I Have 100 Million Stores

"Why is the delivery fee 9 yuan..." Zhang Jianhui's mouth twitched.

Just now, his focus was on the store and the prices of the dishes inside, and he didn't pay attention to the delivery fee at the bottom.

"Never seen such a high delivery fee!"

"No, it seems that there are, like KFC, McDonald's, Starbucks... the delivery fee of these stores is 9 yuan all the year round!"

"But those have a very stable consumer group, and they are large chain brands that have been developed over the years. They have a strong foundation and are highly accepted!"

"For a small shop like mine, the nine-yuan delivery fee is equivalent to turning away customers..."

"It's too bad!"

"And the delivery fee is as high as 9 yuan, even if I give up the profit, the customer won't make any money... The price will be high..." Zhang Jianhui frowned.

Originally, he thought that he had given up the profit, the price was so much cheaper than before, and the business must be much better than before!

But now with this high delivery fee, even if he gave up the profit, plus the positive feedback rebate red envelope, the final amount paid by the customer for each order will still be 2-4 yuan higher than before.

"It's a bit tricky..." Zhang Jianhui curled his lips.

In his cognition, the delivery fee is generally 3 yuan.

On the platform he was on before, the delivery fee was actually 0 yuan.

The reason for the 0 yuan is because he actively participated in the free delivery activity of the merchant.

In other words, the delivery fee is ultimately borne by the merchant.

In this regard, the policies of food delivery platforms have also undergone significant changes.

In the past few years, if merchants participated in the free delivery activity, the delivery fee would be divided between the merchant and the platform in half.

It’s just that starting from 2020 this year, with the finalization of the market structure in the food delivery field, the food delivery platform has formed a basic monopoly. In addition to the increase in commissions, it will no longer bear half of the delivery fee.

If merchants want to participate in the free delivery activity, they need to bear all the delivery fees alone.

The platform is euphemistically called voluntary participation, not mandatory.

But at this point, free delivery has become a major trend, whether it is e-commerce or takeaway, the overall environment is like this.

If you want to break out of the competition with other merchants and let customers click on your store, free shipping has now become a standard feature.

Because customers are used to free delivery fees, if your delivery fee is too high, it is likely that customers will skip your store directly, resulting in the loss of many potential customers.

Therefore, even though many merchants are dissatisfied with the platform's strategy of crossing rivers and destroying bridges, they have to accept it.

The platform is powerful, and there is no way to resist it, unless you stop working on the platform.

Fortunately, although Zhang Jianhui paid the delivery fee, Zhang Jianhui didn't take it seriously at all, because he didn't lose money at all.

As the saying goes, the wool comes from the sheep. It seems that the merchant bears the delivery fee, but in the end the delivery cost of a few dollars will be passed on to the customer.

Many customers only choose stores that waive the delivery fee, feeling that they have made a lot of money, but in fact they have borne the cost without knowing it.

"There is no place to participate in the delivery fee activities in the backstage..." Zhang Jianhui came back to his senses, quickly checked the backstage of the merchant version, and after confirming it, he muttered:

"That is to say, this nine yuan is unchangeable!"

"Fuck, how can people play with this!"

Zhang Jianhui felt a little melancholy all of a sudden.

The joyful and happy mood before was also swept away.

"In this case, the price has to be lowered..." Zhang Jianhui muttered.

Before this, Zhang Jianhui was actually quite excited, even ready to do a big job.

Because he calculated it, even if he lowered the price a bit, his net profit can still reach about 40%, which is much higher than what he did in Meituan before!

This is due to the high-margin nature of the catering industry.

Especially in Malatang shops like his, only a few slices of vegetables such as cabbage, leaf vegetables, winter melon, etc. need to be put in each time, and the profit is quite exaggerated!

Therefore, even if he lowered the price a bit, it is still a high profit!

Coupled with the low commission and not having to bear additional expenses such as red envelope reduction and exemption, in the end, he will definitely earn a lot more than he did before!

