I Found A Planet

"Wechat business franchise model?"

Chen Jin's eyes were full of disbelief, and he looked at Li Yuanliang in front of him: "Small star learning machine is such a good product, tell me, sell it through the micro-business model?"

"Tell me, did you come up with this method yourself, or was it someone else's brain hole?"

Sensing the boss's angry gaze, Li Yuanliang's face was covered with cold sweat, and his body trembled slightly.

He hurriedly explained: "Mr. Chen, I didn't come up with this method, but a salesman named Yang Dan came up with it. I scolded her at that time. Our Xinghai company is a well-known big company, and the Xiaoxing learning machine is a regular one. How can high-tech products lower their status, abandon the company image and brand image, and use the micro-business model to sell products... I think this method is too ridiculous, so I scolded her at the time."

"Since you find it ridiculous, why did you tell me her method?" Chen Jin stared at him.

"this……"

Li Yuanliang's forehead was covered with sweat, and his face was mournful: "Mr. Chen, I was wrong, and I dare not do it again. That person named Yang Dan, I will immediately ask the personnel department to fire her."

"No! Don't fire her!"

Chen Jin suddenly smiled and said, "On the contrary, the company will reward her greatly."

"A high-level meeting will be held immediately to discuss the feasibility of using the micro-business model to solve the sales dilemma of Xiaoxing's learning machines. Also, let the salesman named Yang Dan also participate in this meeting. I want to hear her point of view."

"ah!"

This turning point was too big, and Li Yuanliang didn't realize it for a while.

Then he covered his chest and smiled wryly: "Mr. Chen, stop playing with me!" My heart couldn't take it anymore.

...

The company's high-level conference room.

In the face of the company's young boss, CEO Ling, his immediate boss Li Yuanliang, and all the senior executives who usually look up to him, Yang Dan said it was impossible not to be nervous.

But she still mustered up her courage and said in a clear and fluent voice:

"I used to be a wechat merchant for a product, and I reached the level of a regional general agent."

"In fact, micro-business is not difficult to do. The key is to see if your product is good. If the product is good enough, not only can you attract enough customers, but you can also develop more sub-agents, and finally drive greater sales."

"Of course, the reputation of being a micro-business is not good. We have to advertise a lot, post a lot of Moments, and add a lot of friends every day. Only those with patience and perseverance can make some achievements and get a batch of regular customers. ..."

"But I think that if the Xiaoxing learning machine is sold under the wechat business model, it must be very easy to sell, and it will definitely sell a lot!"

"For example, in my son's class, I just used the 20 minutes between classes. After giving an introduction, seven or eight students in my son's class bought the Xiaoxing learning machine in just a few days."

"Yesterday my son told me that except for two poor students in his class who didn't buy the Xiaoxing learning machine, all the other students bought it!"

"Even other classes in his school have started to use the Xiaoxing learning machine."

"Many parent groups, class groups, and teacher groups on WeChat are reporting that the Xiaoxing learning machine is easy to use, but there are many parents who don't know where to buy the Xiaoxing learning machine, and ask around in the group."

"Some parents said in the group that as long as anyone brings him a small star learning machine, he will directly give 10,000 yuan!"

Yang Dan shook his head: "Those parents... are so cute, they don't even know how to use Taobao."

"But they are often the group of people who most desire their children to be excellent and want their children to learn knowledge...Only knowledge can change the fate of their children."

"These parents don't know where to buy Xiaoxing learning machines, so Weishang can definitely help them!"

"Because of the fixed customer base, our agency system can be very simple. From top to bottom, it is Xinghai Technology-regional agency-parents or teachers. The scope of activities is mainly the parent group and the teacher group. It does not need to be in the circle of friends. Swipe the screen to post advertisements, and three levels are enough.”

"The distribution cost in the middle will not be very high. The regional agent will get 50 yuan for every learning machine sold; the parent or teacher agent will get 150 yuan for every machine sold... With the quality of Xiaoxing learning machine , there is no need to worry about not being able to sell, and the wechat merchants who participate in the agency only need to worry about whether the parent group has joined enough. "

"Finally, another advantage is that the micro-business model can effectively combat the phenomenon of scalpers. As long as the upper-level agents do a good job of supervising the lower-level agents and strictly reviewing them, scalpers will definitely be eliminated and every learning machine will be bought by the parents. , are used by students.”

Yang Dan's point of view made everyone's eyes shine!

The phenomenon of scalpers is a problem that Xinghai Technology hates. No matter how restrictive it is, it is useless, especially in the initial stage of product release. Scolding "monkey-playing" and "colluding with scalpers" will not help, and will cause serious negative effects.

The micro-business model may really be able to eliminate the group of scalpers.

Even without extermination, it is considered a great success to isolate 80% of the scalpers.

After Yang Dan finished speaking, he sat down a little uneasy.

The high-level officials looked at each other, and the meeting room was silent for a while.

It was Chen Jin who spoke after a long time: "I think we can adopt Yang Dan's suggestion and use the micro-business model to sell our little star learning machine."

"No!"

Someone dissuaded him immediately: "Xinghai Technology's public image is good, so it will be a huge blow to the company's image if it suddenly engages in micro-business, and people might call it a liar."

"Yes, Mr. Chen, the sales volume of Xiaoxing learning machines has exceeded 2 million units, and the sales volume has increased significantly recently, which means that without the WeChat business model, 5 million units can be sold, and there is no need to follow some crooked ways."

"The company's image is still important. Wechat business is something that can't be seen on the stage, and its reputation is not very good. It's better for us not to get involved."

Most executives are against it.

CEO Ling Jundong also said: "Mr. Chen, this matter can be big or small, you should decide carefully."

"You don't need to say any more!"

Chen Jin waved his hand: "The quality of the product is the image of the company! Instead of looking at the marketing methods adopted, I think Yang Dan's suggestion is very good. The micro-business model can indeed play a very good promotional effect. Directly For parents! The distribution fee of 200 yuan per set is also much cheaper than advertising. The most important thing is that it can effectively avoid the harm of scalpers and prevent those scalpers who stock up in large quantities from harming the interests of parents. This is also a kind of Positive effect!"

"Li Yuanliang, your marketing department, immediately form a relevant team and formulate a sales plan."

Pointing to Yang Dan again, he said, "Yang Dan, I have appointed you as the general agent of the company to be responsible for the management of all regional agents. Also, your idea is very good. Finance, I will give her a bonus of 100,000 next month."

"Yes." Zhu Yaofang, the financial supervisor, said.

"Old...boss!"

Yang Dan stood up with a flushed face, so excited that he didn't know what to say.

"Do it well."

Chen Jin gave her an encouraging look and announced the end of the meeting.

There are two more chapters today, a small climax soon