I Have 100 Million Stores

"How is it? Are you surprised?" Lao Wang saw Zhang Jianhui's reaction and said in shock:

“It’s not just that there are no shops within 1km!”

"I just tried 2km, 3km..."

"The result is exactly the same as this!"

“There isn’t even a single shop near here on Mei Tuan Platform!”

"Uh..." Zhang Jianhui was stunned:

"3km... In other words, Mei Tuan no longer has any shops around here? If I remember correctly, there should have been hundreds of shops on the platform, right?"

"Yes!" Lao Wang solemnly nodded and said:

"I saw a lot yesterday, and this morning I went to take a look as a habit, and I found such amazing news!"

"And just now I went to look at Are You Hungry specifically, and the results were exactly the same as Plum Tuan!"

"How could this happen?" Zhang Jianhui murmured. Two well-known large-scale takeout platforms actually have no businesses nearby?

Before, this was something that ordinary people would not dare to imagine!

"Isn't this obvious?" Lao Wang asserted:

"They must all be signed by Real King Brand!"

"And the exclusive agreement forces them to withdraw from other platforms!"

"This..." Hearing this, Zhang Jianhui couldn't help but take a breath of air. Obviously, Zhang Jianhui agreed with Lao Wang's inference.

He actually expected that they would all be transferred to the Shiwang brand APP in the end. After all, he could deeply appreciate the power of 1% commission. At the same time, the Shiwang brand did not have as many charging items as Mei Tuan and Are You Hungry? .

Faced with such temptation, Zhang Jianhui believes that it will only be a matter of time before merchants slowly transition to the Shiwang brand.

But he never expected that it would happen so quickly!

How long has it been?

Just over a day!

You actually negotiated for all the shops in the surrounding area?

This speed and success rate are too amazing!

Beyond his imagination!

"It seems that Shiwang Brand has already done relevant communication work..." Zhang Jianhui pursed his lips and analyzed.

"Well, it must be!" Lao Wang nodded in agreement:

"To be able to catch all the surrounding businesses in such a short period of time, a lot of preparation work must have been done in the early stage!"

"Well, I didn't expect that the local promotion team of this real king brand is so strong! The efficiency is so exaggerated!" Zhang Jianhui sighed with emotion.

Immediately afterwards, Zhang Jianhui's expression froze, and then he realized: "If all the businesses around here focus on the Shiwang brand..."

"The 9 yuan delivery fee seems to be no longer an issue!"

"Think about it, if everyone pays nine yuan for delivery, then everyone is actually starting from the same starting point, and there is no distinction between superior and inferior!"

"In addition, the surrounding stores are all covered by the Shiwang brand, so customers actually have no choice. Even if it is a nine-yuan delivery fee, they have to accept it!"

"Over time, people will get used to this delivery fee..."

At the end of the speech, Zhang Jianhui's face was filled with joy.

He was still worried about the delivery fee yesterday, but he didn't expect it to be resolved today.

And it solved this headache problem for him in a way that he never expected!

"Yes, the delivery fee is definitely not a problem." Lao Wang agreed deeply: "At least for residents in the surrounding area, if they want to order takeout, they can only order food on the Shiwang brand APP."

"No wonder Shiwang Brand dared to set a delivery fee of 9 yuan! It turns out that they had expected this situation a long time ago! They had long expected that they would monopolize this takeout market!" Zhang Jianhui was amazed:

“As long as you have a monopoly position,

As long as the pricing is not too outrageous, there will basically be no problem! "

"As for the 9 yuan delivery fee, there have been many precedents before, and it is not the first time for many customers to contact it, so there is a possibility that it will be accepted."

"As long as the delivery is timely and the service is in place, in theory there won't be any problems."

"Well, that's right." Lao Wang suddenly sighed:

“I didn’t expect that Mei Tuan and Are You Hungry had been fighting for so many years without a winner, and now they were so easily confiscated by a new platform?”

"Who would have thought that it would turn into this situation overnight?"

"What can Mei Tuan and Are You Hungry do?" Hearing this, Zhang Jianhui curled his lips:

“Can they follow up on the 1% commission measure?”

"Even if it is followed up, do you believe that he can maintain it permanently?"

"It's useless. After being fooled by them once and twice, everyone is much more vigilant than before."

"To put it bluntly, instead of writing to Mei Tuan and Are You Hungry? It's better to place your hopes on this new platform. At least from the current point of view, this Real King brand is more sincere!"

"Indeed, I will choose the Shiwang brand APP anyway." Lao Wang nodded and said in other words:

"What are you going to do now?"

"As of now, everyone has settled on the Shiwang platform, and in addition to these competitions, there are also stores under the Shiwang brand itself."

“Competitive pressure feels greater than before!”

"The competition is great, but the opportunities are also great!" Hearing this, Zhang Jianhui said in a deep voice:

"Now all the nearby stores are concentrated on the Shiwang brand APP, which means that sooner or later, all users who order takeout all day long will be concentrated on this platform!"

