I Have 100 Million Stores

Latest website: Regarding the spiritual shareholder membership card, Cao Xingyu firmly believed from the beginning that this card would definitely become popular!

It’s not even just a delicacy, but it will become the most precious and prestigious item in the world, countless levels higher than luxury, and will eventually become the only item in the world!

To others, this may be a whimsical idea.

But in Cao Xingyu's view, this is only a matter of time!

When the Shiwang brand spreads across the country and even the world, covering all walks of life and covering basic necessities, food, housing and transportation, the skipping the queue and 20% off privileges held by a spiritual shareholder membership card, coupled with its rare nature, will become the card. !

It will definitely make countless people flock to it and try their best to handle it!

The current small response is, at best, just emerging!

However, it is worth mentioning that Cao Xingyu did not think so much at first.

Even when he launched this spiritual shareholder membership card, it was just a whim.

He thought that in the early stages of the development of the Shiwang brand, it would be interesting to provide some benefits to those who were willing to spend a lot of money to apply for spiritual shareholder cards.

At the same time, it can be regarded as witnessing the growth and development of the Shiwang brand, which has a certain commemorative significance.

At first, Cao Xingyu only had this small idea and had no idea of ​​using the spiritual shareholder card to do anything.

But now, Cao Xingyu's ideas have been greatly improved.

Now that more and more people see the value of spiritual shareholder cards and want to get them, why not take advantage of them? Push a wave?

If nothing else, it is a good idea to make it a golden signature of the Shiwang brand and maintain its popularity for a long time!

But in this regard, one thing must be paid attention to, and that is quantity control!

There is a saying that rare things are valuable.

This is an eternal truth.

The more expensive and valuable something is,

Its quantity is generally very small, which is a very simple reason.

In the same way, if spiritual shareholder cards are everywhere, they will become less valuable and lose their most attractive value.

This is why Cao Xingyu mentioned hunger marketing.

After a pause, Cao Xingyu thought carefully and then continued: "We can consider continuing to launch spiritual shareholder membership cards."

"Just release 100 pieces every month."

"It's just that the processing rules need to be changed. It can no longer be done by simply recharging 10,000 yuan."

"Otherwise, with the current situation, there will be too many people trying to solve it."

"Indeed." After hearing this, Liu Ting immediately nodded in agreement: "With the rapid growth in the number of our stores, one card can be used in more and more places where you can consume, the value of the Spiritual Shareholder Membership Card has been doubled. promote."

"If the condition is just to recharge 10,000 yuan, it will definitely trigger a large number of members to recharge. In the end, we only release a hundred cards every month, and countless people will not be able to get this card. Finally, we said Maybe those members who haven’t gotten the card will have some bad emotions and complaints.”

"Although it will not cause direct material harm to our brand, it will certainly potentially affect members' trust in us and the reputation of our brand."

"Mr. Cao said before that we cannot do anything that affects the reputation of our Shiwang brand. This definitely goes against Mr. Cao's original intention."

"Yes, you remember this very well." After Cao Xingyu praised him, he said, "While everyone is here, I will say one more thing."

"The reputation of the Shiwang brand is our top priority. You must consider it when making any decisions in the future."

"Okay." Everyone nodded in agreement.

"Let's talk about the spiritual shareholder card." Cao Xingyu said in other words:

"There are two main forms of improving membership card levels in the chain brand field."

"One is to directly obtain the corresponding level if the recharge amount reaches a certain standard."

"One is that when the consumption limit reaches a certain standard, it will be automatically upgraded."

"I thought about it and found that these two common forms are not suitable for our Shiwang brand."

"Because if you simply use the recharge limit or consumption limit to decide, it will directly reduce the enthusiasm of most members to participate. After all, to put it bluntly, it is actually to directly compare who has more money. Many people think that their financial conditions are not good, so naturally they will I will give up on my own initiative.”

"The final situation is likely to make the spiritual shareholder membership card a toy for the rich."

"And the occurrence of this situation, over time, will actually potentially reduce the popularity of the spiritual shareholder card, and it will evolve into a situation where only the rich circle will discuss this."

"So obviously, this loses the value of the spiritual shareholder card and violates the meaning of the words 'spiritual shareholder'."

Speaking of this, Cao Xingyu paused and continued:

"In my opinion, the reason why spiritual shareholders are called spiritual shareholders cannot be measured by money alone."

"If we only measure it by money, then there is no need to call it this name. It would be better to just call it 'shareholder member'."

"So figuring out what this really means is the first goal."

“Secondly, regarding the Spiritual Shareholder Membership Card, my idea is to allow all our members to participate and give everyone the opportunity to get it!”

"Only in this way can we attract more attention and make it the most core, most valuable and most prestigious thing in our Real King brand!"

