I Have 100 Million Stores
Chapter 307 Spread!
"Oh, have you completed the development of the entry function?" Cao Xingyu raised his eyebrows immediately.
"Yes, the store classification has been carried out at present. In addition to our Shiwang brand store category, there are also third-party store categories, and users can distinguish them very well." Liu Ting nodded and introduced:
"The background support and the management interface for our internal use have also been developed. Now as long as you sign a settlement contract with the merchant, you can quickly enter us."
"In addition, after a few days of land promotion, we have already grasped the intention of a large number of shops to settle in, and have made a preliminary preparation."
"Good job." Cao Xingyu first praised, and then asked:
"What is the overall intention of merchants to enter our platform?"
"Pretty good!" Liu Ting answered:
"Many merchants showed unbelievable and disbelieving attitudes when they heard about our 1 commission."
"If we let them know that our commission is true, there must be a large number of merchants willing to settle on our platform."
"Okay." Hearing this, Cao Xingyu ordered: "Let's start finishing it, and try to catch all the shops around our current ten commercial streets! Quickly make our platform the largest takeaway platform in those ten areas!"
"Okay! I'll make arrangements now!" Liu Ting nodded heavily, subconsciously a little excited.
Taking this step forward will mean that Shiwang brand has really entered the field of food delivery!
And it's in a posture that ordinary people can't even imagine!
It subverts the rules of the existing food delivery platform field!
At the same time, Liu Ting was still a little apprehensive, wondering how the other two food delivery platforms would respond after this attack.
At that time, will they also reduce the commission like them?
If it is, then a bloodbath is inevitable!
Of course, Liu Ting's little apprehension is more excited, because with her own store as the basic support, she is not worried about the other party's move. No matter how bad it is, Shi Wang can still maintain the daily order number.
"By the way, on the distribution team, have the new 1,000 employees been recruited?" When Liu Ting was about to leave, Cao Xingyu stopped her.
"It's been recruited." Liu Ting turned around, nodded and said:
"Two days ago, I gave them a brief training on corporate values, culture, etc."
"With the entry of those third-party stores, after the number of orders soars, there is a high probability that these delivery staff will have to invest in advance."
"Therefore, maybe this batch of couriers didn't have time to familiarize themselves with the route in advance."
"It's okay, let's get familiar with the route in practice. It's a little slower in the early stage, and we can make up for it with the quality of our meals." Cao Xingyu responded, and after thinking about it, he added:
"However, if there is an order that is delivered too slowly, some compensation must be made, otherwise users will have great dissatisfaction with our platform."
"In this way, prepare some 10 yuan coupons, and for some orders that are delivered too slowly or overtime, a coupon will be given on the spot. With this coupon, users can enjoy charging 100 yuan and getting 10 yuan free, which can be used with any Activities stack up."
"At the same time, let every courier pay attention to their service attitude, and apologize when the delivery is slow, and explain to users that our platform has just started, and there are still some shortcomings. I hope they can be more tolerant and understanding. We are working hard to improve .”
"In order to protect our good reputation as much as possible."
Recharge 100 yuan and get 10 yuan coupons. Compared with the earlier activity of charging 100 yuan and getting 100 yuan free, this discount can be said to be much smaller.
But the time point is different, not the same.
You must know that the brand of Shiwang brand has been fully established now, and there are hundreds of high-quality self-owned stores. It is no longer necessary to attract new customers at any cost as before.
It is no exaggeration to say that with the wider and wider coverage of the Shiwang brand, with the support of existing word-of-mouth and various subversive measures,
The membership of Shiwang brand will continue to grow, and there is no need to use other means at all.
In other words, now that a ten-yuan coupon pops up, customers will even be quite happy, feeling that they have taken a big advantage.
"Okay." Liu Ting nodded:
"There are benefits and the situation is explained. For our newly opened platform, users will definitely tolerate it."
"Well, but we can't bear all of this cost." Cao Xingyu added again:
"For some overtime orders caused by the slow delivery of meals by some merchants, the merchants shall bear them by themselves."
"This piece needs to establish a good mechanism."
"Speak clearly to the merchant."
"Okay!" Liu Ting replied.
"In addition, we can continue to optimize in the future to improve the merchant's functions." Cao Xingyu pursed his lips and continued:
"Like now, the delivery fee is a unified nine yuan."
