I Have 100 Million Stores

Chapter 294: Self-inflicted evil will lead to death.

No wonder Yuan Delun's reaction was suddenly so intense.

You must know that the permanent 1% commission is undoubtedly a complete disruption of the current market rules and established business models in the field of food delivery!

Every business model is not imagined out of thin air, but after a long period of continuous exploration, exploration, trial and practice, a mature business model that can be recognized by the world can finally be formed.

It has taken twelve years of development in the field of Internet takeout platforms to finally form the current business model, which is based on commissions and supplemented by online advertising and promotion!

If the commission is directly cut off, it will undoubtedly completely subvert and overthrow this business model!

What you need to know is that Mei Tuan and Hungry Me have been fighting for so many years, or when there are more food delivery platforms competing to seize the market, the best they can do is spend money on giving out red envelopes.

It can be said that various methods have been used during this period, but they have never been involved in the matter of commission.

Even if the commission money is given to the merchants in the form of subsidies, the merchants' commission will not change.

The reason why both parties were able to develop this tacit understanding without any communication is because commission is the foundation and future of the food delivery platform!

Both sides know that no matter how hard they fight, they cannot destroy their own foundation.

After all, it takes time to train merchants to accept such high commissions and accept this format.

Now that everyone has finally accepted the fact of commission, there is no reason to break it.

From a merchant's perspective, others may not understand how tempting a permanent 1% commission is, but Yuan Delun knows it.

It is no exaggeration to say that if a takeout platform pops up at this time with a commission of 1%, both Mei Tuan and Are You Hungry will die!

The millions of merchants on the two platforms were all sold out in an instant!

It’s not the kind that you can’t do without after signing a dead contract with the platform.

Anyone who can leave will not stay!

And if all the merchants leave, then the food delivery platform's biggest reliance, source of income, traffic guarantee, etc., will naturally be gone!

"It turns out to be the Shiwang brand..." Xiao Lin on the side suddenly realized after hearing what Cao Xingyu said just now!

He had actually heard the rumor about the 1% commission before!

He hasn't taken it seriously yet!

They didn’t even choose to report to the superiors!

After all, a permanent 1% commission sounds ridiculous!

Who would have thought that it turned out to be true!

After hesitating in his heart, Xiao Lin decided that he had to report this matter to Yuan Delun.

Otherwise, he would have made several mistakes this time.

This fault may not be serious, but if the leader really pursues it later, he will definitely not be able to live with it!

Xiao Lin came close to Yuan Delun and whispered:

"Mr. Yuan, I just received news this morning that a group of people are talking to merchants about joining the platform, and the scale is quite large."

"It seems to be a permanent 1% commission."

"I am still investigating which platform it is. I want to wait until the investigation is clear before reporting to Mr. Yuan. Unexpectedly, it turns out that Shiwang Brand is doing this."

Obviously, Xiao Lin took a trick at this time. Instead of saying that he learned the news two days ago, he learned about it in the morning instead.

In this way, the leader will most likely not hold him accountable.

"It's actually true?" Hearing this, Yuan Delun couldn't help but take a breath of air.

He was originally thinking that the young man in front of him might have said these words deliberately to scare him out of anger.

The result was unexpected,

The other party has already taken action offline!

They have all started contacting merchants to negotiate!

Then of course it can’t be faked!

"Why?" After a pause, Yuan Delun said with a gloomy face:

"Is it just to compete with our Mei Tuan for merchants? To seize the takeout market share?"

"But if you rob the merchants in this way, what's the use?"

“Without the core income of commission, no matter how big your platform is, no matter how many merchants you have, and no matter how many users you have, what’s the point?”

“In the end, I can’t make any money at all!”

"In the final analysis, this is a trick that kills one thousand enemies and damages eight hundred. It is completely meaningless!"

"And you are destroying the business model that the food delivery platform has worked so hard to establish over a long period of time! It is a shameful behavior that does not abide by market rules at all!"

"Haha, are you really anxious?" Cao Xingyu smiled and asked:

"What does it mean to not abide by market rules?"

"Oh, in your eyes, your plum group is the rule of the market, right?"

"Everyone has to play according to the rules you set?"

"Is it shameful not to comply?"

"How ridiculous!"

"Young people, you are digging your own grave!" Yuan Delun said lightly.

At this time, he had calmed down from the shock.

Before, he was a little panicked by this sudden and shocking news.

In fact, after calming down and thinking about it now, it is not as serious as I thought.

After a pause, Yuan Delun continued:

"You use this method to rob merchants. Even if you rob all the merchants on your platform, what's the use?"

