I Have 100 Million Stores
Chapter 312 The diversion effect of third-party stores appears!
Could it be that I contacted six stores early in the morning?
By this time, we have actually entered the final stage of formalities?
right!
That must be it!
Xie Qing suddenly concluded in his heart.
Only in this way can we explain why the acquisition of six Daxing Road Pedestrian Street stores was completed in such a short period of time!
"Even so, this capital company is really willing to give it up!"
"Six such high-quality stores in prime locations must have paid an extremely high price!"
"If you look at this investment purely from a business perspective, it is undoubtedly a very failed investment. It has no cost-effectiveness at all. I don't know what they think!"
Xie Qing muttered.
When she came back to her senses, she couldn't help but feel a little excited.
What the hell!
Anyway, for her, six valuable stores were injected into the company at market prices, and the company's assets increased virtually, and she only needed to follow the investment at market prices.
She made a pure profit from this transaction, which can be said to be a huge advantage!
"They let me take advantage over and over again, which makes me almost feel embarrassed..."
Although Xie Qing muttered this sentence, his face almost burst into laughter.
Because the more this happens, the more it means how unique her vision is this time!
And when he saw Liu Ting talking about consulting services and a thousand acquisition plans, Xie Qing was also shocked.
Is this the beginning of expansion again? ?
And this gesture is too big, right? ?
Consulting services alone will cost 330 million yuan. If a thousand stores want to be officially opened, the expenditure from acquisition to renovation to various costs will cost at least 40 to 500 million yuan, right?
"I thought the funds in the company's account could be used for a long time..." Xie Qing curled his lips.
When yesterday she put the follow-up investment funds into the company for two stores on Daxing Road Pedestrian Street, she also asked about the company's current cash flow.
When he learned that the company currently had more than 700 million, Xie Qing smiled at that time. He felt that this fund could do a lot of things and should be able to support the company's development for a long time.
Who would have imagined that in less than a day, I would receive such amazing news.
This crazy expansion speed shocked even Xie Qing, who was accustomed to big scenes.
In her impression, she has never seen a chain brand develop at such a speed.
So amazing!
"This doesn't even leave any money to maintain the company's daily operations..." Xie Qing pursed his lips and analyzed:
"It seems that this capital company has made plans to continue pursuing investment, otherwise it would not have done so."
"I keep throwing money into it, but I still can't see any profit points..."
"Even the transfer of punch-in medals that was discussed before suddenly came to a standstill!"
"What are you thinking about?"
"Don't you really want to consider finding some reliable profit points first?"
"If it is still being laid out, will this layout be a bit too big?"
"It's a preliminary store, it's a thousand stores, and it's the most prosperous pedestrian street. Aren't you afraid that if you take too big a step, you'll get injured?"
"The food delivery platform has just started, and the other two companies are eyeing it. Don't you leave some money to deal with it? Are you really sure that the other party will not compete?"
"Or do you have enough confidence to cope with it?"
"Can we rely solely on chasing investment funds to fight?"
“But can we really sustain it if we throw money into it at such a high frequency?”
Questions kept popping up in Xie Qing's mind, and he even couldn't help but feel a little worried.
From the first 80 million to the subsequent follow-up investments,
After buying 10% more shares a few days ago, Xie Qing had already invested a total of nearly 300 to 400 million yuan before he knew it!
Among them, my best friend Jia Yuena followed the first investment, but the pace was too fast later and the opponent's strength did not allow it, so she gave up long ago.
Therefore, the subsequent series are actually invested by Xie Qing personally.
Even if it was her, if it weren't for Xie Jianlin's nod, all the money she had would have been invested long ago!
What you need to know is that it has only been a little over a month since she bought a stake in this company!
Investing so much money in such a short period of time has never happened before in Xie Qing's previous investment experience!
Not only did the amount almost exceed her total investment in the previous few years, but it was also done in such a short period of time that it completely refreshed her personal investment record!
Xie Qing did not expect that out of curiosity, he would actually invest in such an incredible project!
Totally unexpected!
"However, fortunately, there is a betting agreement to back it up...and dad seems to be very optimistic about this project...Okay, I will see what tricks you are going to play later, and I will just keep playing with you."
With the existence of a gambling agreement, Xie Qing didn't panic at all.
This gave her the confidence to persevere.
At this stage, Xie Qing became even more curious about the future development.
Seeing the senior executives of Shiwang Group in the group arranging tasks smoothly and implementing the leader's plan in just a few minutes, Xie Qing couldn't help but sigh. This senior management team Really becoming more and more mature!
Whether it's the team's atmosphere or tacit understanding, or the attitude of senior executives, etc., you can clearly feel the momentum.
Efficient, capable of execution, united, hard-working, active, and able to do whatever is directed....
