I Have 100 Million Stores

"Old Li is right." Wang Xing nodded in agreement again, and said, "We must first figure out the real purpose behind the opponent's series of actions. Targeted measures, so that both efficiency and effectiveness can be optimized."

After a pause, Wang Xing said to Yuan Delun: "Delun, you have been following this matter for the longest time. If you want to talk about the degree of understanding of this company, it must be you. Let's talk about your thoughts and opinions first. .”

It can be seen from Wang Xing's attitude that Wang Xing's reliance on Li Huiwen is very obvious, and he echoed the other party's remarks again and again.

"Okay." Yuan Delun responded quickly, and at the same time, he thought that this was a test for him by the leader, or it was a chance for him to redeem himself.

If this analysis is in place, it can more or less make up for some of his previous wrong inferences and decisions.

Of course, these are actually Yuan Delun's unilateral ideas.

In fact, the real situation is that Wang Xing didn't take this matter too seriously. It was Yuan Delun who thought too much and scared himself.

It is worth mentioning that in the workplace, it is not uncommon for people like Yuan Delun to worry about gains and losses.

Especially in some people who usually have more thoughts and are a little sensitive, it is more obvious.

As long as he does something wrong, or the development of things does not meet his expectations, he will fall into a state of constant self-doubt, tension, and worry, for fear that his performance will cause displeasure or resentment from the leader, thereby affected its own development.

In fact, many times it is unnecessary.

At least in this matter, Yuan Delun is actually not at fault.

At that time, he just expressed his inferences and analysis from his standpoint, and the final decision was made by the leader Wang Xing. If he really wanted to be held accountable, it would not be his turn.

It's just that Yuan Delun, who is a player in the game, doesn't realize these things anymore, and he will infinitely magnify even a small point.

Looking back, on the way back, Yuan Delun, who had been tense all the time, had already made very comprehensive preparations.

Naturally, the in-depth analysis of Shiwang Group is also listed here.

After pausing for a moment and sorting out his thoughts, Yuan Delun said slowly:

"Currently there are more than 370 stores under the Shiwang brand, most of which are catering stores, and apart from some stores that are not suitable for take-out, such as hot pot and pickled fish, there are also nearly 100 stores that are suitable for take-out. Three hundred, and it covers a very wide range."

"Stores of this order of magnitude are distributed in ten commercial streets, and their influence is quite considerable. It can even be said that they have completely monopolized the catering business of those ten commercial streets."

"Combined with their low pricing, this will directly make it impossible for other stores to compete with them."

"But judging from their pricing and various measures, I think their purpose is already obvious, that is, they want to make small profits but sell more."

"The catering industry, which originally had a profit of 50 to 60 percent, has been reduced to only 10 to 20 percent, or even lower, so as to highlight their differences, and then break out of the traditional catering field. blood path,

Accumulate your first batch of customers quickly. "

"In this regard, it can be seen from the fact that they launched Shiwang brand members, and I specifically analyzed their various activities before. Whether it is recharge gift activities or huge anchor promotion activities, their real purpose is indeed to continue recruit new members."

"And because of their early actions, their takeaway function was able to get a lot of orders just after it was launched today, taking advantage of the trend to take the road of small profits but quick sales a little bit wider."

"The goal is still to focus on small profits but quick turnover. This should be their profit model."

"As for this business model, I summed it up. I think there are a few obvious things about the Shiwang brand at present, which are the moats they are deliberately building."

"First, it is their unique and preferential pricing."

"Their pricing has completely broken the inherent model of traditional catering stores, and with an unconventional attitude, they have quickly made their way in the traditional catering industry."

"I think that's one of their most obvious characteristics, and it's the one that is most immediately felt by customers."

"The second is their investment in manpower. It should be noted that this investment is not only salary, but also training for employees."

"During the few days I was in Sansha City, I went to visit the store of Shiwang brand, and I was very impressed by the attitude of the waiters."

"It's no exaggeration to say that among ordinary restaurants and restaurants, the waiters at Shiwang brand stores are the ones I have seen with the best service, the most caring attitude, and the most sincere."

"Even I can feel that way, so I can imagine what other customers will think."

"The third is the shaping of the store environment and atmosphere."

"It's hard to imagine that some very high-end furniture and decorations are used in this kind of common shops on the street, and some larger shops also have some special performances, such as piano and violin live accompaniment, etc. Wait, this is hard to see in traditional restaurants."

"The measures in this regard have virtually raised the style of their stores, and once again widened the gap with traditional stores."

"Fourth, it is food safety."

"This is something I never expected before. I didn't expect them to invest so much energy and material resources in doing this thing that doesn't have much benefit at all."

"But now I understand a little bit that food safety is another very precise breakthrough they have made."