"Under the permanent 1% commission, it is impossible to adjust this commission ratio in the future. Then you are destined to not see any income in the future."

"Without revenue, how can you support the increasingly huge traffic costs? How can you support the maintenance costs of the platform? How can you support a huge delivery team??"

"I have to say, your actions are really stupid!"

"Oh, really?" Cao Xingyu smiled nonchalantly.

Cao Xingyu naturally agreed with what Yuan Delun said. What the other party said was very reasonable and in line with the current actual situation.

Judging from the current business model of food delivery platforms, cutting off commission income is indeed not far from death.

But, again, if you want to break an already established business model, the best way is to start from the core and formulate a new rule. Only in this way can you have the greatest countermeasures effect.

As for the issue of profitability, Cao Xingyu is not in a hurry.

With the support of system subsidies, there is still a lot of time left for him.

He can wait until he monopolizes the market and then slowly explore a new business model.

This is where Cao Xingyu’s confidence lies.

He didn't believe it. The food delivery platform really only had a business model of commission?

"You are just speeding up your own death! Why bother!" Yuan Delun sighed and said with a smile:

"Do you think that a business model can be established casually?"

"There is a reason for such a high commission. If you want to maintain the normal operation of the platform, you must do this. This is the correct business model that was established after a long period of exploration."

"If you break this rule, it will damage the ecology of the entire food delivery field!"

"Combining the cost of your previous preparation store investment, plus this 1% commission, when a large number of merchants flood into your platform, there will be a surge in users, orders, etc., all of which require relevant supporting facilities. Support, such as technology, delivery, server broadband traffic, etc., is not a small expense!”

"With so many holes to fill and no profit, aren't you just plainly seeking death?"

"Can't you understand such a simple truth?"

"Thank you, Mr. Yuan, for your kind reminder." Cao Xingyu smiled. He probably understood what Yuan Delun was thinking.

It is obvious that the other party is not optimistic about this model.

And if the other party can say so much, of course it cannot be out of good intentions.

After all, the two sides are now on opposite sides, how can they give you advice?

Therefore, the real purpose of the other party saying so much is nothing more than to dissuade Real King Brand from taking a 1% commission.

Because this disruptive move will do great harm to the existing business model of the food delivery platform!

Especially for those merchants who have already accepted high commissions, it will completely change their attitude towards high commissions!

The potential impact will be considerable!

It might even cause a wave of public opinion!

"It seems that you guys really won't look back until you hit the wall. This time you have made me deeply understand the true meaning of the saying 'you will not survive if you do your own thing'. This trip is considered to be worthwhile, haha." Seeing Cao Xingyu After showing his attitude, Yuan Delun glanced at Xie Qing again. Seeing that the latter also had a nonchalant attitude, he finally understood and said:

"It seems that you wanted to drag us Mei Tuan into trouble this time before you died..."

"If you have this kind of calculation, then I can only tell you that you are overthinking."

"Permanent 1% commission, we will definitely not follow up."

"At worst, I'll leave the market in Sansha City to you first."

"I want to see how long you can hold on."

"Ah."

After giving a final sneer, Yuan Delun lost interest in continuing the conversation, stood up directly, and walked towards the door of the conference room.

When several other Mei Tuan employees saw this, they quickly followed.

"I want to see how long I can hold on..." Cao Xingyu muttered:

"Then you might not be able to see the results until you die."

...

As soon as he walked out of Shunjie Building, Yuan Delun immediately called Mei Tuan CEO Wang Xing and gave a complete report on the situation here.

"Is there such a thing?" Wang Xing couldn't help but be stunned for a moment after hearing Yuan Delun's report.

Whether it's the Real King Group's tough attitude towards its own stores, its preparatory stores, or its permanent 1% commission.

Any one of these things was completely beyond Wang Xing's expectations. He never expected that this would be the situation in the end.

"What does the Xie Group want to play?" Wang Xing murmured:

"How much money do you have to spend to do this? The key is that you can't see any future at all! When did the investment style of the Xie Group become like this? There is no rules at all!"

"Mr. Wang, I think we can ignore this Real King Group. This company is full of lunatics!" Yuan Delun expressed his thoughts:

"They are investing so wildly in all aspects regardless of cost, but they can't see any stable and high revenue points. In this case, the final outcome they will face will definitely be large losses and bankruptcy!"

"No matter what?" Wang Xing pursed his lips and muttered: "No matter what, it is indeed a good choice."

There is no doubt that the Shiwang brand is not very popular now, but this is a situation that is based on giving up huge benefits.

From the store's uncharacteristic operating measures, to the investment in various labor costs, to the extra 10% to acquire stores, and even to settle merchants, etc.