"In my opinion, the 'spiritual shareholder' mainly depends on the members' support for our Real King brand. This support is not just about money, but should be a comprehensive consideration of all aspects!"

After hearing these words, everyone present was thoughtful.

"Mr. Cao is right! Allowing all members to participate and have the opportunity to obtain spiritual shareholder membership cards is indeed the most correct way!" Cai Qiang was the first to agree, saying: "Because our number of members is unparalleled in the world. There are millions of members in the city, but if only those with money are allowed to participate, the influence will be greatly reduced!"

"Indeed! If it were me, if it was purely about money, and there were only 100 quotas per month, then among the millions of members, I would not be able to compare with you!" Ye Xiufei nodded and continued: "In the end, It’s very likely that I won’t even pay attention to this thing!”

"Yes, although a small number of people participate in it, although the single recharge seems to be high, the final income will definitely not be as high as if everyone participated!" Lu Xiaomei interjected: "After all, our membership base is huge! Unlike other chains Brand is not a concept at all! Of course we can’t just look at the immediate benefits!”

"..."

After understanding Cao Xingyu's true intention, everyone agreed one after another.

Even Xie Qing on the side couldn't help but nodded.

She didn't think much about it just now. When she heard about the Spiritual Shareholder Membership Card, her first reaction was to open up hundreds or even thousands more and let members recharge to activate it!

This will not only cause a sensation, but also bring a lot of money to Shiwang Group.

But after hearing what Cao Xingyu said, she agreed and realized that her thinking was too simplistic and did not take into account the millions of members of the Shiwang brand.

This is the biggest advantage of the Shiwang brand at present!

How to take full advantage of this advantage is the most important issue to consider!

If it can be opened just by recharging a high amount, it will be equivalent to shutting out a large number of members with poor financial conditions!

‘This guy’s mind works really fast. ’ Xie Qing muttered secretly in his heart.

If she was given more time and more brain cells, she thought she would be able to think of these things.

But just in the blink of an eye, everyone mentioned this matter casually, and Cao Xingyu was able to accurately grasp this key point!

Xie Qing had to accept it.

After a pause, Xie Qing couldn't help but ask: "Having considered the comprehensive considerations you mentioned, do you have any ideas?"

‘Has this guy already thought of a plan? ’ After asking, Xie Qing murmured in disbelief.

"I have a little idea." Cao Xingyu nodded with a smile and continued:

"Since it is called a spiritual shareholder, we can create a 'spiritual shareholder support point' that everyone has in the personal information of the app. It will be settled every month. Those with the top 100 points in that month will be automatically promoted to our spiritual shareholder." shareholders and enjoy corresponding privileges.”

"As for this aspect, what we need to do later is to design and continuously improve the acquisition of points."

“For example, you can get points by doing a meal. As long as you dine at one of our stores, you will get 1 point.”

"And the same store can only earn points once a month. This prevents members from constantly spending in the same store just to increase points. This goes against our original intention."

"For another example, you can create a promotion to gain points. As long as you invite a new person to apply for a membership card, you can get 1 point."

"Also, for various activities such as the new store check-in we organize, as long as you successfully win a prize, you can also get 1 point."

"We can also create a special contribution award, which can be a reward for our suggestions, opinions or other things that help our Shiwang brand."

"Wait, we can refine and design the rules in detail. In short, as long as it is helpful to our Real King brand, it can be regarded as supporting us, and we can get corresponding support points."

"In the end, after one month, the top 100 people with the most points will definitely be supporters of our Real King brand. If these people can get the spiritual shareholder membership card, they will definitely deserve it."

After Cao Xingyu said these words, everyone present was stunned for a moment!

Mr. Cao’s idea...

That’s great, right? !

Can you still play like this? ?

"Earn 1 point for each meal, and limit each store to only 1 point. If you really do this..." Liu Ting opened her mouth, with a look of shock on her face, and said:

"It is conceivable that members will definitely go to many different stores to make purchases in order to earn points!"

“This actually potentially increases the flow of members!”

"Yes!" Cai Qiang exclaimed: "This is a great idea, it will definitely boost the business of our offline stores!"

"We also help attract new members. Mr. Cao's idea is great!" Ye Xiufei said excitedly: "At that time, many people will definitely take the initiative to help promote our Shiwang brand in order to gain points! Let members take the initiative Go help promote it, and their words will be more likely to be believed by relatives and friends, and it will naturally be easier to succeed!"

"It is quite reasonable to get points by participating in activities. It will not only increase everyone's participation in our real king brand activities, but also establish a certain number of participants for our future activities." Lu Xiaomei nodded.

"..."

Everyone spoke in agreement with expressions of amazement. Everyone was amazed by Cao Xingyu's idea!

