I Have 100 Million Stores
Chapter 258: The Nightless City Project!
At present, the total number of stores in Cao Xingyu's hands has reached 336.
Among them, [Entertainment Industry] has not changed, and it is still the original 4 stores.
However, the number of stores under [catering industry] has increased sharply, and after adding the 6 new stores accumulated through the acquisition of forced store transfer cards in the past two weeks, the number has reached 332.
It is worth mentioning that under Cao Xingyu's previous careful layout, the customer experience, satisfaction and employee sense of belonging of the newly opened store are all directly full.
This allowed all the new stores to be directly upgraded to the 'top' level, and each store thus obtained the special halo of the 'top' level: customers' consumption desire +100%.
This halo is invisible and intangible, but it should still have a certain impact on every customer who enters the store, and the unit price of a lot of customers has been increased.
At 0 o'clock in the evening, the system settlement arrived as scheduled.
Business district subsidy 500,000!
The business district subsidy has more than doubled from the previous 210,000 yuan!
This happened because the current ten commercial streets that Cao Xingyu set foot in, after these days of publicity and this sensational feat in the city, the traffic flow, radiation crowd, etc. on these ten commercial streets have all reached the upgrade conditions , these ten commercial streets have been directly upgraded to 'high-quality' commercial districts.
Originally, there were only 20,000 to 30,000 subsidy for the 'General' and 'Normal' business districts, and this was directly increased to 50,000 a business district.
It's just that this improvement is not worth mentioning to Cao Xingyu whose vision has already improved a lot.
And the store subsidy is,
4*10000+332*18000.
A total of 6.016 million!
That is to say, now Cao Xingyu can get over 6.5 million yuan a day relying on the basic subsidies given by the business district and shops!
On the basis of the original more than three million yuan, it directly doubled!
This speed of improvement is quite exaggerated!
Quite scary!
Finally, there is the turnover commission subsidy!
Since the turnover commission of [catering industry] is 50%, while [entertainment industry] is still 20%, based on this, Cao Xingyu specially arranged an operation that ordinary people could not understand at all.
He temporarily closed the recharge and membership channels of the four stores in [Entertainment Industry]!
The purpose is to let those customers recharge or open a membership card in the restaurant, so that he can get 30% more turnover subsidies!
For this matter, I comforted the four store managers and promised to give them a small bonus every day.
After all, they lost the commission income of the store turnover, and their income was much less.
Fortunately, today's Shiwang brand, whether it is a store manager or an ordinary waiter, has a high degree of trust in the company. After all, Shiwang Group has given them the opportunity and this job that is much higher than the market salary.
Therefore, no one raised any objections, and everyone unconditionally obeyed any arrangement of the company without any complaints.
This is the performance of employees' sense of identity and belonging to the company, which plays an extraordinary role at certain times.
At this time,
The system prompts continued to sound.
"[Food and Beverage Industry] Today's total turnover income is 41.2 million, and the host receives 50% turnover subsidy of 20.6 million!"
"Today's total subsidy is 26.166 million, which has been transferred to the host's bank card. Please check it yourself!"
"Eh..." Hearing this, even Cao Xingyu, who was already mentally prepared, couldn't help being stunned when he heard this number.
Today's total turnover has reached more than 40 million? !
In other words, the number of newly added members today is more than 200,000, and the per capita recharge is almost 200 yuan? !
Or there are many old members who have recharged again!
"It should be the 'blind charge guess first' that has aroused people's enthusiasm for more recharge."
"Coupled with the fierce momentum of this wave, everyone must have a strong desire to spend a little money to join in the fun."
"After all, there are hundreds of stores, the strength has been fully demonstrated, and there are many consumption scenarios to choose from, which dispels some concerns in many people's hearts."
Cao Xingyu guessed in his heart.
All in all, no matter what, Cao Xingyu is very satisfied with the result.
A daily turnover of 40 million is not worth mentioning in the Internet industry and in the field of live broadcasts with goods, where a live broadcast can easily cost hundreds of millions or billions.
However, this is in the physical field!
And it's not a high unit price field like real estate, but just the most common and common shops!
Relying on more than 100 ordinary shops to make more than 40 million turnover, what is this concept?
Rare in the country!
If the operating income from the Internet is discarded and only offline recharges are counted, the single-day turnover of the Shiwang brand is definitely the first chain brand in the country that can achieve such an amazing turnover!
This terrifying turnover income and the degree of concentrated consumption can definitely set a new record in the field of domestic physical stores!
"Including today's turnover income, the funds in the company's account should be more than 70 million!"
It's so easy to get this money!
Before I knew it, I was running for another 100 million!
A satisfied smile appeared on Cao Xingyu's face.
However, after a short period of happiness, Cao Xingyu restrained his smile.
"The funds in the company's account come in quickly, and the subsequent spending is also fast."
"Recently, a series of measures to spend money have been taken, whether it is raw material suppliers, overtime pay for employees, purchase of delivery staff tools, store renovation, store kitchen camera installation, etc., all of which have to be cashed and paid in the follow-up. final payment."