"Merchants can apply to participate in the free delivery or delivery fee reduction activities, but the delivery fee is still 9 yuan in our background, but the merchants pay for it themselves."
"There are also merchants who can choose to participate in the promotion on some platforms, or we hold some exhibition activities regularly, and we charge fees based on time, clicks, conversion rates and other indicators."
"Understood, Mr. Cao is talking about bidding rankings, right!" Liu Ting smiled knowingly.
Regarding this point, Liu Ting has actually made psychological preparations in her heart. After all, in the case of 1 permanent commission, she must find a way to increase some income from other places, and the easiest thing for a food delivery platform to do is to provide merchants with Priority display, bidding ranking.
In the final analysis, it is to let the merchants roll themselves up.
Don't underestimate the bidding ranking and some event promotion.
At present, on the two major food delivery platforms, those who can sell thousands or even 9,999 orders a month have basically participated in similar activities.
The reason is very simple, because no matter how good your store is and how great your products are, if you lack exposure, the possibility of being known by people will be greatly reduced, and if no one can see it, the number of orders will naturally not increase .
Advertising, no matter what industry it is, is an integral and critical part.
If you want to stand out from the crowd among countless stores and be displayed first in the user's list every time, then bidding is a way you must try, and it is also an immediate step that can make the store's business boom.
When the number of orders increases, users will have a herd mentality when they see that there are many buyers.
There is a reason why order swiping can evolve into a huge industry. Even if the cost of an order is more than ten yuan, countless merchants are flocking to it.
And although the income from bidding cannot be compared with commission, for Shiwang brand, which currently has a small revenue point, mosquito legs are also meat.
"En." Cao Xingyu nodded. He believed that Liu Ting could understand this aspect, so he didn't explain much, in other words:
"There are also delivery staff, let's recruit another 1,000 people in advance."
"Lest there is not enough time."
"Ah." Liu Ting was stunned for a moment, and then responded: "Okay."
Suddenly, Liu Ting realized that this courier seemed to be the biggest labor cost in the future.
How long has it been, and 3,000 people have gone?
If it is in the traditional food delivery industry, these three thousand people are nothing at all.
Because those platforms are only looking for outsourcing companies, and those outsourcing personnel can be called flexible employment, the company also bears a meager basic salary, and the commission is all based on individual orders.
The distribution model of the traditional food delivery industry is more pay for more work. If you don’t work, there is basically no cost, because you need to run a certain number of guaranteed orders to get a basic salary.
After all, the risks of this model are controllable, and it can even be said that there is no risk to the platform. Anyway, there are few orders, so the wages for the delivery staff will be less, and it will have no impact on them at all.
But Shiwang brand is not the case, full-time high basic salary five social insurance and one housing fund!
The cost itself is much higher than the traditional food delivery industry!
If things go on like this, the risk in our area seems to be very high.
Thinking of this, Liu Ting couldn't help but said: "Mr. Cao, let's expand the delivery team, should we do it according to the actual order?"
"Or we can customize a comprehensive enrollment expansion mechanism and set up a series of standards. When our standards are triggered, we will recruit in advance, or when there are too many delivery personnel, we will also give us an early warning to reduce costs."
"In order to maintain our personnel costs in a reasonable range."
"3,000 people may be okay now, and the problem may not be obvious. Even if some labor is idle, the cost is still within an acceptable range."
"But when we get bigger and bigger in the future, this cost cannot be underestimated."
Hearing this, Cao Xingyu pursed his lips and became thoughtful.
To put it bluntly, Liu Ting's words are, "You can't just rely on your mouth every time, you have to have a systematic and scientific evaluation mechanism."
Cao Xingyu didn't think there was anything wrong with Liu Ting's idea.
This kind of forward-looking thinking just shows that Liu Ting is growing.
This is actually a good thing.
However, Cao Xingyu didn't think that there would be too many delivery staff.
Even if there are many, it is at most temporary.
Because with the subsequent rapid development, these experienced delivery staff can be transferred to support new market areas, and to take on the role of bringing old employees in larger new markets.
Therefore, he believes that the risk in this area is actually quite small.
It's just that Liu Ting put forward this idea, and Cao Xingyu finally decided not to deny it.
Because with the continuous expansion of the company, it is quite a good thing that the company can have a perfect mechanism for delivery personnel.