“The number of users will definitely be much larger than the previous single platform!”

“I don’t need to say more about the opportunities contained in it, right?”

"In this case, as long as you can do it, you can definitely make it bigger than what you did before! Make more money!"

"Well, that's true." Lao Wang nodded and continued: "But how do you stand out among them?"

"Besides actively lowering prices, there seems to be no other way on this new platform. There is no bidding ranking, and there are no activities to participate in."

"Indeed, just lowering the price alone cannot guarantee that it will be successful on this new platform, but... there is another way!" Hearing this, Zhang Jianhui raised his eyebrows and said with a meaningful smile:

"food safety!"

"Uh, you mean..." Lao Wang understood: "Spend money to install cameras in your store? Also live broadcast online on the platform like the Shiwang brand store?"

"That's right!" Zhang Jianhui nodded solemnly and said:

"If I remember correctly, when we signed the contract yesterday, officials from Shiwang Group said that as long as we join their food safety initiative and follow their requirements to access the online video live broadcast, we will get priority on the platform. Sort and light up the store’s unique ‘An’ icon!”

“I didn’t take it too seriously at the time, but now it seems like this is actually a good opportunity!”

"An opportunity to widen the gap with other stores!"

"What you said seems to make sense..." Lao Wang thought for a moment and then continued: "If the icon can be lit up and displayed first, the exposure rate will definitely be higher than that of ordinary stores."

“With exposure, the order rate will naturally be higher than others!”

"that is..."

"The cost will also be a bit high!"

"Not only do we have to invest in purchasing high-definition cameras and install higher-speed broadband, we also have to spend energy to tidy up the kitchen hygiene! Since it is a live broadcast, we must really pay attention to hygiene, otherwise some hygiene problems will be exposed. It’s very likely that the gain will outweigh the loss!”

"Losing customers is a small matter, but if someone reports you, the problem will become serious! It can range from a fine to a severe penalty, and the business license may be revoked!"

“And if you want to maintain a clean and hygienic kitchen and keep the ingredients fresh, this actually potentially requires a lot of costs.”

"I estimate that at least a few thousand will be invested in this aspect! Maybe even more!"

“Is it worth investing so much in a new platform?”

“If this platform fails after a few days, wouldn’t all the money be wasted?”

"I think it's better to be more cautious. Let's take a look at the direction and development momentum first. There's no need to rush, right?"

"No, I have already decided, let's do it like this!" Zhang Jianhui shook his head and said decisively.

"Ahem, that's up to you." Lao Wang didn't say anything more and said to himself: "Anyway, I'll just wait and see. I'm not in a hurry."

"Yeah." Zhang Jianhui didn't say any more, but turned to open the door of his store.

After entering his store, Zhang Jianhui quickly walked to the small cashier, took out a piece of paper and a pen, and began to calculate the cost of setting up the video and reorganizing the kitchen.

The reason why he made this decision so decisively was that Zhang Jianhui suddenly realized a truth just now!

A truth that he had ignored before!

As for the delivery fee, why is it set at 9 yuan?

Is it simply because the other party anticipated the monopoly situation and had pricing power and acted arbitrarily?

After thinking about it seriously, Zhang Jianhui thought that was not necessarily the case!

You know, although a monopoly will make customers passively pay for it, its reputation will definitely show a downward trend!

Given that Zhang Jianhui has been in business for so many years and has come into contact with so many customers, he understands the psychology of customers very well.

It is impossible for them to spend 9 yuan on delivery fee without complaining!

Before this, the delivery fee for stores under the Shiwang brand was 9 yuan. It is said that there are still a lot of takeout orders!

But there weren’t any bad comments!

This in itself is worth pondering!

Why did the nine-yuan delivery fee not arouse people’s resentment and still achieve good sales?

You must know that at that time, there were many merchants on the Meituan and Are You Hungry platforms?

At that time, Shiwang brand APP did not monopolize this area!

After Zhang Jianhui thought about it, he came to two conclusions.

First, thanks to the Shiwang brand, the prices of the dishes in each store are very affordable!

But this alone still cannot make those customers fully accept the 9 yuan delivery fee!

Because no matter how discounted the dishes are, if you add the 9 yuan delivery fee, you will lose a lot of price advantages.

Just like yesterday, he was calculating and making various profit concessions, but in the end, the price paid by the customer would still be higher than before!

Therefore, this will have some impact, but it will definitely not make customers accept and agree with such high delivery fees from the bottom of their hearts!

Therefore, Zhang Jianhui thought of the second point, which is the more critical point, and that is food safety!

Spending 9 yuan to eat a reassuring meal is not too much, right?

At least from an emotional and rational perspective, it’s completely acceptable!

Buy with confidence!

As for those large brands, such as McDonald's and KFC, why are the delivery fees of 9 yuan accepted and recognized by people? Isn't it because the quality of their food has taken root in people's minds?

As a rising star, the Shiwang brand certainly cannot compete with those old brands that have been developed for decades, especially in terms of food safety.

