I Have 100 Million Stores

Latest website: Accessing third-party payment systems, such as integrating WeChat payment and Alipay payment into the app, is currently the most common method on the Internet, and is also a common choice for many software apps with payment needs.

On the one hand, these two mobile payment software have been deeply rooted in the hearts of the people and have high acceptance!

This can be seen from the fact that the combined market share of the two in the payment field has exceeded 90%.

On the other hand, this is the easiest way to do it, as you don’t have to think about or worry about payment.

After all, the threshold for online payment is a bit high, not everyone can do it if they want to, and the market has become a foregone conclusion. It is basically impossible to break the current pattern in the field of online payment.

‘No, if you connect to a third-party payment system from the beginning, it will be a lot more difficult to promote your own payment system later. ’ After thinking for a moment, Cao Xingyu shook his head and quickly rejected the idea in his mind.

This plan may seem like a coincidence, but it actually has a hidden secret.

As we all know, in the software industry and the Internet field, there is a "user habit".

Once users develop a habit, it becomes difficult to change it easily.

What Cao Xingyu is worried about at the moment is that after he connects to third-party payment, members of the Shiwang brand will gradually develop a habit of using it. When he launches Shiwang's own payment system later, no one will be too lazy. Go and mess around.

This is no joke, this is almost 100% likely to happen.

By that time, if this happens, it will invisibly increase Cao Xingyu’s cost of promoting his own payment function.

Even if the third-party payment system can be removed from the shelves in the future, it will still face criticism from members. Various keyboard warriors will come out to ask, why is it that you suddenly don’t allow it to be used when it works well? Do you need to open a new payment software to bind a bank card?

Just to promote your own software, regardless of what users think?

In addition, the two bosses Ma are not good at it, so they will definitely use the topic to their advantage.

Nowadays, when most of the public opinion platforms on the Internet are controlled by them, it is easy for them to use public opinion to suppress people.

When the wind direction is lifted,

Maybe the Shiwang brand will face endless denunciation on the Internet!

This is very likely to happen!

Obviously, Cao Xingyu thinks very far and has a lot on his mind.

Of course, this is just the worst possible scenario.

It's possible it won't be this serious.

But Cao Xingyu must be trying to avoid this bad possibility.

‘The first payment function launched on the Shiwang app is definitely the most influential and effective, and it is also the key to whether Shiwang Payment can take the first step in the future! ’ Cao Xingyu muttered in his heart.

If this prerequisite is lost and there is no support from the huge number of members of Shiwang App, then there is no need to change the existing pattern in the field of online payment!

After pursing his lips and giving up the idea, Cao Xingyu said:

"Online payment is not considered for the time being."

"Let's solve this problem in a traditional way."

“It’s better to recharge offline!”

"Next, we will expand our stores to all important business districts in Sansha City as soon as possible, which is the list of business districts I gave you before, and try to ensure that there are stores of our Shiwang brand in every business district!"

“In this way, the problem of applying for a card and recharging can be solved a little bit.”

The list of business districts mentioned by Cao Xingyu is naturally those business districts that are open to the system.

There are various types of shopping malls, large, medium and small, as well as commercial streets such as Dream City built by community developers.

These business districts are all of a certain scale, such as small streets, alleys, alleys, ordinary street shops on auxiliary streets, and merchants at the bottom of the community, etc., are not included in them.

The number is 258 in total.

Covering six districts and one county in Sansha City.

At present, the Shiwang brand has been involved in 124 of the business districts, reaching nearly half of the number.

"Yes." Liu Ting nodded and said to herself: 'At this time, Mr. Cao has no idea of ​​​​connecting to the third-party payment system. It seems that Mr. Cao has a bigger plan in this regard...'

Understanding this, Liu Ting, who was originally planning to propose connecting to a third-party payment system, naturally stopped talking about this issue.

After a pause, Liu Ting suddenly said: "Mr. Cao, there is one more question."

"In the list of business districts you gave me, there are many business districts that do not have small restaurants. So should we expand the scope of our acquisition targets? Also consider medium-sized ones?"

"Yeah, okay." Cao Xingyu nodded.

It is normal that some shopping malls do not have small catering shops.

After a pause, Cao Xingyu ordered: "If there is no small-sized one, then buy a medium-sized one. If there is no medium-sized one, then buy a large one!"

