I Have 100 Million Stores

"Oh, tell me." Upon hearing this, Cao Xingyu immediately stopped what he was doing and looked up at the other party.

"The first team of the R\u0026D Center Division has completed the functional upgrade!" After Liu Ting reported, seeing Cao Xingyu's puzzled expression, she immediately remembered that Mr. Cao didn't know some of her arrangements, and quickly explained:

"Because this time our APP upgrade involves two parts."

“One part is adding prep shop-related functions.”

“Another part is the merchant entry function.”

"After discussing with Zhan Wentao, we divided the current more than 40 people in the product division into two teams so that the two tasks can be carried out simultaneously to maximize our efficiency."

"And the team currently developing functions related to the reserve store has completed the development work!"

"Oh, that's it." Hearing this, Cao Xingyu nodded.

Regarding these detailed arrangements, as the management team is becoming more and more mature, he naturally does not need to worry about it.

"Is the function of the preparation store ready..."

Cao Xingyu was not surprised by this.

In the final analysis, this function is actually very simple. It is to add a "Shiwang Brand Preparatory Store" view button in the store function interface of the Shiwang APP.

Click this view button to jump to a new interface. In the new interface, all the information of Shiwang brand preparation stores is displayed in the form of a list. Of course, only the name and a picture of the signboard are displayed. .

If you want to see the details, you need to click on an individual store to view the details.

The details provide some basic store information such as store address, pictures, menu, business scope, etc. for members to check. In addition, there is also a voting function.

This voting was what Cao Xingyu had previously arranged for members to vote for the stores they wanted to acquire by the Shiwang brand.

In the main list, the stores are also sorted and displayed according to this number of votes. The stores with higher votes are displayed higher.

In addition to these interfaces displayed to users, a related management backend must be developed.

That is to say, the APP managers of Shiwang Group can dynamically add some store information in the background.

After all, this function is actually a combination of the most common small functions in the software industry, such as 'add, delete, modify, check', etc., and it is not too complicated.

After working overtime, it took a little more than two days to complete this function. This speed is quite satisfactory.

"Good job." Cao Xingyu encouraged, and then asked:

"What stage are our first batch of preliminary stores at now? Can they be opened?"

"The decoration and other things are coming to an end soon, and the follow-up is the arrival of facilities and equipment. It is estimated that it will be open in three to five days." Liu Ting responded.

"That's a pity..." Hearing this, Cao Xingyu couldn't help but muttered.

While the APP is being upgraded to launch the concept of preparatory stores, if the first batch of 68 preparatory stores can be listed, the effect will definitely be better, at least allowing interested members to experience those preparatory stores immediately.

But now, no preparatory store has officially opened, and 68 stores are listed under renovation...

It always feels weird!

Members who want to visit the store have no chance!

In this case, the effect produced will definitely not be optimal!

The sensational effect will also be greatly reduced!

Thinking of this, Cao Xingyu fell into thinking. He wanted to see if there was any way to increase the impact this time. It would be best to make the IP of Shiwang Brand Preparatory Store a hit.

Now that the first step has been taken,

If you want to build this IP well, there is no reason not to make it better and more extreme, so that all the efforts you put in will not be in vain.

This is Cao Xingyu's style of doing things. There is no such thing as perfunctory action for anything he decides to do.

Either don’t do it, or if you want to do it, you have to work hard in a good direction.

Cao Xingyu still attaches great importance to this IP. As long as it is done well, it will become one of the signatures of the Shiwang brand in the future.

"Is there any way to stimulate everyone's participation..."

"At the same time, it can also have some other effects and benefits..."

Seeing that Cao Xingyu was lost in thought, Liu Ting, who already knew Mr. Cao very well, consciously stopped talking and stood aside waiting patiently.

After a while.

Cao Xingyu raised his brows, thought of a good idea, and said, "Take another half day to optimize this function."

"Add a concept of 'naming'."

"Ah? Naming? What does it mean?" Liu Ting suddenly didn't understand.

But her subconscious told her that Mr. Cao must have some amazing ideas this time!

"It's very simple. Our first batch of preliminary stores haven't opened yet?" Cao Xingyu explained with a smile:

"In that case, why not take advantage of this opportunity and play a little more mysteriously?"

"And in the future, all our preparatory stores will actually have a preparation period before opening, so this gameplay can actually continue."