After all, it is impossible for him to decide how many people to recruit every time in the future, and there may still be errors in what he said casually.
It may be okay at this stage, but if the company wants to develop in the long run, all aspects still need to be gradually formalized and systematized.
Especially for Cao Xingyu, who has lofty goals in mind, the more standardized the company is in all aspects, the better.
Moreover, there is a good reason to say that a truly large enterprise is a qualified enterprise if it can still develop and operate normally when the leader is the shopkeeper.
If a company is too dependent on one person, sooner or later something will go wrong.
Therefore, sometimes you can't be too personal heroism.
Thinking of this, Cao Xingyu nodded and said: "Yes, you can go back and study and discuss according to our actual situation, and formulate a set of standards."
"In the future, for things like this, the company can formulate a complete system, so that we can have a scientific plan and standard for reference."
"But remember one thing, we must ensure that our personnel are sufficient. We can accept excess personnel, but we cannot accept the occurrence of insufficient labor force."
"Okay!" Seeing that her opinion was adopted, Liu Ting happily replied from ear to ear.
"Well, go get busy." Cao Xingyu finally said:
"By the way, call Cai Qiang in for me."
"Okay." Liu Ting nodded, turned and left.
"The takeaway scene is really the first step." Cao Xingyu was still a little excited as he watched Liu Ting leave.
The four scenarios in his mind all complement each other. If the first one can succeed, it can lay a good foundation for the other three and bring great help!
Cao Xingyu is naturally looking forward to this
Not long after, Cai Qiang came to Cao Xingyu's office.
"Mr. Cao." Cai Qiang greeted with a smile.
"How's it going? It's been a while, are you still used to it?" Cao Xingyu didn't rush to talk about the business, but asked with concern.
It can be seen that Cao Xingyu still attaches great importance to this executive he personally poached from Huya.
"Get used to it." Cai Qiang nodded again and again: "Everyone is working hard towards the same goal, and there are no intrigues in the workplace. I like this kind of working atmosphere so much!"
"Hehe, that's good." Cao Xingyu encouraged.
"Especially Mr. Cao." Cai Qiang continued, smiling:
"I have never met such an enlightened leader as Mr. Cao, and he is so reasonable and gets along well with his subordinates!"
"Unlike other leaders who are hypocritical, I can see that Cao is always sincere."
"Think about it, which leader thinks about distributing good things to his subordinates after reading them? Just because of this, Mr. Cao, I, Cai Qiang, will convince you! You made me believe in the words of young and promising, It is indeed true!"
"??" It's true that which pot is not opened and which pot is lifted. Although it can be heard that the other party is praising him, Cao Xingyu still can't be happy, and it feels a bit weird. He said in other words:
"Compared to our current entire management team, your experience is still quite rich. There are many places where you should stand up and guide, and you should stand up. As long as your intention is to get things done well, don't have any scruples."
"Even when you are facing me, you don't have to think about the difference between up and down."
"Our Shiwang Group doesn't have too deep divisions between superiors and subordinates."
"Okay! Mr. Cao, don't worry, I have already seen this!" Cai Qiang replied with a smile.
"En." Cao Xingyu exchanged a few pleasantries before revealing the purpose of finding him this time:
"I will recharge the low-key brother's account with 200 million later."
"Ah? Charge two hundred million??" Cai Qiang was stunned when he heard the amount.
Although he had witnessed the series of low-key brother's online operations before, he knew that the other party was a big spender.
But at this time, you can truly experience the suffocating impact by facing it directly and feeling it!
It's so luxurious!
Cao Xingyu on the side hummed and continued:
"When you operate that account in the future, pay attention to cheering Mr. Liu, and the focus is to create momentum for his new guild."
"Mr. Liu? Oh, it's the Mr. Liu who came out with the low-key brother and spent 20 million, right?" Cai Qiang came back to his senses and said with a look of surprise:
"He's going to open a guild? The low-key brother is so vigorously promoting it. Could it be that the low-key brother is behind the scenes?"
"No, Mr. Cao, didn't you say that the low-key brother didn't have the idea of an office meeting?"
Hearing that the other party regarded himself and Brother Low-key as two people, Cao Xingyu felt a little weird in his heart, but he didn't bother to explain, saying: "The new guild has nothing to do with Brother Low-key, it was just made by Mr. Liu himself."
"Oh, yes." Cai Qiang nodded, without further questioning.
