I Have 100 Million Stores

The purpose of Cao Xingyu bringing Liu Ting this time is to remind the other party and cultivate him.

Another main purpose is naturally to arrange the next work.

With three such large assets in the bag, we must realize their value as soon as possible!

Although it has not been officially assigned to the name of Shiwang Group at the moment, even if it is the Xie Group that wants to clear out the tenants in the future, it is impossible to complete it in an instant. This process may take half a month, but this does not affect the first. Get some work done.

In particular, some preparatory work can be done now!

Not wasting a minute or a second is one of Cao Xingyu's distinctive handling styles.

"Has Boss Cao already made a plan?" Hearing this, Liu Ting immediately became engrossed and listened.

Does Mr. Cao have any amazing ideas this time?

Thinking of this, Liu Ting held the pen, her eyes full of anticipation.

"Not bad." Cao Xingyu nodded with a smile, and said:

"Number one, it's about names."

"Qianda International changed its name to Shiwang Group Headquarters!"

"Qianda Plaza, renamed Shiwang Food City!"

"Qianda Hotel, renamed Shiwang Hotel!"

"Among them, Shiwang Food City and Shiwang Hotel are the two new IPs we launched this time!"

Obviously, Cao Xingyu's idea is very simple, that is, to continue to create his own IP!

It's just that this time is very different from before, and there have been great changes!

Right now, the main push is the IP of 'Shi Wang'!

The word brand has disappeared unconsciously!

This kind of change occurred because Cao Xingyu realized that the future is not just as simple as Shiwang brand chain stores.

Like the emergence of a luxury hotel this time!

Like this big shopping mall!

They are completely incompatible with the traditional chain store brands!

They can completely develop into an independent IP!

therefore,

There is no need to limit the scope to the brand, and it is natural to make a breakthrough when it is time to make a breakthrough.

And try to make the name as simple and clear as possible, just put the word "Shi Wang" on it. Not only is it easy to remember, but it can better promote the name of "Shi Wang"!

In the future, as soon as people mention 'Shi Wang', they will think, oh, they have food courts, hotels, chain store brands, etc., etc.!

This is the effect Cao Xingyu imagined.

At the same time, Cao Xingyu also realized that if this continues, there will be more and more IPs.

Like now, there are Shiwang brand, reserve store, flagship store, catering and entertainment city that never sleeps, etc...

As time goes by and the scale expands, these IPs will become more and more famous!

The number will also increase!

It is not easy for other companies to create an IP.

But Shiwang Group is as easy as finding something out of a pocket!

This made Cao Xingyu face a happy trouble.

There are too many IPs, if they all fight on their own, the effect may not be bad, but Cao Xingyu definitely wants to do better!

Cao Xingyu wants these IPs to support each other, creating an effect where 1+1 is greater than 2!

Therefore, he planned in advance, drawing a circle for these IPs, so that all IPs can be connected in series, and people can naturally think of others through one of them.

In layman's terms, it is to set up a "main IP".

All other IPs revolve around this "main IP".

Before that, "Shiwang Brand" can be said to be the main IP.

The following series of IPs are created around the Shiwang brand, which is the twin product of the Shiwang brand.

But now, with the emergence of hotels and large shopping malls, it is already a bit reluctant for the "Shiwang Brand" to be the main IP.

Perhaps Shiwang Hotel can also be called Shiwang Brand Hotel, and Shiwang Food City can also be called Shiwang Food City!

But what about Shiwang Logistics and Shiwang Software?

It is not impossible to add the word brand, but it is more or less far-fetched!

There is no need for that at all!

Therefore, Cao Xingyu thought of "true king"!

To keep it simple, just promote the name directly!

In the future, no matter what business, asset, or field it is, just put the word "true king" in front of it and you're done!

Go all out to push this core IP to a height that no one can match!

In this way, no matter which sub-IP is popular, it can reversely bless the main IP.

And the greater the fame of the main IP, it will naturally increase the popularity of its sub-IPs in reverse!

Let each IP complement each other and support each other!

This is also the final IP strategy finalized by Cao Xingyu, and it is the main IP line gradually explored in practice.

The most ideal state in the future is that as long as "Shiwang" is mentioned, people will naturally think of various businesses under Shiwang!

Food, clothing, housing, transportation, benefiting the people, mid-to-high-end products, all kinds, all kinds, the kind that can cover all of them!