It’s hard to believe that this team was formed less than two months ago and has grown faster than anyone can imagine.
Xie Qing couldn't help but give this team a thumbs up in his heart.
She even felt a little envious.
Xie Qing, who had never liked managing a company and did not want to inherit the family business, had such an idea in his mind for the first time.
How great would it be if you could have such a team under you?
"If dad really forces me to inherit the family business..." An idea came to Xie Qing's mind:
"Then I will acquire this Real King Group!"
“Make this team my team!”
"And that kid Cao Xingyu is young and has so many clever ideas. As long as we give him a stage to cultivate, he will be a perfect tool man!"
"And he is also a very loyal tool!" Thinking of the last time he poached the other party and was rejected, Xie Qing smiled:
"When the time comes, I'll just buy them all. Let's see how you refuse!"
As for whether there is a strong acquisition, Xie Qing is not worried at all.
As long as she really inherits the family business, in the face of the powerful assets of the Xie Group, tens of billions of transactions can be made in just one sentence.
The only thing to worry about is whether the capital behind this company will be sold?
Judging from the current situation, it seems that the other party is not short of money.
It seems a bit difficult to handle!
"Don't worry, we'll discuss it later." Xie Qing put down the phone, rubbed his eyes, and chuckled:
"We can talk about it anyway."
...
The other end.
Zhang Jianhui is currently sitting in his store studying the ‘Shiwang Brand Merchant Version APP’.
It is worth mentioning that Zhang Jianhui was very lucky because he was one of the first people to receive a call from the Shiwang brand and made the decision to move in within a short period of time.
Therefore, when he arrived at the Shiwang Group yesterday, he didn't have to queue at all and successfully completed the signing.
After the on-site inspection of Shiwang Brand, Zhang Jianhui officially became one of the fastest merchants to settle in.
At this moment, he is managing his store and uploading menus through the Shiwang Brand Merchant Edition APP.
He has experience in setting up a food delivery platform and is very comfortable operating it.
In particular, the backend of this merchant is much simpler than that of Mei Tuan, with only some simple functions such as pricing, uploading pictures, etc.
Very simple.
Even a layman like him would know that this is definitely the first version, and it will definitely be updated and optimized in the future.
"The price should be cheaper..." Zhang Jianhui muttered silently.
Apparently, he stuck to what he had thought yesterday.
That is to give some benefits to customers.
In Zhang Jianhui's view, this is the only way to grab business in front of the low-priced Shiwang brand stores and to stand out among third-party stores.
It is also the most direct method.
Originally, in Mei Tuan, the commission was 25%.
The commission here is 1%, and there is no guaranteed commission for each order.
Zhang Jianhui immediately decided to transfer all 19% of the original commission to users in the form of reduced prices.
Calculated, that is 5% less commission than before.
For him, it is a very happy thing to be able to earn 5% more than before!
You must know that this amount is not small. As the order grows, the accumulated amount will not be a small number.
And the reason why he settled in yesterday and started working on this today is because he wanted to calculate the price.
He recalculated the prices of each dish.
After the calculation is completed, the actual uploading to the platform begins.
It took about 15 minutes.
After uploading all the dishes, Zhang Jianhui clicked the business button!
With the press of this button, it also announced that his store officially started operating on the Shiwang brand APP platform!
After doing this, Zhang Jianhui exited the merchant-only version and opened the Shiwang Brand APP.
Since the Shiwang brand APP can only be logged in by members, he went to apply for a card yesterday!
"There are quite a few merchants settled here." Zhang Jianhui whispered after clicking on the 'Dream City Business District' to screen third-party stores and seeing the list of merchants that could be scrolled down.
Immediately afterwards, he found his store, clicked in and scanned it. After confirming that the pricing and food items were accurate, he felt relieved.
Afterwards, the curious Zhang Jianhui did not rush to exit, but looked at several other stores one after another with great interest.
This sight made Zhang Jianhui frown unconsciously.
"It seems that everyone has the same idea..." Zhang Jianhui muttered in a heavy tone.
According to his understanding of the catering industry, the prices of the stores he inspected were, without exception, cheaper than normal!
Obviously, he is not the only boss who thinks the same as him!
That’s what everyone thinks!
However, Zhang Jianhui could not estimate the specific profit from the price, but one thing that is certain is that it is definitely lower than the normal price!
"In this way, if you want to stand out among them, price alone seems to have no advantage..." Zhang Jianhui pursed his lips.
Then, he quickly searched for ‘Mala Tang’.
"Huh..." Zhang Jianhui breathed a sigh of relief after seeing the search results.
Among the third-party stores around the entire Dream City business district, his is the only Malatang store!
However, within a few seconds of being happy, Zhang Jianhui tensed up again.
