I Have 100 Million Stores

Chapter 285 Challenge! (Second update)

"Huimin hotpot restaurant? Breaking the contract?" Hearing this, Cao Xingyu immediately raised his eyebrows in surprise.

I just finished saying that everything went well, so I just made this happen?

Is my mouth open?

This sudden news actually surprised him a little bit, obviously, he did not expect it at all.

And although there are hundreds of shops under his banner now, he still remembers Huimin Hot Pot Restaurant very clearly. It was one of the first batch of shops he opened on the commercial street of Dream City, and it can be called a veteran shop.

It was originally a 'Hidilao Hot Pot Restaurant', which involved the layout of the chain brand market. Theoretically, it was impossible for the other party to transfer it out, so he got it with the compulsory acquisition card he got in the lottery, so he was very interested in it. This shop is memorable.

This store is located at the core of the commercial street in Dream City. Not only is it facing the street, but it is also a prime location at the main entrance. It is also the largest store in the commercial street.

With a lower price and better service than Hidilao, don’t worry, this hot pot restaurant has become one of more than 300 signs under the Shiwang brand, and there are long queues every day.

"Yes!" Liu Ting nodded heavily and said:

"The landlord contacted us just now, saying that the store is no longer rented, and asked us to move out as soon as possible!"

"Heh, how can anyone say that if you don't rent it, you won't rent it? Does he know how much liquidated damages he has to pay us?" Cao Xingyu was a little surprised and said:

"According to what I said, this kind of breach of contract requires not only a large sum of compensation based on the rent amount, but also a valuation, including transfer fees, decoration damages, and loss of income for a period of time in the future, etc. Adding up seven, seven, eight, eight and eight together, this is not a small sum."

"Yes, we just talked to each other about this! But..." Liu Ting said in a deep voice:

"He said that liquidated damages will be paid, and we can calculate whatever we want! The only requirement is that we move out as soon as possible, and at the same time, during this process, we are not allowed to continue to operate!"

"Oh? We are not allowed to continue the business? Is his attitude so firm? How can he have such courage?" Cao Xingyu pursed his lips, realizing that something seemed wrong.

The cost of unilateral breach of contract is not small, especially in the aspect of breach of contract by shops, which is much higher than that of renting houses and office buildings.

Take Huimin Hot Pot Restaurant as an example. It has just been renovated and its business is still booming. If it is transferred, it will get a considerable transfer fee.

And these things have to be calculated in the liquidated damages.

Calculating conservatively, if you add up the expenses of 7,788, this amount will be at least the rent of the store for the next year or two!

even more!

Such a simple account,

Even people who don't understand the law should have some sense in their hearts!

Looking at it from another perspective, the high compensation is actually a kind of protection for the merchants who run physical stores. Otherwise, if you work hard to run the store, you will be kicked out casually in the end. Who will dare to do it in the future? Physical industry?

"Could it be that the landlord wanted a higher rent because of the popularity of the commercial street?" Cao Xingyu murmured, guessing.

However, this guess was quickly denied by him.

Compared to liquidated damages, that little increase in rent is nothing at all!

Even if the monthly increase is tens of thousands, the hundreds of thousands over a year are not enough to pay this time!

As long as you are not a fool, you will know that this deal is not worth it!

"But other than that, what could make him speak so wildly?" Cao Xingyu lowered his head and pondered for a moment.

Um?

After a while, Cao Xingyu's eyes suddenly lit up.

Oh, I see!

Mei Tuan!

It was Mei Tuan who made the move!

Or are you hungry?

According to Cao Xingyu's current understanding of these two companies, he prefers Meituan!

With Ahri's pissing nature, are you hungry? You can't use this kind of trick that kills one thousand enemies and hurts eight hundred! Conservation is the core strategy of Are You Hungry!

Not to mention that Ant Financial was kicked out before, which means that Ahri's original plan was to cooperate. It is likely that they did not expect that the cooperation would be directly rejected, so maybe they have no alternative plan!

And such a high liquidated damages, if anyone can bear it, it is undoubtedly a well-capitalized Internet giant!

That little compensation, for them, will not take it to heart at all!

However, what it has gained is that it can fundamentally carry out a deep attack on the Shiwang brand!

Launch an attack on the core position of Shiwang brand!

"It's me who underestimated you. It turns out that the back is here." Thinking of this, Cao Xingyu suddenly became enlightened and couldn't help but sneered.

"Mr. Cao, what's the backhand?" Seeing that Cao Xingyu was thinking just now, Liu Ting, who had been silent at the side, couldn't help asking curiously.

"Remember what I told you before?" Cao Xingyu said with a smile:

"Mei Tuan should not lose sight of what is the core of our Shiwang brand."