"In short, we must have at least one store in all the business districts on that list!"

"This will solve our recharge problem!"

Of course, there is another point that Cao Xingyu did not mention. In this way, if all business districts are involved, then the business district subsidies he receives can be doubled.

Simply kill two birds with one stone.

"Okay." Liu Ting responded and said, "Mr. Cao, if this happens, the 400 million acquisition funds we set in advance may not be enough..."

"If it's not enough, add more. I will solve the funding problem." Cao Xingyu waved his hand and said.

"Okay." Liu Ting nodded.

‘Looking at this situation, additional investment cannot escape. ’ Xie Qing on the side suddenly curled his lips, if this trend continues, who can withstand it?

"However, our store alone may not be able to solve the troublesome recharge problem." Cao Xingyu thought for a while and added:

"Taking it as a whole, the recharge in those business districts may only reach people within one kilometer. If it exceeds one kilometer, most people may not want to run away."

"Especially those who order takeout every day, they are either lazy, homebound, or have something to do and can't leave."

"It is certainly not acceptable to everyone to ask them to travel several kilometers to recharge."

"We still have to come up with a plan."

"Yes, it can be barely accepted within three kilometers. If it exceeds this range and reaches five kilometers or something, many people will become resistant. Even if they can accept it a few times in the past, there will still be problems after a long time. Problem." Liu Ting agreed.

"Let's do this." Cao Xingyu thought for a while and said: "In some third-party stores, install our simple membership system to allow two basic functions such as opening new cards and recharging."

“In this way, our membership system can basically be found in the streets and alleys, which completely solves the problem of inconvenient recharging!”

"Okay." Liu Ting nodded and said worriedly: "It's just that the equipment is not cheap, costing several thousand a set, so it will cost a lot more."

"This is not a problem at all." Cao Xingyu waved his hand and said with a meaningful smile: "Who said we need to pay?"

"Ah? In order to facilitate the recharge of our members, we are not spending money. Should we let third-party stores pay? Impossible, it will not benefit them at all!" Liu Ting said in surprise.

"How could it be no good?" Hearing this, Cao Xingyu smiled: "Our membership base is so huge, and it is still growing at an alarming rate. In this case, being able to obtain our offline recharge authority is indirect. We have obtained a stable source of traffic!”

“If one out of ten people who come to recharge is willing to stay and spend some money, then it’s not a loss!”

"And it's not impossible!"

“If the conversion rate is higher, we can make a lot of money!”

"That's true..." Liu Ting's eyes lit up and she immediately reacted!

This kind of good thing about getting traffic is what many physical stores dream of.

Paying thousands of dollars for this is nothing!

In this regard, the most typical example is those express storage points!

When express delivery first emerged, many convenience stores tried every means to become express pick-up points for the potential transactions brought about by the flow of people!

In the beginning, you could still make a little money from express delivery, like a few cents per package, but later with the rise of Cainiao Post, all express delivery companies put their money in Cainiao Post.

Later, in order to compete for some packages, many convenience stores even launched the slogan of free storage to bring back some logistics express delivery.

From this we can see the benefits of foot traffic to physical stores.

After all, someone has to patronize it for a transaction to be possible! If there is no flow of people, everything is empty talk!

"Moreover, we can only allow one recharge point on each street, or limit it to five hundred meters or one thousand meters. Two recharge points are not allowed to appear within this distance." Cao Xingyu continued: "This ensures the unique Sex, when the time comes, those shops will definitely be vying for this recharge point, and it won’t be a problem at all for them to spend thousands of dollars to buy machines and so on!”

As soon as these words came out, not only Liu Ting, but also Xie Qing raised his eyebrows in surprise and interjected:

"Indeed, if it can become the only recharge point in that street, it will definitely cause those businesses to compete for this qualification!"

"It seems we can take this opportunity to charge a little more!"

"Anyway, we order those equipments, so it doesn't matter if it costs a few hundred yuan! And as long as the quantity is large, we will definitely get a more favorable price! We can definitely make a profit from the price difference!"

"There is a shop like this in every street. The whole city of Sansha is so big, there must be at least a thousand shops like this, right?"

"After all, we can make a small amount of money!"

"But it's a pity..."

"This is a one-time income."

