I Have 100 Million Stores

At this time, it was on a certain side street next to the commercial street of Dream City.

Zhang Jianhui is the owner of Malatang, and runs a small shop of about 30 to 40 square meters.

Recently, with the rise of Dream City Commercial Street, although his shop is only on the side street, the increase in the flow of people in the past has made his shop business a little bit better than before.

This is also due to the fact that the Shiwang brand does not operate stores such as Mala Tang in the commercial street of Dream City.

Of course, even if there is, his business will actually be better than before. This is for sure.

Because of the increase in the flow of people, he will benefit to some extent, especially the side street where his shop is located, which is one of the key routes to walk to the commercial street of Dream City.

Just now, after answering the call, Zhang Jianhui's face was full of surprise, as if he had received some unbelievable news.

Immediately afterwards, he hurried to a shop next to him that he was familiar with, which was a shop that operated a steamed vegetable restaurant.

"Old Wang, have you heard? There is a food delivery platform called Shiwang brand, which only charges 1 to the merchant! And it is permanent!" Zhang Jianhui went straight to a middle-aged man and shouted.

"I heard, I just got a call!" The man called Lao Wang was the owner of this steamed vegetable restaurant, and he responded:

"A group of people contacted me a while ago, saying that it was a rake, and I wondered if someone was playing a prank and playing tricks on me."

"I thought, how can there be such a takeaway platform?"

"I didn't expect it to be the platform launched by the Shiwang brand!"

"Yeah, I thought who was joking with me before!" Zhang Jianhui nodded:

"Dream City Commercial Street next door has been so popular recently, isn't it because of the Shiwang brand?"

"I heard from customers that it seems to be their membership system, and at the same time they can order Shiwang brand takeaways. Unexpectedly, their eyes are not only on their own brand takeaways, but they can also let third parties Merchants are also here!"

"Well, I have a deep feeling for the Shiwang brand, and I almost watched it rise in a short period of time with my own eyes." Old Wang said with a look of emotion:

"Originally, the people who come and go here every day are the surrounding residential residents. With the implementation of the Shiwang brand, many people come here from far away!"

"As far as we are concerned, although the traffic of those people is all for the Shiwang brand, it more or less allows us to get some soup to drink. Among other things, we have to thank the Shiwang brand."

"Yes." Zhang Jianhui nodded in agreement:

"It's like there were only a few hundred people's traffic every day, but it suddenly increased to 120,000. Some of them will always come to our store, so that we can get a share of it."

"So, I might not believe it if another platform launched 1 rake." Lao Wang said seriously:

"But if it's this Shiwang brand, I think it should be the real thing!"

"Compared to their various business measures that subvert the three views of people, it's really nothing to engage in a 1 commission!"

"From what you mean, you seem to be ready to move in?" Zhang Jianhui asked with a smile.

"Sure! I've been annoyed by Mei Tuan and are you hungry?" Old Wang curled his lips:

"Every order draws me 25, why?"

"My steamed vegetables are originally a small business, and the net profit of each order may be between 30 and 40."

"Being whipped like that by them took most of my profits away!"

"In addition to the 3 yuan red envelopes that are sometimes given out to get good reviews, the profit has been getting lower and lower!"

"I'm busy from morning to night every day, and I've worked so hard to earn a hard fee in the end. What are you trying to do?"

"If I hadn't got a choice, I wouldn't have chosen them!"

"Well, indeed." Zhang Jianhui nodded and said with a smile:

"Then you don't think about it anymore? Maybe Meituan and Are You Hungry will follow up this measure immediately after getting the news? Or maybe they will implement equivalent subsidy measures.

"

"Consider a hammer." Pharaoh curled his lips in disdain and said:

"Even if they follow up, it's only for a while, and their real purpose is just to suppress the Shiwang brand!"

"When the Shiwang brand is removed, they will adjust the commission back to the original state sooner or later!"

"They will never shout the slogan of permanent 1 rake!"

"This kind of capital routine, I have been fooled once, and I want to let Lao Tzu be fooled a second time?"

"Go dream!"

"It's the same as I thought." Hearing this, Zhang Jianhui said with a smile: "Now that the Shiwang brand has called out the permanent 1 rake benefit, judging from the attitude shown by their brand before, this 1 rake should be reliable."

"But I think a little deeper than you, and I don't want to join their platform just because of this aspect."

"Because in fact, when the Shiwang brand launched takeaway a few days ago, I started to worry."

"Their prices are so cheap, and I heard that the quality of the food is good. Under such circumstances, the introduction of takeaway actually has a considerable impact on us."

"At least in the food delivery market, people who order food around here may all go to their platform."

"Over time, as their popularity gets higher and higher, it will eventually evolve into a situation where they monopolize the takeaway market!"

