I Have 100 Million Stores

Cao Xingyu is not worried about money.

Let's talk about the overall planning and decoration design first.

At that time, according to the funding situation, he can choose some important floors that can be used at the moment to decorate first.

It can be done while developing.

Anyway, this thing doesn't have to be done in one step.

This was the plan in Cao Xingyu's heart.

After all, with an office area of ​​more than 600,000 square meters, a super-large office space that can accommodate 20,000 people for office, leisure, and entertainment, and a high-standard design, the decoration cost is definitely not a small sum.

Plus some high-end office appliances, decorations and other soft furnishings.

If you are conservative and calculate at 2,000/square meter, the overall decoration cost will exceed 1 billion!

Even higher is possible!

It is definitely unrealistic for Cao Xingyu to spend so much money now, and it is impossible for him to invest a large amount of funds in the early stage.

Cao Xingyu also understood in his heart that 20,000 people is just a long-term expectation, and Shiwang Group still has a long way to go to reach that height.

It is also impossible for him to decorate the office space of 20,000 people when there are only a few hundred people, there is no need for that.

The best way is to do it slowly, first finalize and plan the overall framework, so that we can have a clear direction in the future, this is the real intention of Cao Xingyu this time.

"Okay." Hearing this, Liu Ting naturally didn't say anything more when she heard Mr. Cao said that she didn't have to worry about the funds.

"The second is Shiwang Hotel." Cao Xingyu pursed his lips and continued:

"The appearance of the hotel this time is just an opportunity to adjust our strategy."

"To be precise, this is a step we will take out sooner or later!"

"That is, increase the classification!"

"Let our APP no longer be limited to the catering field, and no longer limited to chain stores!"

"First of all, on our Shiwang APP, we have added hotel categories so that our members can directly book various hotel services on the APP!"

"at the same time,

Add an entertainment category and divide our entertainment stores into the entertainment category! Entertainment stores also provide some online booking functions! "

According to the area of ​​assets and the attributes of stores, Cao Xingyu planned this step in his mind long ago.

It's just that I didn't do it before. First, the time is tight and the task is heavy, so this is relatively unimportant.

Second, when the app was launched, there were only four stores in the entertainment industry, so there was no need to categorize them.

But right now, with the acquisition of Dream City Commercial Street, there are more than 20 stores in the entertainment industry.

Coupled with the emergence of hotels.

Let Cao Xingyu think that now is the time to put the classification on the agenda.

In his vision, in the future, all assets under the Shiwang Group will appear in the Shiwang APP as long as they are open to members.

Just like the apps of local life types today.

To put it simply, the Shiwang APP will be an APP that covers all aspects of clothing, food, housing, transportation, eating, drinking, entertainment, etc.!

Cao Xingyu's ultimate goal is that as long as he becomes a Shiwang brand member and owns the Shiwang APP, he can solve all his daily needs in one stop!

This goal can be said to be quite huge, and it will even be very shocking!

Because such a platform is unique in the whole country!

You must know that Cao Xingyu doesn't just want to be a third-party platform for 'local life'. The merchants on that platform are all settled merchants!

What Cao Xingyu wants to do is self-employment!

All the stores, hotels or other future businesses in the APP are all based on their Shiwang brand!

Whether there are third-party merchants settled in will not have any impact on Shiwang APP.

Instead of relying on external businesses, relying on one's own strength to provide users with one-stop life services, one can imagine how exaggerated this goal is!

Saying it will shock countless people!

"Alright Mr. Cao." Liu Ting nodded in response.

She is not surprised by this method of adding categories. After all, as Shiwang Group has more and more stores and assets, adding categories on the APP can better allow users to filter the services they need.

"First of all, the Shiwang Hotel must be included in the scope of our Shiwang brand membership card!" Cao Xingyu pursed his lips and said:

"In addition, the hotel's business strategy needs to be adjusted."

“Five star hotel, the price is too expensive!”

“The daily occupancy rate is too low!”

"There are more than 400 guest rooms, instead of being wasted there, it is better to lower the price, so that more people have the opportunity and ability to experience a five-star hotel!"

"At the same time, it can also increase the value of our Shiwang membership card! Let more people apply for our membership card and become our members!"

