I Have 100 Million Stores

At this time, a certain auxiliary street next to the Dream City Commercial Street.

Zhang Jianhui is the owner of a Malatang shop and runs a small shop of about 30 to 40 square meters.

Recently, with the rise of Dream City Commercial Street, although his store is only on the auxiliary street, the increase in the number of people passing by has made his store's business a little better than before.

This is due to the fact that the Shiwang brand does not operate Malatang stores in Dream City Commercial Street.

Of course, even if there is, his business will actually be better than before. This is certain.

He will benefit to some extent from the increase in the flow of people, especially the auxiliary street where his shop is located, which is one of the key routes to the Dream City Commercial Street on foot.

Just now, after receiving a call, Zhang Jianhui's face was full of surprise, as if he had learned some incredible news.

Immediately afterwards, he hurriedly went to a shop he was familiar with next door, which was a shop that operated a steamed vegetable restaurant.

"Old Wang, have you heard? There is an APP takeout platform called Shiwang Brand, which only charges merchants 1% commission! And it is permanent!" Zhang Jianhui went straight to a middle-aged man and shouted.

"I heard, I just received a call!" The man called Lao Wang was the owner of this steamed vegetable restaurant. He responded:

"A group of people contacted me before and said they were talking about a 1% commission. I was still wondering if someone was playing a prank and playing tricks on me."

"I wonder where there is such a takeout platform?"

“I didn’t expect it to be the platform launched by the Shiwang brand!”

"Yeah, I thought who was joking with me before!" Zhang Jianhui nodded:

"The Dream City Commercial Street next door has been so popular recently, isn't it because of the Real King brand?"

“I heard from customers that the APP seems to be a membership system for them, and they can also order takeaways of the Shiwang brand. Unexpectedly, they are not only interested in making takeaways of their own brand, but they can also order takeaways from third parties. Third-party merchants are also here!”

"Well, I feel very deeply about the Shiwang brand. I almost watched its rise in a short period of time with my own eyes." Lao Wang answered with emotion:

"Originally, the daily flow of people coming and going here was from the surrounding residential residents. With the introduction of the Shiwang brand, many people came all the way to come here!"

"For us, although all the traffic comes to the Shiwang brand, it still allows us to get some soup to drink. If nothing else, we actually have to thank the Shiwang brand."

"Yes." Zhang Jianhui nodded with deep understanding:

"It's like there were only a few hundred people every day, but suddenly it increased to 10,000 or 20,000. Some of them will always come to our store, allowing us to get a piece of the pie."

"So, if another platform launches a 1% commission, I might still not believe it." Lao Wang said seriously:

"But if it were this real king brand, I think it should be the real thing!"

"Compared to their various business measures that subvert people's outlook on life, a 1% commission is really nothing!"

"From what you say, you seem to be ready to settle in?" Zhang Jianhui asked with a smile.

"Definitely! I've long been tired of Mei Tuan and hungry." Lao Wang curled his lips:

"You charge me 25% on every order. Why?"

"My steamed vegetable business is a small business, and the net profit from each order is probably only between 30-40%."

"They slapped me like that and took away most of my profits!"

"Coupled with the 3 yuan red envelopes sometimes given out in order to get good reviews, the profits have been getting lower and lower!"

"Busy from morning to night every day,

After working so hard, you just earn some hard-earned money. What do you want? "

"If I didn't have a choice, I wouldn't choose them!"

"Yes, indeed." Zhang Jianhui nodded and said with a smile:

"Then you won't think about it anymore? Maybe Mei Tuan and Hungry will follow up on this measure immediately after getting the news? Or maybe they will implement equivalent subsidy measures."

"Consider a hammer." Lao Wang curled his lips disdainfully and said:

"Even if they follow up, it will only be temporary. Their real purpose is just to suppress the Shiwang brand!"

"When the Real King brand is eliminated, sooner or later they will adjust the commission back to its original state!"

"They will never shout the slogan of permanent 1% commission!"

“I’ve been fooled by this kind of capital scheme once, and you want me to be fooled a second time?”

"Go ahead and dream!"

"It's the same as what I thought." Hearing this, Zhang Jianhui said with a smile: "Now that the Real King brand APP has announced the permanent 1% commission benefit, judging from the attitude shown by their brand before, this 1% commission The servant should be reliable."

"But I think a little deeper than you. I don't want to join their platform just because of this aspect."

"Because actually when the Shiwang brand launched takeout a few days ago, I started to worry."

"Their prices are so cheap, and I heard the quality of the food is pretty good. In this case, launching takeout actually has a huge impact on us."

"At least in the takeout market, people who order takeout here may rush to their platform."

"Over time, as their popularity grows, they will eventually monopolize the takeout market!"

