I Fished At Work, But It Turned Out That My Colleague Was The Daughter Of The Group.
Chapter 42 I Can Not Only Program, But Also Do Marketing
At this time, Mr. Zheng introduced him with a smile.
"Luo Fei, you just came to the department and maybe you don't know the team very well yet."
"This is Lu Guan, the senior development engineer in our company."
"He is very skilled and a very good young man."
Luo Fei is also a senior overseas talent and has his own pride in his heart.
Seeing that Lu Guan was so young and careless in doing things, he couldn't help but look down upon him with disdain.
"I see."
"Mr. Lu, maybe you are very professional on a technical level."
“But when it comes to marketing, I’m the expert.”
The implication is obvious.
——You are not qualified to refute my point here.
Everyone ate melon silently.
Invisibly, I felt that there seemed to be a bit of gunpowder in Luo Fei's words.
Mr. Zheng saw that the situation was not good at this time.
He glanced at Mr. Li, who immediately stood up and smoothed things over with a smile.
“I’m holding a meeting here today to hope that everyone can brainstorm ideas.”
"Since you have an idea, Lu Guan, you might as well talk about it first."
Luo Fei crossed his arms and looked at him with a playful expression, as if he was looking at a monkey.
A layman might not even know how to conduct market research.
Is there any good reference for his garbage plan?
Faced with the disdainful gaze of this superior man who had returned from overseas, Lu Guan just smiled.
"Although I am not from your marketing department, I have been fully involved in the construction of all virtual models of the B-HEART girl group."
"I should know much better about this project than some sea turtle who just landed in the air."
As soon as these words came out, everyone present couldn't help but laugh.
The airborne sea turtle... is so funny!
Teacher Lu is indeed a talent, even his nicknames are so artistic.
Luo Fei was stunned for a moment, then blushed.
Isn’t this guy talking about himself? !
In order to regain the situation, Luo Fei retorted coldly.
"Then you should tell me what's wrong with my plan."
Lu Guan rolled his eyes and drank the coffee in his hand.
"You have something to say first, don't blame me for speaking frankly."
Everyone pricked up their ears and watched carefully as he commented sonorously and forcefully on Luo Fei's plan.
"Your planning is like shit."
"Every step of the plan is a model of failed marketing."
Lu Guan's long words made Luo Fei's face turn ashen.
And this once again caused everyone to laugh.
To be honest, the old employees in the marketing department were also very unhappy with this new colleague who had returned from China.
This guy had a sense of superiority all over his face, and kept talking about what he was doing abroad.
And in everything we do, we have to compare domestic and foreign countries, and then use this to belittle domestic backwardness.
If Luo Fei hadn't been valued by his leaders, he would have been scolded by his colleagues in the marketing department.
At this time, someone finally couldn't hold it in anymore and laughed out loud.
"Puch! Haha."
"No, my wife just gave birth to a baby, and I have to go outside."
"My stomach hurts, I want to go out for a while..."
Luo Fei originally thought that the other party was just a fledgling youngster.
I didn't expect to be so ignorant of the heights of the sky.
Especially when his colleagues around him were still snickering, he was so angry that he almost exploded.
Seeing that Luo Fei was about to stand up and confront him, Lu Guan calmly made a downward gesture.
"I know you're in a hurry, but don't worry yet."
"I see that you mentioned something in your plan, that you want to create a fan base through the advertising form of the 2D Comic Expo."
Luo Fei looked cold and asked: "Why, isn't this bad?"
"B-HEART is currently the exclusive virtual idol girl group in China that is waiting to be launched."
"Essentially, they are also cartoon and animation characters, which coincide with the two-dimensional fan audience."
Everyone nodded in agreement.
Although this guy was unhappy, they didn't think there was anything wrong with Luo Fei's marketing plan.
Even Mr. Zheng and Mr. Li think there is no problem.
Seeing everyone looking at him with confusion, Lu Guan shook his head helplessly.
"You all think there's nothing wrong here, but it's actually a big problem."
Lu Guan said calmly: "The company's project development must focus on profitability."
"Sea Turtle, tell me, how much profit can I get just by attracting a bunch of male niche groups at offline comics exhibitions?"
“Have you ever considered the rate of return on offline investment?”
"A lot of human and material costs are wasted."
"Even if 10,000 people participate in the exhibition, how many people will pay attention to B-HEART's promotional banner."
"And if the project income only relies on the fan effect of the two-dimensional group, I guess it will be difficult for the project team to survive until next year without being cut off."
"Most of them are students."
"You have to eat at KFC on Thursdays. How many people will pay for B-HEART idols?"
Lu Guan's words immediately caused everyone present to think deeply.
This feeling is like an enlightenment.
yes!
If we simply cater to the preferences of the two-dimensional group and position ourselves based on their needs and interests, the cyclical return rate of the product will be too low.
After all, in China, this group is still a minority, not to mention that most of the two-spined salamanders are still students.
The main thing is to have nothing in your pocket.
They have weak spending power and like to pursue cost-effectiveness.
Luo Fei was not a fool, so he naturally understood what he meant, but he still insisted on his point of view.
"I admit that my plan will invest more in early marketing."
"But this is also to better define the target market and positioning, and quickly build a fan base."
"It's just about profit..." Luo Fei knew he was guilty and directly changed the topic to him.
"The prerequisite for profit is to have idol traffic first. Can you think of any better way?"
Luo Fei secretly rejoiced at his own cleverness in leaving this big problem to Lu Guan.
To be honest, when he came into contact with this project, it didn’t look good at all.
Because when he was working overseas, the European and American people he came into contact with didn’t care about virtual idols or idols at all.
Not even paying a penny for this thing.
Seeing him acting like a clown, Lu Guan couldn't help but chuckle.
"Of course I have my own ideas, but why should I tell you?"
"Are you, a marketing expert, not as good as me?"
Lu Guan's joking look immediately made Luo Fei so angry that his lungs itched.
At this time, Mr. Zheng, who was sitting in the middle, frowned.
He was also awakened by Lu Guan, and his eyes immediately moved to Luo Fei.
"Luo Fei, tell me what you think?"
Everyone's scorching eyes fell on Luo Fei, making him breathless.
Luo Fei blushed and hesitated: "Zheng, Mr. Zheng, I really haven't thought about it yet..."
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