Speaking of this, Cao Xingyu made up his mind and ordered: "As long as you are a member of our Shiwang Hotel, you can get a 50% discount for booking our Shiwang Hotel!"

"All types of rooms, whether it's a single room, double room, deluxe suite, presidential suite, etc., are all 50% off!"

"Another point-collection activity will be held. For every five nights staying in the same room type, one night of the corresponding room type will be given away! It can be accumulated separately! That is to say, every time a member stays for one night, he will automatically participate in this point-collection activity until the accumulation of five nights After that, the next stay will be free!"

"In addition, we will get ten more 9.9 yuan flash sale rooms every day that are only for members to snap up! Those who have successfully snapped up can make an appointment to move in at any time within the next 30 days! But it is only for the members themselves and cannot be transferred! At the same time, those who use the flash sale rooms , it is also counted as a collection point event!"

"Of course, the prices and activities I mentioned are all for our members. If you are not a member, then the original price! And there are no activities!"

Obviously, Cao Xingyu's goal is very clear, that is to attract more people to apply for the Shiwang membership card!

Only by becoming a member user of Shiwang can you enjoy real discounts!

And the 50% off price turned a single room that cost thousands of yuan into hundreds of yuan!

Such a huge discount is definitely breaking the routine of high-end hotels!

Directly lower the user threshold of five-star hotels! Make it affordable for more people!

And there is no doubt that for some people, the 50% discount is very attractive!

Although it may not be able to afford to live every day, it is not a problem to live there once in a while for a fresh look!

There are also 10 sets of 9.9 yuan flash kill rooms launched every day, not to mention, it will definitely attract the attention of countless people!

Especially the seckill room can still collect points!

If you're lucky, you'll get another free gift if you kill it five times!

This kind of good thing is rare in the whole country!

If it is said that those stores directly under the Shiwang brand are called as comparable to five-star service by people, then this Shiwang Hotel is a real five-star standard!

"..." Liu Ting's dull expression at this moment has fully explained how amazing Cao Xingyu's move this time is.

If so, can the hotel make any profit?

Liu Ting expressed doubts about this!

Although she has no experience in the hotel industry, for high-end hotels, the daily operating expenses will definitely be much higher than ordinary hotels!

Consumables such as bathrobes, bath towels, shampoo and shower gel, etc., are all reputable brands!

Not to mention the hygienic standard, it must be the top in the industry!

In this case, it is conceivable that the cost in all aspects will not be low!

50% discount directly, and what kind of collection points and gifts...

There are still 9.9 seconds to kill...

9.9 spikes in the hotel industry are rare!

It can even be said to be extremely rare and only happens in some special cases.

But what Mr. Cao meant was to do ten sets of instant kills every day? !

Oh my God!

After these various activities, discounts and other measures are used, even if the hotel is profitable, it must not be much!

Even Liu Ting felt that the possibility of losing money was even greater! It's not bad to be able to save money!

Mr. Cao is doing this again...

The ultimate low price strategy!

Liu Ting muttered in her heart, each of these measures was surprisingly similar to the previous ones!

It is giving members crazy profits again!

"It's going to be hot...this hotel..." Liu Ting could already imagine how hot the Shiwang Hotel would be when these measures were introduced.

The occupancy rate will definitely rise in a straight line!

It may even cause a huge wave of heated discussions!

It will also have a huge impact on the high-end hotel industry in Sansha City!

Whether it is market share or other factors such as word of mouth, they will be caught off guard by Shiwang Hotel's actions!

"That's probably the way it is at the hotel. If there are still vacant rooms, then..." Cao Xingyu smiled: "At that time, we can do some activities like staying one night and getting one free!"

"Eh, still live one get one free?" Hearing this, Liu Ting couldn't help swallowing!

Isn't this 50% off for two days? All in all, it was a 50% discount on top of the 50% discount!

If this is the case, it is equivalent to only needing two to three hundred yuan for one night in an express hotel, and you can stay in a five-star hotel for one night! !

This is no longer simply an impact on high-end hotels! Even those large chain hotels in the middle and low end will be affected!

Those hotels should be lucky... Fortunately, Mr. Cao only has one hotel in his hands, otherwise... Liu Ting sighed silently in her mind for no reason.