From this point of view, the relationship between Brother Low-key and Mr. Liu is irresistible. In order to promote his guild, he did not hesitate to spend 200 million yuan.
It's really not an ordinary way to save face!
Since I have such a good opportunity right now, I can build a good relationship with Mr. Liu in the future. I don't want to do anything else, I just want to make a good relationship. Cai Qiang silently calculated in his heart.
"Also, you have a lot of resources in the field of live broadcasting, right?" Cao Xingyu pursed his lips and said, "Look back and see if Mr. Liu needs it. If he needs anything, you can do your best to help him .”
"Okay, no problem!" Cai Qiang replied straight away. He originally planned to have a good deal with Mr. Liu, and this matter just happened to suit him.
After a pause, Cai Qiang suggested: "Mr. Cao, don't charge all the 200 million yuan to the low-key brother's account, just charge 100 million to the low-key brother's account first, and then I will prepare more than ten accounts later. Let’s recharge the remaining 100 million separately.”
"Oh?" Cao Xingyu raised his eyebrows in doubt.
"For a new guild, the most important thing is to attract the anchor's attention, and if you want to attract the anchor, hype is very important." Cai Qiang explained:
"And if you want to make a new guild famous, the number of local tyrants is a crucial part."
"The more local tyrants, the more enthusiastic the anchors want to sign the contract!"
"Although the name of the low-key brother is loud enough, but to be more realistic, Shenhao, who has a lot of fans, will eventually withdraw from the Internet. Who can guarantee that the low-key brother will continue to use it? So Many anchors still have concerns.”
"And if at this time, there are more local tyrants who spend millions or tens of millions, it will undoubtedly be even more rewarding! For the new guild, this is the biggest boost and advertisement!"
"This kind of guild account is commonly known by fans. It is very common in the live broadcast field, but basically they will not admit it."
"I don't know if Mr. Cao has heard of it. There is a saying in the live broadcast circle that the local tyrant's money will be returned in full, and the fans' money will be divided into threes and sevens."
"Hehe, I got it, it's fine, just do as you said." Cao Xingyu was stunned, and immediately agreed with a face of approval.
"Okay!" Cai Qiang nodded happily.
"Well, go and do your work." Cao Xingyu waved his hand and saw off the guests.
After Cai Qiang left, Cao Xingyu spent five million to buy an Internet Shenhao experience card in the system mall.
"Two hundred million, almost." Cao Xingyu pursed his lips.
He could actually buy ten or eight cards for Liu Yanan's new guild.
After all, the knowledge of the system restricts him from cashing out and being used by him, and does not restrict others from cashing out.
In this way, he will be able to create huge profits all at once, and it will be easy for Liu Yanan to make a fortune and reach the pinnacle of his life.
It's just that this violates Cao Xingyu's original intention of teaching people how to fish, and he is sure that this is not what Liu Yanan wants to see.
Therefore, if it's not a last resort, he doesn't want to do this, and he still wants the other party to make some achievements by himself. For Liu Yanan, that is the real success.
"Come on brother." Cao Xingyu muttered secretly
Soon, under Liu Ting's arrangement, the Shiwang Group quickly started to operate, and began to contact the merchants to discuss the signing of the settlement!
Multiple departments at the headquarters are in charge of receiving and introducing the platform's policies for merchants, signing contracts and other matters.
And with the accumulation some time ago, Shiwang Group already has a large number of merchants and stores in its hands. The real responsibility is to contact the merchants by phone to confirm the initial intention, and finally let the other party go to the Shiwang Group headquarters. service personnel.
It is worth mentioning that in order not to affect the work of normal shifts, the work of contacting merchants is handed over to those waiters after get off work.
In other companies, when encountering such a situation of assigning get off work after work, the employees would have already lifted the table and shouted, I quit! .
But in the Shiwang Group, an unimaginable situation has appeared.
Those service personnel showed great enthusiasm for being able to contribute to the company after get off work!
Maybe I want to repay the company for taking care of them for a long time, maybe it's out of gratitude.
Everyone in the Shiwang Group seemed to have been slapped with blood. Not only did they not perfunctory, but they also put in all their energy, just to contribute to the company!
It didn't take long for the news that Shiwang brand's takeaways were settled in for a permanent commission 1, and the news spread!
And instantly caused a violent shock in the small circle of catering businesses!
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