I Have 100 Million Stores
Chapter 263: A brand new business model
"Not crazy." Hearing this, Cao Xingyu smiled indifferently:
"What we are doing now is already making an enemy of capital."
"It's just that you haven't really thought about that aspect yet, so you haven't realized it yet."
"Think about it seriously, is there any store that operates like us?"
"Such a large profit distribution, as well as the treatment given to the bottom-level waiters, have completely subverted the original field of physical stores, right?"
"You said, for the merchants who open the shop, are we their enemies?"
"And now we develop our own food delivery channel, make our own food delivery platform, and also give the delivery staff a greater growth treatment, and pay five social insurances and one housing fund."
"More importantly, our follow-up series of measures aimed at food safety are actually invisibly raising the threshold of the industry."
"For food delivery platforms, are we their enemies?"
"So, to put it bluntly, they might have hated us for a long time."
"And this is just the beginning of our plan."
"As our plan unfolds step by step, we will touch more cakes and interests, and our enemies will only increase."
"In this situation, it is not an exaggeration to say that we are the enemy of capital all over the world, because it will happen sooner or later."
In this regard, let's not talk about the distance, let's take the nearest one.
Such as express delivery.
When the Shiwang brand enters the field of express delivery, it will be a matter of time before Shiwang Distribution’s current subversive measures centered on the business circle will directly confront express delivery.
Therefore, Cao Xingyu has already recognized the way of the future.
In the final analysis, the path of his enterprise is Jitu, a spoiler in a mature industry.
And not just the Jitu in the express delivery industry, but the Jitu in the entire industry.
Because everything he does now and in the future is breaking the rules and not following the routine.
Not to mention any unspoken business rules.
Win-win cooperation is not in Cao Xingyu's dictionary at all.
It is conceivable that this style of doing things in one's own way will naturally be a thorn in the side of other capitals.
Conflict is inevitable.
At present, there is only one field of food delivery to target. In the future, maybe this company will become an existence that everyone shouts in the capital circle.
It's just that the more capital hates, the more people will love the Shiwang brand. The relationship between the two is definitely in sharp contrast, which is beyond doubt.
Of course, Cao Xingyu didn't want to say more about these words at the moment.
He just wants to convey this concept to Xie Qing, so that everyone can be mentally prepared in advance. There are many things like this later, and it is impossible for him to explain it every time, which is very tiring.
"Eh." Hearing this, Xie Qing was stunned for a moment, with a look of bewilderment on his face.
It seems that this is the case!
Subversive store management measures,
The catering industry, which originally had a profit of 50 to 60 percent, has been reduced to only 10 to 20 percent, or even lower!
This situation undoubtedly broke the unspoken rules in the field of physical stores and touched the hearts of countless people!
It's just that due to the small size of the physical store and the fact that the Shiwang brand has only been established for a short time, the impact has not really taken shape yet!
When there are more and more Shiwang brand stores and the scope is wider and wider, the influence will naturally become bigger and bigger.
After those small merchants in physical stores know this, they will definitely scold the Shiwang brand to death!
Isn't this a clear violation of industry rules!
The response of the food delivery platform is obviously faster. After all, it is an Internet company, and its sense of market trends is much more sensitive than ordinary businessmen.
Just like two food delivery platforms coming to your door at the same time, if you do not follow the rules and move their cakes, it is bound to usher in their suppression.
This is an unavoidable situation.
"There will be more cakes in the future... What exactly do you want to do?" Xie Qing couldn't help asking after recovering.
"Mr. Xie, it's still too early to tell you this." Cao Xingyu smiled and waved his hands:
"You just have to know that it's all within our expectations."
"Since we dare to do that, we are naturally prepared."
"What's more, Mr. Xie's follow-up follow-up or not, the choice is yours. If you don't have confidence in us, you can choose to sit on the mountain and watch the tiger fight."
"With the VAM agreement, you will definitely not be a loser in the end. This is what we can assure you."
"En." Xie Qing still agrees with this point.
For her, she doesn't really have any risk.