"The money spent in these areas is not a small amount."
And the money invested in many things is higher than before.
For ingredients and raw materials, due to the tight schedule and heavy tasks this time, in order to successfully complete the plan to open all stores, many price details were not discussed too much with suppliers.
There are also overtime pay, bonuses and so on, and there are a lot of expenses.
Under normal circumstances, for a company with about 200 employees, if you add up all expenses such as wages, social insurance and housing fund, office space, etc., it may be about five or six million a month.
But Shiwang Group is different. Leaving aside triple overtime pay, the basic wages paid to employees alone have exceeded the market level in Sansha City.
Therefore, the current monthly expenditure of the 200 employees in Shiwang Group's headquarters must exceed 10 million.
Not to mention, there are ever-increasing waiters, delivery staff, and so on.
Under normal circumstances, if, like other companies or platforms, they do not pay five social insurances and one housing fund to the bottom-level employees, the cost of these bottom-level employees is actually not high.
Based on the basic market salary of service personnel in Sansha City, which is 2,000-3,000 yuan, a thousand waiters only cost two to three million yuan.
But Shiwang Group not only offered a higher basic salary, the salary was more than 3,000 yuan, but also had a complete set of benefits, including five social insurances and one housing fund, some team building activities, selection bonuses and so on.
This will undoubtedly greatly increase the cost of the company in this regard.
Calculated conservatively, Shiwang Group has 200 employees, two to three thousand low-level waiters and delivery staff, and the cost of manpower invested in a month has reached at least 20 million or more, or even higher.
And the cost will only get higher and higher as the company grows.
In addition, as members continue to consume the balance in the membership card, they have to continue to invest in purchasing ingredients and raw materials for various stores. This is a chronic hard expenditure.
Therefore, the turnover income of the store seems to be a lot, but the profit is actually extremely low.
"The current turnover income is at best to maintain the company's balance of payments. Maybe it won't be enough to maintain it later!"
This situation is actually not much different from what Cao Xingyu expected before.
He never thought about making money from the shop.
As long as the store can maintain a balance of payments, it is considered quite good in his opinion.
Even if he puts some more money in, he can accept it.
After all, his real income comes from system subsidies, which are all net income!
The basic subsidy has grown from more than 10,000 a day at the earliest, to 6.5 million a day in a little over a month!
This growth rate is so fast that there is obviously no need to care about the little revenue of the store!
The store's revenue turnover is also for more turnover subsidies!
50% turnover subsidy, this is pure profit!
This account, Cao Xingyu can still figure it out in his heart.
"If you want to expand in the future, you still have to continue to invest money."
Afterwards, Cao Xingyu calculated in his mind.
"There are still six large-scale stores in hand. Based on 5 million, it is not difficult to inject 30 million assets into the company."
"Plus the 52 million on my bank card."
"Let's make a follow-up investment of 80 million first!"
With the accumulation of system subsidies a few days ago and today's big harvest, Cao Xingyu's funds on hand have unknowingly exceeded 50 million.
As for the follow-up investment of 80 million, if Xie Qing followed up with 20% of the investment, it would be 20 million.
A total of 100 million new funds were injected into the company.
As for whether Xie Qing will follow the vote...
It's unbelievable to say it, but Xie Qing's investment enthusiasm is even higher than Cao Xingyu's now...
This was something Cao Xingyu hadn't expected before.
It can only be said that Xie Qing's brain supplement ability is quite good.
"However, the system map has not been upgraded, which means that we can only focus on the existing ten commercial streets."
After pursing his lips, Cao Xingyu muttered, "There are more than 300 shops in total. On average, I have more than 30 shops in each commercial street. Why hasn't the map been updated yet?"
"Isn't the quantity enough?"
"It shouldn't be, maybe it's because you want to upgrade, it's not just a matter of the number of stores?"
"I feel that it shouldn't be a matter of quantity. Otherwise, the current number of stores should be more than enough if you want to upgrade."
Cao Xingyu analyzed in his heart:
"Maybe it's the level of the business district?"
"But the ten commercial districts are already at the high-quality level, and they are only one level away from the highest top level..."
"Is it possible to be top notch?"
"Do you want all ten commercial streets to be top-notch?"
"But how do you get to the top?"
"The current flow of people is already quite scary, and even this has not been promoted to the top level."
"From this point of view, it may not have much to do with the flow of people..."
"Could it be influence?"
"Otherwise... first try to completely control a business circle?!"
Cao Xingyu had an idea in his mind, and this idea had already formed in his mind before.
That is to buy all the shops in the dream city commercial circle!
Create a 24-hour sleepless city!
Although the reputation of Shiwang brand is growing continuously and the reputation in all aspects is also very good, the sensational effect caused by the opening of hundreds of stores is also very strong.
But I have to admit that the Shiwang brand still lacks a well-known IP, or a dazzling business card to the outside world.
Although the high cost performance of the Shiwang brand is actually the best IP and the best business card, but this does not affect the creation of another IP in this IP.
