I Have 100 Million Stores

Beijing City, Mei Tuan headquarters.

The news that Shiwang Brand’s 1% commission was officially launched reached here as soon as possible.

After learning that the other party had indeed launched a 1% permanent commission measure, Li Huiwen, senior vice president of Mei Tuan, smiled.

"It's true that there is a way to heaven but you don't take it, and there is no door to hell but you break in."

"I really don't see many people like you who seek your own death."

"Well, if that's the case, let's see how long you can carry it if you continue to burn money like this."

After muttering for a while, Li Huiwen took out his mobile phone and started a series of work arrangements.

Obviously, Li Huiwen had already made corresponding preparations for this scene to happen.

It is impossible to follow up on the behavior of breaking the existing takeout platform business model like the Shiwang brand. The only thing that can be done, and what Li Huiwen thinks is the most correct thing to do, is to add fuel to the fire and accelerate the death of the other party. !

He plans to disband or significantly reduce the distribution team and related marketing teams in Beicheng District, Sansha City, and directly give up that market!

This approach seems a bit irrational on the surface. How can there be any reason to give up the market?

Looking at the development of Mei Tuan over the years, no matter what kind of opponents they encounter, they have never made such an incredible and crazy move!

But the reality is that this is the only option they have at the moment.

The Shiwang brand does not follow the rules and completely abandons the previous gameplay of the food delivery platform, leaving Mei Tuan with no second option at all.

At least that's the case for now.

Because it is impossible for Mei Tuan to follow suit and permanently reduce commissions. If it does so, it will be equivalent to denying the entire business model that it has insisted on for a long time.

It is a plan to temporarily use the form of equal amount of subsidies to compete with the permanent commission of the Shiwang brand. You can also compete with the Shiwang brand to compete for users.

But this approach treats the symptoms rather than the root cause.

Because the Shiwang brand also has a trump card, that is, their own stores are extremely competitive. It can be said that those self-owned stores are the real core of the Shiwang brand.

Before it can affect and contain the core stores of the Shiwang brand, there is simply no way to prevent their APP from gaining users.

Therefore, the development of Shiwang brand APP is basically a foregone conclusion.

Unless Mei Tuan can follow the opponent's model and open some subversive stores, and go head-to-head with the opponent to fight with bayonets.

But obviously, the cost of doing this is too high, and it also breaks the original intention of the food delivery platform to be only an intermediary platform, which is equivalent to negating all the business models they have set before.

Naturally, Li Huiwen would not choose to do this.

Especially when looking at this issue from a business perspective, the fact that the Shiwang brand has no profit points is in front of us, and it is even more unworthy of them to spend too much cost and unnecessary consumption with the other party.

Letting the other party spend money on their own has become the smartest decision at the moment.

At present, the permanent 1% commission launched by the Shiwang brand has cut off the biggest profit point of the food delivery platform, making Li Huiwen even more convinced of her decision.

He didn't believe what other tricks the other party could do under such circumstances to reverse the current unprofitable situation.

Therefore, Li Huiwen believed that it was best to let the Sansha City market to the other party to reduce one's own costs and prepare for the market to be re-captured later.

Moreover, Li Huiwen was not worried about any accidents at all.

Putting aside the fact that it is difficult for Wangpin to make any waves, to take a step back, even if the other party can really create a business miracle and launch a new business model,

so what?

Their Mei Tuan can imitate and learn quickly and promote it to the national takeout market!

No matter how good the Shiwang brand is, at most it can swallow up the entire Sansha City market, and it is impossible to expand to the whole country at once!

But they have a national market, but they can!

This is the confidence to be number one in the industry!

This is why every time a giant appears in various fields of the Internet, it is difficult for new competitors to emerge.

Because you play according to the old rules, it is naturally impossible to beat those giants!

And you have tried every means to explore a new rule. Before you can really make a big impact, after the giants understand it clearly, they can quickly imitate it!

And it can be quickly implemented in their existing markets!

In this case, what do new entrants do?

Therefore, opening up new fields honestly is the most popular choice for Internet entrepreneurs.

ten minutes later.

After arranging all relevant measures, Li Huiwen sneered and muttered:

"Let's see how long you can hold on."

...