After a pause, Cao Xingyu regained his thoughts and continued: "Also, like the dream city commercial street that we are preparing for, it will also be renamed as Shiwang Dream City Night City!"

"And our 'Shiwang Brand' APP has also been renamed as 'Shiwang'! It is no longer limited to those stores of Shiwang brand!"

"All in all, no matter what we launch in the future, we must bring 'Shi Wang'! As for what word to follow after Shi Wang, it will be decided according to the specific business!"

"Okay!" Liu Ting on the side nodded, hooked her head and quickly wrote down the names Mr. Cao said in notes.

For this matter, Liu Ting was not surprised. During the negotiation just now, it was mentioned that the names of the Xie Group would not be used.

At the same time, she also instantly understood Mr. Cao's intention to focus on creating the IP of 'Shi Wang'.

"Second, it's about the future positioning of the three assets." Cao Xingyu pursed his lips and said lightly:

"Among them, regarding the headquarters of Shiwang Group, I actually mentioned it in the meeting just now. This commercial office building will be used by Shiwang Group in the future!"

"Mr. Cao, is it really all for your own use?" Liu Ting opened her mouth, and after hesitating for a while, she couldn't help but choose to ask.

During the negotiation just now, she did hear Boss Cao talking about her personal use!

But to be honest, she didn't take it seriously!

After all, that is an office area of ​​more than 600,000 square meters.

How could Shiwang Group use it?

Maybe others don't know the current scale of Shiwang Group, but as the president, Liu Ting, who is in charge of the company's various businesses, naturally knows it well!

With so many hundreds of people in the headquarters, how can such a large office space be needed?

Taking a step back, even if it is to prepare an office space for all the employees and delivery personnel in the stores on the bottom floor, adding up to four or five thousand people, it will not take that much!

Not to mention, the job attributes of those employees don't need office space at all!

Therefore, Liu Ting can't imagine how to use such a large area anyway!

"Of course it's all for my own use." Cao Xingyu nodded seriously, expressing his thoughts:

"I plan to turn these office buildings into a Shiwang headquarters that can accommodate 20,000 people at the same time!"

Twenty thousand people is a number that Cao Xingyu finally determined in his heart.

Although this office area, as Xie Jianlin said before, is enough to accommodate 100,000 people, it is not what Cao Xingyu wants.

Come on, it will look too crowded!

It's all about office work!

Lost the style and prestige that the headquarters should have!

Secondly, the entire Sansha City has only tens of millions of people, so that nearly one percent of them work in Shiwang Group?

Although this is not impossible, it is indeed difficult to do, or it is not necessary to recruit so many people.

Because the market in Sansha City is so big, it is impossible for Shiwang headquarters to need so many employees.

Even if it is to develop other cities, it will definitely establish branches and office locations in the corresponding cities, and will not concentrate everyone in Sansha City to work, otherwise the efficiency will be greatly reduced.

And efficiency is something that Cao Xingyu has always valued, so naturally he would not make such a mistake.

Therefore, Cao Xingyu thinks that a headquarters that can support 20,000 people to work at the same time is almost enough.

These are the four scenarios that Cao Xingyu considered for the future of Shiwang Group.

With the continuous development in the future and the successive launch of various scenarios, the team investment in software will be the biggest investment of Shiwang Group headquarters in the future.

Like those large Internet companies, all of them have R\u0026D teams with tens of thousands of people.

Unlike the physical industry, software teams can gather in one city. Therefore, it is foreseeable that the future headquarters of Shiwang Software will definitely take root here, and there is no reason to go to war to change places, and other The scale and related teams will definitely reach a very exaggerated level in the future.

If this hadn't been considered, Cao Xingyu even felt that a headquarters with 5,000 people would be almost enough.

"Twenty thousand people?!" Liu Ting exclaimed in surprise when she heard the number.

This is almost a hundred times the number of employees at Shiwang Group headquarters at present!

What you need to know is that those who work in the headquarters have nothing to do with the employees of the lower-level stores, and they are not counted as lower-level service personnel and delivery personnel!

Therefore, if you want to reach the scale of 20,000 people, how much business volume do you need?

It's unimaginable!

Is Mr. Cao's goal so ambitious?

"That's right, only 20,000 people!" Cao Xingyu replied.

"This..." After hearing the confirmation, Liu Ting couldn't help swallowing, she could already see that Cao was always serious!

This is really preparing to develop into a large enterprise with a scale of 20,000 people!

