not only people like Zhuang Siwei, but also agents of Qinglin Company like Cheng He in other places.

In Fujian Province, Wang Yang also gathered a group of people to raise a lot of funds.

These people are all close to Qinglin Food Company, and as long as there is a little bit of wind, they will know that this is a chance to make a fortune for nothing.

soon.

The news that the price of Qinglin ketchup to suppliers has dropped to 6 yuan has spread again.

That professor of finance and economics named Sun Houjing came out again to catch up with the heat: "I really didn't expect that the boss of Qinglin Food Company would go further and further on the road of faint tricks, and the price of Heinz and Hans ketchup was also reduced. After 7 yuan, it has already proved that this kind of bluff is useless, and the more it is like this now, the more it gives Hans and Heinz two ketchup confidence."

Lu De, the general consignment company of Heinz ketchup, also reported the news of Qinglin ketchup's price reduction of 6 yuan to Jack Heinz again.

"It seems that the other party has forgotten that this trick is useless to us." Jack Heinz said disdainfully.

Lu De said with a smile: "Mr. Heinz, you are right. Even the finance and economics professors in their own country are mocking Qinglin Ketchup's stupid trick. You must know that industry professors are very professional!"

Jack Heinz said without hesitation: "We followed suit and lowered the price to 6 yuan. We are not afraid of the other party when we lose money. I want to see how long the other party can last."

"Okay, Mr. Heinz!" Lude nodded immediately.

Soon, the news that Heinz dropped to 6 yuan came out, followed by Hans ketchup, which also dropped 6 yuan.

This seems to confirm the words of Professor Li Houjing, that Heinz and Hans Ketchup actually did this.

This Professor Li Houjing also took the opportunity to come out to hang out. There was only one video, and only one sentence: "As expected, Qinglin Ketchup will not recruit after that."

He was going crazy to the end, because several times his predictions were correct, and several companies had already wanted to hire him, but he didn't agree. He was waiting for a company that was willing to give him shares.

In the pre-judgment of this matter, he suddenly had the capital to sell.

Naturally, after the price dropped to 6 yuan, the distributors of Hans and Heinz ketchup naturally started to act again, and found those merchants again.

Those merchants only felt that these two days were really exciting, and Qinglin Ketchup and Heinz really came and went.

The sales of Qinglin's ketchup have only come here, and the sales of Heinz have come to the door again.

A merchant sold Heinz ketchup, which was also 6 yuan, and this merchant placed a lot of orders for their Heinz.

This Heinz sales will soon go to the next one. During this time of war, they have tasks.

But before he left, several people came to the door suddenly and asked, "Are you the salesman for Heinz Ketchup?"

"Yes!" said the Heinz salesman!

"I want to order Heinz ketchup." One person said immediately.

"I want to order Heinz too!"

"Me too!"

These people spoke one after another.

The sudden order that came to the door made the salesman look happy, a little unbelievable.

Wouldn't this make it easier to complete the task?

Moreover, after signing the order, the Heinz salesman found that these people's orders were not small, and he smiled even more. These alone can complete the task, and there is a lot of excess.

This kind of situation happens almost everywhere, but the way is different. Heinz's sales will inexplicably check out more orders than usual.

But in order to complete the task, they are not suspicious. Now that the social pressure is so great, it is good to be able to complete the task. Otherwise, the task will not be completed, the business will be at the bottom, and they may be fired.

In a few days, orders one by one gathered to Heinz's general consignment company.

Lu De looked at those orders and was full of smiles.

These orders are far more than ten times the usual amount, which means that after they dropped 6 yuan, Qinglin Ketchup couldn't stand it anymore, so everyone placed orders with Heinz.

This is a good thing, Qinglin tomato sauce can't stand it, the market has taken over, and Heinz won't spit it out again.

Lude also reported the good news to Jack Heinz.

Jack Heinz was naturally very happy waiting for this news, which shows that his goal is almost achieved.

But just when Lu De finished his report, the secretary hurried in: "Mr. Lu De, it's not good, Qinglin Ketchup has released an announcement, saying that it will launch a new product."

"What?" Lude froze for a moment when he heard the news.

Qinglin Ketchup released a new product?

What new products are they releasing?

The same thing happened in the Hans consignment headquarters. Hans saw that the orders had increased several times, and he also thought that the Qinglin tomato sauce was out of order and the market was occupied.

I couldn't believe it when I heard the news that Qinglin Tomato Sauce was about to release a new product.

Also unbelievable are the people on the Internet.

No one expected that Qinglin Ketchup would announce the release of a new product when the battle between Qinglin Ketchup and Xingstriped Ketchup had reached such a heightened intensity.

People who paid attention to this incident on the Internet also found it incredible, especially those people in the shopping malls, who were a little unresponsive and went to see the new product release content of Qinglin Ketchup one after another.

"This is the launch site of Qinglin Tomato Sauce. I feel that everyone has been paying attention to and liking Qinglin Tomato Sauce. Today I am here to tell you a good news, that is, our Qinglin Tomato Sauce has launched a new product."

"Our new product is the result of long-term research, and it far surpasses the original product in terms of taste, taste and appetite...and we will hold new product tasting sessions everywhere..."

As soon as the news came out, everyone on the Internet was shocked.

Qinglin Ketchup has a new product?

What did the other party do in the previous price war with Heinz and Hans Ketchup? With such taste, delicacy, and appetite-promoting far more than the original new product, even if Heinz and Hans ketchup cracked their original formula, then this new product can easily crush them.

Some quick-witted people have already reacted, is this intentional by Qinglin Tomato Sauce? The purpose is self-evident. Anyone who is not a fool knows that he must want to cheat the ketchup brands of the two Stars and Stripes.

Heinz consignment headquarters, when Lude saw the announcement of the new product, he also realized that it was not good, and reported it to Jack Heinz immediately.

When Jack Heinz got the report, his expression changed drastically.

If Qinglin Ketchup really had this new product, everything would be different.

Then, Jack Henry thought of the orders that Lude had reported before, and his face became even uglier in an instant.

If it is occupying the market, these orders are nothing.

But if they fail to occupy the market, these orders, which are more than ten times higher than usual, will be a huge loss.