I Have 100 Million Stores

Latest website: Obviously, Cao Xingyu has high expectations and attention to the matter of spiritual shareholders. He has never treated any matter with such emphasis before.

The Shiwang brand has a huge number of millions of members, and this number will continue to increase rapidly. In the future, it will even reach a level that ordinary people cannot imagine!

Cao Xingyu has been thinking about how to reasonably take advantage of the large number of members, but he has never thought of a suitable plan.

It’s impossible to offer recharge discounts like in the early days, where you get as much as you recharge, right?

Although the effect can be immediate, the cost will become larger and larger as the number of members increases, and the benefit is very simple, that is, it only increases the turnover, and there are no other benefits.

Therefore, it is obvious that there is no need to engage in recharge and giveaways, and the income is too low.

After all, the Shiwang brand had just been launched before, and the number of stores was small, so we could only use this method to attract new customers. This is also the most common tactic used by many new stores.

But today is different from the past. Nowadays, the Shiwang brand has sufficient strength, with hundreds of high-quality stores, and word-of-mouth has spread. Why does it need to use such a low method?

But just now, when he heard everyone mention the spiritual shareholder membership, Cao Xingyu realized that he had such a good card in his hand, how could he forget it? !

Whether the huge number of members can play an amazing role and the butterfly effect, the spiritual shareholder membership card will play a vital role!

Of course, Cao Xingyu also understands that it is obviously impossible for all members to participate.

However, as long as one-fifth, one-tenth or even one-twentieth of people participate, this is a force that cannot be underestimated!

It’s totally enough!

Moreover, the Shiwang brand did not pay any big price except a little spiritual shareholder membership card. This is the most terrifying part!

The cost is shockingly low!

"OK."

"yes."

"clear.

"

"..."

Everyone present nodded in response, their faces extremely solemn.

We are all smart people, and we can understand something from Mr. Cao's words and demeanor.

Everyone realizes the importance of this spiritual shareholder membership card to the company.

If the spiritual shareholder membership card thing can really be done well and implemented, its significance to Shiwang Group will be beyond imagination!

At this time, everyone also understood why Mr. Cao suddenly wanted the company to be high-profile and make a big splash!

It turns out that I want to promote the value and utilization of spiritual shareholder membership cards!

“In addition, I think there may still be many members who don’t know that we still have a spiritual shareholder card. Before this matter is officially launched, we need to popularize it to more people and let more people know about it. After a pause, Cao Xingyu added: "Then we will focus on promoting the value of our spiritual shareholder membership card. Only by highlighting the value can we encourage everyone to eagerly participate."

“Otherwise, if no one realizes the value of the spiritual shareholder card, everyone’s enthusiasm for participating will definitely be greatly reduced.”

"Okay!" After hearing this, Liu Ting nodded solemnly and said, "I will come back to this matter with Xiaoye to customize a publicity plan in detail!"

"Well, use all the resources that should be used, whether it is money or other things, don't be stingy." Cao Xingyu simply gave a few examples:

"Like our stores, we can promote it in front of each store and set up a special channel for spiritual shareholders. This is very good. It not only facilitates spiritual shareholders, but also plays a publicity role."

“On our app, each store can also set up a reservation channel for spiritual shareholders. Although we don’t have many spiritual shareholders, this channel may be just a decoration most of the time, but it doesn’t matter, as long as it can make more people It’s enough for people to see this thing and know that this privilege exists!”

"For another example, after the official launch, you can also make an app push to all employees, introduce it in detail, etc. You can consider using it."

"Okay." Liu Ting quickly wrote it down in her notebook.

After a pause, Cao Xingyu said in other words:

"Okay, let's continue talking about what we were talking about before."

"With the spiritual shareholder card, it is even more important for us to make some big noises. The higher the profile, the better!"

"Only with a high profile can our Real King brand gain greater fame and attention, which will naturally increase the value of the spiritual shareholder card!"

"Yeah!" Everyone nodded in unison.

This is a no-brainer!

If you want the spiritual shareholder membership card to have a higher and greater allure, the Shiwang brand must be more high-profile and show more things than before!

The two complement each other!

Naturally, everyone understood such a simple truth at once.

After a pause, Cao Xingyu continued:

"In addition to the Shiwang Hotel, the second thing is to open thousands of stores!"

