I Have 100 Million Stores

Beijing, Meituan headquarters.

The fact that the real king brand 1 rake was officially launched was spread here in the first time.

Li Huiwen, senior vice president of Meituan, smiled after learning that the other party had really launched a permanent rake measure.

"It's true that there is a way to heaven if you don't go, and there is no way to hell you break in."

"I really don't see many people like you who go to seek their own death."

"Forget it, since that's the case, let me see how long you can carry on burning money like this."

After muttering for a while, Li Huiwen took out his mobile phone and started a series of work arrangements.

Obviously, Li Huiwen had already made corresponding preparations for this scene to happen.

It is impossible to follow up on the behavior of breaking the existing business model of the food delivery platform like the Shiwang brand. The only thing that can be done, and what Li Huiwen thinks is the most correct way, is to add fire and accelerate the death of the other party. !

He is going to disband or greatly reduce the delivery team and related marketing team in Beicheng District of Sansha City, and directly give up that whole market!

This approach seems a bit irrational on the surface. How can there be any reason to give up the market?

Looking at Meituan's development over the years, no matter what kind of opponent they encounter, they have never made such an incredible and crazy move!

But the reality is that this is the only option they can currently choose.

Shiwang brand does not play cards according to the rules, and completely abandons the previous game of the takeaway platform, leaving Meituan with no second choice at all.

At least for now.

Because it is impossible for Meituan to follow suit to permanently reduce commissions, if it does so, it is equivalent to denying the whole set of business models that it has insisted on for a long time.

However, it is a solution to temporarily use the same amount of subsidies to counter the permanent commission of the Shiwang brand, and it can also go to a stalemate with the Shiwang brand to snatch users.

But this approach is a palliative, not a cure.

Because Shiwang brand still has a trump card, that is, their own stores are very competitive. It can be said that those self-owned stores are the real core of Shiwang brand.

There is no way to prevent them from acquiring users until they can affect and restrain the core stores of the Shiwang brand.

Therefore, the development of Shiwang brand is basically a foregone conclusion.

Unless Meituan can follow the opponent's model and set up some kind of subversive shops, go to fight the opponent head-on.

But obviously, the cost of doing so is too high, and it also breaks the original intention of the food delivery platform to be only an intermediate platform, which is equivalent to denying all the business models they have set before.

Naturally, Li Huiwen would not choose to do this.

Especially looking at this issue from a commercial point of view, the fact that the Shiwang brand has no profit point is in front of us, and it is even more unworthy for them to spend too much cost on unnecessary consumption with the other party.

Letting the other party burn the money by themselves has become the smartest choice right now.

Right now, the permanent 1 rake launched by the Shiwang brand has cut off the biggest profit point of the food delivery platform, which made Li Huiwen more convinced of his choice.

He didn't believe that the other party could play tricks in this situation to reverse the current unprofitable situation.

Therefore, Li Huiwen believes that it is the best policy to give up the Sansha market to the other party first, reduce one's own cost expenditure, and prepare for re-grabbing the market later.

Moreover, Li Huiwen was not worried about any accidents at all.

Leaving aside the fact that it is difficult for Wang Pin to make any waves, let’s take a step back, even if the other party can really create a business miracle and launch a new business model, so what?

Their Meituan can quickly imitate and learn, and promote it to the national takeaway market!

No matter how the Shiwang brand is, at most it will swallow the entire Sansha market, and it is impossible to expand to the whole country at once!

But they, who own the national market, can do it!

This is the industry's first confidence!

This is why whenever giants appear in various fields of the Internet,

It is difficult to emerge the source of new competitors.

Because you play according to the old rules, it is naturally impossible to beat those giants!

But you have tried your best to explore a new rule, before you can really make a big move, and after the giants understand it, they can quickly imitate it!

And it can be quickly implemented in their existing market!

In this case, what do new entrants do?

Therefore, honestly exploring new fields is the most popular choice for Internet entrepreneurs.

ten minutes later.

After arranging all relevant measures, Li Huiwen sneered and muttered:

"I'll see how long you can last."

Similar to Mei Tuan's reaction.

Are you hungry? After learning about Shiwang brand's actions, they also chose to stand on the sidelines.

