I Have 100 Million Stores

"How is it? Are you surprised?" Seeing Zhang Jianhui's reaction, Old Wang said surprisingly:

"It's not just that there are no shops within 1km!"

"I just tried 2km, 3km..."

"It turned out to be exactly like this one!"

"On the Meituan platform, there isn't even a shop near here!"

"Eh..." Zhang Jianhui was dumbfounded:

"3km... In other words, Meituan has no shops around here? If I remember correctly, there should be hundreds of shops on the platform, right?"

"Yes!" Lao Wang nodded solemnly and said:

"Yesterday, I saw that there were quite a few more. This morning, I went to take a look out of habit, and found out such amazing news!"

"And just now I went to Hungry to take a look, and it turned out to be exactly the same as Mei Tuan!"

"How could this be?" Zhang Jianhui murmured, two well-known large food delivery platforms, there are no merchants around here?

Before changing, this is something that ordinary people can't imagine!

"Isn't that obvious?" Pharaoh asserted:

"It must be all signed by Shiwang brand!"

"And the exclusive agreement makes them have to withdraw from other platforms!"

"This..." Hearing this, Zhang Jianhui couldn't help but gasped. Obviously, Zhang Jianhui agreed with Lao Wang's reasoning.

In fact, he had expected that it would probably be transferred to the Shiwang brand app in the end. After all, he could deeply appreciate the power of 1% commission. At the same time, the Shiwang brand did not have so many charging items like Meituan and Hungry? .

In the face of such temptation, Zhang Jianhui believes that it is only a matter of time before the merchants gradually transition to the Shiwang brand.

But he never expected that it would be so fast!

How long has it been?

Just over a day!

He even talked about all the shops around here?

This speed and success rate are too amazing!

It was beyond his imagination!

"It seems that Shiwang Brand has already done the relevant communication work..." Zhang Jianhui pursed his lips and analyzed.

"Well, it must be!" Lao Wang nodded in agreement:

"Being able to catch all the surrounding businesses in such a short period of time must have done a lot of preparatory work in the early stage!"

"Well, I didn't expect that the local promotion team of the Shiwang brand is so powerful! The efficiency is exaggerated!" Zhang Jianhui sighed with emotion.

Immediately afterwards, Zhang Jianhui's expression faltered, and he realized later: "If all the merchants around here are concentrated on the Shiwang brand..."

"The 9 yuan delivery fee doesn't seem to be a problem!"

"Think about it, if everyone pays nine yuan for delivery, then everyone is actually on the same starting line, and there is no distinction between good and bad!"

"In addition, the shops around here are all covered by the Shiwang brand, so customers actually have no choice. Even if it is a delivery fee of 9 yuan, they have to accept it!"

"Over time, people will get used to the delivery fee..."

At the end, Zhang Jianhui's face was full of joy.

He was still worried about the delivery fee yesterday, but he didn't expect it to be resolved today.

And with a posture that he never expected, he solved this headache problem!

"Yes, the delivery fee is definitely not a problem." Lao Wang agreed deeply: "At least the residents in this surrounding area, if they want to order takeaway, they can only order food on the Shiwang brand app."

"No wonder Shiwang brand dares to set a delivery fee of 9 yuan! It turns out that this situation has been expected a long time ago! They have long encountered that they will monopolize this takeaway market!" Zhang Jianhui marveled:

"As long as you have a monopoly position, as long as the pricing is not too outrageous, basically there will be no problems!"

"As for the delivery fee of 9 yuan, there have been many precedents before this, and it is not the first time for many customers to contact, so there is a possibility of being accepted."

"Returning back only needs timely delivery and good service.

In theory there would be no problems. "

"Well, that's right." Lao Wang suddenly sighed:

"I didn't expect that Meituan and Are You Hungry have been fighting for so many years without a winner, and now they are so easily ransacked by a new platform."

"Who would have thought that it would turn into this situation overnight?"

"Mei Tuan and Are you hungry, what can I do?" Hearing this, Zhang Jianhui curled his lips:

"Can they follow up on the 1% commission?"

"Even if it is followed up, would you believe that he can keep it permanently?"

"It's useless. After being fooled by them once and twice, everyone's vigilance is much higher than before."

"To put it bluntly, instead of trusting Meituan and Are You Hungry, it is better to pin your hopes on this new platform. At least from the current point of view, this Shiwang brand is more sincere!"

"Indeed, anyway, I will choose the Shiwang brand app." Old Wang nodded, in other words:

"What are you going to do now?"

"From the current point of view, everyone has settled in this Shiwang platform now, and besides these competitions, there are also stores under the Shiwang brand itself."

"Competitive pressure feels greater than ever!"

"The competition is great, but the opportunity is also great!" Hearing this, Zhang Jianhui said in a deep voice:

"Now it means that all the nearby stores are concentrated on the Shiwang brand app, which means that those users who order takeaway all day long will all gather on this platform sooner or later!"

