I Have 100 Million Stores

Just as Ye Xiufei was contemplating the content of his new video, the crowd in front of the gate of the Very Niu Steamed Vegetable Restaurant was chattering.

"It's been a long time. I didn't expect that an Internet cafe and a steamed vegetable restaurant could become a chain store. I have never heard of this type of chain store before."

"Yeah, it's really strange, and it's called a chain with only two stores! I haven't been to the Qingyuan Internet Cafe, but I heard that the environmental service is also very good. I didn't expect that the two stores are the same owner, or a group Under the flag, it seems to be quite powerful."

"Is it possible to open a store without any strength? Look at the service environment and prices of this steamed vegetable restaurant. The boss must be very good! But let me see, this chain has nothing to do with us, let's take care of it." What are you doing?"

"Why doesn't it matter? The new member they got is a good way to recharge 100 and get 100 free. Anyway, I was going to spend this money, so I can do one at that time. It's not worth it if it's cheap."

"Well, I will also open one at that time. I don't know what the three new stores will be. If the service and cost performance are so high, then it will be very convenient to open a membership!"

"It is indeed possible to do one. Anyway, I live in the back, and the balance in the card will be used up sooner or later~"

"Tch, you go do it, I don't want to be a member, it's all a business routine! We just watched the discussion in the circle of friends, come here to join in the fun, and want me to get a membership card? Don't be fooled! "

"That's right, and who knows where their new store is! It will be hundreds of thousands of miles away, so I might as well make a special trip there! It's easy without a membership card!"

"By the way, I don't know what the benefits they said are limited to 100. This boss is really, he is going to launch membership, and he is still keeping it."

"..."

Some people are surprised by the sudden launch of the chain store, some are happy to accept the top-up discount after seeing it, some are very interested in the three new stores to be opened soon, and some think that the motive of the business is not pure and they are clearly opposed idea...

There are all kinds of speeches and sayings.

In short, everyone's ideas are different, and this is a normal thing.

But it is predictable that as long as discussions and heated discussions are formed, the purpose of Cao Xingyu's publicity will be achieved, and the Shiwang brand will take advantage of this opportunity to warm up in advance.

...

In the Internet Cafe of Love.

At this moment, the entire Internet cafe game hall is full of people, and there are many customers waiting for the machine, and the hot scene is still the same.

Among them, many customers were playing games while whispering to each other.

"Hey, you heard that our internet cafe is going to become a chain store!"

"Oh, what does that have to do with me? Chains are chains. There are quite a few chain Internet cafes now. My home is nearby. It's impossible to go to other shops to go online."

"No, you got it wrong! It's not a chain of Internet cafes!"

"what?"

"The steamed beef restaurant on the commercial street, you know that?"

"I know, what's the matter?"

"It's a chain store with that steamed vegetable restaurant!"

"No, are you kidding me? The two stores are incompatible. How could they become a chain?"

"I'm not kidding, it's true. When I first came in, a promotional banner was posted at the gate. Soon our Qingyuan Internet cafe membership card can be used in the steamed vegetable restaurant!"

"My dear, this is a good thing... I just recharged 100 and got 350 as a gift, and the balance in the card is too much... Doesn't this mean that I can use my card to eat directly at that time?"

"Yeah! Hahaha, I also have a few hundred balances. It's cool. I don't want to go online, so I'll use it all to eat! Now that steamed vegetable restaurant is very popular, and I'm thinking about when to go Try it!"

Similar scenes are happening everywhere in the Qingyuan Internet Cafe.

The obvious difference from the Zhenniu steamed restaurant is that the customers of Qingyuan Internet Cafe basically agree and are happy to see the emergence of chain stores.

The biggest reason for this situation is that the customer attributes of these Internet cafes are very uniform. These people basically live in the vicinity. If the membership card can be used in other stores, especially if the store is still very good, then They are naturally receptive.

After all, most of their membership cards have accumulated a lot of money under the large wave of recharge discounts offered by Qingyuan Internet Cafe in the early stage.

So obviously, it would be a dream for them if the membership card could be used for consumption at Zhenniu Steamed Vegetable Restaurant.

...

after one day.

Ye Xiufei's new video has been produced.

A titled "Stunned! This is a chain store? "Officially launched on Station B.

With the accumulation of the previous videos, Ye Xiufei's fan base has increased a lot, and once his new video was released this time, it quickly attracted the attention of thousands of people.

In addition, the content of this video has a lot to do with the two stores that were filmed before, and combined with the cross-industry 'Shiwang Brand' chain store that breaks people's perception, the new video has gained a lot of attention once it was released. vulgar data.

The number of views, comments, barrage, etc. are all growing at an alarming rate.

And what followed was that the new video sparked heated discussions.

Opinions on the Internet formed two distinct positions.

There are a large number of people who believe that this chain brand will definitely fail!

In other words, it won't last long before it will be withdrawn!

First of all, it is well known that chain stores do not have a certain scale, so it is not easy to do, because a lot of manpower and material resources need to be invested in it. In the case of a small number of stores, such investment will not have any actual benefits, but will add a lot. additional costs.

All in all, it's a thankless effort!

Second, this kind of cross-industry chain stores without successful precedents is unique in the whole country, even in the world!

It's not that no one does it, but it's not worth doing it at all!

After all, what a businessman pays attention to in investing is the rate of return on investment, using a very small cost to obtain greater profits.

Not only do these cross-industry chain stores require a lot of investment, but all aspects involved in cross-industry are beyond people's imagination. There are too many things involved, and all aspects have to be invested in it!

What's more, the actual return of the money is not much, and the rate of return is frighteningly low!

Even if the chain store's stalls are too large, there may be a blood loss!

In short, the risk is too great! The yield is too low! The pattern is too complicated!

Based on these viewpoints, most people are not optimistic about this chain store model.

Although they watched the previous videos and liked fairy shops such as Qingyuan Internet Cafe and Very Niu Steamed Vegetable Restaurant, they all shook their heads and sighed at the boss's actions this time.

The boss is so stupid! So impulsive! So presumptuous!

Although this move will not affect the existing hot business of the store, and may even increase again, compared with the actual payment, this investment is not worth it.

The views of these people are very consistent with the ideas expressed in Ye Xiufei's video.

A small number of people think that this chain store may become a dark horse in the physical field!

Their judgment point is the amazing measures and customer-oriented service concept of Qingyuan Internet Cafe and Very Niu Steamed Vegetable Restaurant.

In their view, to be able to do this with such a large amount of money, the boss behind it must have good strength!

Therefore, in the eyes of this small group of people, since the boss has launched this chain brand, he must have long-term goals and plans, and he must have strong strength to support him, so he will do this!

So these guys are bullish!

Of course, the proportion of these people is quite small.

These two contrasting points of view are being debated fiercely and protractedly in the discussion area of ​​the video.

Regarding this situation, Ye Xiufei was happy to see the results. The more intense the discussion, the more beneficial it would be for his video. It would not only increase the number of topics, but also subtly increase the exposure rate of this video.

"I should be able to maintain my popularity, and I'll wait for Mr. Cao's new store later." Ye Xiufei stretched his waist, "As for this chain store, hey, look, most people agree with me. It seems that it won't be long~ Mr. Cao may cancel this chain mechanism when he realizes that he has invested too much but has not obtained greater benefits."