"If we only rely on those old methods of burning money for food delivery, the threat is also our online food delivery orders, and there is no way to cause substantial harm to our offline products, and they still have no advantage at all."

"In the end, we can still occupy the market that we should occupy."

"So, online is just a cover, or a small measure to stabilize the morale of the army! Their real goal is actually our offline stores, directly shaking our foundation!" Hearing this, Liu Ting suddenly realized, and murmured:

"Use a higher rent to negotiate the lease with the landlord, and then pay the liquidated damages!"

"This kind of thing that is beneficial but harmless to the landlord is naturally impossible for them to refuse!"

"On the line, they just did it according to the previous style of play. It turns out that the real killing move is here!"

"What a big handwriting!"

At the end, Liu Ting was slightly speechless.

"The handwriting is so big, even I didn't expect them to use this trick." Speaking of this, Cao Xingyu said happily:

"This is treating us as a thorn in the flesh? As for?"

"We haven't done anything yet. It's just a start-up company. As for paying so much and making such a big noise?"

After all, in fact, Cao Xingyu still has a bottom line in his heart, and he can probably guess the reason why Mei Tuan attaches so much importance to it.

The first is the Xie Group.

This big mountain in the real industry has set foot in the field of food delivery, which is a big piece of news in itself, and they have to pay enough attention to it.

In this regard, Cao Xingyu obviously didn't think deeply about it when he introduced Xie Qing's investment before. He only wanted to use the other party to support the scene to attract the attention of interested people and make some money by the way. paid for it.

This is the principle that a big tree attracts the wind.

Second, Shiwang brand is developing too fast.

More than 300 stores opened in fifteen days.

And in a total of just over a month of development, nearly 400 stores have been placed in the open.

The key point is to monopolize the catering of ten commercial streets, and at the same time radiate a large area around it.

Can this kind of expansion speed not cause fear?

Third, not only launched the APP, but also engaged in food delivery.

Threat to the core areas of their business model!

The key is that there was such a big commotion on the first day, and the number of orders exceeded 10,000 in one day!

If the Shiwang brand is allowed to follow this trend, then the takeaway market in their area will have to be handed over to others!

For such a large market in the whole country, one market is not bad, the key is who can guarantee that the target of Shiwang brand is only this one market?

Especially with the Xie Group behind the platform, it is even more worrying!

From the combination of several aspects, the food delivery platform naturally has to take precautions before they happen, and must intervene in advance.

But Cao Xingyu also has to say, Mei Tuan's courage is really great!

He actually came up with this trick to draw salary from the bottom of the pot!

Directly launched an attack on the core field of Shiwang brand!

And there is no doubt that the store is the core of the Shiwang brand at present. Once the store is gone, everything will become empty talk.

Although the Shiwang brand can get compensation, it can completely use the compensation to start a new business, but the time it takes in the middle is a huge cost.

Coupled with the good situation that Shiwang Brand has worked so hard to establish, some unexpected situations will occur because of this incident. At the very least, you have to spend energy to deal with it, and the good rhythm will be completely disrupted!

"I guess the high-priced acquisition of stores is just the first step for them to disrupt our position." After a pause, Cao Xingyu continued to analyze with great interest after thinking about it:

"After all, there's no reason to pay such a high price for a store and not do something about it."

"So, I guess their second step should be to take down these stores and follow our model to operate."

"In this way, form the most direct competition with us!"

"Combined with online pressure, a two-pronged approach has completely trapped our energy here."

"The rings are intertwined, really powerful! The means and courage are very impressive!"

"It seems that Meituan has come a long way, and it is not unreasonable to become the number one as a newcomer! It is great!"

"." Hearing this, Liu Ting was stunned for a moment.

It's not that she doubts Mr. Cao's analysis in the first half. In her opinion, if the other party acquires the store, there is indeed a high probability that it will be used against them!

The key is the last two sentences, which she did not expect at all.

At this point, Mr. Cao started to comment on the opponent with great interest!

Still great?

Ah hello!

Our shop is going to be robbed, okay?

Mr. Cao has such a big heart!

Liu Ting can't achieve this kind of mentality, she said with a worried face:

"Mr. Cao, what shall we do now?"

"Looking at it this way, it's not just Huimin hot pot restaurant's problem now."

"Since they can attack one of our stores, they can definitely attack more stores!"

"Perhaps more landlords will come to us to talk about breaking the contract in the future!"

"What else can I do? Let's do it with them." Hearing this, Cao Xingyu said with a faint smile:

"It's impossible to just hand over the store we have worked so hard to build."

Perhaps it would be a good choice for someone else to get a large amount of compensation when faced with this situation.

After all, earning a fortune and being able to start anew is a good deal no matter what.

