I want to be a chaebol

In mid-October, Kim Tae-hee's first commercial for Samdosu was successfully broadcast on the three major TV stations in South Korea.

The commercial was shot in Jeju Island. Kim Tae-hee is walking on Halla Mountain. The blue sky, white clouds and green plants complement each other, and there are streams flowing between the rocks, which is a metaphor for the superior natural production environment of Samdusu.

Kim Tae Hee, who was a little tired from hiking, took out the prepared mineral water from her backpack, and then read out the slogan designed by Song Yi, "San Duo Shui, real natural mineral water."

Although the content of this advertising video co-designed by Song Yi and Guo Zaiyong is simple, it is easy to understand. Many viewers are also impressed by Kim Tae Hee's beauty, and some even went to the website to post questions about who the heroine of the Samduoshu advertisement is.

According to feedback from the manufacturer, after the advertisement was launched, the sales of Sanduoshui in the Seoul area increased by 50%. The advertising effect is very outstanding. Now a new brand has contacted Kim Tae Hee and wants her to appear in advertisements. Kim Tae Hee is already a rising star in the advertising industry.

But Kim Tae Hee's stardom has been overshadowed before it even started. On November 1, 2000, an explosive post appeared on Yahoo Korea, the search site Naver, and the social networking site Daum, "Mineral Water Sister?" It’s all just hype from an advertising company.” The revelations are as follows:

Recently, a certain mineral water has been selling like hot cakes, and advertisements for this brand have also appeared on major TV stations. The heroine of the advertisement, Kim Tae Hee, is even more loved by everyone. She has many labels on her body, including Seoul National University, a top female student, a 100% natural beauty, and the daughter of a chaebol. At first glance, she is the representative of other people's children.

Kim Tae Hee became famous because of one of her photos. Kim Tae Hee was holding a bottle of mineral water of this brand in her dormitory, with a pure face, good figure and a smile. This photo is very similar to the nation's first love, reminding everyone of the good times on campus, so she became famous immediately and was affectionately called "Mineral Water Sister" by everyone.

After "Mineral Water Sister" became popular, the mineral water brand began to look for her to endorse, and TV stations began to broadcast mineral water advertisements in which she appeared. Everything seemed so logical, but don't you think it is too coincidental? The reason why Mineral Water Sister is so popular is actually just a hype created by an advertising company.

In early September, Kim Tae Hee signed a contract with a Korean advertising company in Seoul, with an advertising endorsement fee of 20 million won. Kim Tae Hee became the spokesperson of a certain mineral water brand. On the same day, the company's producer drove Kim Tae Hee back to school in a Mercedes-Benz. When he returned to school, the producer sent two boxes of mineral water to Kim Tae Hee's dormitory.

These two boxes of water are actually promotional materials given to Kim Tae Hee by the mineral water brand, because as a spokesperson, she can only drink mineral water from that brand.

Within two days, a photo of Kim Tae Hee holding mineral water in her dormitory appeared on the Internet. I believe everyone knows how this photo spread.

In fact, it doesn’t matter if advertising companies are opportunistic for the sake of publicity. However, the deliberate fraud in a certain Korean advertisement is really bad. As a netizen who is familiar with the inside story, I have to stand up for justice. If the unhealthy trend of fraud is allowed to spread in the advertising and entertainment industries, how unfair will it be to other advertising actors who work seriously?

Song Yi saw this breaking news post immediately, and Chen Zaican also noticed it, and he found Song Yi immediately. Now this revelation has caused serious damage to Xinhan's goodwill, and brands that were originally planning to enter into advertising cooperation have withdrawn.

Chen Zaican's tone was serious, "Director Song, Sanduo Shui's advertising is our biggest order this year in Xinhan. I don't care how you plan, just help Sanduo promote it."

"The current revelations on the Internet are not only aimed at Kim Tae Hee, but also against you and Shinhan. Now the sales of Sanduo Shui have begun to be affected. If not handled well, it will also affect Sanduo's brand reputation."

"Not only will we not be able to get the final payment from Sanduo, we may also face huge claims from Sanduo. Who will bear this responsibility?" Chen Zaican was a little anxious and angry.

Jiang Xiuna couldn't help but defend Song Yi: "President Chen, the advertising effect produced by Director Song is still very good. This revelation on the Internet feels like it was exposed by our company employees."

"Director Song drove Kim Tae Hee back to school and gave him two boxes of water for promotion. The advertising fee signed by Kim Tae Hee and Shinhan was 20 million won, which was clearly known. If he were not an employee of our Shinhan, he would not have known this. Lots of details." Jiang Xiuna guessed.

Chen Zaican also has a target of suspicion in his heart, but right now he doesn't want to fall out with Jin Nanyong directly.

The situation now is very simple. If Song Yi can handle the crisis Xinhan faces this time and do a good job in crisis public relations. Then Chen Zaican will drive away Jin Nanyong, promote Song Yi, and let Song Yi serve as a special director and become the company's second-in-command.

If Song Yi cannot solve the crisis that Xinhan encounters this time, then Chen Zaican will choose to drive Song Yi away and reconcile with Jin Nanyong.

Chen Zaican will publicly apologize and let Song Yi bear full responsibility for this incident. Chen Zaican will also transfer most of the equity to Jin Nanyong, and become a small shareholder with peace of mind, allowing Jin Nanyong to take action and start undertaking Cheonggyecheon public service advertisements to help the company successfully survive the crisis.

