I Have 100 Million Stores

Buy all the shops on the Commercial Street of Dream City?

Hearing this, Liu Ting was shocked inwardly.

Mr. Cao, what kind of game is this playing? !

You must know that there are still two batches that have not yet opened even if all the stores are open!

It's not over there yet, and there's such a big move here...

Mr. Cao deserves to be Mr. Cao... When everyone's attention is still on the front, Mr. Cao has already set his sights on a farther place...

This is the big picture that a leader should have.

It seems that I still have a lot to learn...

After a pause, Liu Ting thought for a while, and couldn't help asking, "Mr. Cao, what is the purpose of buying the entire Dream City Commercial Street this time?"

After asking, Liu Ting expressed her worries:

"After all, the commercial street of Dream City is getting more traffic now, and those other shops may not be easy to buy!"

"If you buy it at this time, in terms of price, it will definitely be much more expensive than before!"

"Some people even won't transfer it after watching the traffic increase!"

"Those clothing stores and the like don't have any direct competition with our stores. If there is a lot of traffic, their business will be many times better than before."

"Shop owners like this have finally waited for such a good situation. I guess they won't want to transfer it at this time."

"It's the catering business. Because the customers come to our store, and we have a variety of catering stores, and the ten business circles are not far away, their business has not improved much. There is still a great possibility of transfer of a class of shops.”

Hearing this, Cao Xingyu patiently explained to Liu Ting his idea of ​​building a city that never sleeps.

After all, Liu Ting is the main executor, let her understand her overall plan, and then she can execute those plans accurately and without deviation.

"A city that never sleeps with 24-hour entertainment and catering? And make it the best and most lively city in the country?" After listening to Cao Xingyu's words, Liu Ting clicked her tongue slightly.

In Liu Ting's perception, there seems to be no such a city that never sleeps in the whole country, right?

Never heard of it!

There are many bar streets, streets and so on.

In first- and second-tier cities, basically there will be at least one street with such nightlife characteristics.

But it is also limited to places suitable for nightlife such as bars.

As for food and beverages, there are also late-night snacks, but they generally operate until three or four o'clock, and few are open all night.

Therefore, like what Cao Xingyu said, it is the first time Liu Ting has heard of the measure of operating the entire street 24 hours a day, and gathering all kinds of entertainment venues and dining venues!

"Yes." Cao Xingyu confirmed.

"Huh..." After getting the confirmation, Liu Ting couldn't help but took a deep breath.

This is another huge plan!

It is quite difficult to acquire all the shops in the entire commercial street.

Not to mention that after the acquisition, various major actions such as store mergers and renovations will be carried out.

In particular, it also involves a lot of entertainment fields, which are new fields that Shiwang brand has not dabbled in so far, and there is no experience at all.

It is conceivable that in addition to the huge investment in money, a lot of energy has to be spent on research and study. The workload added together is not small!

However, by this time, Liu Ting realized that Mr. Cao's plan might really work!

Because the Shiwang brand currently has enough members!

With more than 600,000 members, there should be no problem supporting the popularity of a city that never sleeps.

Just look at the grand occasion of the ten commercial streets right now. The supply is simply in short supply, and there are endless streams of customers.

If there is a city that never sleeps at this time, it can greatly alleviate the current situation of long queues.

Moreover, according to Mr. Cao's words, this city that never sleeps will cover all aspects of entertainment and catering.

It's all super high quality!

Combined with the fact that Shiwang brand itself is cost-effective.

Adding all kinds of things together, for people who like nightlife, this temptation is so great that it is beyond imagination!

It is no exaggeration to say that even if you don’t like nightlife, you can’t help but want to experience it after learning about the city that never sleeps!

And as long as the source of tourists is sufficient, causing a sensation and spreading word of mouth, then this city that never sleeps is likely to become a hit and become famous all over the country!

Furthermore, it may become a new landmark of Sansha City!

And this landmark is not just an ordinary pedestrian street!

Under normal circumstances, the pedestrian streets in each city are only relatively famous in that city. For people in other cities, who doesn't have a pedestrian street?

Therefore, no one will pay special attention to the pedestrian streets in other cities!

Unless it is a super-large and super-scale pedestrian street that is well-known all over the country, like Nanjing East Road in Shanghai.

This is also due to the fact that this pedestrian street is connected to the Bund, and you can visit the Bund while shopping, which makes this pedestrian street famous all over the country.