If you pick any one thing out, any normal person will be able to see the problem.

That means there is no profit point in sight!

It must be supported by a steady stream of funds!

To put it harshly, the Real King brand is now a castle in the air. As soon as the funds are cut off, it will collapse immediately!

Wang Xing naturally saw that there was a problem at a glance, but...

"We have to give up the takeout market in Beicheng District, Sansha City..." Wang Xing sighed.

If the 1% commission measure is not followed up, or similar subsidy measures are not introduced, the loss of the takeout market in Beicheng District is almost certain.

"Mr. Wang, the other party has resorted to such tactics that are harmful to others and not beneficial to oneself. In fact, there is nothing we can do to stop this." Yuan Delun continued:

"After all, it's impossible for us to reduce the commission. Even if it is reduced, it will not be reduced to 1%. The key is to keep it at 1% permanently!"

"What's more, if we really launch this measure in Sansha City, it will cause a shock to our huge national market!"

"What will merchants in other cities think if they find out about this?"

"At that time, there will be no way to explain or comfort him!"

"It also completely disrupts our current model!"

"Therefore, it is better for the market in Sansha City to simply give up temporarily and let them go to work first!"

"Let them fend for themselves!"

"As long as we wait for a long time, they will naturally collapse without us taking action at all. Their model cannot last long! The faster they expand, the faster they will die!"

"Is it possible that the Xie Group could sell off all its assets and throw them all into this matter?"

"Impossible!"

“So I think it’s not cost-effective to spend too much energy on such a short-lasting model!”

"This is also what I think is the best way to handle it at the moment."

Hearing this, Wang Xing responded:

"What you said does make sense."

"However, this matter needs to be considered in the long term. Since the Xie Group dares to do this, there is no reason why they can't understand such a simple truth, right? Are they seeking death? Are they burning too much money?"

"It shouldn't be."

"Although I have not had in-depth contact with the Xie Group, it is impossible for such a large enterprise that has gradually grown over the past thirty years to make such an obvious fatal mistake."

"I feel like there might be some unknown secret behind it..."

"Okay, I'll discuss this with Lao Li first. You can come back to the company first."

"Okay." After hearing this, Yuan Delun nodded.

Yuan Delun disagreed with Mr. Wang's remarks.

How could there be any unknown secrets in such an obvious thing?

The commission is always 1%, can you still make money by playing?

Obviously, Yuan Delun thinks Mr. Wang's worries are a bit unnecessary.

However, he naturally won't say much and will just express his thoughts clearly.

...

After Yuan Delun and his party left.

Cao Xingyu arranged for people to sign new lease contracts with four landlords.

With the signing of the new contract, the Mei Tuan competition for stores has come to an end.

Cao Xingyu was quite satisfied with the final result.

Except for not building a few shops with sky-high rents, all other strategic goals in his plan were successfully achieved.

If nothing else goes wrong, Mei Tuan should not have any unreasonable thoughts about Shiwang brand stores in the near future.

And judging from Yuan Delun's performance, there is a high probability that Mei Tuan will not make any more moves in the near future.

Mei Tuan should be thinking of letting their Shi Wang Group fend for themselves.

After all, the Shiwang Group's stalls are getting bigger and bigger, and the costs in all aspects are getting higher and higher.

The key problem is that there is no visible profit point!

In this situation, any normal person can make an accurate judgment.

Or to be precise, any new business model that emerges is unlikely to be accepted and recognized by people in its early stages.

Just like when 360 launched free anti-virus software, those former giants in the field of anti-virus software also looked at it as a joke and thought that this road was simply nonsense. There was no profit point at all. How could they survive?

Everyone thinks that 360 is just messing around and won't last long!

In this regard, no giant in the anti-virus field has taken any action, and they all want to wait for 360 to fend for itself.

But the result was a slap in the face for everyone.

By the time they reacted later and wanted to follow up, it was too late. The market was completely in the hands of 360. After monopolizing the market, 360 naturally began to explore new profit models and was still alive. Quite moisturizing.

In the early years, he was even one of the people in China who could challenge Penguin.

The 3Q war was a nationwide sensation.

Looking back, Cao Xingyu was actually prepared for the worst.

That is, even if Mei Tuan really followed up on the 1% commission, he actually didn't panic at all and had already prepared a backup plan.

As for what the backhand is, whether this backhand can be used depends on the subsequent reaction of Mei Tuan.

After settling the matter, Cao Xingyu chatted with Xie Qing for a while before returning to his office.

Not long after she sat down, Liu Ting pushed the door in from the outside, walked to her desk, and reported:

"Mr. Cao, good news!"

ps: 4800 big chapters!

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