Therefore, Real King Brand came up with this step of live streaming!

A shortcut!

Not only can it greatly improve customer recognition and gain a good reputation in a short period of time, but it can also set a new industry benchmark!

In the end, it became a matter of course for people to accept the high delivery fee!

"When all stores of the Shiwang brand provide online videos, if you want to gain a foothold on this platform, you must also follow the benchmarks set by the Shiwang brand..." Zhang Jianhui feels that he has completely understood what is happening in the Shiwang brand. The way to survive on the platform, muttering:

“Because customers’ requirements will be subtly improved!”

"Once they get used to ordering food and drinks that are guaranteed to be safe, they will never visit stores that are not!"

"So this money must be invested!"

"and..."

"Sooner rather than later!"

"If the current trend continues, merchants who have settled in the Shiwang brand APP will understand this sooner or later!"

“The sooner you join, the better it will be!”

At this time, Zhang Jianhui had completely made up his mind.

Although the Shiwang brand APP has just started, there are many uncertainties, and we don’t know how long it will last. It is indeed possible that it will not last long as Lao Wang said.

Especially since Mei Tuan and Are You Hungry are watching over there, will they really not fight back?

not sure!

So are these two big companies really just watching the market lose?

The risk is indeed great!

But Zhang Jianhui believes that the more this happens, the more it is an opportunity!

Because others will definitely look forward and backward and consider these factors. Just like Lao Wang, most people will choose to wait and see.

And this time of waiting and watching is actually his opportunity!

So, these thousands of dollars have to be spent!

And a few thousand yuan is almost a quarter or even a third of his store's monthly income.

But compared to future earnings, this money is nothing in Zhang Jianhui's view.

You must know that in the catering field, there is an unknown unspoken rule for takeout orders and offline orders.

At the same price, takeout orders tend to have smaller portions than offline orders, which is the fundamental reason why many takeout orders are cheaper.

Secondly, there is the packaging fee, which is also a small profit point.

There are also some unspeakable hidden benefits.

Therefore, if we can start taking out food and increase odd-number sales, the revenue from this area will still be considerable.

Thinking about why so many catering shops insist on continuing to operate despite such violent and high commissions on food delivery platforms, it already explains the problem.

"Even if that platform goes bankrupt, I spend money to install cameras and improve overall hygiene. This is not a fruitless thing. I can use this to promote to customers in the future, which can potentially increase customer support and favorability. ..." Zhang Jianhui muttered.

With the decision made, Zhang Jianhui quickly took action. First, he began to contact people from the Shiwang Group to inquire in detail about accessing the online live broadcast.

...

As time goes by, more and more shops have opened for business around the ten commercial streets where the Shiwang brand is involved.

Immediately, the shocking changes in Mei Tuan and Are You Hungry spread among the shop owners.

There were endless exclamations!

"Damn it, when I woke up, the Shiwang brand APP had already signed up all the restaurants in the surrounding area?"

"Isn't this speed a bit too exaggerated?!"

"Hey, dear, this is the first time I've seen all the shops in an area gathered on one platform. Mei Tuan and Are You Hungry had such a fierce fight before that no one could do this!"

"It's a bit outrageous... Mei Tuan and Are You Hungry still have no reaction at all..."

"My monthly sales are only a few hundred, so it's okay for me to change platforms, but how can those who sell several thousand a month change? I don't understand!"

"The more monthly sales, the more blood will be drawn, isn't it? Obviously, the more sales, the deeper the resentment towards the original platform. I guess they have been thinking about changing platforms for a long time!"

"..."

For a while, there was a lot of discussion.

This scene exceeded everyone's expectations!

No one could have imagined that this would be the scene.

The sky changes overnight!

And this news was not only learned by the shop owners, but also more and more ordinary customers nearby also slowly learned the news!

When they opened plum dumplings and were you hungry as usual, they found that the store they used to frequent had disappeared!

Not only that, there is no takeaway shop nearby where you can order food!

This scene made many people think that there was a bug in the platform at first and it collapsed!

But as time passed, it was almost lunch time, but there was still no store to be found. This made many people come back to their senses.

Is there really no store left?

Instantly, after realizing the truth, there was an uproar!

Countless office workers and residents nearby started talking about it!

After asking each other, the ‘Real King Brand’ began to gradually spread among these people.

Only then did everyone learn the truth of the matter.

It turns out that all the surrounding stores have moved to a new platform!

This suddenly caused a small-scale sensation!

There is actually a new platform that can take away the shops of Mei Tuan and Are You Hungry?

And all the surrounding shops?

Although the scope is not large, it is quite incredible to be able to achieve this!

Suddenly, the Shiwang brand caused huge heated discussions around the ten commercial streets it was involved in, and gained huge attention!

...

While everyone is still paying attention to the surrounding shops changing platforms.

The Shiwang brand APP quietly carried out another upgrade...

This upgrade is not a program, but a data upgrade.

A series of new business district data are updated on the APP through the management background...