Similar to the reaction from Mei Tuan.

Are You Hungry? After learning about the actions of Shiwang Brand, we also chose to sit on the sidelines.

As is normal in the competition between existing food delivery platforms and Mei Tuan, Hungry? focuses on profits and only does its core work of attracting traffic to the headquarters group.

Even if the food delivery market is gradually eroded by Mei Tuan and loses its No. 1 position in the market, they will only make some appropriate resistance.

During this process, various costs will be strictly controlled to avoid burdening the parent company.

This is the core benefit pursued by Are You Hungry?

Not to mention the obvious suicidal behavior of the Shiwang brand. Naturally, senior executives of Hungry? would not even think of getting involved.

There is absolutely no need to spend that wasted money!

They even think that it would be better if Mei Tuan could participate in this kind of thing and fight to the point where both sides would lose or something!

In the end, without any negotiation between the two existing takeout platforms, they both gave up the market in Beicheng District, Sansha City with a tacit understanding.

Without any confrontation, they consciously gave up a piece of the market. This is the first time in the entire development history of the Internet food delivery field!

Unparalleled!

This situation gives the Shiwang brand an excellent development opportunity!

...

the next day.

Cao Xingyu came downstairs to the company at nearly one o'clock in the afternoon.

When he entered Shunjie Building and saw the scene in the lobby, he was shocked by the scene in front of him.

I saw that the hall was already full of people on three floors and three floors outside!

If it weren't for the building security who maintained order and deliberately left a small path in the middle, we wouldn't even be able to get in!

"What the hell?" Cao Xingyu looked surprised. He had been working here for more than a month, and this was the first time he saw this scene.

Could it be that some awesome company moved into this building?

Cao Xingyu thought as he walked straight to the elevator through the reserved passage in the middle.

When he walked to the elevator, Cao Xingyu suddenly saw a familiar face...

Isn’t that the front desk lady of my company? !

At this time, I saw the young lady at the front desk had brought a table from somewhere and was sitting in front of it.

On the table, there is a stack of small white square pieces of paper.

Cao Xingyu was so familiar with those pieces of paper that he recognized them at a glance. That was the number taken out of the number-taking machine.

"Are these people related to our company?" Cao Xingyu raised his eyebrows and thought of a possibility:

"Are they a takeaway restaurant business that wants to join our platform?"

"You can't stay up there anymore, so you have to wait in the hall downstairs?"

After thinking about this possibility, Cao Xingyu felt that he should be inseparable.

At the same time, he couldn't help but be secretly surprised.

You must know that when he left the company at 7 or 8 o'clock yesterday, although there were many people waiting at the front desk upstairs, they were far less exaggerated than in front of him.

He didn't expect that those shops would be so active.

"It seems that the high commissions charged by the food delivery platform have accumulated a lot of resentment in the hearts of these bosses, which is far more exaggerated than I thought." Cao Xingyu muttered to himself.

Only in this way can we create such a big response in such a short period of time.

"Mr. Cao." When Cao Xingyu walked to the elevator, the lady at the front desk stood up and shouted respectfully.

"Well, you are busy with your business." Cao Xingyu waved his hand, passed her directly and walked to the elevator.

Not long after.

Take the elevator to the company floor.

As Cao Xingyu thought, the upstairs reception desk and the elevator exit were already full of people.

If the number of people is not controlled, some bad things can easily happen.

After knowing what he was doing, Cao Xingyu smiled and walked through the crowd towards his office.

As soon as he sat down, Liu Ting walked into the office happily.

"Mr. Cao." Liu Ting shouted with a smile.

"Look at how happy you are." Smiles are contagious, and Cao Xingyu couldn't help but smile and said, "What's the good thing?"

"What a great thing!" Liu Ting answered:

"Those merchants were more active than we expected. After learning about our permanent 1% commission, they prepared information non-stop and then rushed to our company!"

"Haha, I just saw it." Cao Xingyu nodded, and it was just as he had guessed.

“In less than 24 hours since we started notifying the public yesterday afternoon, we have already settled in nearly 300 merchants!” Liu Tinghui reported:

"If we continue at this rate, it is estimated that in two days, we will be able to catch all the surrounding areas of the ten commercial streets we are currently involved in!"