As normal, in the competition between the existing food delivery platform and Meituan, Are you hungry is all about profit, and only does its core job of attracting traffic to the headquarters group.

Even if the takeaway market was gradually eroded by Meituan, giving up their number one position in the market, they only made some resistance appropriately.

In the middle, various costs will be strictly controlled to avoid burdening the parent company.

This is the core interest pursued by Are you hungry.

Not to mention the obvious suicidal behavior of the Shiwang brand. Are you hungry, and the executives will naturally not want to get involved.

There is absolutely no need to spend that wronged money!

They even thought that it would be better if Meituan could participate in this kind of thing, so that both sides would suffer from the fight!

In the end, without any discussion between the two existing food delivery platforms, they agreed to give up the market in Beicheng District, Sansha City.

In the absence of any confrontation, they consciously gave up a piece of the market, which is the first time in the development history of the entire Internet food delivery field!

Unique!

This situation has given Shiwang brand an excellent opportunity for development!

the next day.

Cao Xingyu came downstairs to the company at nearly one o'clock in the afternoon.

When he entered Shunjie Building and saw the scene in the lobby, he was taken aback by the scene in front of him.

I saw three floors in the hall and three floors outside, and it was already full of people!

If it wasn't for the security guards in the building to maintain order and deliberately leave a small path in the middle, otherwise they wouldn't even be able to get in!

"What the hell?" Cao Xingyu looked surprised. He had been working here for more than a month, and this was the first time he saw this scene.

Could it be that some awesome company has moved into this building?

While thinking, Cao Xingyu went straight to the elevator through the reserved passage in the middle.

When he walked to the elevator, Cao Xingyu suddenly saw a familiar face

Isn't that the lady at the front desk of my company? !

At this time, I saw that the young lady at the front desk moved a table from nowhere and was sitting at the table.

And on the table, there is a stack of small white square pieces of paper.

Cao Xingyu was so familiar with those pieces of paper that he recognized them at a glance. It was the number taken out of the number machine.

"These people, don't they have something to do with our company?" Cao Xingyu raised his eyebrows, thinking of a possibility:

"Is it a food delivery merchant who wants to enter our platform?"

"I can't stay up there anymore, so I can only wait in the lobby downstairs?"

After thinking of this possibility, Cao Xingyu felt that he should be close to each other.

At the same time, he couldn't help being secretly surprised.

You must know that when he left the company at seven or eight o'clock yesterday, although there were still many people waiting at the front desk upstairs, it was far less exaggerated than before.

He also didn't expect that those shops would be so active.

"It seems that the store's high commission from the food delivery platform has accumulated a lot of resentment in the hearts of these bosses, which is far more exaggerated than I thought." Cao Xingyu muttered to himself.

Only in this way can such a big repercussion be caused in such a short period of time.

"Mr. Cao." When Cao Xingyu walked to the elevator, the lady at the front desk stood up and called out respectfully.

"Well, you're busy with your work." Cao Xingyu waved his hand, passed her directly, and walked to the elevator.

Not long.

Take the elevator to the company floor.

As Cao Xingyu thought, the upstairs reception, including the elevator exit, was already full of people.

If you don't control the number of people, some bad things are really easy to happen.

After knowing it in his mind, Cao Xingyu walked through the crowd with a smile and walked towards his office.

As soon as he took his seat, Liu Ting walked into the office happily and quickly.

"Mr. Cao." Liu Ting shouted with a smile.

"Look how happy you are." Smiles are contagious, and Cao Xingyu couldn't help laughing and said, "What's so good about it?"

"What a great thing!" Liu Ting answered:

"Those merchants were more active than we expected. After learning about our permanent 1 commission, they prepared materials non-stop, and then rushed to our company!"

"Hehe, I just saw it." Cao Xingyu nodded, and it was exactly as he had guessed just now.

"Since we started notifying the public yesterday afternoon, in less than 24 hours, we have settled in nearly 300 merchants!" Liu Tinghui reported:

"At this speed, it is estimated that in two days, we will be able to wipe out the surrounding areas of the ten commercial streets we are currently dabbling in!"

"By that time, we can say that we have monopolized the online food delivery market!"