"We should have acquired six to seven hundred small stores so far."

"We are not far away from the ultimate goal of opening 1,000 stores. While we continue to acquire and renovate stores, we can let the news out! Warm up in advance!"

"This time the opening of thousands of stores is more grand than the previous opening of hundreds of stores!"

"In addition to the inherent new store check-in and blind deposit guessing first activities, we will also launch some new activities!"

"It just so happens that the business district covered by Qiandian this time covers all six districts and one county of Sansha City. The scope is large enough. We can upgrade it based on the Qiandian check-in activity."

"Use this event to give away one hundred spiritual shareholder cards!"

"I plan that in the future, not only points will be used to obtain Spiritual Shareholder Cards, but also some can be given as gifts during such special large-scale events. This will also be the norm for our Spiritual Shareholder Cards in the future!"

"And this time, the gift will be given to the top 100 people with the most number of check-ins this time, so that their membership card level will be directly upgraded to a spiritual shareholder membership card!"

"This will not only promote our spiritual shareholder card, but also make this event more sensational!"

There are 100 points per month, plus the additional ones given out during events, so at the end of the year, at most, two to three thousand spiritual shareholder membership cards are given out.

In the face of the huge number of members, this new number is nothing at all, and it will not affect the value of spiritual shareholders.

"Okay! Mr. Cao's method really kills two birds with one stone!" Liu Ting's eyes lit up and she quickly wrote it down.

"Mr. Cao, for the first one hundred upgraded members, wouldn't the 10% discount on their punch-in medals be useless?" Ye Xiufei interjected and asked.

"How could it be useless?" Cao Xingyu smiled and said: "First, we allow the situation of folding more than folding!"

"If a member is a spiritual shareholder and has a check-in medal from the corresponding store, then he can get a 10% discount after the 20% discount!"

"Hiss~" Hearing this, everyone took a breath of air.

Can I get a higher discount?

This discount is so powerful that it’s beyond imagination!

You must know that the pricing of Shiwang brand stores is already very cheap, and the profit margins are very small!

As a result, profits will be compressed again and will almost disappear!

After deducting other costs of the store, it is very likely that it will really lose money!

A bit outrageous!

But soon, after a second thought, everyone came back to their senses.

It seems that the problem is not big, since there are only so many spiritual shareholders anyway.

The impact won’t be much!

"Second, if you really don't want the check-in medal, you can transfer it!" After Cao Xingyu said this, he turned to Zhan Wentao and asked: "How is the development progress of the online check-in function? There is also a personal check-in medal wall. , How about the transfer function of punch-in medals?”

"The design was just completed yesterday and has entered the formal development stage." Zhan Wentao immediately reported seriously:

"These three features are developed separately by three development teams."

“The main difficulty lies in the positioning of online check-in, and a solution has been found.”

"Another difficulty is the transfer of punch-in medals. This is not a technical difficulty, but because our system is not connected to any payment system for the time being, so there is some hesitation in designing how to deduct the transfer fee, but it has already been done The plan has been unified, and for the time being, members’ membership card balances will be directly deducted.”

"Except for these two points, there are no difficulties in these three functional points. It is expected that with overtime work, it can be completed in 2-3 days, 1 day for testing, 1 day for bug fixing and final testing."

"It should take about five days in total."

At this time, Zhan Wentao's face was high-spirited, and he looked much more confident than before.

Currently, he has the largest number of employees at the headquarters, with hundreds of technical-related staff!

There are a wide variety of development groups.

But Zhan Wentao is also very hardworking. In order to manage so many people, he has put a lot of effort into learning and improving himself.

Although there was still some chaos at the beginning, as time went by, the entire software subsidiary became more and more organized.

"Okay." After hearing this, Cao Xingyu nodded and said: "The acquisition and renovation of the store will definitely take some time, so these three new functions should be launched before thousands of stores are opened."

"Yes, yes." Zhan Wentao nodded immediately and confirmed.

"Finally, the check-in medal and transfer functions are coming!" At this time, Xie Qing couldn't help but sigh.

She was looking forward to this!

I have been looking forward to it for a long time and urged it several times!

Although the transfer fee was slashed by Cao Xingyu and only costs ten yuan, this benefit does not require any cost!

