I Have 100 Million Stores
Chapter 78 Cross-industry chain stores!
Afterwards, Ye Xiufei couldn't help but rubbed his eyes, and after confirming that he was not mistaken, he immediately murmured in disbelief: "This is the little propaganda that Mr. Cao is talking about?? What is Mr. Cao this time?" Fairy operation??"
I saw two huge posters placed on both sides of the gate of the steamed vegetable restaurant, not only unusually eye-catching, but also made many people waiting in line outside the steamed vegetable restaurant to watch the posters and talk a lot.
Judging from the crowd's reaction, these two posters should have been put up not long ago.
The main body of the poster is a background image of the piano in the hall of the restaurant and a beautiful girl sitting in front of the piano.
What made Ye Xiufei lose his composure in such a short period of time was of course not the simple background image, but the lines of text written in black font on the background image:
"The Shiwang Group is about to launch a chain brand: Shiwang."
"Qingyuan Internet Café will be the No. 1 store of 'Shiwang Brand'."
"The Steamed Vegetable Restaurant will be the second store of 'Shiwang Brand'."
"At the same time, after the establishment of the Shiwang chain brand, everyone can recharge their membership cards with their ID cards in any store under Shiwang."
"And after you have a Shiwang membership card, the amount in your membership card will be able to be used in all Shiwang brand stores in the future."
"Some people may ask, is it worthwhile to apply for a membership card with only two stores? Will it be too troublesome? And if the two stores are chained, will it be too much trouble?"
"We can give you a very clear answer here: it's worth it! No trouble!"
"First of all, if you can become a new member of our Shiwang brand, then you will get a special new member benefit: new member recharge 100 and get 100 free. As long as you become our honored member, you can enjoy this once Welfare."
"That is to say, the 100 yuan you originally spent can be turned into 200 yuan to spend."
"For you, this is a matter of great benefit and no harm."
"But a friendly reminder to everyone, the validity period of this benefit is within three days of the launch of the Shiwang brand!"
"In addition to this small benefit, on the day we grandly launch the chain brand, we will also launch a special limited benefit, only 100 copies, until sold out! As for what it is, we will reveal the answer on the day!"
"Secondly, with the gradual development of our Shiwang Group in the future, we will continue to launch a series of activities and related benefits for members. Let us make a secret here..."
"As for the issue of opening a chain brand with only two stores, please don't worry, our Shiwang Group must have more than two stores."
"The 3..4..5 stores under the Shiwang brand are currently being renovated and waiting to be connected. The service, quality and cost performance of the new store will be the same as those of the existing 1 and 2 stores of the Shiwang Group. The same height, as for the category of the new store, please stay tuned..."
"In short, in the future, as long as it is a store under the Shiwang brand, it will take 'providing customers with the best service, the best user experience, and the highest cost-effective' as the original intention, and strive to provide you with the best Service, so that everyone will feel happy physically and mentally every time they consume, and have the idea of a worthwhile trip. If this cannot be done, it will be the biggest failure of our Shiwang brand, so please rest assured that we have been working hard to improve, Strive to do better."
"Shiwang membership card, you deserve it."
"..."
After half a sound.
After reading the poster several times, Ye Xiufei came back to his senses.
"It turned out to be a chain store, and...it turned out to be a chain store in a cross-industry field!" Ye Xiufei's face was full of shock, and his mind was full of thoughts: "An Internet cafe, a steamed food restaurant, two completely different in nature. shop,
It's going to become a chain store! "
My goodness!
Ye Xiufei's head was in a mess.
He had never seen a chain of this model.
Not only is it cross-industry, but the number is still so small, which simply subverted his cognition!
Although Ye Xiufei knew that the Qingyuan Internet Cafe and the Very Niu Steamed Vegetable Restaurant were both opened by Cao Xingyu, but he never expected that the other party would do this!
What exactly is Mr. Cao going to do?
The business of the two stores is already very hot, even if this is not done, it will not affect the business of the store at all!
And what about the 100 pictures given to new members?
The business is already so good, wouldn't it be a waste of money to send another 100!
And from Ye Xiufei's point of view, a chain store can only be called a chain store after reaching a certain number of stores, and can it have the strength to launch a chain store brand.
Otherwise, three or four stores will clamor for a chain, anyone can do it, but why don't everyone do it?
It's easy!
After all, launching a chain brand is not as simple as shouting a slogan.
There are many trivial things that need to be done by people.
For example, the simplest is the shared member settlement system, which is the foundation of chain stores, and this requires a technical team to support it.
Secondly, there are many miscellaneous small things such as supply and marketing management, flow management, etc. of each store under the chain store. If there is no team behind the scenes to coordinate the management, this area will be a mess!
Especially the practice of the Shiwang brand in front of us is even more unwise.
Youdao is like a mountain, and the system of each industry is very different. If it is placed in a chain brand, the management will be more cumbersome, and more behind-the-scenes managers are needed to manage by industry.
All in all, chaining stores is a very energy-intensive and financially consuming task!
Without a certain amount of economic strength, it simply cannot support it!
As for such a cross-industry chain store, there has never been a similar example in the market!
Almost all of the chain brands on the market today are deeply involved in a certain industry, and some even took more than ten or twenty years to really launch the chain brand.
"Either his own strength gives him confidence and he has a very long-term plan for the future, or he is just...stupid." Ye Xiufei pursed his lips and muttered inwardly.
If it were Ye Xiufei, he would definitely not be willing to pay a high price to mess with this chain store!
Wouldn't it be nice to collect the high turnover contributed by the two shops every day?
"Forget it, it may be that Mr. Cao is really rich, and he plans to invest in opening many stores in the future, so now he will launch this chain store without paying attention to the expenses, and make a layout in advance." Ye Xiufei muttered, also There is only such an explanation.
Besides that, what shocked him even more was what was mentioned on the poster that No. 3, No. 4, and No. 5 chain stores would be launched soon!
And according to the above, its service and cost performance will be consistent with Qingyuan Internet Cafe and Very Niu Steamed Restaurant!
To Ye Xiufei, this news was too explosive, too unexpected, too surprising!
According to Ye Xiufei's knowledge of Mr. Cao's strength and his experience with the promotion of the restaurant, he doesn't think the other party's target is aimless. It is very likely that the new restaurant will really be as the promotion says!
"My material..." Thinking of this, Ye Xiufei couldn't help swallowing.
If it is true as stated on the poster, then his videos in the next few issues will be settled!
At this moment, Ye Xiufei suddenly realized!
He finally understood the true meaning of the three words "don't worry" Cao Xingyu said to him before! ! !
Um?
"No, apart from those new stores, this cross-industry chain store is also a big attraction. No one will be optimistic about this chain store, right? Even I think it's a waste of money and energy to do so, so other people should follow suit. me too...."
"These things that subvert people's cognition, I can shoot a short satirical video to pave the way. If the chain brand is really established in the future, it will be a miraculous reversal! And it is an unprecedented creation. A chain brand across industries!"
"And if it is not established, then I am not at a loss, which means that my vision is fine! Moreover, I can also use this video to announce the opening of three new stores. As for what kind of store it is, we don't know. Everyone stay suspenseful about the new video!"
"We can even hold a prize-guessing competition for this. If anyone guesses the type of new store correctly, then I will give out some small prizes! Pre-heating for the next video!" Ye Xiufei's eyes lit up, and he quickly thought in his heart Figure out the video copywriting.
Ye Xiufei, who had felt hopeless before that, instantly rejuvenated.
The whole person became energetic!
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