I Pretended To Be Bankrupt At The Beginning, And I Was Kicked Out Of The Group Chat By My Classmates

Lin Zhe looked around:

"As for the workers, they haven't worked for a long time, so they will definitely be slacking off a lot. Therefore, we need to reiterate the various production rules and regulations to avoid being lazy and delaying efficiency.

Issues such as re-stipulating commuting hours, restrictions on work clothes when entering the factory, and the cleanliness and sanitation of each workshop.

This part was handed over to Liu Nian for supervision and punishment.

If there are violations, there will be a corresponding fine system depending on the severity of the circumstances.

"Of course, there is no reason to just impose fines. There will naturally be rewards for doing well."

Lin Zhe stipulates a new atmosphere for the new owner of the factory. Those who work perfectly every month will receive full "380" attendance bonuses, and there will be labor evaluations at the end of every month and every year.

It is also divided into rewards such as cash and other benefits.

With such an orderly arrangement, not only the leadership in the factory are satisfied, but the workers below are also very happy.

Although you will be fined if you do not do well, if you do well, your superiors will see it and will not make you suffer. This will be reflected in wages and bonuses.

With such tangible benefits, no one would object.

Seeing that there was no objection, Lin Zhe proposed a second new article of association:

"The brand name of the soy sauce factory has already disgraced the original owner, so we can no longer continue to use it from packaging to trademarks."

There is no reason to continue investing money in a product that has been rejected by the market.

Lin Zhe has long had the idea of ​​​​"packing old wine in new bottles" for the soy sauce factory.

Therefore, the soy sauce factory didn't matter. What he valued from the beginning was the group of masters in the factory!

"This part is the responsibility of the sales department. Wang Wei, your department will decide on the new product name and outer packaging as soon as possible. I will give the final approval."

Even a very conservative master had no choice but to admit it after hearing Lin Zhe's analysis of the market.

When the soy sauce factory was handed over to the Wang family, the brand really smelled bad and could not be sold.

Seeing that there was no resistance from everyone, Lin Zhe stated the most important development plan for this meeting:

"Also, in the past, the target customer group of our products was the low-end market."

When the quality is passable, you don’t have to pay attention to the brand or packaging.

But now it’s no longer possible, the brand is gone, and the market with affordable and low prices has long been saturated.

After the soy sauce factory is renovated, if you go to fight in the low-end market, not only will it be impossible to give the soy sauce factory a second chance of life, but it will probably end without any advantage and without any splash.

Therefore, the sales strategy discussed by Lin Zhe and Wang Wei is to adjust the target consumer groups.

From low-end to mid-to-high-end.

They have quality, and then they create good packaging, find good promotion ideas, and take the route of high-quality products and gifts.

In this case, the initial sales will not be high, but there will be enough profits.

After a period of time, the brand effect has been formed and there are customers.

Lin Zhe's tone was not exciting, but everyone participating in the meeting was excited:

"What a great idea! With sales and high profits, we will be more motivated."

"Then the original sales model won't work, right?"

"We must develop new customers. How can our soy sauce factory still have old customers?"

"It has to be hype, right? In this era, if you want to promote well, live broadcast is indispensable.

“To become bigger and stronger, there must be no lack of hype.”

"Famousness is created through speculation, and the aroma of wine should be feared in a dark alley!"

With Lin Zhe's leadership, everyone put forward a lot of constructive suggestions...

Lin Zhe smiled and said:

“This soy sauce factory is not my sole responsibility. It’s good for everyone to speak out and give more opinions.

"I've said it verbally, but it's up to you to do the actual work!"

For example, the maintenance of workshop equipment, the preservation of raw materials, and how many products can be produced every day after the production line is started.

Even Liu Nian's job is not easy. From supervising workers' operating standards to protecting factory property, it requires a lot of energy and execution ability to complete.

Just one meeting showed everyone Lin Zhe's determination and the bright future of the soy sauce factory.

Let everyone believe that the trough will soon pass, all problems will eventually end, and the industry will be on the right track.

Lu Qiuyi acted quickly, and the real estate company and soy sauce factory were quickly merged into Lin Zhe's Jingrui Group.

Wang Wei was not slow in her actions, and Lin Zhe's live broadcast strategy also gave her a lot of inspiration. In the next few days, she started from her original connections and poached many anchors from the platform to "build operations."

In the past 0.5 days, Wang Wei arranged for several dealers to meet Lin Zhe: "The contract is already being drafted. Mr. Lin, would you like to take a look at the terms first?"

In the office, Wang Wei spread out the draft contract she brought and chatted with Lin Zhe about future product distribution issues.

Lin Zhe flipped through the document and carefully read several of the more important clauses.

But after flipping through a few pages, Lin Zhe's face didn't look good.

He naturally knew that with the current situation of the soy sauce factory, the dealers would not look kindly on him, and they might even take advantage of Qiao or something.

Lin Zhe has long been mentally prepared for these dealers to deliberately lower prices and raise demands. .