After a pause, Xie Qing's eyes lit up and he suggested: "How about we charge a certain fee on a monthly basis? No more, it's a few hundred yuan a month. I don't think they have any reason to refuse! And In this way, it adds up to not a small amount every month!”

"We can also gradually increase this price based on the actual situation later!"

"If run properly, this can become a new revenue point for our company!"

"This guy can't think of anything else. He just wants to make money..." Cao Xingyu couldn't help but sneered.

However, I have to admit that Xie Qing's idea is indeed feasible.

The main reason is that there is not much money. For those shops, it is not unacceptable to exchange this small price for some traffic.

But Cao Xingyu felt that it was necessary to do such a thing for such a small amount of money?

Even if the price is increased, it will only cost tens of millions at most in one month!

'But if the scope is expanded, not just in Sansha City, but across the country, then the income in this area is indeed not low...over 100 million a month? ’

After a pause, Cao Xingyu decided: "You can give it a try!"

"However, we have to look at the feedback from those merchants. If everyone has strong opinions, then reduce the price, or directly cancel the additional charges!"

“If the general response is good, then implement it!”

"Anyway, it depends!"

"Liu Ting, for this matter, set up a small department and let some people be responsible for it! There are still many things to deal with, such as the timely recovery of recharge money, timely tracking of bills, etc. The workload is still there Not small!"

"Okay, I'll make arrangements later." Liu Ting responded.

"Manpower is needed in all aspects!" Cao Xingyu sighed. After all the arrangements, he felt that the demand for manpower was still huge!

After a pause, Cao Xingyu ordered: "Intensify your recruitment efforts!"

"For the things I just assigned, each department will make a preliminary estimate of which ones are related to your department, and make a recruitment demand list for Xiaomei. Xiaomei will compile the statistics and complete the recruitment work as soon as possible!"

"Okay." Everyone nodded in agreement.

"How many things did you talk about just now?" Cao Xingyu suddenly asked after a pause.

To be honest, he even forgot about it!

Some of these things were not what he originally planned, but were improvised.

For example, spiritual shareholders.

For example, the final Shiwang brand recharge point.

These were purely what he heard everyone talking about just now, so he extended them in this direction.

"Uh." Liu Ting was stunned for a moment, then quickly looked down at her notes and replied: "Hotel, Spiritual Shareholders, Thousands of Stores Opening, Punch-in Medal, Sleepless City, Food City, Food Safety Alliance, Takeaway..."

"Mr. Cao, there are eight things in total!"

"No, if you include the last recharge point for takeout, there are nine items in total!"

As soon as she finished speaking, Liu Ting was stunned!

This is really something you don’t know without statistics. Once you get statistics, you will be shocked!

Unconsciously, Mr. Cao has already arranged so many things? ? ?

Not only her, but everyone present was also stunned, with expressions of surprise on their faces.

I was so absorbed in listening just now that I didn’t pay attention to the quantity!

So many?

"Nine items?" Hearing this, Cao Xingyu pursed his lips, and then said: "Then let's do this for the time being! That's enough!"

“You still have to consider the public’s affordability!”

"It's too much at once. What if they can't stand it?"

"Hey, annoying!"

In fact, Cao Xingyu still had many plans in mind, and he originally wanted to announce them through this time.

Like the 520 shops rented by Chen Shehang.

With an investment of 3 billion, there are more than 400 Shiwang Preparatory Stores.

picture...

Finally thought about it, forget it!

Too many things will dilute each other's influence, and may even be counterproductive in the end!

Anyway, these things arranged now are enough to cause a sensation in the short and long term.

take it easy!

"Consider the public's affordability..." After hearing Cao Xingyu's last words, everyone immediately looked at each other.

Listen to this...

All right!

I really can’t fault it!

If word of these current things were to spread, any one of them could cause a sensation.

And with so many together, it’s hard to say whether everyone can bear it!

"Okay, let's get busy." Cao Xingyu waved his hand, ended the meeting, and said:

"All parties are taking action to spread the news as soon as possible."

"I'm going to be busy again for a while!"

"Don't worry, everyone. I will always remember the celebration banquet I promised everyone."

"Definitely next time!"

...

End of the meeting.

Liu Ting took the lead in each task. After detailed discussions with each business department, she quickly began to assign tasks to the subordinates.

The entire Shiwang Group suddenly entered into high-speed operation again.

The transmission of these messages inevitably caused a stir within the Shiwang Group!

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