You can log out anytime.
Even with so many hard assets of the Shiwang brand, she doesn't have to worry about insolvency, at least her share of the money will definitely be available.
It's just that she couldn't figure out where the other party got such confidence.
You must know that the opponent is not a small one!
The two opponents in the field of food delivery alone are very strong, and even the Xie Group dare not underestimate each other.
How can this company, which has just been established, have such confidence?
Do you really have that financial strength?
"The road we are taking now is actually a road that no one has tried before." After a pause, seeing that Xie Qing was still confused, Cao Xingyu spoke again patiently:
"A road centered on ordinary people and thousands of consumers."
"We let the profits out so that the people can use the same money to experience a more refined life and high-quality services."
"In plain language, it is to let them live a better, more comfortable and happier life."
"Let them not have to worry about what is a good deal to eat today? The price can't exceed 20? Do you want to add an egg? The entanglement and so on make people feel a little funny, but inexplicably a little bit bitter, but it really happens. Things like this around us."
"In today's situation where prices are soaring but wages have not risen for a long time, many people, especially young people, feel more and more anxious."
"The most intuitive piece of data is that young people are becoming more and more afraid of having children."
"When there was no money in the past, there were four, five, six, seven or eight households, and some even started a football team directly."
"But now the conditions are better, but no one dares to have one. Why? Is it really because of family planning? Obviously not, because even if the second child is now open, most families are still only willing to have one."
"In the final analysis, it is nothing more than a backlog of various life pressures, making people afraid to regenerate."
"If we can improve this type of situation, for us, not to mention any great achievements, at least it is a very meaningful thing."
"Apart from anything else, it can reduce the cost of living for some people. For them, this is the best help for them."
"Of course, we are not good people."
"Doing this is naturally to gain their support and trust in us."
"Turning them into our loyal customers."
"Finally, we will find a way to carry out a series of realizations."
"It's just that our realization is completely different from those traditional capitals. They try their best to obtain benefits from the common people, but we don't force anyone to use our additional services. It's all up to them voluntarily."
"Participate if you want to participate. If you don't want to participate, it doesn't have any impact."
Speaking of this, Cao Xingyu admired himself a little.
These words are actually pure deceit.
With the system in his body, in order to obtain more turnover and upgrade the store level, he can only open a store like that.
Only in this way can we expand better and faster.
However, Cao Xingyu is actually very happy to be able to benefit ordinary people while expanding.
How fun it is to change the world after all!
Full of sense of accomplishment!
"A road with ordinary people and thousands of consumers as the core?" Hearing this, Xie Qing thoughtfully answered:
"I seem to understand a little bit."
"First, use various unconventional measures to gain the support of the people."
"As long as we can get their support, we will launch a similar check-in badge activity to realize a series of traffic monetization."
"When there is a strong word of mouth and popular support, such a similar activity has a great chance of success!"
"And as long as a few more such measures can be launched, in fact, the money they will pay in the end will not be less than before!"
"The only difference is that they are free to choose whether to participate or not!"
"For them, if they don't participate in activities like check-in, they have already enjoyed a real discount."
"And even if it is to participate, in fact, the money spent in the end is at most the part that was saved before."
"In this way, the same money is spent, but people enjoy more fun and make life more interesting."
"Regardless of the choice, it is conceivable that people's lives will be much less stressful."
"I believe many people are willing to accept this situation!"
"So this is your real business plan!"
Speaking of this, Xie Qing raised his brows and said brightly:
"Tsk tsk, I have to admit, you guys really have great ideas! How dare you think about it!"
"At the end of the day, you are actually dismantling the original income in detail!"
"Constantly compressing profits, let people change the original meal of 100 yuan into a meal of 50 yuan, and the other 50 yuan allows users to choose whether to make some extra consumption!"
"And when the brand reputation is getting better and better, there will definitely be many people who will choose to spend more!"
"After all, the benefits that the Shiwang brand brings to them are tangible, and it also releases their real pressure and obtains a better quality of life!"