This really perfectly explains what it means to be a ‘spiritual shareholder’!

Only those who fully support the Shiwang brand can be called spiritual shareholders!

Only then can we become the distinguished spiritual shareholder of the Shiwang brand!

Only then can you enjoy the 20% discount and skip the line privilege!

This is truly worthy of the title!

"Haha." Seeing everyone's unanimous reaction and listening to everyone's remarks, Cao Xingyu just smiled lightly.

In fact, he has some more bold ideas that he has not yet proposed.

For example, let these members help forward and promote some future activities or important news of the Shiwang Group, get 1 point, and build these members into the "water army" of the Shiwang brand?

For example, in the field of takeout, when entering a new business district, where should we conduct a temporary activity where you can get 1 point for ordering 1 takeout?

For example....

Too many!

As long as the spiritual shareholder thing that supports points can be truly established, there will be a lot of room for maneuver in the future!

Ultimately, this is the true essence of traffic monetization.

The number of members is also a type of traffic. As long as you make good use of it, it will definitely become a trump card for the Shiwang brand!

And relying on strong membership stickiness, it can produce extraordinary results!

"The idea is indeed good. I don't deny this, but..." At this time, Xie Qing nodded, and then shook his head and said: "But the essence of this is that whoever has money is more likely to become a spiritual person. Shareholders!"

"For example, if you get one point for dining at a store, a normal person will have three meals a day, but the really rich people don't care about this at all and just go to every store to earn points without even eating."

"It is also easier for rich people to attract new members. They can completely spend the money to sign up for membership. It will definitely be easier than ordinary people to attract new members."

“In the end it’s actually quite unfair!”

"Haha, fair?" Hearing this, Cao Xingyu couldn't help but sneered.

Is there any fairness in this world?

Take each person’s birth as an example.

People like Xie Qing are born with golden keys in their mouths.

All roads lead to Rome, but Xie Qing was born in Rome from the beginning.

Some people were born on peaks more than 800 meters high, in remote areas, and had to climb steep cliffs every day to get in and out.

Therefore, everyone has actually experienced the first unfairness that this world has dealt to him since he came to this world.

"There is never absolute fairness in this world." After a pause, Cao Xingyu said calmly:

"We can only try to maintain a certain level of fairness."

"In a situation like the one you mentioned, if you dine at our store, you can stipulate that a person can only get three dining points a day."

"But if they go to other types of stores under our Shiwang brand, then we have no way to avoid it."

"And if wealthy people spend their own money to attract new members, we can't avoid it."

"This is completely impossible."

"And as mentioned just now, you can get points if you successfully participate in activities. Those who are rich and well-connected, can they have so much time to participate in so many of our activities?"

"You can also give us opinions and suggestions to earn points. This requires a deep understanding and contact with our Real King brand to make suggestions that are adopted by us."

"Isn't this unfair to people who don't have enough time?"

"So, in fact, this is just for the sake of some ordinary members and making some balance."

"This is just like some people have a wider circle of friends, with 5,000 friends, while some people have a narrow circle of friends with only 500 people."

"Can we get them to the same starting line?"

"It must not work."

"Everyone has different strengths, different environments and different circles, so the ability to participate in this matter will naturally be different."

"We can only try to balance it as much as possible."

"Try to let ordinary people, as long as they are willing to spend their time, have the opportunity to obtain our spiritual shareholder card."

"This is enough."

"Well, you are right." Hearing this, Xie Qing nodded.

In every measure, there are definitely people with advantages and disadvantages.

It is impossible to completely balance, and there is no way to achieve balance.

"So, in the final analysis, this system and rules that support points acquisition are the key to us this time. What I just said. Cao Xingyu then said:

"Just give some examples."

"Liu Ting, take the lead later and organize a group of people to discuss and formulate rules in detail in the direction I mentioned."

"As long as we try to make the rules more reasonable and comprehensive so as to allow more members to participate, that will be enough. "

"Okay, Mr. Cao," Liu Ting responded.

"This matter can be classified as one of the most core matters of the group at this stage. It must not only be tracked for a long time, but also constantly optimize the rules based on member feedback. An independent "spiritual shareholder operation department" can be established in the operation center division of Xiaoye Management ', Xiaoye, you will be personally responsible." Cao Xingyu emphasized:

"The effect of this matter is not just as simple as the increase in the number of our spiritual shareholders, but also related to the implementation of many of the company's future strategies."

“The higher the participation of members, the more conducive it will be to the implementation of our subsequent series of plans.”

"So, everyone pays attention. When necessary, all departments must unconditionally cooperate with this matter!"

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There are still 14 positions in the spiritual shareholder group, group number: 1079191872

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