I really want to hit the street

March 7th.

Qidian Editorial Department.

All editors sit together.

Next to him, several staff from other departments came.

At the main seat of the meeting, Xingchen, the vice president and editor-in-chief of Qidian Group, sat.

It seems that today is a conference.

After everyone arrived, Xingchen pressed the remote control and turned the ppt page on the screen in front of him.

The meeting is about to begin.

"Let's stick to the old rules. To make a long story short, let me ask you a question first. Have you paid attention to the news about Pinxixi's listing recently?"

"Well?"

All the editors were stunned and caught off guard by this beginning.

Aren’t we going to start a conference?

Why are you talking about e-commerce? Although there is also the shadow of Penguin Group behind it, and it is backed by this behemoth like Qidian, but the field is different.

A group of chief editors said tentatively: "I know a little bit about them. They have a very high user base. Although they burned a lot of money in the early stage, they expanded the market very quickly. They used Xixi knife skills to kill all the netizens. It can be said that It is a model of viral marketing. After it was launched, all the money burned in the early stage was returned, and now there is a faint tendency to compete with the other two major e-commerce companies of cats and dogs."

These are common sense, and any financial blogger on Douyin can tell them.

"That's good, but have you ever thought about why Pin Xixi is successful?"

The editor below spoke enthusiastically.

“Because of good marketing?”

"The capital behind it is willing to burn money and use real money to make it."

"Things are cheap, which caters to the psychology of users who like to take advantage."

Xingchen clapped his hands.

"That's right, but it's not entirely right. We need to see the essence of this phenomenon. Why can we have users at a low price? Even if there are some products with poor quality, they are still bought at very cheap prices. What about the users of Pinxixi? Who is the group?”

"They are people with low spending power, people who don't usually shop online, and people who are outside the dog and cat e-commerce user group."

"They can expand rapidly because they have entered the sinking market, a blank area of ​​​​e-commerce. People with low spending power can see even a dollar discount, and these people occupy our country. 1/3 of the population has huge consumption potential! This is why Pinxixi can be listed on the market.”

“Among them, the main target group is the rural population, many of whom are loyal customers of Pinxixi. With the help of WeChat, the simple software operation interface, coupled with the preferential prices, have impressed these people who have never shopped online, thereby leveraging By seizing this big market and making the e-commerce pie bigger, I will be full.”

"Then what inspiration can we draw from Pin Xixi's success?"

Xingchen said this and stopped to take a sip of tea, leaving room for others to play.

Everyone also heard the meaning from Xingchen's words.

This is asking them to open up new markets!

The editor-in-chief of the second group, Ming He, has some experience with this. After all, his group has the pioneering work "Urban Son-in-law Dragon King", which took off as a new media channel. It is still the record holder for daily sales, with 1 million words and 2.5 million in royalties. The pinnacle of new media channels has yet to be surpassed by anyone.

Styx often said that if "Urban Son-in-law Dragon King" is not completed, this sales record will be broken, which will continue to bring huge profits to Qidian.

It's a pity that Pu Ding is not a person who cares about money, so it's over as soon as he says it's over.

It was a pity for the second group.

Fortunately, many authors recognized the sign of the second group and began to submit a large number of new media works. There were successors. Many of the works of their group performed very well in new media channels, which was an urgent opportunity for Qidian to expand the market. pioneer.

"Editor-in-chief, I think the new media cake is very good. We have only tasted a bite, and it still has great potential. Although other novel websites have also entered the market, we have the most authors on the entire network. Others All the websites combined are not as large as ours. I think we should create more gods of new media channels as we did before, so as to occupy a large share of the channels with excellent works. New media channels are based on works. Wang, I think we still have a lot of potential that can be tapped."

Xingchen nodded: "What Styx said is right. The second group has performed very well in new media channels. I have seen that several books have the potential to reproduce "The Dragon King of the Urban Son-in-law". Keep it up! Others, also Any other opinions?"

Panda, the usually taciturn female editor-in-chief of the third group, said: "What does the boss mean, in addition to the new media market, we also need to open up new markets? Like Pinduoduo, we can open up the sinking market that no one has noticed, so as to reap the benefits." A bunch of new users?”

Xingchen showed a satisfied smile.

"Panda, keep talking."

"I think the sinking market for online articles is similar to that of Pinxixi. They are also in the rural market, which is a pure land with many groups that have never read online articles and many people who have no paying habits. The consumption potential is huge. But how to conquer them still requires careful planning.”

"Bingo!"

Xingchen snapped his fingers.

"Panda said it well, we have already touched the core of the problem."

Styx said in confusion: "Boss, new media channels also include this group of people. This is an intersecting group. Let's not talk about Weibo for now. That group may not intersect with the rural group, but WeChat has 1 billion There are so many users, including almost all rural groups who can access the Internet. We have also invested in new media advertising. Logically speaking, these users are already our target users."

Xingchen: "Yes, WeChat has a large number of sinking users. Pin Xixi made her fortune from WeChat, which has proven that the number of sinking users is amazing. They may have seen our new media advertisements, and many of them even signed up for us We paid, but we only got a very small number of customers, and we only got a small part of the new cake.”

"Don't forget, what are the characteristics of new media channels? They are expensive, and many rural people look down upon them. Moreover, they only give us 20% of the profit, and they make the majority. If we maintain the current profit, we will lose 80% of the profit. If the money is given to customers, the unit price can be reduced to a large level, so that rural people can afford to read cheap novels!”

"Don't underestimate the word "cheap". This little change can make Pinxixi go public and allow us to take off!"

Everyone was in awe.

As expected of the editor-in-chief, this situation opened up instantly!

The editors seemed to see a Huangzhuang Avenue ahead, waiting for everyone to go up and pick up money from the sacks.

"So, we have to build our own channels and attack the sinking market at low prices! We take the first step to win new users. These users belong to us, and they are just like Pinxixi, and it is difficult for them to use Pinxixi again. Use other products.”

"There are currently two questions: one is how to build our channel platform on WeChat. The second is what kind of works can open up the rural sinking market? The first question can be solved by people from the marketing department and the technology department. The second question This is something you people in the editorial department should consider. I want to see our channel appear on WeChat within a month at the latest, filled with your good books to attack the market! "

"Use your brain more, learn from Xiaoxing, find suitable works, and open up new territories for us!"

"Meeting dismissed."