I Have 100 Million Stores

"Why is the delivery fee 9 yuan..." Zhang Jianhui's mouth twitched.

Just now, his focus was on the store and the prices of the dishes inside, and he did not pay attention to the delivery fee at the bottom.

“Never seen such high delivery fees!”

"No, it seems that there are, such as KFC, McDonald's, Starbucks...the delivery fee of these stores is 9 yuan all year round!"

"But those are all large chain brands with very stable consumer groups and have been developed over many years. They have strong foundations and are highly accepted!"

"For a small store like mine, if you charge nine yuan for delivery, isn't this the same as shutting out customers..."

"It's so cheating!"

"And with such a high delivery fee of 9 yuan, even if I give away the profit, the customer will not make any profit...the price will be high..." Zhang Jianhui frowned.

Originally, he thought that he had given away the profits and the price was so much cheaper than before, so business must be much better than before!

But now with this high delivery fee, even if he gives up the profit, plus the rebate red envelope for good reviews, the final amount customers pay per order is still 2-4 yuan higher than before.

"This is a bit tricky..." Zhang Jianhui curled his lips.

In his understanding, the delivery fee is usually 3 yuan.

On the platform he previously settled on, the delivery fee was actually 0 yuan.

The reason why it is 0 yuan is because he actively participated in the merchant's free delivery activity.

In other words, the delivery fee is ultimately borne by the merchant.

In this regard, the policies of food delivery platforms have also undergone significant changes.

In the past few years, if merchants participated in free delivery activities, the delivery fee was ultimately divided between the merchant and the platform.

However, starting from 2020 this year, as the market structure of the food delivery field is finalized, the food delivery platform has formed a basic monopoly. In addition to the increase in commissions, it will no longer bear half of the delivery fees.

If merchants want to participate in free shipping activities, they need to bear all the shipping fees incurred.

The platform euphemistically calls participation voluntary and does not force it.

But it has reached this point, free delivery has become a major trend, whether it is e-commerce or takeout, the overall environment is like this.

If you want to stand out from the competition with other merchants and get customers to click on your store, free shipping has now become standard.

Because customers are accustomed to free delivery, if your delivery fee is too high, it is likely that customers will skip your store directly, resulting in missing many potential customers.

Therefore, even if many merchants are dissatisfied with the platform’s strategy of burning bridges, they still have to accept it.

The platform is so powerful that there is no way to resist it unless you stop working on the platform.

Fortunately, although Zhang Jianhui paid the delivery fee, he didn't take it seriously at all because he didn't lose money at all.

As the saying goes, the wool comes from the sheep. It seems that the merchant bears the delivery fee, but in the end, the delivery cost of a few dollars will be passed on to the customer.

Many customers only choose stores that offer free delivery fees and feel that they are making a lot of money. In fact, they are actually bearing the cost without realizing it.

"There is no place to participate in delivery fee activities in the backend..." Zhang Jianhui came back to his senses, quickly checked the merchant version of the backend again, and then muttered:

"That is to say, this nine yuan is unchangeable!"

"Damn, how can people play like this!"

Zhang Jianhui suddenly felt a little melancholy.

The joyful and happy mood before was also gone.

"In this case, the price will have to be lowered..." Zhang Jianhui muttered.

Before this, Zhang Jianhui was actually quite excited and even prepared to have a big fight.

Because he calculated it, even if he lowered the price, his net profit could still reach about 40%, which was much higher than what he did before when he was in Mei Tuan!

This is due to the high-profit nature of the catering industry.

Especially in a Malatang shop like his, only a few slices of vegetables such as cabbage, leaf vegetables, winter melon, etc. need to be put in each time, and the profit is quite exaggerated!

Therefore, even if his price is lowered, the profit is still high!

Coupled with the low commission and no need to bear additional expenses such as red envelope reduction and exemption, in the end he will definitely earn much more than he made before!

Not only because of the low commission, the Shiwang brand APP does not have various charging items like Mei Tuan, but also requires the merchant to bear the delivery fee, and the merchant must bear the red envelope used by the customer, etc. This is why Zhang Jianhui is so active in wanting to settle in One of the potential reasons!