"So, in the end, no matter from a rational or emotional point of view, people will more or less support the Shiwang brand. At most, the strength of support is different. After all, the Shiwang brand has brought them real benefits. !"
"So, when the time comes, the income in this area will definitely not be low!"
"Almost." Hearing this, Cao Xingyu nodded noncommittally.
The example of one hundred yuan that Xie Qing mentioned vividly described what he wanted to express.
However, Cao Xingyu is still not sure whether he will do this in the end.
Again, as long as it affects the reputation of the Shiwang brand, any plan may be changed and adjusted.
What he wants is a conscientious enterprise that can last forever, a good enterprise that can be praised by the world.
He hopes that in the future, as long as people hear the Shiwang brand, they will be able to give a thumbs up.
Obviously, this is a sublimation of Cao Xingyu's ideological pursuit.
When a person finds that making money is very easy, making money will no longer be his goal, and he will more or less want to leave something for the world.
Especially two days ago, after seeing Cao Dewang, his boss Cao, donated 10 billion to build a high-end university to train talents that are scarce in some fields in China, his feelings were even deeper.
In addition to being moved, there is also a trace of admiration.
For this reason, he went out of his way to get to know this person.
Only then did I find out that Mr. Cao, not only this time, but including the public welfare he has made over the years, has exceeded 20 billion in total.
What is this concept?
It's all his net worth!
It is the wealth he has accumulated all his life!
In this way, all donated to the society!
Taking from the people and using them for the people, this may be the first person in China to do this.
In Cao Xingyu's view, this kind of person is a real businessman!
Help the world!
For the rise of the country, willing to sacrifice all personal interests!
Then take Mr. Cao to compare with other capitals today, and make a judgment.
Than those who kept saying, 'I don't like money, I'm not interested in money, I was the happiest when I went to be a teacher. ’, but secretly amassed wealth crazily, putting all the money in their pockets, the capitalists are infinitely better.
Of course, moral kidnapping is definitely not an option in this regard. Everyone has their own choices, which is understandable.
Even Cao Xingyu, he thought he could not do this.
Because of this, Cao Xingyu admired this old Mr. Cao Dewang more and more.
Maybe he can't contribute all his wealth, but he will try his best to match this old gentleman.
And this is the root cause of Cao Xingyu's ideological pursuit of sublimation.
"Giving profits to customers, I know your purpose and true thoughts, but why do you want to do that to the ordinary employees of the company?" Xie Qing asked again:
"I don't think it's necessary to spend so much money on this."
"Just like the five insurances and one housing fund, in terms of low-level waiters and delivery personnel, the general practice is to find outsourcers or sign labor agreements to reduce the company's costs."
"Especially with the continuous development of the company, the money that can be saved in this regard is not a small amount!"
"If you want to build a good reputation, it is not enough to just rely on profit sharing." Hearing this, Cao Xingyu immediately responded: "The service enthusiasm and service attitude of the employees are things that customers can feel directly."
"If we don't do a good job in this area, if it is serious, it will probably make our move of making profits worthless."
"This is one of them."
"Secondly, employees are actually our best publicity window and the easiest potential customers for us to obtain."
"Don't forget, they correspond to families."
"If even your own employees are dissatisfied with the new company, how can you talk about giving other customers a better experience?"
"And if we convert each of these families into our customer members, in the end, we can actually recover a lot of the cost we paid, and at the same time increase the loyalty of our users!"
"I dare say that this group of people will definitely be our hardcore customers! If they support our brand, this group of people will definitely rush forward without thinking!"
"With some cost to exchange this batch of irons, I don't think this deal is a loss at all."
"Third, if we only use the low-price strategy, how can we have any barriers?"
"After we have come out on this road and achieved some results, how easy is it for others to imitate us?"
"At that time, follow our low-price model, and then poach some of our experienced staff, and we will be able to follow suit immediately."
"However, if we do a good job in service, the sense of belonging of employees, create our own characteristics, and leave a deep impression on people, this will virtually raise the threshold and our barriers."
"As time goes by, our advantages will only become more and more obvious!"