"The number of users will definitely be much larger than the previous single platform!"

"I don't think I need to say more about the opportunities contained in it?"

"In this case, as long as it can be done, it will definitely be bigger than before! Earn more!"

"Well, that's true." Lao Wang nodded and continued, "It's just how to stand out among them?"

"Besides taking the initiative to lower the price, it seems that there is no other way on this new platform, and there is no bidding ranking, and there are no activities to participate in."

"Indeed, just lowering the price doesn't guarantee that it can be done on this new platform, but... there is another way!" Hearing this, Zhang Jianhui raised his eyebrows and said with a meaningful smile:

"food safety!"

"Uh, what do you mean..." Old Wang said knowingly, "Spending money to install a camera in his store? Do you want to broadcast live online on the platform like the Shiwang brand store?"

"That's right!" Zhang Jianhui nodded solemnly and said:

"If I remember correctly, when signing the contract yesterday, the official people of Shiwang Group said that as long as they join their food safety initiative and access the online video live broadcast according to their requirements, then they can get priority on the platform. Sort, and light up the unique 'An' icon of the store!"

"I didn't take it too seriously at the time, but now it seems that this is actually a good opportunity!"

"An opportunity to widen the gap with other stores!"

"What you said seems to make sense..." Old Wang thought for a moment, then continued, "If the icon can be lit up and displayed first, then the exposure rate will definitely be higher than that of ordinary stores."

"With exposure, the order rate will naturally be higher than others!"

"that is..."

"The cost will be a bit high!"

"Not only do we have to invest in buying high-definition cameras and installing higher-speed broadband, but we also have to spend energy on cleaning up the kitchen! Since it is a live broadcast, we must really pay attention to hygiene, or we will expose some hygiene problems. It is likely that the gain will outweigh the loss!"

"Losing customers is still a small matter. If someone reports it, then the problem is serious! It can range from a fine to a serious business license revoked!"

"And to maintain a clean and hygienic back kitchen and keep the ingredients fresh, it actually requires a lot of cost."

"It is estimated that the least is the least, and I have to invest a few thousand in this area! Maybe there will be more!"

"Is it worth investing so much in a new platform?"

"If the platform goes bankrupt within a few days, wouldn't all the money be wasted?"

"I think it's better to be more cautious. Let's look at the wind direction and development momentum first. Don't be in a hurry, right?"

"No, I've already decided, let's do it like this!" Zhang Jianhui shook his head and said decisively.

"Hey, that's up to you." Old Wang didn't say much, he said to himself: "Anyway, I'll wait and see, don't worry."

"Hmm." Zhang Jianhui didn't say any more, but turned to open the door of his shop.

Entering his store, Zhang Jianhui walked quickly to the small cashier, took out a piece of paper and a pen, and began to calculate the cost of building the video and rectifying the back kitchen.

The reason why he made such a decisive decision is that Zhang Jianhui suddenly realized a truth just now!

A truth that he had ignored before!

It's the delivery fee, why set it at 9 yuan?

Is it simply because the other party has anticipated the occurrence of a monopoly situation and has the pricing power to do it arbitrarily?

After thinking about it seriously, Zhang Jianhui didn't think it was all that!

You must know that although a monopoly will make customers passively pay for it, its word of mouth will definitely show a downward trend!

Considering that Zhang Jianhui has been in business for so many years and has come into contact with so many customers, he understands the psychology of customers very well.

It is impossible for them to spend 9 yuan for delivery without complaining!

Before that, the store under the Shiwang brand had a delivery fee of 9 yuan, and it is said that there are still many takeaway orders!

But there were no bad comments!

This in itself is already worth thinking about!

Why did the nine-yuan delivery fee not arouse people's disgust, but also achieved good sales?

You must know that there were still many merchants on the platforms of Meituan and Hungry?

At that time, the Shiwang brand app did not monopolize this area!

After thinking about it, Zhang Jianhui came to two conclusions.

First, thanks to the Shiwang brand, the prices of dishes in each store are very affordable!

But based on this alone, it is still impossible for those customers to fully accept the delivery fee of 9 yuan!

Because no matter how favorable the dishes are, plus the delivery fee of 9 yuan, you will lose a lot of price advantages.

Just like yesterday, he calculated and calculated all kinds of benefits, but in the end, the price paid by the customer will still be higher than before!

Therefore, this point will have a little impact, but it is absolutely impossible for customers to accept and agree with such a high delivery fee from the bottom of their hearts!

Therefore, Zhang Jianhui thought of the second point, which is more critical, and that is food safety!

It's not too much to spend 9 yuan to eat a reassuring meal, right?

At least from an emotional and rational point of view, it's perfectly acceptable!

Don't worry about buying one!

And those large brands, such as McDonald's, KFC, etc., why the delivery fee of 9 yuan can be accepted and recognized by people, isn't it because their food quality has taken root in people's minds?

As a rising star, Shiwang brand certainly cannot compete with those old brands that have been developed for decades, especially in terms of food safety.