"And the naming I am talking about, as the name suggests, is to let members name our preparatory stores! Let them choose the store names!"

“They can use their own names, or names that have meaning to them, etc., it doesn’t matter, as long as it is in line with the core values ​​of socialism, prosperity, democracy, civilization, harmony, freedom, equality, justice, rule of law, patriotism , dedication, integrity, friendliness...”

"Of course, the final store name must be reviewed by us. It must have a correct outlook on life and must not cause any bad impact."

"If you want to get this naming opportunity, you have to visit the store and find the addresses of our preliminary stores that are still under renovation!"

“The first member to find the address of the reserve store will get this opportunity!”

"Um... Mr. Cao's imagination is really unparalleled..." After hearing this, Liu Ting suddenly realized and couldn't help but feel a little shocked.

This idea...

What a great experience!

If you could name a store, if nothing else, it would sound attractive to ordinary people!

This cannot be said for everyone, but at least for some people, they are definitely happy to participate!

Nothing will be lost!

It’s also full of fun and participation!

If you can find more companies, you can even create a chain brand related to yourself!

Although the real income of the store has nothing to do with them, what they want is the card!

When entertaining friends in the future, you can easily show off!

"It's not enough." After finishing speaking, Cao Xingyu added after thinking for a moment:

"The naming alone is a bit too weak and has no substantial benefits. It is estimated that not many people will come to participate."

“And if there are few people participating, the effect will be greatly reduced.”

"Add some more measures."

“In addition to the naming rights, we can also obtain some additional rights.”

"We can create a permanent title of 'Honorary Store Manager' and give it to each other!"

"This title will be included in the personal profile information and can be displayed for everyone to view. It can also be regarded as something that can be shown off to outsiders."

"Moreover, when the reserve store actually becomes a store of our Real King brand, the honorary store manager will directly hang it in a prominent position of the store information, so that more people can view it."

"At the same time, as the honorary store manager of this store, I enjoy the permanent privilege of not having to queue in this store and the permanent 20% off discount privilege of this store!"

"Hiss--" Liu Ting couldn't help but gasped after hearing the end.

Nowadays, the most criticized thing about the Real King brand, and the only thing that can cause some criticism, is the problem of long queue time!

Especially for some stores that are very popular, there is always a queue of one or two hours!

As you can imagine, the privilege of not having to queue up is a very tempting privilege for many people!

Not to mention, he also has the prestigious title of ‘Honorary Store Manager’!

You can also get a permanent 20% off discount from this store!

Currently, only the first 100 spiritual shareholder members have the right to a 20% discount, and the number can be said to be extremely rare.

Only the first 100 members who check in at each new store are entitled to a 10% discount.

It can be said that discounts are very rare in Shiwang brand chain stores. It is not like other chain brands that can be obtained directly by spending or recharging!

Because of this, this also highlights the great value of Shiwang brand discount rights!

Not only are you enjoying the discount, but more importantly, this card!

And now add the two together, plus there is a title...

To be honest, Liu Ting couldn't help but want to participate!

"Mr. Cao's business acumen is really amazing..." Liu Ting, who had seen Cao Xingyu's surprising measures over and over again, still couldn't help but sigh.

"Haha." Hearing this, Cao Xingyu just laughed lightly and continued:

"Software upgrade is the top priority, and existing functions should be further optimized."

"First of all, for those preliminary stores that have not yet opened, we need to give you some clues in the store information, so that members cannot search aimlessly like headless flies."

"In addition, members visit stores offline, and the function of filling in the address of our prepared store naturally has to be placed on our APP."

"We provide a message board at the bottom of each store's details page."

"For users to leave a message and fill in the address of the store and the name they want to sponsor."

"When our store is ready to open, the first one to guess the address based on the message time will be the lucky winner of our store and receive our series of rewards."

"Okay, I'll make arrangements right away." Liu Ting nodded, fully understanding.

But what Liu Ting didn't realize was that Cao Xingyu's move had a deeper purpose that he didn't say clearly.

That is to increase members’ ‘interaction’.

To put it more bluntly, Cao Xingyu is laying out a ‘store-centered social scene’.

This message board has obvious social attributes.

Although it is very crude for the time being, it is undeniable that this is the first step for the Shiwang brand APP to take social networking, making this APP not only a small tool, but also has some basic interactive functions.

According to Cao Xingyu's idea, as long as this message board is ready in the future, in fact, every official store can also launch a message board.