"As people in the world pay more and more attention to food safety, they take the initiative to put all this in front of customers, which will undoubtedly greatly deepen the favorability of customers, and even make customers support them from the bottom of their hearts."

"Especially when they're the first big chain to do this, it creates a much better explosion and people recognize them as a brand right off the bat."

"From the sensation caused on the Internet this time, it can be seen how correct their actions on food safety this time are. Even the official media has spoken out about this, and the final benefits will be far greater for their sacrifices."

"This is also the biggest reason why they can take away a lot of our share when they launch takeaways on the first day."

"Fifth, the treatment of delivery staff and the scope of delivery."

"According to the information I have received, the Shiwang brand treats the delivery staff very well, and the treatment given should be the highest in the market at present. This fundamentally guarantees the quality of the delivery team, combined with a fixed delivery range. , so that a food delivery platform that has just started can suddenly match the high-quality delivery service we have established over the years."

"Even the delivery speed and efficiency are not weaker than ours."

"On the contrary, in terms of the service attitude of the delivery staff, it is better than us."

"Sixth, is the store coverage."

"From the current point of view, the starting point of the Shiwang brand can be traced. Their goal is obvious, which is to use the commercial street as the center to establish bases like positions."

"From the current point of view, their goal and plan have basically been fully achieved. If there is no large-scale capital to intervene, then the follow-up development of the Shiwang brand will be smooth, whether it is offline or online, as long as they set foot in In the commercial street, it is difficult for anyone to shake their position!"

"Combining the above six points, the moat, or barrier, that Shiwang brand wants to build is already quite complete."

"In terms of price, service, quality, scope, etc., there are layouts."

"If we want to compete with each other or prevent their development, I think we should start from these aspects."

After Yuan Delun finished speaking, everyone present fell into deep thought.

First of all, I have to admit that Yuan Delun's analysis is quite in place, and it can be seen that a lot of effort has been spent.

These remarks basically listed all the current advantages of the Shiwang brand, which can be said to be not bad.

And its moat statement is quite in line with the concept of Internet people.

Building barriers and moats, traditional companies will also do it, but Internet companies pay more attention to this aspect, which is often talked about.

Because Internet companies are asset-light in the final analysis. Most of them are products and data that cannot be directly exchanged for money. They are not like the real industry that has many hard assets. Hard assets are actually a barrier and a moat. .

Therefore, what Internet companies compare is not more or less assets, but to try to build moats so that others cannot easily pose a threat to them.

"Small profits but quick turnover should be their business model. What you said should be accurate." After a while, Li Huiwen was still the first to speak. He first affirmed a sentence, and then expressed his own opinion:

"Use a series of measures to break the traditional restaurant to quickly accumulate customers, so as to promote sales and sales, even if the net profit of each order is reduced to 10%, as long as the number increases, the profit is still Pretty impressive."

"However, I think small profits but quick turnover may not be the time to be."

"Or it is impossible for them to be profitable at present."

"From your previous introduction and this analysis, I probably have an impression of this brand."

"First of all, whether it is business measures, labor costs, food safety, etc., it is obviously a matter of spending a lot of money, especially the cost of Internet broadband, which will rise sharply as their traffic increases."

"Unless they can now have their own computer rooms and IDC data centers like large Internet companies, it may save some costs a lot."

"But obviously, no matter whether this company is just starting up or the Xie Group, they don't have the resources in this area, so they should have no advantage in this area at all."

"So their investment will definitely not be a small amount."

"Add all these together, and the cost input will be even more astonishing!"

"With the catering profit reduced to 10% or 20%, I don't believe that they can still make any profit with so much investment."

"So, I am more inclined now. They are still in the initial stage of accumulating users, and they are far from the stage of profitability. Even if their takeaways are started and the number of orders increases, at most they will be a break-even. situation, even with all their spending, they might still have to lose money."

"Well, Mr. Li is right, maybe they are not profitable at all now." Hearing this, Yuan Delun nodded thoughtfully and said:

"Roughly speaking, there are indeed too many funds to be invested in various aspects, and the labor cost is far higher than the level of the same industry. Under such circumstances, it is really too difficult to make a profit."

"Whether it is profitable or not, I don't think we have to struggle." Wang Xing interrupted, saying: "Since they have set foot in the food delivery field and made an app themselves, it is obvious that the other party is ready to enter the Internet plan."

"Since entering the Internet, I guess they have already expected the normal situation of losing money in the early stage, and even prepared for it long ago."

"After all, everyone knows that there is no one who does the Internet without losing money in the early stage."

Wang Xing's last sentence expresses the conventional ecology of the Internet today.

It is impossible for any Internet company to make money in the early stage, which is why the concept of angel investors was not mentioned before, but it has been infinitely magnified in the Internet age.