"You mean, Meituan and Are you hungry will lose their market share in this area? They will be snatched away by that Shiwang brand?" Old Wang interjected.

"Yes! The price of their Shiwang brand is cheaper and the quality is better. As time goes by, the more people know about it, those people will slowly transfer to their platform sooner or later!" Zhang Jianhui nodded and said:

"I don't know if you have observed and paid attention recently. Anyway, the order volume of my store above Meituan has dropped by nearly 30% compared to before!"

"You know it's only been a few days!"

"If things go on like this, the Shiwang brand may not be able to affect the overall market of Meituan and Are you hungry, but at least in the ten commercial districts where the Shiwang brand is involved, they will definitely be monopolized by them!"

"People nearby will gradually transfer to Shiwang brand!"

"Well, indeed, my order volume is much less than before." Lao Wang nodded heavily and said:

"From this point of view, the food delivery market in this area must be fully controlled by Shiwang brand."

"Unless Meituan and Are you hungry can also follow up on this measure and compete with the Shiwang brand in the market."

"It's hard to follow up." Zhang Jianhui shook his head:

"The volume of those two platforms is too large. Is it possible to formulate a rake 1 plan only for this city?"

"It's unrealistic. This is tantamount to inciting the anger of other businesses that have already complained."

"And, as you said just now, even if they follow up, it is at most a temporary launch for the purpose of suppressing it. It is impossible for these blood-sucking capital to give us profits so kindly."

"When the Shiwang brand is destroyed by them, they will only intensify their efforts to suck blood from us."

"Not only you and I can understand such a simple point, but other businesses also know it well. I think everyone should know how to choose."

"That's what I said, but I still tend to think that the two platforms will make some moves. It's impossible to just give up the market, right?" Old Wang guessed.

"Well, I'm not too sure about this, but what is certain is that the action of the Shiwang brand this time has disrupted the takeaway market that was already a foregone conclusion. Moreover, I have already decided to enter the Shiwang brand .” Zhang Jianhui analyzed:

"Actually, to be honest, we don't have much choice. To put it bluntly, we can only settle in the Shiwang brand now!"

"Oh? How do you say that?" Lao Wang raised his eyebrows curiously.

Hearing this, Zhang Jianhui continued: "It is undeniable that with the growing reputation of the Shiwang brand and more and more customers, now we can still get some soup offline, but after they launched their own takeaway, It will greatly divert customers and allow many offline customers to go online."

"This actually greatly weakens the flow of people queuing up offline."

"At that time, they are fully capable of eating up those customers offline, and the possibility of being missed by us will become smaller and smaller."

"Well, that's true." Lao Wang nodded: "Others may not feel it, but those of us who are located next to the Shiwang brand have a deep feeling about this aspect."

"So, there is a problem that I have been struggling with." Zhang Jianhui said succinctly:

"Should we transform?"

"Transformation? Quit doing it?" Lao Wang was taken aback by the other party's unreasonable words.

"No, no." Zhang Jianhui waved his hand: "The transformation I'm talking about is like the Shiwang brand."

"Set the price a little lower, and do it in the direction of small profits but quick turnover."

"Look at their current business, it's really not so popular."

"It's not the same. There must be capital behind them. Just look at the speed of their expansion." Lao Wang shook his head and smiled:

"It's not like us ordinary people doing business."

"If you really act like them, maybe the business will be good, but you will be exhausted, and you won't make much money in the end, why not go to work! Why bother!"

"Well, that's something I don't understand." Zhang Jianhui responded, "We open our own shop and do it ourselves, and the cost of manpower is relatively low."

"But Shiwang brand heard that each store has a large number of service personnel. Can they really make money by doing this?"

"I can't understand it at all!"

"However, now that I see them raking in 1, I feel that transformation is imperative!"

"Oh? Where did you start with this?" Old Wang asked.

"If you don't transform, even if you enter the Shiwang brand, you will not be competitive." Zhang Jianhui analyzed:

"Because the members of the Shiwang brand are used to meals with high cost performance, if we set the price too high, there will be no orders at all!"

"It's not necessarily a good thing to settle in this situation. Instead, we have become a foil for the Shiwang brand store!"

"Therefore, I think the commission of Shiwang Brand 1 is a godsend opportunity for our transformation!"

"We can definitely consider lowering our prices on the platform to enhance our competitiveness!"

"Anyway, we used to do more than 20 commissions, didn't we also do it?"

"Now it's a big deal to give up the original 20 commission to customers, and then pick out a few points from it. For us, this is also a profitable business! At least it is better than our current situation!"

"Well, that's right. I didn't notice it unless you said it." Pharaoh pursed his lips, nodded and said:

"I only looked at their 1 commission benefits, ignoring the high quality of their own store of Shiwang brand."