But now, in the face of high delivery fees, whether or not there is an order has become a problem, and no matter how high the profit is, it is meaningless.

"Reduce the price by another 20% and give away 20% of the profits." Zhang Jianhui made a decision after thinking about it in his mind:

"Just treat it as before and spend the portion that bears the delivery fee."

“The expenses for the full red envelope reduction are also included.”

But even so, the delivery fee is still a hole that cannot be completely filled.

It’s really because the delivery price of 9 yuan is too high!

Totally unreasonable!

"That's all I can do. I can't lower it any further. If I lower the price further, I might as well stay in Mei Tuan..." Zhang Jianhui curled his lips.

“I really don’t know what this Real King brand is thinking, why does it charge such a high delivery fee!”

"well!"

"I don't know if those customers can accept it..."

After complaining, Zhang Jianhui took out a piece of paper and a calculator again and began to recalculate the price...

...

Similar scenes are happening everywhere.

Every shop owner who signed a contract with Shiwang Group happily downloaded the Shiwang Merchant Edition APP.

At the same time, menus and pricing were uploaded one by one in a familiar manner.

Like Zhang Jianhui, most of the bosses are thinking of giving away profits. After all, they are located near the commercial street where the Shiwang brand is involved.

They naturally know something about the business strategy of the Shiwang brand.

Therefore, in the eyes of many people, if you want to start a business in the Shiwang brand APP, price reduction has basically become a must-do.

Only in this way can we get a share of the pie.

Fortunately, in addition to the 1% commission, the Shiwang brand currently does not have any other charging items, giving them a lot of room to adjust prices.

At the same time, the shop owners who are used to being charged various fees by the platform even feel a little uncomfortable and more happy.

After the bosses successively lowered their prices, the third-party stores in the Shiwang brand APP showed a unique side.

Anyone who often uses takeout can clearly find that for stores operating in the same catering category, the prices of stores on the Shiwang brand APP are significantly cheaper than those on other platforms.

And it’s a lot cheaper!

And soon, more and more shop owners finally discovered something was wrong and recovered from their joy...

That’s because the delivery cost of this Shiwang brand APP is too high!

Up to nine yuan!

This discovery instantly aroused heated discussion among store owners.

"What's going on? With such a high delivery fee, who would order?"

"That's right, don't talk about nine yuan. Nowadays, delivery fees are free. Most people won't even go to stores that require delivery fees!"

"It seems that this business is not easy to do. The delivery fee is so high..."

"..."

There were constant questions, and many people showed extreme incomprehension.

But some people with flexible minds think more.

With a commission of 1%, how can this platform have the funds to bear the cost of a takeaway delivery team?

If you want to run a food delivery platform, the delivery team is the most fundamental and critical part, and no mistakes can be made.

Otherwise, the entire platform will be destroyed in an instant.

Therefore, the delivery fee of 9 yuan seems to be reasonable.

In this regard, many store owners have shown understanding.

In particular, Shiwang Brand's move to let customers bear the delivery fees instead of passing it on to them made them deeply feel the importance and care that Shiwang Brand attaches to third-party stores.

Compared with Mei Tuan and Hungry?, this Real King brand only has a 1% commission, and there are no additional charges. It is clear who is better and who is worse.

Regardless of whether they understand it or not, most store owners ultimately chose the same move as Zhang Jianhui and continued to reduce prices!

Let the profits go!

This is the final decision of many store owners.

It's just that there is more or less room for profit in the end. The general range is to control the net profit to 10!

This ensures that they are at least still profitable!

It's just that no matter how much the profit is, it can't make up for the 9 yuan delivery fee. This is undeniable.

Many bosses also see this very clearly, so many people are still worried about whether customers can accept it?

Everyone is unsure about this!

However, this is no longer their decision. Everything depends on the final feedback of the market.

Later, after setting up the online store, the various bosses quickly took action.

Some directly notify some old customers to inform them that online orders from the store have been returned to the platform.