It is difficult to achieve this level in the pedestrian streets of ordinary cities.

Therefore, if you want to be famous, you must be different and have your own unique luminous point.

The rare attribute of Nightless City, as long as it is operated properly and there are more activities in the early stage, it is very likely to become a shining new landscape in Sansha City!

Thinking of this, Liu Ting was moved by this plan. If it is possible to create a city that is famous all over the country that never sleeps, it will have a lot of benefits for the Shiwang brand!

Sure enough, Mr. Cao is worthy of being Mr. Cao. This novel and bold idea, if replaced by ordinary people, would not even dare to think about it!

"Mr. Cao, I think this plan is pretty good. If it's done well, it might really be able to create the first nightlife circle in the country!" Liu Ting gave an evaluation.

"Yes." Cao Xingyu nodded noncommittally, in other words: "But the problem you just mentioned does exist."

"Some stores may not even think of selling now."

"Even if some stores are transferred, the price may be higher than usual."

"In this way, you should first arrange for someone to talk to you to see which shops are interested in selling, and make a preliminary statistics first."

"If it can be acquired with an appropriate price increase, then it will be acquired directly."

"If the price is set on the ground, then we will find a way to target the wave later."

"Okay." Liu Ting nodded and suggested:

"Mr. Cao, for those who are unwilling to transfer, we can take the form of similar competition, such as clothing stores. We will find channels and open a few similar stores to directly compete with them, and offer more price discounts to grab their business directly. , let them face the dilemma of no business, or force them to fight a price war."

"Even if they have business at that time, the income will be low. At that time, they will definitely think about transferring."

"Well, that's what I mean. Let's figure it out first. When the time comes, pick a few tough ones to make an example to others. At worst, we'll spend a lot of money in it. It's purely for sending benefits to members. It can not only grab their customers, but also make members treat us. The brand is more recognized." Cao Xingyu said with a smile.

"Well, I understand! There are still many ways!" Liu Ting echoed, and then sighed: "The acquisition cost is much higher than our previous acquisition of stores."

"Naturally, this is a problem we will face sooner or later." Cao Xingyu smiled indifferently.

The reason why they quietly went to make acquisitions before, and then opened together.

On the one hand, the funds are not in place, and on the other hand, they are afraid of this situation.

Because with the opening of the Shiwang brand store, the flow of people in the commercial street will definitely increase.

This is an unavoidable situation.

But it is impossible to buy all the stores and open them again. It is not realistic. It can only be said to minimize some losses.

After all, if there is no entry of a large amount of turnover income, the speed of expansion will be much slower.

So, sometimes you just have to make some trade-offs.

After a pause, Cao Xingyu checked the system map and observed the transfer intention of Dream City Commercial Street.

At present, the overall willingness to transfer is not high.

The willingness to transfer is all below 50%.

Catering is concentrated in the range of 30%-50%.

There are various high-quality restaurants of Shiwang brand next to it, and with the increasing number of restaurants of Shiwang brand.

The business of other catering stores will not grow much even if they have traffic. At most, they will only choose them when the customers are hungry and hungry.

Unless they can also develop the store quality and cost performance towards the standard of Shiwang brand, otherwise the situation will become more and more severe.

This is no harm without contrast.

Therefore, it is completely reasonable for this type of store to have a slightly higher willingness to transfer.

However, if the willingness to transfer is high, the transfer price will naturally be much higher than before.

After all, there is a lot of traffic in the commercial street of Dream City nowadays. After the acquisition, as long as you don’t do catering, it is still a very interesting thing, so this will definitely be a gimmick for those shop owners to ask for prices.

Other types of stores only have 3%-10% willingness to transfer.

This type of store, before the Shiwang brand has set foot in the corresponding field, there is no store that poses a threat to them. The increase in the flow of people will naturally benefit them a lot.

And since there are no large-scale chain brands in Dream City, there is currently no 0% willingness to transfer.

It can also be seen from this that as the flow of people continues to increase, those bosses do not have a strong idea of ​​transferring.

After he had an idea in his mind, Cao Xingyu ordered: "You should focus on negotiating all those restaurants first. As long as the price is not too outrageous, if the price is less than 60% of the market price, you can take it directly."

"Alright Mr. Cao." Liu Ting replied.