"By that time, we can say that we have monopolized the online takeout market!"

"To be precise, we have monopolized the online takeout market in the ten commercial streets we are involved in and the surrounding areas!"

"Good job." Cao Xingyu first praised, then frowned:

"The efficiency is a bit slow. It seems that the development of online signing and settlement is still urgent."

"Otherwise it will waste too much time."

"Well, indeed! I have already communicated this matter with the product division." Liu Ting nodded.

"Haha, quite good." After hearing this, Cao Xingyu immediately smiled with satisfaction.

It can be seen that Cao Xingyu is very satisfied with Liu Ting's visible growth.

After a pause, Cao Xingyu added:

"However, one thing to note is that although self-service functions such as online signing and settlement will be enabled, offline we also need to arrange manpower to go to the physical stores one by one to inspect and confirm. There is no room for sloppiness in this regard."

"I have seen a piece of news before. Meituan and Hungry Me can take advantage of small loopholes. There are even some dealers on the Internet who help register business accounts, so that some people without actual business premises only need to pay some money. , you can open a store on the platform.”

"I don't allow this to happen on our platform."

"The impact on our reputation is still a small matter. This is the catering field that is related to people's livelihood. If something happens to food safety, it is a big deal!"

"We must strictly check and confirm everything!"

"Understood!" Liu Ting nodded heavily. In her opinion, Mr. Cao was rarely a serious person. As long as he was serious, it must be something that must be followed to the end!

Cao Xingyu said ‘hmm’.

"Mr. Cao, there is one more thing. I got some news." After a pause, Liu Ting said in other words:

"Meituan and Are You Hungry seem to have given up on competing with us at the same time. Their delivery personnel in our areas seem to have been transferred to other areas."

"Not only that, they seem to show no concern at all about existing merchants joining our platform."

“Even some of the high-quality stores they exclusively signed with asked to terminate their contracts, and they all agreed without any embarrassment!”

"Looking at this situation, it seems that there is a tendency to completely withdraw from our ten commercial streets!"

"Oh?" Cao Xingyu was a little surprised by this news.

Is this a direct abandonment of competition?

Are those two companies so impressive?

Is a market going to be lost at the drop of a hat?

After thinking about it for a while, Cao Xingyu came back to his senses.

Under his multiple measures, it seemed that the only choice left to the other party was this way.

If the opponent really wants to lower the rake, he actually doesn't care at all.

He introduced the 1% commission measure in order to counterattack the other party. For those third-party merchants who have settled in but not settled in, the impact is actually not big at all.

At least that's the case for the Real King brand.

Even if there are no third-party merchants, when the Shiwang brand has so many high-quality stores, the APP should still develop. At most, the radiation area will be a small one.

"Those two platforms have seen through this, so they just gave up resistance." Cao Xingyu pursed his lips and concluded in his heart:

"In the absence of a clear profit point in our model, they will naturally want to let us be consumed by ourselves and not spend this wasted money."

After thinking about it in his mind, Cao Xingyu couldn't help but sneered.

I have to admit that the calculations made by those two companies are very good and correct.

Under normal circumstances, such a company that keeps burning money but has no possibility of making money will go bankrupt sooner or later when the capital chain is broken.

"It's just that the result will disappoint you." Cao Xingyu muttered meaningfully.

"What?" Liu Ting didn't understand and asked confused.

"It's okay, I mean don't worry about them." Cao Xingyu waved his hand: "Since they voluntarily gave up the market, let's not let them down and win them all as soon as possible!"

"Think of ways to increase the signing efficiency of the store and see if you can move to a spacious place."

"For example, find a hotel to reserve a whole floor of conference rooms."

"Then arrange more employees to review materials and sign contracts in a centralized manner."

"At the same time, we will arrange several employees near the ten commercial streets and arrange delivery people to do this. Anyway, we just need to confirm whether the corresponding stores are operating normally."

"Use these measures to improve efficiency and strive to sign everything to be signed within today."

"Okay." After hearing this, Liu Ting said apologetically: "Mr. Cao has thought it through. I was just happy and didn't want to improve the signing efficiency."

"It's okay." Cao Xingyu waved his hand indifferently: "Hurry up and make arrangements now."