Let each store develop into a small community.

In the future, members' views, opinions, comments, discussions, and other discussions on this store can be conducted here.

Of course, this is just a small idea of ​​Cao Xingyu that is not yet mature. There is no way to implement it yet, or this idea is a bit unrealistic.

Because there is still a very important core that he has not yet thought of a solution to.

That is, how to increase the attractiveness of this small community so that members can’t help but come to see and discuss it every day?

After all, for a community, activity is the most critical indicator.

If it cannot increase the activity of members, then this small community does not have much meaning.

As for a single store, the scope is still a bit too small, and the number of people covered is definitely not enough. If you want to support this community, you have to allow members to discuss and communicate every day.

As for a restaurant, it is difficult for ordinary people to take the initiative to pay attention to it when they don’t usually visit it. This is a very real problem.

"Let's consider communityization later. Don't rush. This time, we will test the water in the preparatory store first. We will slowly launch some small social functions first, sow this concept first, and then slowly adjust it according to the actual situation. Explore and do it subtly." Cao Xingyu muttered secretly in his heart and did not continue to struggle.

You can’t become fat with just one bite, but you’ve just started taking out food and want to vigorously develop a social scene. This is obviously not practical.

Today's Shiwang Group does not have that much energy to develop two such huge scenes at the same time.

The most important thing right now is to stabilize the takeout scene first.

"Mr. Cao, do I need to report to you on the progress of other matters?" Liu Ting couldn't help but ask as she was about to leave the office.

"Are there any other tasks that have been completed?" Hearing this, Cao Xingyu asked casually.

"Except for the upgrade of the preparation store, there is nothing for the time being." Liu Ting responded.

"Oh, there's no need to report, just keep an eye on the progress." Cao Xingyu waved his hand, obviously he wasn't particularly concerned about the specific progress.

On the one hand, it is out of trust in Liu Ting.

On the one hand, it is appropriate to let go and let the people below take on bigger chess pieces.

After all, as the Shiwang Group grows step by step, things will only increase. It is impossible for him to keep an eye on the progress of everything in detail. At most, he can only look at the results when everything is completed.

This is an excellent leader!

Cao Xingyu thought so in his heart.

After a pause, Cao Xingyu ordered:

"The additional upgrade of the reserve store shouldn't be a big deal. Once it's done, we'll put it online as soon as possible. Then we'll see what the actual efficiency of our reserve store is after it's launched."

Although Cao Xingyu has a rough expectation of the effect of this measure in his mind, without real market testing, there will still be a gap between the imagination and the final result.

"By the way, we can arrange for Xiaoye to publish a relevant video on Station B. On the one hand, it is to introduce it to everyone so that everyone can understand our rules immediately. On the other hand, it is to actually operate it and provide a process-style video. Come out, reduce the cost of learning for members, and lower the threshold for participation." Cao Xingyu finally added.

"Okay, Mr. Cao, I understand." Liu Ting nodded and turned to make arrangements.

...

night.

Yuan Delun returned to Mei Tuan headquarters.

A high-level meeting of Mei Tuan is taking place in a conference room at the headquarters.

The participants were still the same senior executives from Mei Tuan as last time.

The issues discussed this time still revolve around the Shiwang Group.

At the beginning of the meeting, after learning about the measures taken by the Shiwang Group, the senior management of Mei Tuan were shocked and felt a little helpless. They felt inexplicably at a loss as to what to do.

After all, a permanent 1% commission is tantamount to completely breaking their business model!

No matter how much money was burned before, no matter how hard we tried to seize the market, such a situation never happened!

At the meeting, what everyone discussed was not the issue of whether to follow up, because it is impossible to follow up on the other party's measure. If they push forward with this so-called 1% commission, the impact on Mei Tuan will be immeasurable. It can even be said to be unbearable!

Therefore, what everyone discussed and studied at the meeting was what the Xie Group’s true intentions were!

Why do you do such a thankless and obviously meaningless thing? !

In this regard, we discussed it back and forth for nearly half an hour, but no one could tell the reason.

Even Li Huiwen, the famous think tank of Mei Tuan, senior vice president with strong business ability and who has led Mei Tuan to achieve impressive results many times, cannot understand the purpose of Xie Group!

If there was no word 'permanent', these people would have immediately understood that the Xie Group was burning money to seize the market. After all, they could wait until they seize the market and then increase the commission ratio, and then they would be able to stabilize the market. of harvesting.