As for the cost spent on development, it is not called a cost at all!

There is no need to invest any more in the future. As long as members transfer diligently and the number of stores continues to increase, a steady stream of income will be generated here!

A little adds up to a lot!

"What transfer function?" Not many people present knew the details of this matter. Except for Cao Xingyu, Zhan Wentao, Xie Qing, and Liu Ting, this was the first time for others to hear this matter.

Suddenly, a series of doubtful eyes came to him.

"If you are interested, you can go back and find out in private." Cao Xingyu waved his hand and continued without any explanation:

“Online check-in and medal check-in, transfer and other matters can also be publicized in advance!”

“It allows members to be mentally prepared and at the same time, it can also boost a wave of momentum!”

When he said this, Cao Xingyu thought of something else.

Should the Spiritual Shareholder Membership Card be transferable?

This one has greater value!

If ordinary people sell spiritual shareholder cards, they can definitely sell them for an astonishingly high price!

And with the development of the Shiwang brand, the price will be higher as you go to the back!

And the high price will definitely attract more people to participate in obtaining ‘support points’!

Finally, after thinking about it, Cao Xingyu decided to give up temporarily.

Step by step, let’s first take a look at the transfer status of punch-in medals.

If the market for the transfer of punch-in medals is cold, it means that this road will not work.

On the contrary, it will not be too late to launch it at that time.

"Okay..." Liu Ting nodded and couldn't help but secretly sighed.

Shiwang Hotel...

Spiritual shareholders...

Thousands of stores open...

Check-in medal...

The four things I heard are no weaker than the other!

If we promote it at the same time and launch it one after another...

Liu Ting dares to conclude that for a long time in the near future, most of the attention in Sansha City will be focused on the Shiwang brand!

There is no doubt about this!

‘Mr. Cao is really going to play something big! ’ Liu Ting muttered to herself.

"The third thing is that our real king's dream entertainment city, I guess it has reached the advanced stage, right?" After speaking, Cao Xingyu looked at Liu Ting.

‘There is still one? ’ When Liu Ting saw that Cao Xingyu had stopped just now, she thought that would be it this time!

Who can imagine...

Is this to push King Shi’s dream of the city that never sleeps to the public as well?

this...

"Yes, Mr. Cao." After Liu Ting was stunned for a moment, she came to her senses and quickly introduced: "The decoration of the store is almost finished."

"It is estimated that it will be officially open for business in about ten days and a half."

"Okay, ten days..." Cao Xingyu nodded and ordered:

"Then we have to catch up on all aspects of time and decide on ten days!"

"At the same time, publicity matters are immediately on the schedule. This city's first entertainment and dining city that never sleeps is a very rare commercial street even in the country. It will definitely cause a wave of sensation by then!"

"At the same time, in addition to publicity, we will start a round of advance reservations!"

"You can make a reservation for the three-day trial opening experience before the opening of our Evernight City!"

'Sure enough...' Liu Ting understood in her heart and responded: "Okay."

When the people present heard this, they all looked excited.

They all know about the city that never sleeps!

However, they felt that what Mr. Cao said was a bit too self-effacing!

This is a city that never sleeps for entertainment and dining. All the shops in the entire street are open 24 hours a day. There is no such commercial street in the country!

It’s not that this is difficult to do. In fact, the investment is not that scary. The main reason is that there are few customers in the middle of the night, and it is not cost-effective to open all night, so no one will choose to open 24 hours a day.

But for the Real King brand, the problem of lack of customers does not exist at all!

Even though the Shiwang brand has opened more than 400 stores now, there is still a feeling that demand exceeds supply!

Basically every store will have queues during peak restaurant hours!

This is the embodiment of the high quality of Shiwang brand and the huge number of members.

Under such circumstances, it is conceivable that the Shiwang brand’s never-sleeping city has enough traffic to support it!

"By the way, let's change the group of people who can make reservations this time." Cao Xingyu thought for a while and said:

“This trial opening experience of the city that never sleeps is not open to individual members.”

"It's about those enterprises and institutions!"

“This time we will provide one-stop services for those companies’ internal team-building activities!”

"Anyone who is local to Sansha City can participate in this appointment!"

"However, I have a small request..."

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