However, Meituan should have taken this aspect into consideration. They are eager for you to get the money. In this way, they will not only break the current phenomenon that the Shiwang brand monopolizes catering in ten commercial streets, but also have stores that can check and balance, and follow the Shiwang brand. It is really a price war, and it is an offline price war.

Fundamentally drain your energy.

The choice of taking compensation is definitely impossible for Cao Xingyu, he has only one way, and that is - fight!

You know, these stores may be the key to affecting him to upgrade the system map!

Especially right now he is still thinking about building a city of dreams that never sleeps!

How is it possible to allow this to happen?

What's more, if this opening is opened, the opponent will focus on you and fight you, and will disgust you in this aspect, and spend all your energy on this place!

"How?" Liu Ting opened her mouth and guessed:

"What Mr. Cao means is, shall we increase the rent for the landlord?"

"It's not a big deal to increase the rent." Cao Xingyu nodded with a smile.

"But the other party is Mei Tuan, and their financial strength is quite strong." Liu Ting said with a worried face:

"We increase the price, can we increase it more than them?"

"Moreover, this is only one aspect, because even if we increase the rent to make the landlord change his mind, Meituan and the others might go to negotiate with the landlords behind all our stores. Do all the shops increase the rent?"

"Then how much will this increase our cost invisibly?!"

"Well, that's why I just said that they are really courageous. As expected of Mei Tuan, this move is quite amazing, and it directly hit our weakness." Cao Xingyu smiled, nodded and said:

"Give up the store, then they will have a hole card to compete with us offline."

"If we don't let the store go, then we will pay a higher price."

"No matter what we do, in the end, they won't lose anyway."

"A naked conspiracy."

"The purpose is to stop our current momentum, suppress our arrogance, and confine all our energy to the current ten commercial streets."

Mr. Cao knew this, and he still laughed. Liu Ting pursed her lips, wondering where Mr. Cao got his confidence.

"If ordinary people encounter this kind of problem, they will definitely have to choose to admit defeat and get out of the game, but they never thought of it." Cao Xingyu stopped in the middle of his sentence.

The second half of the sentence is obviously inappropriate to say.

"What do you mean Mr. Cao?" Liu Ting was a little confused.

"It's okay, since they have made a move, then we will accept the move and fight them." Cao Xingyu waved his hand and ordered:

"You contact the landlord of Huimin Hot Pot Restaurant and ask him the real reason why the other party wants to break the contract. First, make sure that Mei Tuan is behind it!"

"If it is, directly offer him twice the price and negotiate with the store!"

"Ah? Twice? Is it too much?" Liu Ting exclaimed.

"Not much, let's show them our attitude first, let's show our sword." Cao Xingyu said with a light smile: "You call and chat first."

"Okay." Liu Ting nodded, and took out her mobile phone to make a call.

Under normal circumstances, Cao Xingyu would not be so stupid and directly charge twice the price.

The reason for him to do this is that Huimin Hot Pot Restaurant is very special!

If it hadn't happened suddenly, Cao Xingyu would have almost forgotten about it!

When he had 11 stores in his hands, the largest one with the most expensive rent was Huimin Hot Pot Restaurant!

And the "Permanent Shop Rent Exemption Card" he got in the lottery draw was used on Huimin Hot Pot Restaurant!

That is to say, the quarterly rent of Huimin Hot Pot Restaurant was paid by Shiwang Group, but in the end the system returned to Cao Xingyu intact in the form of subsidies!

"Playing offline? Rent increase? Engage in a price war, right? Then I'll have fun with you." Cao Xingyu said happily in his heart.

While having fun, he silently opened the system mall.

I spent 300 gold coins to purchase the "Shop Rent Permanent Exemption Card" which is limited to three per week.

He hadn't paid attention to this before, thinking that there was no place to use it.

After all, one million sheets, based on the rent of the most expensive store under the Shiwang brand, it will take a year or two to pay back.

After all, it must not be cost-effective to spend the one million dollars on the acquisition of stores.

But now, Cao Xingyu naturally doesn't think about cost performance and whether it's worth it.

If he had known that this would happen, he should have bought all the weekly purchase limit, which is a pity.

"There are still six mandatory store transfer cards." Immediately afterwards, Cao Xingyu checked his backpack again.

Cao Xingyu has spent two weeks on the compulsory transfer card for shops with limited purchases every week, but it has been useless. He wants to see the situation of the Dream City commercial street first, and if there is a thorn in the back, he will directly use the compulsory transfer card to buy it.

"These alone are not enough." Cao Xingyu muttered after having some confidence in his heart:

"You can't passively defend, you have to take the initiative!"

ps: 4600 chapters!

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