Not only because of the low commission, the Shiwang brand app does not have various charging items like Meituan, but also requires the merchant to bear the delivery fee, and the merchant to bear the red envelopes used by customers, etc. This is why Zhang Jianhui is so active in wanting to settle in One of the potential causes of !

But now, in the face of high delivery fees, whether there are orders has become a problem, and no matter how high the profit is, it is meaningless.

"Reduce the price by another 20%, let's let the profit go out by 20%." Zhang Jianhui made a decision after thinking about it in his heart:

"It's the same as before, and the part that bears the delivery fee is also spent."

"There is also the part of the expenditure that is full of red envelopes."

But even so, the delivery fee is still a pit that cannot be completely filled.

It is because the delivery price of 9 yuan is too high!

Totally unreasonable!

"That's all I can do. I can't lower it any more. If I lower the price, I might as well stay in Meituan..." Zhang Jianhui curled his lips.

"I really don't know what this Shiwang brand is thinking, what is the reason for such a high delivery fee!"

"Ugh!"

"I don't know if those customers can accept..."

After making complaints, Zhang Jianhui started to take out a piece of paper and a calculator again, and began to recalculate the price...

...

Similar scenes are happening everywhere.

All the store owners who signed contracts with Shiwang Group happily downloaded the Shiwang Merchant Edition app.

At the same time, one by one familiarly uploaded the menu and pricing.

Like Zhang Jianhui, most of the bosses are cautious about giving up profits. After all, they are near the commercial street where the Shiwang brand is involved.

They naturally have some understanding of the business strategy of the Shiwang brand.

Therefore, in the eyes of many people, if you want to do it in the Shiwang brand app, then price reduction basically becomes a must.

Only in this way can we get a share of the pie.

Fortunately, the Shiwang brand currently does not have any other charging items except for the 1% commission, which gives them a lot of room for price adjustment.

At the same time, shop owners who are accustomed to being charged by the platform even feel a little uncomfortable, and more happy.

And after the bosses lowered the price one after another, the third-party stores in the Shiwang brand app showed a different side.

As long as you are a frequent user of takeaway, you can clearly find that the prices of stores on the Shiwang brand app are obviously cheaper than those on other platforms in stores that operate the same catering category.

And it's a lot cheaper!

And soon, more and more shop owners finally found out that something was wrong, and recovered from the joy...

That is, the delivery cost of this Shiwang brand app is too high!

Up to nine yuan!

This discovery instantly aroused heated discussions among shop owners.

"What's the situation? With such a high delivery fee, who would order?"

"That's right, let's not talk about nine yuan, the delivery fee is free now, and most people don't even go to those stores that require delivery fees!"

"It seems that this business is not easy to do, the delivery fee is so high..."

"..."

Doubts continued to appear, and many people showed extreme incomprehension.

But some people with flexible minds think more.

In the case of a 1% commission, how can this platform have the funds to bear the cost of the food delivery team?

And if you want to run a food delivery platform, the delivery team is the most fundamental and critical part, and there can be no mistakes.

Otherwise, the entire platform will be destroyed in an instant.

Therefore, the delivery fee of 9 yuan seems to be a reasonable thing.

In this regard, many shop owners showed understanding.

Especially for the move of Shiwang brand to let customers bear the delivery fee instead of passing it on to them, they deeply felt the importance and care of Shiwang brand for third-party stores.

Compared with Meituan and Hungry Me, this Shiwang brand only has a 1% commission, and then there are no additional charges. It is clear at a glance who is better and who is worse.

Regardless of whether they understand or not, most shop owners finally chose the same move as Zhang Jianhui and continued to cut prices!

Let the profits go out!

This is the final decision of many shop owners.

It's just that there is more or less room for profit sharing in the end, and the general range is to control the net profit between 10% and 30%!

Make sure they are at least profitable!

It's just that no matter how much the profit is, it can't make up for the delivery fee of 9 yuan. This is undeniable.

For this point, many bosses also understand it very well, so many people are still worried about whether customers can accept it?

In this regard, everyone has no idea!

But this is not something they can decide, everything depends on the final feedback from the market.

Afterwards, after setting up the online store, the bosses took action quickly.