The reason is actually very simple. The Internet requires products, and products require a development process. Before the product actually comes out, it needs continuous investment.

In most cases, angel investors are the ones who put in this first money.

Although traditional industries also need investment in the early stage, the Internet is different from traditional industries. The imagination space and room for growth of the Internet industry are infinite. A one-million-dollar investment in the Internet is likely to earn hundreds or thousands of times, Even a 10,000-fold rate of return.

There are clear and practical cases in the history of Internet investment, and it is obviously impossible for traditional industries to achieve such a high rate of return.

Smart people know how to choose in this situation.

Naturally, the Internet investment atmosphere was formed in this way.

Looking back, after a product comes out, unless it is a tob (the object of use is an enterprise or organization) type product that can be directly sold to specific objects such as companies and merchants, it is possible to see it immediately. Income, but this type of product is limited in scale and imagination, and generally cannot make too much waves.

Obviously, Wang Xing's words did not include tob products.

In the eyes of most Internet tycoons or investors, tob products are not worth paying attention to, and they generally don't pay attention to this type of products.

What really has room for imagination and attracts the attention of most investors is the toc (the object of use is individuals, users) type products, and this obviously has a process of user accumulation, and it is difficult to make profits in the middle possible.

Only after a certain market position has been formed or enough users have been acquired, can it be realized.

And as many companies of the same type enter the same field, an ecology of burning money to grab users is naturally formed.

I have to say that this ecology is a bit deformed, but it fully demonstrates the fierceness and cruelty of the Internet.

The Internet, which was still a blue ocean in the early years, naturally did not have this kind of ecology, but with the passage of time and the intensification of competition, it gradually evolved into this kind of ecology.

In Wang Xing's view, since the other party has taken this step, it must be prepared for it with the mentality of losing money in the early stage.

"Old Wang is right. We really don't need to worry too much about profitability. There's no need for that." Li Huiwen nodded in agreement, and then said solemnly:

"However, we must pay attention! According to the attitude they are showing now, we must pay 100% attention to ourselves!"

"Or, we must kill them in the cradle!"

"Oh?" Wang Xing raised his brows. In his memory, it was rare for Li Huiwen to see such a grand event, and even used words like "must" that he seldom uttered.

"It is now obvious that the other party is well aware of Internet routines." Li Huiwen explained:

"Because their current style of play, all kinds of discounts, benefits, and other actions to let users taste the sweetness are completely like the Internet!"

"That's the common way of exchanging funds for the market!"

"The only difference from the ones we've seen before is that this time it's a combination of online and offline points, and a brand new path has been taken!"

"This idea is beyond people's imagination, but considering the background of the Xie Group, it is reasonable for them to dare to play like this."

"What we need to pay attention to now is that there has been such a big commotion. Could it be that their target is only the northern district of Sansha City? Is it just the ten commercial streets?"

"Obviously, it must not be!"

"The Xie Group's ability to enter e-commerce back then has already shown their ambitions for the Internet."

"Therefore, we have reason to believe that they must have come prepared this time!"

"En." Wang Xing nodded, and said: "They were able to snatch the market in one of our regions in such a short period of time with lightning speed, and they are quite well prepared this time."

"Indeed, every move is very methodical." Yuan Delun replied: "Thinking about their measures now, each measure has achieved quite good results, which is really a bit frightening to think about."

"The key is that the efficiency and execution are amazing." Xue Li couldn't help sighing: "It seems that it is not unreasonable for the Xie Group to gain a firm foothold and gain a place in the fierce real industry."

Unknowingly, everyone in Meituan had serious expressions on their faces, and the slightly better atmosphere before disappeared in an instant.

Obviously, everyone realized that the opponent they encountered this time was not simple.

The reason why Li Huiwen said that before is that this effect is actually what he wants, to raise everyone's sense of urgency and crisis.

What really makes a big company appear dangerous is often not external factors, but starts from the inside.

As Meituan has gained a firm foothold on the Internet step by step, and its market share is increasing, this actually subtly creates a sense of superiority in the hearts of every Meituan employee, especially those executives.

In addition, in the field of food delivery, they are the latecomers!

Originally only occupying a market share of just over 30%, it surpassed in one fell swoop and led the second place by more than double the share!

The opponent you are facing still has Ahri's platform, are you hungry!

Even Ahri can't beat us!

We are also one of the Internet giants!

These kinds of experiences and achievements will more or less make many Meituan people have the mentality of "invincible" and "who can give me nothing".

And Li Huiwen realized that his opponent is extraordinary this time, so naturally he wanted to kill these ideas, especially for the senior executives, let them put away their contempt, first raise their internal sense of crisis, and then implement it later It is more efficient and smoother when taking various measures.

Seeing that his intention had been successfully achieved, Li Huiwen cleared his throat and said:

"Next, let me talk about my response plan."