"You mean, the market share of Mei Tuan and Are You Hungry in this area will disappear? Will it be snatched away by that Shiwang brand?" Lao Wang interjected.

"Yes! The price of their Shiwang brand is cheaper and the quality is better. As time goes by, the more people know about it, sooner or later those people will slowly switch to their platform!" Zhang Jianhui nodded:

"I don't know if you have been observing or paying attention recently. Anyway, the order volume of my store above Mei Tuan has dropped by nearly 30% compared to before!"

"You know it's only been a few days!"

"If this continues, the Shiwang brand may not be able to affect the overall market of Mei Tuan and Hungry? But at least in the ten business districts where the Shiwang brand is involved, they will definitely be monopolized by them!"

“People nearby will gradually move to the Shiwang brand APP!”

"Well, it's true. My order volume is much less than before." Lao Wang nodded heavily and said:

"It seems that the takeout market in this area must be fully controlled by the Shiwang brand."

"Unless Mei Tuan and Hungry Me can also follow up on this measure and compete with the Shiwang brand for the market."

"It's difficult to follow up." Zhang Jianhui shook his head:

"Those two platforms are too big. Is it just a 1% commission plan just for this city?"

"It's unrealistic. This is tantamount to arousing the anger of other businesses who are already complaining."

"And, as you just said, even if they follow up, it will be temporary at most to suppress it. It is impossible for these blood-sucking capital to be so kind as to give us the profits."

"When the Shiwang brand is destroyed by them, they will only intensify their efforts to suck blood from us."

"Not only can you and I understand such a simple point, but other businesses also know it. I think everyone should know how to choose."

"That's what I say, but I still tend to think that those two platforms will make some moves. It's impossible to just give up the market, right?" Lao Wang guessed.

"Well, I'm not sure about this, but what is certain is that Shiwang Brand's actions this time have disrupted the already established takeout market. Moreover, I have already decided to invest in Shiwang Brand ." Zhang Jianhui analyzed:

"Actually, to be honest, we don't have much choice. To put it bluntly, we can only invest in the Shiwang brand now!"

"Oh? What do you mean by that?" Lao Wang raised his eyebrows curiously.

Hearing this, Zhang Jianhui continued: "It is undeniable that as the Shiwang brand becomes more and more famous, the customer flow is increasing, and now we can still get some soup offline, but as they launch takeout, It will greatly divert customers and allow many offline customers to move online."

"This actually greatly reduces the flow of people queuing offline."

"By that time, they will be fully capable of eating up those customers offline, and the possibility of being missed by us will become smaller and smaller."

"Well, that's true." Lao Wang nodded: "Others may not feel it, but for those of us who are right next to the Shiwang brand, we feel this aspect quite deeply."

"So, there is a question that I have been struggling with." Zhang Jianhui said concisely:

"Should we transform?"

"Transformation? Are you quitting?" Lao Wang was startled by the other party's unreasonable words.

"No, no." Zhang Jianhui waved his hand: "The transformation I am talking about is like that of the Real King brand."

"Set the price a little lower and work towards small profits but quick turnover."

"Look at their current business, it's really not that popular."

"It's different. There must be capital behind them. Look at the speed of their expansion." Lao Wang shook his head and said with a smile:

"It's not like ordinary people like us doing business."

"If you really do what they do, maybe the business will be better, but you will be exhausted, and you won't make much money in the end. You might as well go to work! Why bother!"

"Well, this is something I don't understand." Zhang Jianhui responded: "We open the store ourselves and run it ourselves, so the cost of manpower is relatively low."

"But they heard that every store of Shiwang Brand has a large number of service staff. Can they really make money by doing this?"

"I can't understand it at all!"

"However, now that I see their 1% commission, I feel that transformation is imperative!"

"Oh? Where do you start talking about this?" Lao Wang asked.

"If you don't transform, then even if you enter the Shiwang brand APP, you will not be competitive." Zhang Jianhui analyzed:

"Because the members in the Shiwang brand APP are accustomed to cost-effective meals, if we set the price too high, there will be no orders at all!"

"It's not necessarily a good thing that this situation has settled in. Instead, we have become a companion product to the Shiwang brand store!"

“Therefore, I think the 1% commission from Real King Brand is a God-given opportunity for our transformation!”

"We can definitely consider lowering our prices on the platform to enhance our competitiveness!"

“Anyway, weren’t we doing the 20% commission before?”

"The worst thing we can do now is give up the original 20% commission to customers, and then carve out a few points from it. For us, this is also a stable and profitable business! At least it is better than our current situation!"

"Yeah, that's right. I wouldn't have noticed it even if you didn't tell me." Lao Wang pursed his lips and nodded:

"I only looked at their 1% commission benefits and ignored the high quality of their Shiwang brand-owned stores."