"At that time, the situation will be completely different. Others will have no way to easily imitate us, or we will be able to prevent most of the weak people from following suit."
"In addition, employees are the most valuable asset of the company. If they are guaranteed, the benefits they can give back to the company will definitely exceed what you give them. This is for sure, because no one wants to lose this good job. They just want to I will work harder and harder!"
"You guys are really thoughtful..." Hearing this, Xie Qing was secretly speechless.
Obviously, she was persuaded by these words.
Cao Xingyu's point of view makes sense no matter how you look at it, and there is nothing wrong with it.
Of course, if it is a small company doing this, it is obviously not cost-effective, but if it has a long-term plan to do this with a larger goal, the value of doing so is still very high, and as time goes by, the value will increase. Higher and higher.
"Then the question now is, do you have the strength to resist the pressure of capital in all aspects!" After a pause, Xie Qing highlighted the key points:
"In the final analysis, the essence of this business model is actually a conflict of interest with existing capital."
"The rise of a new business model will definitely be incompatible with the old system."
"After all, the old system is already a mature and highly profitable model. What you are doing now must have a huge impact on them!"
"They will never let it go, whether it is a price war or other means, it will definitely happen sooner or later!"
"Well, you are right." Hearing this, Cao Xingyu smiled and said:
"However, since we have made such a choice, we have naturally made all the preparations."
"Whether you can resist it or not, Mr. Xie, you'll know when the time comes."
"Yeah." Hearing this, Xie Qing didn't plan to continue asking since the words had been said to this extent.
After all, Xie Qing would not believe it if he said he was not prepared to take this step.
Anyway, I won't lose anything in the end, let's see how capable they are to dare to attack the old system...
After a pause, Xie Qing withdrew his thoughts and said with a smile:
"If that's the case, then I'll go and reject the other party?"
"Well, in the future, Mr. Xie, you can refuse all such things." Cao Xingyu nodded, seeing that Xie Qing understood, it was not a waste of his words.
When we get to this kind of situation in the future, maybe he doesn't need to say any more, Xie Qing will naturally think about it.
"I don't think it's necessary to refuse so quickly." As if he had expected Cao Xingyu to say this, Xie Qing immediately answered:
"We can definitely let them hang out first and procrastinate for time. This will also buy us a little more time to come out."
"Although we will have to face it sooner or later, but if we have more time, it counts. Anyway, we are not at a loss."
"Alright." Hearing this, Cao Xingyu nodded.
I have to admit that what Xie Qing said is also reasonable.
It's because he was a little bit into a dead end before.
He didn't think about it so much when he decided on one thing. This kind of thinking is obviously a bit wrong.
Just like the matter in front of me, it is actually a good choice to delay for a while.
"Well, then leave it to me." Xie Qing stood up and said with a smile:
"Let me tell you, my chairman's salary should be raised a little higher."
"Not only do things for you, but you will also have to face the pressure from so much capital in the future."
"Just thinking about it, this position is not an easy job."
"At first, I thought you could have any good intentions. Dare you want to use my background, Xie Qing, to deal with the capital after the shock?"
"Forget it, since I've already entered your pit of thieves, I'll play with you."
"But the ugly words are in the front. When I meet with the capital behind you in the future, I have to talk to them well."
"Hehe, salary is a trivial matter. It is a great honor for us to have Mr. Xie in our company." Cao Xingyu answered with a smile:
"Besides, there is one thing to say, plus the previous few times, Mr. Xie, you have really helped our company a lot, and our boss knows all about it."
"If you have a chance later, our boss will definitely thank you very much."
"That's about the same." Xie Qing chuckled and left the office on his own.
"Hehe." Watching Xie Qing leave, Cao Xingyu smiled faintly, and muttered expectantly:
"I didn't expect to try the food delivery platform so soon, and I don't know what kind of methods this giant in a certain field will use?"
"Although a price war will affect our existing expansion speed, we will have to face it sooner or later."
"If you want to fight, then come!"
"To be honest, I'm looking forward to it when I think about it."