For chain brands, the more IPs the better, no one would think too many.
It can also be said that, in fact, it is to create a benchmark in the Shiwang brand.
Let people think of the most commendable point when they mention Shiwang brand.
As for a city that never sleeps, if it can increase its popularity and become the hottest nightlife circle in Sansha City.
As long as it is done well, it may become a national Internet celebrity check-in point!
The reputation of the Shiwang brand will not only be promoted in Sansha City, but may even become a business card for Sansha City to face the whole country!
The scope of transmission is naturally wider!
Think about it, if people mention Sansha City, the first thing they mention is a certain IP in the Shiwang brand, and they go straight to the city that never sleeps!
What kind of scene would that be?
This is undoubtedly a great honor for a chain brand!
"Dream City has a total of 101 stores. I only have 11 stores in my hands now. Including the 3 stores that were compulsorily acquired this week, there are still 87 stores in other people's hands."
"Among the large-scale stores, there is only one childcare center left."
"The rest are small and medium-sized shops."
"However, the popularity of commercial streets has risen at this stage, and it is definitely not as easy to acquire stores as before."
"We have to use some means! Force them to transfer!"
"More money!"
"Finally, we need to renovate all the stores. Since it is a city that never sleeps, it will focus on entertainment and catering items, with a wider audience."
In this regard, Cao Xingyu no longer insists on only engaging in the catering industry.
If a 24-hour commercial street only has food, it would be too monotonous.
Especially those who come out to play in the middle of the night must be mostly friends gathering together.
In this case, entertainment is a must.
"In this regard, the four entertainment stores in Dream City Commercial Street, such as Qingyuan Internet Cafe, Video Game City, and Billiards, are very suitable for the attributes of the city that never sleeps."
"Other shops for clothing, shoes, accessories, mothers and babies are definitely not suitable. Who would like this stuff in the middle of the night?"
"At that time, we can consider merging some shops to form a large area, and have entertainment projects such as bars, movie theaters, and regular foot massages."
"Cover common entertainment items in all aspects, and cover those common gourmet snacks!"
"Whether it's entertainment or food, we use the best facilities and equipment, and invite the best chefs!"
"Make Dream City the best city that never sleeps in the country!"
“I can't believe that people who like nightlife will reject this great place when the service, selection, price, environment, etc. are guaranteed to be of a high standard!"
Thinking of this, Cao Xingyu showed a confident smile.
"In the early stage, let's spend 100 million to go in and have a look."
"It's not enough!"
Afterwards, Cao Xingyu had a roughly complete plan in mind.
No one would have guessed that Cao Xingyu's eyes had already shifted to the next stage before the Hundreds of Stores Open event was officially over.
An even more amazing plan!
After a pause, Cao Xingyu dialed Liu Ting directly.
"Mr. Liu, are you still asleep?" Cao Xingyu asked with a smile.
"Mr. Cao, I'm still in the company, and I may have slept in the office today." Liu Ting responded.
These days, as the president, she needs to control the overall situation, and the energy she has to devote far exceeds that of ordinary people.
So Liu Ting basically went back every other day to take a bath and see the child.
The rest of the time is devoted to work.
One can tell at a glance that Liu Ting is becoming more and more like a ruthless character.
It can be said that all the energy has been paid.
"It's hard work, you still have to pay attention to rest when it's time to rest." After a word of relief, Cao Xingyu said:
"Sometimes you have to learn to make reasonable use of the resources below, and don't carry everything by yourself."
"You are the decision maker now, some things don't need to be done by yourself, do you understand what I mean?"
For Liu Ting's desperate efforts, Cao Xingyu has naturally noticed in the past few days.
On the one hand, it is very gratifying, after all, he personally selected the person.
The better Liu Ting performed, the more he proved that he has a very precise eye for seeing people.
On the other hand, I really feel distressed, and feel that there is no need to participate in everything.
For someone like Liu Ting who cares about everything in detail, one day she will have to exhaust herself to death.
"Mr. Cao, I understand what you mean!" Liu Ting said with a smile:
"It's just that I'm a monk halfway through, and I have a lot to learn, so I think I'll spend more time now to get in touch with all aspects of the group, and quickly accumulate experience from it, so that I can better deal with the bigger situation in the future. "
"Oh." Hearing this, Cao Xingyu immediately said with a gratified smile, "It's good that you think so."
"Well, I learned from Mr. Cao!" Liu Ting said in other words: "By the way, Mr. Cao, it's so late to call again, do you have any new plans?"
After 0 o'clock, I received a call from Mr. Cao, and each time I assigned some big tasks.
This made Liu Ting get used to it, and even couldn't help being a little curious.
"Not bad." Cao Xingyu nodded and said:
"Under the premise of not affecting the plan to open all stores, you can arrange someone to go to Dream City Commercial Street to discuss the acquisition."
"The goal this time is to take down all the shops on the Commercial Street of Dream City!"
"Uh, huh?" Hearing this, Liu Ting on the other end of the phone suddenly exclaimed.
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