"If the price is too high, forget it, don't waste time with those people." Cao Xingyu said lightly: "Just choose a few companies to scare the chickens and monkeys, and tell them the facts, they have no choice but to sell them! "

"Unless they are willing to watch the store rot in their hands!"

"Okay." Liu Ting replied solemnly: "I understand what you mean, Mr. Cao."

"Well, that's it for now." After Cao Xingyu replied, he hung up the phone.

"At most, it's a matter of spending more money." After hanging up the phone, Cao Xingyu muttered.

For the acquisition of the entire commercial street, in the eyes of others, this may be an impossible task.

After all, there are too many shops involved, and there are many people involved, and everyone has their own interests and ideas. It is impossible for everyone to give up the shop.

But that's normal.

Cao Xingyu didn't think it was too difficult, as long as he wanted to do it, he would definitely succeed.

Because his biggest difference is that he doesn't buy stores to make money!

Others will consider cost and return on investment, he will not!

Others dare not directly fight a price war, but he will!

Taking a step back, there is also the killer card of compulsory store transfer card in hand!

"Sleeping and sleeping, and burned a lot of brain cells." Withdrawing his thoughts, Cao Xingyu lay down directly, and finally said in his mouth: "Let Xie Qing pursue the investment together tomorrow, and prepare enough funds and ammunition first."

...

the next day.

With the support of a huge membership base, the ten commercial streets where the Shiwang brand is involved are still crowded with people and bustling.

At the same time, the popularity of the Shiwang brand has not decreased but increased. With the repeated follow-up reports of the TV station and the concentrated efforts of the local media in Sansha City, the reputation and prestige of the Shiwang brand has increased. This chain has a super cost-effective The brand is being known by more and more people.

This made the Shiwang brand stand out for a while, and even faintly appeared as the most famous local chain brand in Sansha City.

At this moment, in each store of Shiwang brand, at the same moment, a mobile phone text message sounded.

It was the store managers who received a text message.

It is worth mentioning that Shiwang Group is still very humane in terms of mobile phone use and employee care.

That is, after the employees have been working for a period of time, there will be a short break of a few minutes in the middle.

During this time, employees can check their mobile phones, drink saliva, go to the toilet, etc., and take a break.

Store managers are more free. In addition to patrolling and managing the store, they can also check their mobile phones at any time. After all, they often need to get the latest instructions from or from the headquarters.

At this time, the store managers all received a message.

It's a bank incoming text message.

"Yesterday's turnover bonus has been handed out!"

When they saw the amount, surprises appeared on the faces of all the store managers at the same time.

Although they probably knew the specific turnover of the store they managed yesterday, when this scene actually happened, many people couldn't help but be extremely surprised.

Especially among them, most of them were quickly promoted to become store managers because of this plan to open all stores.

After merging the small stores, the 100 stores opened this time plus the original 11 stores, there are currently a total of 65 store managers.

Among them, 54 have just been promoted from old stores, and they have no real experience in whether the company will actually issue turnover bonuses.

It is conceivable how this group of people will feel when they receive the transfer information.

This time, Shiwang Group's turnover income is more than 40 million yuan, and the 2% store manager subsidy will total more than 800,000 yuan!

In other words, there are 65 store managers, on average, there are 13,000 one!

Some people have more, some people have less, except for a few store managers who are not particularly lucky, most of the store managers this time have a bonus of more than 10,000!

"I got the money!"

"The store manager's 2% cash withdrawal is indeed true!"

"My god, I made 20,000 a day...Can I have such a day..."

"The company is really great! Such a good company is rare in the country!"

"Don't say anything, I love the boss!"

"..."

While the store managers were shocked, they were all deeply moved, and some even shed tears of excitement.

No one can understand their mood at the moment.

Originally, he was just an ordinary service worker at the bottom, with a salary of just over 2,000, and he didn't even have the basic five insurances and one housing fund.

After joining Shiwang Group, everything changed.

Not only has the basic salary increased to 3000+, insurance is available, benefits are more, and there is a head start!

And this rush is far beyond people's imagination!

Let these people who had no dreams at first begin to have a little dream gradually.

Things like buying a house or a car are no longer out of reach!

As long as you work hard, everything is possible!

At this moment, these store managers deeply realized the true meaning of the phrase "work hard to change destiny" in the values ​​of Shiwang Group!

If a person's sense of belonging and loyalty to the company can be expressed in numbers, then the sense of belonging and loyalty of these store managers to Shiwang Group has undoubtedly reached 100% at this moment!