"If we continue to settle in the same way as before, even if we settle in, there is a high probability that there will be no orders, and if there are no orders, then the commission of 1 is empty and worthless."

"So we have to make some changes in the price, at least to make customers look a bit simple at first glance."

"Yes." Zhang Jianhui said with a smile:

"I feel that the commission of Shiwang Brand 1 is to give us room to survive."

"Otherwise, it doesn't make any difference whether we settle in or not!"

"So, the Shiwang brand has given us a way to survive?" the old queen realized.

"Isn't the current situation like this?" Zhang Jianhui said with a smile: "Their Shiwang brand is so strong now, even if they don't give a 10 commission policy, and set up a 10 commission or something, we can't help it?"

"And to be honest, I feel that they don't pay much attention to whether we settle in or not."

"Because they already have so many stores!"

"In this case, you can still give us a commission of 1, which is already providing us with a way to make money for free!"

"Yes, what you said is really true." Old Wang nodded heavily, and said, "The commission is low, so we can lower the price a little bit, and have the possibility to compete with them."

"Otherwise, our pricing would not have any advantage in front of the Shiwang brand."

"only"

"We have lowered the price, it will definitely steal their business!"

"We can all understand such a simple truth, how can Shiwang brand not understand?"

"Isn't this cultivating competitors?"

"Let us steal their customers for no reason, and there is no benefit at all. What are you trying to do?"

"I don't know, this is something I don't understand at the moment!" Zhang Jianhui sighed: "Maybe this is capital, a new way of capital."

"This kind of thing has no benefit at all, and the Shiwang brand will do it?" Old Wang guessed: "Maybe there is some kind of pit buried behind it."

"Who knows." Zhang Jianhui curled his lips: "The matter has come to this point, how would you choose?"

"It's impossible to refuse a commission, right?"

"If we refuse, then we are basically not far from closing our doors."

"Because it is predictable that most people will choose the platform of Shiwang brand!"

"Because whether it is online or offline, as long as you are around the Shiwang brand, as long as you want to survive, you can only choose to follow the rules of the Shiwang brand."

"Otherwise you will be eliminated!"

"Unless you quit this scope and go to another place to operate!"

"I understand what you mean, but I don't know if there will be any pitfalls in the follow-up of the Shiwang brand." Old Wang worried:

"After all the catering shops around here have settled in, will they try their best to suck blood from us like other platforms?"

"You must know that pies don't dance in the sky!"

"There is a high probability that there will be pitfalls." Zhang Jianhui responded: "However, I just asked on the phone that this permanent 1 rake will be written into the contract, and the contract will also clearly state that there will be no other forms of coercion in the future. payment."

"If there are mandatory fees, we can unconditionally terminate the agreement."

"In other words, even if there is a pit in the future, we can exit in time."

"For us, there is actually nothing to lose."

"In that case, you can really consider giving it a try." Lao Wang nodded: "The immediate benefits are the real deal, and if the takeaway price is lowered, the business may be much better."

"Well, I'm going to take the business license and other materials to their company headquarters to sign a contract. Will you go? Let's go together." Zhang Jianhui invited.

"Go ahead, and ask about the situation face-to-face." Old Wang continued, "If it's really 1 rake, then try it!"

Similar scenes are being staged one after another on the auxiliary streets near the ten business districts where Shiwang brand is involved.

More and more stores have received consultation calls from the staff of Shiwang brand, and the matter of forever 1 commission has aroused great heated discussion.

Especially around the motivation and purpose of Shiwang brand, etc., it caused a heated discussion.

Apparently, Shiwang brand's seemingly unprofitable move made many people confused and confused.

But it has to be said that the allure of permanent 1 commission is greater than ever. Under this attractive condition, most merchants decided to give it a try.

Even if there are any problems in the end, you can quit, right?

Small businessmen like this are more concerned about immediate benefits.

What's more, the current situation has become more and more serious. At least in the surrounding areas where the Shiwang brand radiates, the owners of those restaurants feel a lot of pressure from competition.

If you don't try to make some changes, there is a high probability that you will be eliminated, it's just a matter of time.

And the rake of 1 in front of them gave them a chance to change. Taking a step back, at least it would not be worse than they are currently raked by more than 20 by the food delivery platform.

This account is still easy to calculate.

Based on this, a large group of people rushed to the headquarters of Shiwang Group.

According to the normal practice of the food delivery platform, it is possible to apply online to settle in. This means that the time is too tight this time. No matter how fast the software upgrade of Shiwang Group is, it is impossible to be so perfect all at once, and it will take time to upgrade iteratively.

However, because of this, the front desk of the Shiwang Group headquarters, which had been deserted after completing the 3 billion goal for consulting services, once again attracted a large wave of people!

The grand occasion of queuing at the headquarters happened again!

The crowd in line whispered and discussed one by one, and the whole scene looked very lively!