Cao Xingyu rubbed his hands. It was his first time to face a well-known giant on the domestic Internet, and it was reasonable to be a little excited.
...
Shiwang Group meeting room.
"Why hasn't the person in charge of this company come yet? Just leave us here like this?" After waiting in the conference room for five or six minutes, Jin Xin felt a little unhappy.
In addition, there were nearly ten people sitting in the conference room which was not very ventilated, making it even more stuffy.
"No, why didn't Yuan Delun react at all? From what I know about this guy, he should have lost his temper in this situation. Could it be that his personality has changed? Impossible...in such a short period of time, a person's How could the personality change..." Jin Xin glanced at Yuan Delun who was smiling, and muttered to himself.
Seeing this, Jin Xin realized that things might not be that simple.
Since the other party could hold his breath, he naturally couldn't let him down.
Wait and see.
Thinking of this, Jin Xin simply closed his eyes, closing his eyes and resting his mind.
After a few minutes.
The door of the conference room was pushed open.
The sound of the door card being wiped suddenly made everyone in the meeting room turn their eyes away.
Jin Xin was no exception, he opened his eyes and looked sideways.
It turned out to be Xie Qing... After seeing the person coming, Jin Xin suddenly realized why Yuan Delun had the attitude just now!
"I didn't expect this company to be related to the Xie Group!"
"This situation is a bit complicated!"
"And according to Yuan Delun's performance, Meituan should have known the news in advance!"
"Hey, it seems that this time, we lost again in terms of information..."
Jin Xin thought of a lot at this moment.
He didn't know that Yuan Delun had already talked with Xie Qing, so he naturally attributed the problem to the fact that Mei Tuan knew about it a long time ago.
And at this moment, after Xie Qing entered the meeting room, he said with a smile:
"I'm really sorry to keep you two waiting."
"There are too many things going on in our company these days, how about this, you report all the terms of cooperation to me, we will discuss it internally first, and then contact you later."
"Do you think my plan will work?"
"Just report the conditions first? Didn't you talk about it on the spot? And you have to wait until later?" Hearing this, Jin Xin frowned, which was obviously against the rules.
Unless the two parties are obviously in an unequal position, one Party A and one Party B.
Naturally, Party B has to submit its own price submissively.
But the current situation is obviously not the case. If we really want to talk about it, the cards of Shiwang Group are obviously several levels lower. How can we have the right to say such a thing?
So if this situation were normal, Jin Xin might just shoot the case and lose his temper.
But when the other party is Xie Qing, things are completely different.
"Sure enough, Mr. Xie was convinced by my previous words!" After contacting Xie Qing before, Yuan Delun's focus was obviously different.
Xie Qing, who was originally resolute, suddenly had such a big change, and the reason was self-evident to him.
"Since there is an idea to cooperate, it is easy to talk about the terms of cooperation..." Yuan Delun's mouth slightly raised.
Obviously, in his opinion, this matter is a sure thing.
As for Shiwang Group's unruly behavior, Yuan Delun didn't bother to care about it!
It's rare for the other party to change their attitude, so let's take this company down first!
Everything else is secondary!
After a pause, Yuan Delun didn't talk nonsense, and leaned directly to the ear of the secretary next to him, and said, "Bring out the best terms set by the company."
Before coming, Meituan had discussed three plans internally.
There are also three types of cooperation treaties provided: upper, middle and lower.
Obviously, after knowing that this company belongs to the Xie Group, Yuan Delun directly picked the best of them.
In his opinion, no one can refuse the best cooperation agreement.
"This guy, can he still be calm about this kind of thing?" Jin Xin has been secretly watching Yuan Delun's movements. Based on his understanding of Yuan Delun, the other party should not be able to bear this situation.
But who knew that not only did Yuan Delun not lose his temper, but he seemed to have already started discussing the terms of cooperation? !
This scene immediately made Jin Xin put aside the unhappiness in his heart, and turned his head to start the arrangement.
ps: 7200 Dazhang, ask for the next monthly pass.
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