And this news was quickly conveyed by the store manager to the ordinary employees below.

On the one hand, it is to motivate the employees under him and call on everyone to work hard together. After all, the store needs to be maintained collectively!

On the one hand, I want to tell these little sisters that our company is really good, and for such a company, we should pay more efforts!

With the dissemination of this news, batches of new employees who joined the Shiwang brand at the opening of all stores this time have a deep understanding of the corporate culture of Shiwang Group.

Everyone's enthusiasm for work has increased significantly at a speed visible to the naked eye, and the cohesion that was slightly reduced due to the addition of a large number of new employees has risen sharply invisibly!

...

the other side.

After yesterday's emergency meeting and a series of investigations and confirmations, a series of recent actions of the Shiwang brand were put on the Meituan board meeting.

At this time, the executives of Meituan really began to pay attention to this chain brand.

This is also why they don't pay attention to it.

The news of the opening of hundreds of Shiwang brand stores shows that its strength has far surpassed that of ordinary chain stores.

And this chain brand is so different, except for a few stores that are not in the catering industry, all other stores are catering stores!

Not only are they all high-quality shops, but they also cover a variety of food and beverage types!

This is a bit outrageous!

Based on this alone, for the food delivery platform, the threat of this chain brand is already quite big!

Especially after confirming that there will be two batches of 100 stores opening in the future for this brand, the two giants who play an important role in the food delivery field have to turn a lot of attention and energy to Shiwang Group!

For such a company with such huge financial resources, who dares to say whether they will have more actions in the future?

And at the same time, one or two hundred stores withdraw from their food delivery platform, especially if these stores are still concentrated in the same area, the direct impact of this is that their control over the food delivery market in this area has plummeted.

It can even be said that there are ten blank areas!

If this trend continues and they don't intervene, then the Beicheng District of Sansha City will probably disappear directly from their territory in the near future!

Losing a piece of the market, and losing it in such a short period of time, is an extremely dangerous signal!

Especially the strength displayed by the other party is still so strong, if you don't figure out the final purpose of the other party, I'm afraid you won't even be able to sleep!

In this regard, Meituan sent the vice president in charge of the market to Sansha City in person, ready to have a good talk with the other party!

Judging from the lineup, Meituan is very sincere this time!

A vice president personally acted, which had never happened before!

Even if it is a big-name chain brand, Meituan has never treated it with such grandeur before.

After all, traditional chain brands are of a single nature.

No matter what, the impact on the food delivery platform is within a controllable range, and the impact on Meituan will not be too great.

For Meituan, which is high above, controls most of the takeaway market, and is in the leading position in the market, they will not bow their heads because of a chain brand.

If you bow your head and bow your head to a chain brand and give too high benefits, how can you talk about other chain brands later?

Isn't this digging a hole for your own future?

So, in the final analysis, these are the rules formulated by Mei Tuan.

You have to follow his rules.

If you don't follow the rules, it's simple, one more for you is not more, one less for you is not much.

This is the mentality of Mei Tuan.

In other words, any company that has become a market leader will gradually move towards this step and formulate rules around its own interests.

And Meituan's unprecedented dispatch of executives to come forward this time is actually a manifestation of bending over, and it is a manifestation of putting the Shiwang brand on an equal footing.

Facts have proved that any rules are vulnerable in the face of strength.

The strength shown by the Shiwang brand forced Meituan to break its own rules.

And the purpose of this Meituan is also very clear!

One is to test the real thinking of Shiwang Group!

Look at what the other party wants to do, recruiting delivery riders and developing so many types of restaurants!

Only by knowing yourself and the enemy can you win every battle.

The second is to recruit the other party as much as possible, and let the other party enter your own platform!

Here's an opportunity!

A chance to completely leave Hungry behind!

Think about it, if such a chain platform continues to develop like this, it may become the biggest highlight and feature of the platform in the future!

For this purpose, Meituan even discussed several plans.

Omni-channel free advertising + no commission + multiple subsidy programs!

All in all, the concessions given are unprecedented!

It can also be seen from it that Meituan now attaches great importance to the Shiwang brand.

On the other side, not only Meituan, but also Hungry? also sent a vice president to lead a team to Sansha City!

The actions of the two platforms are surprisingly consistent!

The goal is directly at Sansha City!

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