Some, like Zhang Jianhui, posted simple notices at the door of the store.

Some send notifications to regular customer groups on social software.

some...

The methods are different, but everyone has a common goal, which is to build momentum and traffic for their store on the new platform!

In this case, the name of the Shiwang brand has naturally been improved.

And this time it can be said that it was an extremely precise promotion without spending any money.

Because the old customers of those stores are basically residents in the surrounding communities where the stores are located, especially those time-honored stores that have been open for seven or eight decades, with a large number of old customers, good relationships, and high stickiness.

In this case, many customers are happy to compliment the boss.

This results in an amazing membership conversion rate!

New customers are constantly coming to apply for membership cards!

And this is only one aspect.

Due to the spontaneous publicity by many bosses, as well as the promotion of employees, posters posted at the door of stores, etc., the exposure of the Shiwang brand has been greatly increased!

The influence of the Shiwang brand has unknowingly spread from the ten commercial streets where it was originally involved to the surrounding auxiliary streets!

This momentum is the most terrifying thing!

...

11:33 p.m.

With full efforts to sign contracts, all the catering shops that wanted to sign contracts in the auxiliary streets near the ten commercial streets involved in the Shiwang brand have completed the signings.

The total number of signed stores reached 1,182!

This number accounts for almost 90% of the merchants currently surrounding the Shiwang brand!

Most of them are takeaway shops that used to be Mei Tuan and Are You Hungry?

Some of them are shops that have not settled in the food delivery platform because the commission is too high, or have settled in before but then quit.

At this moment, they all chose to join the Shiwang brand APP!

One can imagine how tempting a 1% commission is for catering shops.

What you need to know is that this is an exclusive contract!

Unless a store voluntarily withdraws from the Shiwang APP platform, it will not be allowed to open a store on other platforms as long as it lasts for one day.

And after owning such a large number of takeout merchants, it is no exaggeration to say that the Shiwang brand has formed an absolute catering monopoly around the ten commercial streets it is involved in!

Those ten commercial streets, not to mention how big they are, are at least within a five-kilometer radius. If you want to order takeout online, you must go to the Shiwang brand platform!

...

the next day.

Zhang Jianhui rushed to the store early in the morning and started preparing raw materials for today's catering.

Before he could open the door, Lao Wang from the shop next to him rushed out without warning and shouted:

"Lao Zhang, look at the Mei Tuan APP!"

"What's wrong, so excited so early in the morning?" Zhang Jianhui stopped opening the door and said with a smile:

"To be honest, I uninstalled Mei Tuan yesterday. I hope I will never have the chance to use it again."

"Uninstalled? Damn it, no wonder you are so calm!" Lao Wang walked towards Zhang Jianhui with his mobile phone and said:

"Look quickly!"

"Could it be that Mei Tuan has provided some subsidies and benefits for the Shiwang brand?" After hearing this, Zhang Jianhui guessed and said with a smile:

"Given Mei Tuan's urinary properties, at most it is just a temporary benefit to suppress the opponent. Lao Wang, don't be fooled."

"No, no! There are no subsidies or benefits! Mei Tuan has not reacted at all to this incident!" Lao Wang shook his head and said, "Well, you can see for yourself."

After saying that, Lao Wang handed the phone into Zhang Jianhui's sight.

Seeing this, Zhang Jianhui's eyes turned to the screen.

Upon seeing this, he was immediately dumbfounded.

What he saw on the screen was the Mei Tuan merchant list interface that he was very familiar with.

However, unlike what he had seen before, the rows of shops that were supposed to be on the interface did not appear!

Instead, there is a blank interface with only a short sentence:

"Sorry, there are no matching merchants"

"You can try reducing the filter items~"

Could it be that the screening conditions set by Lao Wang were too harsh... Then Zhang Jianhui turned his attention to the screening conditions.

There is only one filtering condition: businesses within 1km.

"No, I remember there are thirty or forty restaurants within 1 kilometer..." Zhang Jianhui frowned:

"What's happening here?"

ps: How many monthly tickets are needed at the beginning of the month?