"In short, I want to see that our hotel is full every day! There are a flood of customers every day!" Regardless of Liu Ting's sluggish reaction, Cao Xingyu continued on his own:

"Let our Shiwang Hotel become the most popular hotel in Sansha City! Bar none!"

"At the same time, it is also the first shot fired by our Shiwang Group to enter the hotel industry!"

"It also allows our members to realize more deeply that the Shiwang brand membership card in their hands is an extremely valuable membership card! It is a unique membership card!"

"Okay..." Liu Ting nodded silently.

Mr. Cao's attitude is very clear, and Liu Ting knows exactly what she should do at this time.

Just write it down and you're done!

In doing so, Mr. Cao must have his deeper intentions! It's not something she can figure out!

"Then our Shiwang Food City..." Cao Xingyu pursed his lips and continued:

"Just like the name I chose, this shopping mall will be positioned as gourmet food in the future! All the rest will be turned into that kind of restaurant for me!"

"only..."

"It's different this time!"

"In this gourmet city, we don't go to those common restaurants, but go to the mid-to-high-end restaurant route!"

"Take mid-to-high-end dining?" Liu Ting raised her eyebrows and couldn't help muttering.

"That's right!" Cao Xingyu nodded: "We haven't set foot in the Shiwang brand for mid-to-high-end catering."

"So there is quite a lot of work to prepare for this matter."

"From the decoration of the store, to the purchase of those high-end raw materials, to the excavation of those senior chefs, etc., we can say that the resources in these areas are completely blank at present!"

"It takes time to accumulate, but we don't have much time left, so we have to arrange people to study this aspect as soon as possible!"

"There is also the choice of the mid-to-high-end catering business model and business scope, and it will take time!"

"Okay, I understand..." Liu Ting responded first, although she couldn't help asking for confirmation:

"Is it because the entire food city is taking the mid-to-high-end catering route? There are more than 500 shops..."

So many mid-to-high-end restaurants concentrated in one shopping mall?

This is a very shocking and incredible thing!

Liu Ting has lived for thirty years, and she has never heard of such a gourmet city!

Not to mention that I have never heard of this before, but the fact that a large shopping mall with an area of ​​200,000 to 300,000 square meters is all operated by a single restaurant, this kind of thing itself has broken people's cognition!

"That's right!" Cao Xingyu nodded seriously.

"Eh..." Liu Ting didn't know what to say for a while, and was a little stunned.

It turned out to be so!

There are more than 500 mid-to-high-end restaurants, such a large number, it is a bit too surprising!

The point is, so many catering stores are all engaged in mid-to-high-end, and it is quite difficult to choose and subdivide the catering field!

"For this Shiwang Food City." Cao Xingyu pursed his lips and continued:

"It will be the only gourmet city under our Shiwang Group, which is full of catering and is composed of mid-to-high-end restaurants!"

Obviously, Cao Xingyu doesn't plan to make too much of this kind of gourmet city full of mid-to-high-end restaurants.

If it is too much, it will lose its value, and it will compete with itself, so the gain outweighs the loss.

After all, this kind of high-consumption restaurant is not like those ordinary street shops.

This kind of high-end store cannot become people's daily diet, so this kind of consumption is obviously not a high-frequency consumption. Most people eat once or twice once in a while. Conditions do not allow!

Therefore, in a large area, there is such a large and high-end food city, Cao Xingyu thinks it is completely enough.

And it is also unique, which can better make a name for yourself.

After a pause, Cao Xingyu continued:

"My expectation is to make it the only iconic mid-to-high-end food city in the entire central city! It will become a tourist attraction! It will become a holy place for foodies!"

"The kind that makes the residents of Sansha City, the entire Jiang Province, and those cities in neighboring provinces, after hearing about the situation of our Shiwang Food City, unable to resist wanting to come and experience it!"

"Use our food city to attract the attention of all the foodies in the surrounding cities!"

"Create a paradise for foodies only!"

At this point, Cao Xingyu's intentions became particularly obvious.

That is to use this food city to attract residents of surrounding cities!

Use this to radiate a larger range!

The only large-scale food city in the entire central region, and it is still of the highest grade!

Definitely the first!

This gimmick is already pretty big!

"Gulong..." Hearing this, Liu Ting couldn't help swallowing again, and now she fully understood President Cao's intentions!