"If we continue to settle in the same way as before, even if we settle in, there will be a high probability that there will be no orders, and without orders, the 1% commission will be nothing and worthless."

"So we have to make some changes in price, at least to make customers look a little more willing to buy at first glance."

"Yes." Zhang Jianhui smiled and said:

"I feel that the 1% commission from Real King Brand is just to give us room to survive."

"Otherwise, it doesn't really make any difference whether we move in or not!"

"So, does the Shiwang brand give us a way to survive?" the old queen said in hindsight.

"Isn't this the current situation?" Zhang Jianhui said with a smile: "Their Real King brand is so strong right now, even if they don't give a 1% commission policy and come up with a 10% commission or something, there's nothing we can do, right?"

“And to be honest, I feel like they don’t take our issue of settling in or not very seriously.”

“Because they already have so many stores!”

"In this case, they can also offer us a commission of 1%, which is already providing us with a way to make money for free!"

"Yes, it's true what you said." Lao Wang nodded heavily and said: "The low commission allows us to lower the price and have the possibility to compete with them."

"Otherwise, our pricing will not have any advantage over the Shiwang brand."

"only..."

"If we lower the price, we will definitely take away their business!"

"We can all understand such a simple truth, how can Shiwang Brand not understand it?"

“Isn’t this cultivating competitors?”

"We were asked to rob their customers for no reason, and there is no benefit at all. What's the point?"

"I don't know, this is something I can't understand at the moment!" Zhang Jianhui sighed: "Maybe this is capital, capital's new routine."

"There is no benefit at all, but the Shiwang brand can actually do it?" Lao Wang guessed: "Maybe there is some trap buried behind it..."

"Who knows." Zhang Jianhui curled his lips: "Now that the matter has come to this, what will you choose?"

"It's impossible to refuse 1% commission, right?"

"If we refuse, then we are basically not far from closing down."

“Because what can be expected is that absolutely most people will choose the platform of the Shiwang brand!”

"Because whether online or offline, as long as you are around the Shiwang brand, as long as you want to survive, you can only choose to follow the rules of the Shiwang brand."

"Otherwise you will be eliminated!"

"Unless you withdraw from this scope and change your business!"

"I understand what you mean, but I don't know if the Shiwang brand will have any pitfalls in the future..." Lao Wang said worriedly:

"When all the restaurants and shops around here are settled, will they try their best to suck blood from us like other platforms?"

"You know there's no pie in the sky!"

"There is a high probability that there will be a pitfall." Zhang Jianhui responded: "But I just asked on the phone that this permanent 1% commission will be written into the contract, and the contract will also clearly state that there will not be any other forms of commission in the future. Mandatory fee payment.”

"If there are compulsory charges, we can unconditionally terminate the agreement."

"In other words, even if there is a pit later, we can exit in time."

"For us, there's really no loss."

"That said, you can indeed consider giving it a try." Lao Wang nodded: "The immediate benefits are real, and if the takeout price is lowered, the business may be much better."

"Well, I'm going to take the business license and other information to their company headquarters to sign a contract. Will you go? Come with us." Zhang Jianhui invited.

"Go ahead and ask about the situation in person." Lao Wang continued: "If the commission is really 1%, then give it a try!"

...

Similar scenes are being staged one after another on the auxiliary streets near the ten business districts where the Shiwang brand is involved.

More and more stores have received consultation calls from Shiwang brand staff, and the permanent 1% commission has suddenly aroused great heated discussion.

In particular, there was a heated discussion surrounding the motivations and purposes of the Shiwang brand.

Obviously, this seemingly profitless move by Shiwang Brand has left many people confused and confused.

But it has to be said that the temptation of permanent 1% commission is beyond the past. Under this attractive condition, most merchants have decided to give it a try.

Even if there are any problems in the end, you can quit, right?

Small businessmen and hawkers like this are more concerned about immediate profits.

What's more, the current situation is getting more and more serious. At least in the areas where the Shiwang brand is radiated, the owners of catering stores are feeling great competitive pressure.

If you don't try to make some changes, there is a high probability that you will be eliminated. It is just a matter of time.

The 1% commission in front of them gives them an opportunity to change. Taking a step back, at least it will not be worse than the 20% commission they currently receive from the food delivery platform.

This account is still easy to calculate.

Based on this, a large number of people rushed to the headquarters of Shiwang Group.

According to the normal practice of the food delivery platform, you can apply for settlement online. This means that time is too tight this time. No matter how fast the Shiwang Group software upgrade is, it cannot be so perfect all at once. It will take time to iteratively upgrade.

However, because of this, the front desk of the Shiwang Group headquarters, which had been deserted after completing the 3 billion goal of consulting services, once again attracted a large flow of people!

The grand queue at the headquarters happened again!

Everyone in the queue was whispering and discussing, and the whole scene looked very lively!