Now they are one family, but that was just because he settled in early. Who knows if there will be others in the future?
As far as he knew, there was a Yang Guofu on the street next door!
That is a well-known national chain brand!
Not only is it louder than his private brand, but the other party's popularity is already higher than his!
If you really want to compete, you may not be able to compete with the other party!
"No, we have to take advantage of this opportunity to create a sales gap..." Zhang Jianhui pondered.
He has been doing takeout for several years, and he knows that the sales volume of a store can greatly affect customers' orders.
The more sales, in the eyes of ordinary customers, it is a guarantee of quality and quality.
Only with good quality can sales be high. This is a mentality that many customers have.
Although Zhang Jianhui had an idea, he faced a very embarrassing situation.
That is, this platform currently does not have any promotion channels!
"There is no paid promotion, and there is no bidding ranking... It seems that even if you want to spend money to increase sales..." Zhang Jianhui smiled helplessly.
Just when Zhang Jianhui was distressed, a young man walked into the shop.
"Lao Zhang, what's going on? Why can't I find your store on Mei Tuan?" the young man walked straight to the counter and asked.
"Uh." Zhang Jianhui raised his head. He was quite familiar with the young man in front of him. He was an old customer of the store and lived in the community behind the store.
In the past, the other party would often come to the store to order food, but as takeout became more and more popular, he used takeout more often. He is a typical homebody.
But familiarity comes from familiarity. Zhang Jianhui doesn't know the other party's name. Under normal circumstances, he won't take the initiative to ask customers.
Anyway, for regular customers like this, the young men are called "handsome guys" and the older ones are called "masters". That's right.
"Handsome guy, our store has changed to a takeout platform." Zhang Jianhui stood up and explained: "We no longer do plum dumplings."
"Ah? Changed the platform?" The young man murmured: "What kind of platform should I change without saying a word? Really, I spent most of the day looking for it on Mei Tuan."
"Oh, it's a small business. Mei Tuan's commission is too high. I only did this when I was desperate." Zhang Jianhui said helplessly.
"Oh, I've heard that Mei Tuan charges high commissions." After hearing this, the young man understood the reason and asked, "Which platform did you change to?"
"Shiwang brand APP, you can just use that APP to place an order." Zhang Jianhui answered with a smile.
"Oh? Shiwang brand?" The young man said unexpectedly: "I know this. I have heard many people say it recently. Don't they only do takeout from their own stores?"
"No, their platform has now been connected to third-party stores." Zhang Jianhui replied.
"Oh...that's it..." The man pursed his lips and muttered:
"I heard that to get an APP, you have to sign up for membership offline first. I heard there were too many people queuing there, and I never wanted to join in the fun, so I don't have a membership yet."
"Go get one." Zhang Jianhui suggested, "And you won't lose money."
"Let me tell you good news. The prices in our store on the Shiwang APP are definitely much cheaper than what you ordered from Meituan before!"
"To be precise, if your order originally cost 20 yuan, it only costs 16 yuan now!"
"Um, so good? How could it be like this?" The young man said unexpectedly: "Then I can save hundreds of dollars in a month..."
"Yes! It's very affordable!" Zhang Jianhui said with a smile: "Because their platform commissions are cheap, so I lowered the price a lot!"
"Oh, that's it." After pondering for a moment, the young man seemed to have made a difficult decision and said, "Then I'll queue up to apply for a card."
"Yeah." Zhang Jianhui nodded repeatedly.
Then, the man didn't stay much, turned around and left.
Looking at the other person's back as he walked away, a new idea came to Zhang Jianhui's mind.
Since there is no relevant traffic-draining function on the APP, you can definitely use it offline to attract traffic!
Just like the young man just now, he often comes to patronize his business. There are still many regular customers like him!
After all, my store originally sold three to four thousand orders per month on Mei Tuan!
If we could guide those customers there, wouldn't the sales problem be solved?
"First get a promotional paper and put it on the door to let everyone know that our store has moved to a new platform."
"Tell them again that the price will be cheaper than before!"
"Finally, we will launch another cashback event for good reviews. Anyone who has placed an order in recent days and given good reviews will receive a cash bonus of 3 yuan!"
“This way, we definitely won’t have to worry about sales!”
"As long as we stabilize the early sales, or even rank among the best in terms of sales, then we will rank among the best when displayed in terms of sales, and have a lot of positive reviews, then we don't have to worry about subsequent sales at all!"
After perfecting his idea, Zhang Jianhui suddenly smiled.
Immediately, when he was about to exit the APP and prepare for related work, the moment he looked at the screen of his mobile phone, he suddenly saw a problem that he had just ignored.
The smile on his face froze for a moment.
--------
On this special day,
May China's mountains and rivers be safe and the motherland prosper!
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