Therefore, Shiwang Brand came up with this step of live broadcasting!

A shortcut!

Not only can it greatly improve customer recognition in a short period of time, gain a good reputation, but also set a new industry benchmark!

In the end, it became a matter of course for people to accept the high delivery fee!

"When all stores of Shiwang brand provide online video, if you want to gain a foothold on this platform, you must also follow the benchmark set by Shiwang brand..." Zhang Jianhui felt that he had fully understood the reality of Shiwang. The way of survival on the platform, muttered:

"Because customers' requirements will be subtly improved!"

"After they get used to ordering food that is safe and secure, they will never go to those shops that are not guaranteed!"

"So this money must be invested!"

"and..."

"It's better sooner than later!"

"According to the current trend, the merchants who enter the Shiwang brand app will understand this sooner or later!"

"The sooner you join, the more beneficial it will be!"

At this time, Zhang Jianhui had completely made up his mind.

Although the Shiwang brand app has just started, there are many uncertainties, and it is not known how long it will last. It is indeed possible that it will not last long as Lao Wang said.

Especially with Mei Tuan and Are You Hungry watching over there, will they really not counter it?

not sure!

So the two big companies really just watched the market lose?

The risks are indeed great!

However, Zhang Jianhui thinks that the more this is the case, the more opportunities there will be!

Because others will definitely look forward and backward because of this, and will consider these factors, just like Lao Wang, most people will choose to wait and see.

And this wait-and-see time is actually his opportunity!

Therefore, these thousands of dollars have to be spent!

And a few thousand yuan is almost a quarter or even a third of his store's monthly income.

But compared to future earnings, this money is nothing to Zhang Jianhui.

You must know that in the catering field, there is an unknown unspoken rule for takeaway orders and offline orders.

For the same price, takeaway orders tend to have smaller portions than offline orders, which is the fundamental reason why many takeaway orders are cheaper.

Secondly, it is the packaging fee, which is also a small profit point.

There are also some unspeakable hidden benefits.

Therefore, if the takeaway can be done and the odd number can be added, the revenue in this area is still considerable.

Thinking about why so many catering shops insist on doing so under the violently high commission of the food delivery platform has already explained the problem.

"Even if that platform goes bankrupt, I spend money to install cameras and improve overall hygiene. This is not a fruitless thing. In the future, I can use this to promote it to customers, which can potentially increase customer support and favorability. ..." Zhang Jianhui muttered.

Having made a decision, Zhang Jianhui quickly took action, first contacting the people from Shiwang Group to inquire in detail about accessing the online live broadcast.

...

With the passage of time, more and more shops have opened their doors one after another around the ten commercial streets covered by the Shiwang brand.

Immediately, the surprising changes in Meituan and Are you hungry spread among shop owners.

There were endless bursts of exclamation!

"Damn it, when I wake up, the Shiwang brand app has already signed up all the restaurants around here?"

"Isn't this speed a bit too exaggerated?!"

"Hey, it's the first time I've seen all the stores in a region gather on one platform. Meituan and Are you hungry have fought so fiercely before, and no one can do this!"

"It's a bit outrageous...Mei Tuan and Are You Hungry still have no response..."

"My monthly sales are only a few hundred, so it's reasonable for me to switch platforms, but how can those who sell thousands of dollars a month change? I don't understand!"

"The more monthly sales, the more blood will be drawn? Obviously, the more sales, the deeper the resentment towards the original platform. I guess they have long thought about switching platforms!"

"..."

All of a sudden, there was a lot of discussion.

This scene exceeded everyone's expectations!

No one could have imagined that this would be the scene.

Change overnight!

And this news was not only learned by the store owners, but more and more ordinary customers in the vicinity also gradually learned the news!

When they opened Meituan and Are You Hungry as usual, they found that the store they used to frequent had disappeared!

Not only that, but there is no takeaway shop in the surrounding area where you can order food!

This scene made many people think that there was a bug in the platform at first, and it crashed!

But as time went by, it was almost dinner time, but still couldn't find a shop, which brought many people back to their senses.

Is there really no shop?

In an instant, after realizing the truth, there was an uproar!

Countless office workers and residents in the surrounding area began to talk about it!

After asking each other, the 'Shiwang Brand' gradually spread among these people.

Only then did everyone learn the truth of the matter.

It turns out that the surrounding shops have all gone to a new platform!

This immediately caused a small-scale sensation!

There is actually a new platform that can take away the stores of Meituan and Are you hungry?

And all the shops around?

Although the scope is not large, it is already quite incredible to be able to achieve this level!

All of a sudden, Shiwang brand aroused huge heated discussions around the ten commercial streets it was involved in, and gained huge attention!

...

Just when everyone was still paying attention to the matter of changing the platform of the surrounding shops.

The Shiwang brand app quietly carried out another upgrade...

This upgrade is not a program, but a data upgrade.

A series of new business district data has been updated to the app through the management background...

7017k