This goal makes Liu Ting feel extremely incredible!

She couldn't even imagine what a headquarters with 20,000 employees would look like...

At the same time, she was also shocked by Mr. Cao's courage, ambition, and confidence!

Want to know how many people are there in Shiwang Group?

Did you plan to go with 20,000 people? !

It's unbelievable!

Liu Ting would not believe this kind of plan if another person said it!

But she blindly believed what Mr. Cao said!

No why!

After learning about Mr. Cao's astonishing plan, Liu Ting couldn't help feeling excited.

In addition, Liu Ting had another huge doubt...

That is, even if there are 20,000 people in the future, at most one building will be enough!

How can it be so big? !

"Based on the number of 20,000 people, we can make a series of plans in advance." Cao Xingyu pursed his lips, not caring about Liu Ting's violent reaction, and continued:

"This headquarters, in the future, will be the only headquarters and the only center of our Shiwang Group in the whole country and even the world!"

"No matter how big our Shiwang Group grows in the future, this will not change!"

"Therefore, we must do a good job in the design of these buildings and carry out some advanced planning and design!"

"Similar to some large conference rooms, it can cover one or two floors! At least hundreds or even thousands of people must be able to hold a meeting! Let the managers of various cities in the future come to the headquarters to report, and they can sit down! Besides In addition to the large ones, there are also small and medium-sized conference rooms on each floor!"

"What kind of restaurant canteen can directly build three or four floors, and the grade can't be bad! In particular, we must build a decent high-standard reception restaurant!"

"In the future, our Shiwang Group will have more and more opportunities to entertain a boss like Xie Jianlin like today. At that time, we must not lose face of our Shiwang Group!"

"Like a gym, it's okay to have two or three floors. In addition to traditional fitness equipment, there are also saunas, sweat steaming, and even indoor swimming pools, indoor badminton, etc.!"

"What kind of corporate culture and corporate value training center can also be set up with two floors! Record the development of our Shiwang Group, and at the same time conduct training for new employees, so that every new employee in the future can absorb our corporate culture as soon as possible , become a part of us!"

"Such as any entertainment, you can also arrange the entire floors, such as singing, dancing, board game script killing, etc., all arranged!"

"There are also tea break rooms on each floor, which should be big and good!"

"In addition, the top floor is reserved for my personal use. There are separate rooms for meeting guests, meeting, working, resting, etc. This area should be carefully designed for me. By the way, Get another gaming room."

"and also..."

Cao Xingyu started to talk, and the more he talked, the more energetic he became. While Liu Ting was taking notes frantically, her mouth opened wide unconsciously, and she could fit a big cucumber!

The shock is self-evident!

At this moment, she suddenly understood a little bit!

Do as Mr. Cao said...

The office space of more than 600,000 square meters may not be enough! ! !

too crazy!

Liu Ting has never seen such an office layout in her life.

Shouldn't office buildings be used for offices?

How come Mr. Cao's taste has completely changed? !

It's really outrageous...

Liu Ting was secretly startled while writing.

...

Five minutes later, Cao Xingyu concluded:

"In short, our office building should integrate office, leisure and entertainment, catering, fitness... and more than a dozen items!"

"Let our employees, while working, enjoy a superior office environment that cannot be experienced in other companies!"

"This can reflect the uniqueness of our Shiwang Group headquarters!"

"Let the world see the strength of our Shiwang Group!"

"Let everyone who visits our Shiwang Group headquarters in the future be shocked!"

"At the same time, this is also the global center of our future Shiwang Group, and it is the sacred place in the minds of every Shiwang Group member!"

"Therefore, we must carry out a systematic design with high standards, high specifications, and first-class standards this time!"

"Eh..." Liu Ting looked at the few pages she had just written down, and after listening to Mr. Cao's summary, she understood Mr. Cao's position on the headquarters of the Shiwang Group...

If this kind of headquarters is built, not to mention anything else, just from the perspective of employees, they will definitely like it very much!

Being able to work in this kind of atmosphere is definitely the dream of every migrant worker!

To the outside world, the headquarters of Shiwang Group will definitely be a very dazzling star!

only...

Liu Ting couldn't help but asked, "Mr. Cao, how much will it cost? Our Shiwang Group has already made other arrangements for the cash in its account..."

"You don't have to worry about that!" Cao Xingyu waved his hand and said with a smile:

"Your job is to make the design first, and when the design is finalized, we'll look at the final budget."