For Chen Zaican, the reason why he promoted Song Yi to be a director was to check and balance Jin Nanyong and drive the tiger away from the wolf. Jin Nanyong and Song Yi are fighting, and whoever has the upper hand will cooperate with him. Chen Zaican is in an invincible position.

Chen Zaican suddenly felt extremely dazzled when he saw Jiang Xiuna loyally protecting the Lord. Chen Zaican thought to himself, I will pay you Jiang Xiuna's salary and pension insurance. As soon as something happened to Song Yi, you did not hesitate to stand behind Song Yi and support him.

But when Shinhan was in crisis and I, Chen Zaican, was about to be forced to leave the company by Kim Namyong, who stood up for me? In such a large company, there are dozens of employees, but none of them are sincere to me. Chen Zaican is now a little envious of the colleagues between Jiang Xiuna and Song Yi.

Chen Zaican couldn't help scolding Jiang Xiuna, "I was discussing things with Director Song. Why did you interrupt? Did I ask you? You don't know any manners. Song Yi, how do you teach the employees of the planning team to do things?"

Jiang Xiuna wanted to say something more, but Song Yi quickly stopped her with her eyes. Song Yi said: "I'm sorry, president, it's my problem. I understand what the president means. We must find out the identity of the whistleblower, but then That’s something to talk about later. The premise is how we can resolve the crisis of public trust in our company, Xinhan, and we need to clarify that the popularity of ‘Mineral Water Sister’ is not artificial hype and has nothing to do with our company.”

Chen Zaican realized that Song Yi had a back-up plan, "How to clarify?"

Song Yi was confident, so he turned on the computer and found a photo of Kim Tae Hee holding mineral water. Then he slowly enlarged the photo on the computer and asked Chen Zaican, "President, do you see any mystery in this photo?"

Jiang Xiuna looked at the photo and was a little confused. Song Yi sighed, and then marked the words on the mineral water bottle with red lines. Jiang Xiuna read it again, "Nongxin, what? This bottle of water is not Sanduo water, this is Nongxin water?"

Song Yi answered slowly, "Who said that what Kim Tae Hee is holding is Sanduo mineral water? Because the packaging of Nongshim water is almost exactly the same as Sanduo water. After Kim Taehee signed the contract that day, I wanted to send two boxes of Sanduo water. Give it to her, but Sanduoshui has not yet sent Sanduoshui’s promotional materials to the company.”

"I wanted Kim Tae Hee to develop the habit of drinking mineral water anytime and anywhere at school, so I bought Nongshim Water in advance." Song Yi explained.

Jiang Xiuna felt extremely surprised, "But I remember that the two boxes of water were obviously more than three boxes of water."

Song Yi smiled, "You are right. At that time, Sanduo Shui had no time to deliver water, so I informed them to prepare two San Duo Shui cardboard boxes, and then put the two pieces of Nongshim Water in them. This would facilitate publicity. At least it can have the effect of making the fake look real.”

Chen Zaican immediately grasped the key point, "Then did you notify the manufacturer to send mineral water to Kim Tae Hee?"

Song Yi replied: "No, it wasn't until Kim Tae Hee's Samdo Water commercial was broadcast on the TV station that I notified them to deliver water to Kim Tae Hee's school. Sam Do Water has also become the designated drinking water for the autumn sports games of Seoul National University."

Chen Zaican looked at Song Yi, and he suddenly realized that he still underestimated Song Yi. Obviously, if the brand of mineral water Kim Tae Hee is holding is Nongshim and not Sanduoshui as mentioned by the whistleblower, then his revelation is invalid and is a lie that can be exposed at the first glance.

Song Yi obviously deliberately dug a hole for Jin Nanyong, and then led Jin Nanyong away, letting Jin Nanyong break the news on the Internet, and then help Kim Tae Hee clarify it after the matter became popular on the Internet. In this way, the brand awareness of Sanduoshui has become higher, and the brand of Sanduoshui has been promoted for the second time.

Chen Zaican suspected that Song Yi had obtained evidence that Jin Nanyong had posted online to discredit Xinhan, and was waiting for Jin Nanyong to jump out. Poor Jin Nanyong never dreamed that the brand of mineral water Song Yi gave to Jin Taixi was actually Nongshim Water, not Sanduoshui. This was a visual blind spot.

But this photo is also very clever, because everyone's focus is on Kim Tae Hee's beauty, and the packaging style and font size of Nongshim Water are almost exactly the same as those of Sanduoshu, which can almost look fake. The brand of mineral water is on the side. If Song Yi hadn't deliberately enlarged the photo, Chen Zaican wouldn't have been able to recognize the word "Nongshim".

If Jin Nanyong had not been exposed, then Song Yi's backup would be useless. If Jin Nanyong used this incident to attack Xinhan as Song Yi expected, then Song Yi would use this opportunity to reverse public opinion.

Chen Zaican patted Song Yi on the shoulder, "Well done! After Sanduoshui issues a clarification announcement, I will also find out the insider in the company, and I will congratulate you then."

Has anyone thought that the mineral water brand Kim Tae Hee holds is not Sanduo? Two updates completed, please vote, thank you!