"To be precise, it has monopolized the online food delivery market in and around the ten commercial streets we have dabbled in!"

"Good job." Cao Xingyu praised first, then frowned involuntarily:

"This efficiency is a bit slow. It seems that the development of online signing and settlement is still imminent."

"Otherwise it would be a waste of time."

"Well, indeed! I have communicated with the product department about this matter." Liu Ting nodded.

"Hehe, pretty good." Hearing this, Cao Xingyu immediately smiled with satisfaction.

It can be seen that Cao Xingyu is very satisfied with Liu Ting's visible growth.

After a pause, Cao Xingyu added:

"However, it should be noted that although self-service functions such as online signing and settlement will be opened, offline we will also arrange manpower to go to the physical store to inspect and confirm one by one. This cannot be sloppy."

"I've seen a piece of news before that Meituan and Are you hungry can take advantage of small loopholes, and there are even some dealers who help register business accounts on the Internet, so that some people who don't have an actual business place only need to pay some money. , you can open a store on the platform.”

"I don't allow this kind of situation on our platform."

"It's a small matter that affects our word of mouth. This is the catering field that is related to people's livelihood. If something happens to food safety, it will be a big deal!"

"It must be strictly checked and confirmed one by one!"

"Understood!" Liu Ting nodded heavily. In her opinion, Cao is seldom a serious person. As long as he is serious in the past, it must be something that must be followed to the end!

Cao Xingyu hummed.

"Mr. Cao, there is one more thing. I got a piece of news." After a pause, Liu Ting said in other words:

"Meituan and Are you hungry seem to have given up competing with us at the same time, and their delivery staff in our area seem to have been transferred to other areas."

"Not only that, they seem to show no concern for the existing merchants entering our platform."

"Even some high-quality stores that they signed exclusive contracts proposed to terminate the contracts, and they all agreed one by one, without any embarrassment!"

"Looking at this posture, it seems that there is a tendency to completely withdraw from our ten commercial streets!"

"Oh?" Cao Xingyu was a little surprised by the news.

Is this a direct abandonment of competition?

Those two companies are so generous?

A piece of the market is just lost?

After pondering for a while in his mind, Cao Xingyu came to his senses a little bit.

Under his multiple measures, it seems that this is the only choice left for the opponent.

If the opponent really wants to lower the commission, he actually doesn't care at all.

In itself, he introduced the 1 commission measure to fight back against the opponent. For those third-party merchants who settle in or not, the impact is actually not that big at all.

At least for Shiwang brand.

Even if there are no third-party merchants, Shiwang brand should develop if it has so many high-quality stores, at most it will only have a small radiation area.

"Those two platforms have seen through this point, so they just gave up resistance." Cao Xingyu pursed his lips and concluded in his heart:

"When our model does not have a clear profit point, they will naturally think that we will be consumed by ourselves and not spend this wrong money."

After thinking it over in his heart, Cao Xingyu couldn't help but sneered.

I have to admit that the calculations of those two companies are very good and correct.

Under normal circumstances, such a company that keeps burning money but has no possibility of making money will go bankrupt sooner or later when the capital chain is broken.

"It's just that the result will disappoint you." Cao Xingyu muttered meaningfully.

"What?" Liu Ting asked in confusion, not understanding.

"It's okay, I mean don't worry about them." Cao Xingyu waved his hand: "Since they voluntarily gave up the market, let's not let them down and win them all as soon as possible!"

"You find a way to increase the signing efficiency of the next store, and see if you can change to a spacious place."

"For example, find a hotel to book an entire floor of meeting rooms."

"Then arrange more employees to review materials and sign contracts in a centralized manner."

"At the same time, arrange a few employees near the ten commercial streets, and arrange delivery staff to do this. Anyway, you just need to confirm whether the corresponding store is operating normally."

"Use these measures to improve efficiency, and strive to sign all the contracts to be signed within today."

"Okay." Hearing this, Liu Ting said with an apologetic face, "It's Mr. Cao's thoughtful thinking. I was only happy just now, and didn't think about improving the signing efficiency."

"It's okay." Cao Xingyu waved his hands indifferently: "You can make arrangements now."