Some directly notify some old customers, telling them that the online order of the store has been returned to the platform.

Some, like Zhang Jianhui, posted simple notices at the door of the store.

Some send notifications to old customer groups on social software.

some...

The methods are different, but everyone has a common goal, which is to build momentum and drive traffic for their stores on the new platform!

In this case, the name of Shiwang brand has naturally been improved again.

And this time it can be called an extremely accurate promotion without spending any money.

Because the regular customers of those stores are basically residents in the surrounding communities where the stores are located, especially those time-honored stores that have been open for seven or eight years, and have many regular customers, good relationships, and high viscosity.

In this case, many customers are happy to support the boss.

This leads to an amazing membership conversion rate!

New customers continue to apply for membership cards!

And this is only one aspect.

Due to the spontaneous publicity of many bosses, as well as mobilizing employees to publicize, posting posters at the store entrance, etc., the exposure rate of Shiwang brand has also been greatly increased virtually!

The influence of the Shiwang brand has unconsciously spread from the original ten commercial streets to the surrounding auxiliary streets!

This momentum is the most terrifying thing!

...

11:33 p.m.

With all efforts to sign contracts, all the catering shops that want to sign contracts in the side streets near the ten commercial streets where Shiwang brand is involved have all completed the contracts.

A total of 1182 signed stores have been signed!

This number almost accounts for more than 90% of the merchants around the Shiwang brand!

Most of them are takeaway shops that used to be Meituan and Are you hungry.

Some are because the takeaway platform takes too much money, and there are no stores that have settled in or have settled in and then withdrawn.

At this moment, they all chose to join the Shiwang brand app!

It is conceivable how attractive the 1% commission is for restaurants.

What you need to know is that this is an exclusive contract!

Unless the store voluntarily withdraws from the Shiwang app platform, it is not allowed to open a store on other platforms as long as it is still there for one day.

And with such a large number of takeaway merchants, it is no exaggeration to say that the Shiwang brand has formed an absolute catering monopoly around the ten commercial streets it is involved in!

Those ten commercial streets, not to mention the big ones, are at least five kilometers away. If you want to order food online, you must go to the Shiwang brand platform!

...

the next day.

Zhang Jianhui rushed to the store early in the morning and began to prepare the raw materials for today's catering.

Before he could open the door, Lao Wang from the nearby shop rushed out without warning, shouting:

"Old Zhang, look at the Meituan app!"

"What's the matter, so excited early in the morning?" Zhang Jianhui stopped opening the door and said with a smile:

"To be honest, I uninstalled Mei Tuan yesterday, and I hope I will never have the chance to use it again."

"Uninstalled? Damn, it's no wonder you're still so calm!" Old Wang walked towards Zhang Jianhui with his mobile phone, saying:

"Look quickly!"

"Could it be that Meituan has provided some subsidies and benefits for the Shiwang brand?" Hearing this, Zhang Jianhui made a guess and said with a smile:

"Mei Tuan's pissing nature is at best a temporary benefit to suppress the opponent. Don't be fooled, old Wang."

"No, no! There are no subsidies or benefits! Mei Tuan hasn't responded to this incident at all!" Old Wang shook his head and said, "Here, you can see for yourself."

After finishing speaking, Lao Wang handed the phone to Zhang Jianhui's sight.

Seeing this, Zhang Jianhui turned his gaze to the screen.

Upon seeing this, he was suddenly dumbfounded.

What he saw on the screen was the Meituan merchant list interface that he was very familiar with.

However, unlike what he had seen before, there should have been a row of shops on the interface, but they didn't appear!

Instead, it is a blank interface with only a short sentence on the interface:

"Sorry, no matching merchants"

"You can try reducing the filter items~"

Could it be that Lao Wang's selection criteria were too harsh... Afterwards, Zhang Jianhui turned his attention to the selection criteria.

There is only one filtering condition: merchants within 1km.

"No, I remember there are thirty or forty catering businesses within 1 kilometer..." Zhang Jianhui frowned:

"what's going on?"

ps: ask for a few monthly tickets at the beginning of the month

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