This is also an Internet model that can be accepted by the world.

But after adding the word 'permanent', it completely cuts off the possibility of burning money to grab the market!

This approach completely subverted the business models they had in their minds and exceeded their imagination!

I can’t see any profit points in the future!

Finally, after nearly an hour of brainstorming.

The meeting came to the conclusion that the Xie Group is playing with fire and burning itself! There's something wrong with your brain!

Even Wang Xing and Li Huiwen expressed their agreement.

Because apart from this, I really can't think of any other reasons.

In the end, these high-level executives also reached an agreement on the response plan, that is, as long as the Real King brand is a permanent 1% commission as they said, then they will leave it alone, let the other party do whatever they want, and temporarily give up the Sansha City market. !

Although Sansha City is the provincial capital and can be regarded as a first-tier city, compared to the national market of Meituan, the lack of a market will actually not have much impact!

Anyway, this market is not given to competitors, but to a real king group that is destined to die in the future. It doesn’t matter!

Moreover, following the model of Shiwang Group, can they really cover the entire Sansha City?

It is obviously impossible!

Therefore, the market finally given up is actually the Beicheng District, and at most the Yueshan District in Hexi is also included.

Two districts are the limit.

You must know that what they want is not just to give up the market, but they even think that they can go behind the scenes and take the initiative to let the other party expand the market as quickly as possible and accelerate their death!

In terms of merchants and delivery personnel, they actively deliver it to them through some covert methods!

This will increase their costs!

Expand their burn rate!

After all, without any profit point in sight, the bigger the opponent is, the faster it will burn money, and the faster it will eventually die!

After the Shiwang Group dies of natural causes, the market in Sansha City will naturally come back.

Based on this idea, Li Huiwen also decided on the spot to take another more vicious measure to speed up the death of the Shiwang Group!

That is to allocate 1 billion funds and arrange a group of people from the company to participate in the so-called 'Shiwang Brand Preparatory Store' in their own name!

Take the initiative to provide funds to the other party!

After the renovation of the invested store was completed, I immediately applied for the Shiwang brand to buy it back!

Earn 10% a year!

Let Shiwang Group pay an extra 300 million!

This income, compared to the daily income from commissions, actually does not seem to be much in their eyes.

The reason why Li Huiwen did this was just to make the other party's funds drain away faster!

And if it weren't for the worry that Shiwang Group might not be able to make payments in the future, and those stores might all fall into Mei Tuan's own hands, Li Huiwen would have wanted to spend 5 billion on it!

If you throw 5 billion into it, the other party will definitely die!

Because Shiwang Group is not only spending in this area, the costs in other areas are also increasing day by day!

When all the expenditures are added up, it amounts to a huge number!

If he continues to burn money like this, even if the other party is behind the Xie Group, Li Huiwen is sure that he won't be able to hold on for long!

However, although the idea is a good one, Li Huiwen is not sure whether the Shiwang Group will continue to operate preliminary stores.

After all, this preparatory store was prepared to deal with their Mei Tuan acquisition of stores. Now that they have decided to stop forcibly acquiring stores, will Shiwang Group most likely stop this measure?

Li Huiwen was not sure about this, but this did not prevent him from making arrangements for this matter.

Maybe the Shiwang Group has not canceled this measure out of caution, and then they can use this to cause a big blow to the Shiwang Group.

"It can take as long as half a year, or as short as one or two months. This so-called Real King brand will automatically disappear in Sansha City. The 1 billion yuan we invested this time will most likely not get that so-called increase." 10% of the revenue, but those stores can be our bargaining chip to regain the Sansha City market in the future!" This was the concluding remarks given by Li Huiwen at the end of the meeting.

It has to be said that Li Huiwen's calculations were quite far-reaching, and he even took into account the new round of market competition in Sansha City after the collapse of Shiwang Group.

...

In the blink of an eye, a day passed quietly.

Before 10 o'clock the next morning, after many days, a system message was pushed in the Shiwang Brand APP again!

This time it’s still an APP update notification!

In this updated information, members were introduced in detail to the news about Shiwang Preparatory Store and the gameplay of ‘naming’.

As soon as the news came out, there was an instant sensation!

"Damn it, the Shiwang brand actually has any kind of preparation store?! Can you still play like this?!"

ps: 6200 big chapters!

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Happy Dragon Boat Festival to all book lovers!